Global Media Market Summary, Competitive Analysis and Forecast to 2027

February 2023 | 68 pages | ID: G939208C9714EN
MarketLine

Abstracts

Global Media Market @Summary, Competitive Analysis and Forecast to 2027

SUMMARY

Global Media industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
• The global media industry had total revenues of $1,214.3 billion in 2021, representing a compound annual growth rate (CAGR) of 1.2% between 2016 and 2021.
• The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $695.7 billion, equivalent to 57.3% of the industry's overall value.
• Social media continues to grow, with 53.3% of all people globally and 93% of internet users using social media every month.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in the global
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media market
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Global media market with five year forecasts

REASONS TO BUY

• What was the size of the Global media market by value in 2022?
• What will be the size of the Global media market in 2027?
• What factors are affecting the strength of competition in the Global media market?
• How has the market performed over the last five years?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?

8 COMPANY PROFILES

8.1. WPP plc
8.2. Comcast Corporation
8.3. Bertelsmann SE & Co. KGaA
8.4. Omnicom Group, Inc.
8.5. Pearson plc
8.6. The Walt Disney Company
8.7. AT&T Inc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Global media industry value: $ billion, 2017-22(e)
Table 2: Global media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: Global media industry category segmentation: $ billion, 2017-2022
Table 4: Global media industry geography segmentation: $ billion, 2022(e)
Table 5: Global media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Comcast Corporation: key facts
Table 11: Comcast Corporation: Annual Financial Ratios
Table 12: Comcast Corporation: Key Employees
Table 13: Comcast Corporation: Key Employees Continued
Table 14: Comcast Corporation: Key Employees Continued
Table 15: Comcast Corporation: Key Employees Continued
Table 16: Bertelsmann SE & Co. KGaA: key facts
Table 17: Bertelsmann SE & Co. KGaA: Key Employees
Table 18: Omnicom Group, Inc.: key facts
Table 19: Omnicom Group, Inc.: Annual Financial Ratios
Table 20: Omnicom Group, Inc.: Key Employees
Table 21: Omnicom Group, Inc.: Key Employees Continued
Table 22: Pearson plc: key facts
Table 23: Pearson plc: Annual Financial Ratios
Table 24: Pearson plc: Key Employees
Table 25: The Walt Disney Company: key facts
Table 26: The Walt Disney Company: Annual Financial Ratios
Table 27: The Walt Disney Company: Key Employees
Table 28: The Walt Disney Company: Key Employees Continued
Table 29: AT&T Inc: key facts
Table 30: AT&T Inc: Annual Financial Ratios
Table 31: AT&T Inc: Key Employees
Table 32: AT&T Inc: Key Employees Continued
Table 33: Global exchange rate, 2017–21

List Of Figures

LIST OF FIGURES

Figure 1: Global media industry value: $ billion, 2017-22(e)
Figure 2: Global media industry category segmentation: $ billion, 2017-2022
Figure 3: Global media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Global media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the global media industry, 2022
Figure 6: Drivers of buyer power in the global media industry, 2022
Figure 7: Drivers of supplier power in the global media industry, 2022
Figure 8: Factors influencing the likelihood of new entrants in the global media industry, 2022
Figure 9: Factors influencing the threat of substitutes in the global media industry, 2022
Figure 10: Drivers of degree of rivalry in the global media industry, 2022