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Global Marketing Analytics Software Market Size study, by Deployment (Cloud and On-premise), by Application (Online Marketing, E-mail Marketing, Content Marketing, Social Media Marketing and Others), by End User (Retail, BFSI, Education, Healthcare, Manufactuing, Travel and Hospitality, Others) and Regional Forecasts 2020-2027

January 2021 | 200 pages | ID: GA973A89CDF0EN
Bizwit Research & Consulting LLP

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Global Marketing Analytics Software Market is valued approximately at USD 2.13 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 14.0% over the forecast period 2020-2027. Marketing analytics is a practice of measuring, controlling, managing and analyzing the marketing performance which enables marketers to evaluate the success of their efforts. It comprises of the processes and technologies in order to maximize the effectiveness and optimize the Return on Investment (ROI). Marketing analytics offer profound insights into customer preferences and trends, and allow them to monitor the online marketing campaigns. This solution further allows to monitor the respective outcomes which enables managers to finance as effectively as possible. Marketing Analytics Software helps marketing managers in the areas of customer surveys, product design, industry trends, and customer support. The rising adoption of cloud technology and big data as well as increase in social media channels are the few factors responsible for growth of the market over the forecast period. Furthermore, the rising advancements and strategic alliance such as product launch and investment by market key players will create a lucrative demand for this market. For instance: on 02nd December 2020, Oracle launched MySQL Database Service with Business Analytics, performs transaction processing and business analysis tasks within the same database system. This software provides high-performance, lower-cost alternative to competing systems such as the Google Cloud SQL and Microsoft Azure SQL Database. Whereas, high deployment cost of marketing analytics software and easy availability of open-source solution is the major factor restraining the growth of global Marketing Analytics Software market during the forecast period.

The regional analysis of global Marketing Analytics Software market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world owing to the presence of a large number of companies and an increasing number of companies continuously foraying into this market. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027.

Major market player included in this report are:
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.Com Inc.
Accenture PLC
Adobe Systems Incorporated
SAS Institute Inc.
Teradata Corporation
Neustar, Inc.
Pegasystems Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

by Deployment :
Cloud
On-premise

by Application:
Online Marketing
E-mail Marketing
Content Marketing
Social Media Marketing
Others

By End User:
Retail
BFSI
Education
Healthcare
Manufactuing
Travel and Hospitality
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Marketing Analytics Software Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
CHAPTER 1. EXECUTIVE SUMMARY

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
  1.2.1. Marketing Analytics Software Market, by Region, 2018-2027 (USD Billion)
  1.2.2. Marketing Analytics Software Market, by Deployment, 2018-2027 (USD Billion)
  1.2.3. Marketing Analytics Software Market, by Application, 2018-2027 (USD Billion)
  1.2.4. Marketing Analytics Software Market, by End User, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

CHAPTER 2. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET DEFINITION AND SCOPE

2.1. Objective of the Study
2.2. Market Definition & Scope
  2.2.1. Scope of the Study
  2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

CHAPTER 3. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET DYNAMICS

3.1. Marketing Analytics Software Market Impact Analysis (2018-2027)
  3.1.1. Market Drivers
  3.1.2. Market Challenges
  3.1.3. Market Opportunities

CHAPTER 4. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET: INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
  4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
  4.2.1. Political
  4.2.2. Economic
  4.2.3. Social
  4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT

5.1. Market Snapshot
5.2. Global Marketing Analytics Software Market by Deployment, Performance - Potential Analysis
5.3. Global Marketing Analytics Software Market Estimates & Forecasts by Deployment 2017-2027 (USD Billion)
5.4. Marketing Analytics Software Market, Sub Segment Analysis
  5.4.1. Cloud
  5.4.2. On-premise

CHAPTER 6. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION

6.1. Market Snapshot
6.2. Global Marketing Analytics Software Market by Application, Performance - Potential Analysis
6.3. Global Marketing Analytics Software Market Estimates & Forecasts by Application 2017-2027 (USD Billion)
6.4. Marketing Analytics Software Market, Sub Segment Analysis
  6.4.1. Online Marketing
  6.4.2. E-mail Marketing
  6.4.3. Content Marketing
  6.4.4. Social Media Marketing
  6.4.5. Others

CHAPTER 7. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY END USER

7.1. Market Snapshot
7.2. Global Marketing Analytics Software Market by End User, Performance - Potential Analysis
7.3. Global Marketing Analytics Software Market Estimates & Forecasts by End User 2017-2027 (USD Billion)
7.4. Marketing Analytics Software Market, Sub Segment Analysis
  7.4.1. Retail
  7.4.2. BFSI
  7.4.3. Education
  7.4.4. Healthcare
  7.4.5. Manufacturing
  7.4.6. Travel and Hospitality
  7.4.7. Others

CHAPTER 8. GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, REGIONAL ANALYSIS

8.1. Marketing Analytics Software Market, Regional Market Snapshot
8.2. North America Marketing Analytics Software Market
    8.2.1.1. U.S. Marketing Analytics Software Market
    8.2.1.2. Deployment breakdown estimates & forecasts, 2017-2027
    8.2.1.3. Application breakdown estimates & forecasts, 2017-2027
    8.2.1.4. End User breakdown estimates & forecasts, 2017-2027
  8.2.2. Canada Marketing Analytics Software Market
8.3. Europe Marketing Analytics Software Market Snapshot
  8.3.1. U.K. Marketing Analytics Software Market
  8.3.2. Germany Marketing Analytics Software Market
  8.3.3. France Marketing Analytics Software Market
  8.3.4. Spain Marketing Analytics Software Market
  8.3.5. Italy Marketing Analytics Software Market
  8.3.6. Rest of Europe Marketing Analytics Software Market
8.4. Asia-Pacific Marketing Analytics Software Market Snapshot
  8.4.1. China Marketing Analytics Software Market
  8.4.2. India Marketing Analytics Software Market
  8.4.3. Japan Marketing Analytics Software Market
  8.4.4. Australia Marketing Analytics Software Market
  8.4.5. South Korea Marketing Analytics Software Market
  8.4.6. Rest of Asia Pacific Marketing Analytics Software Market
8.5. Latin America Marketing Analytics Software Market Snapshot
  8.5.1. Brazil Marketing Analytics Software Market
  8.5.2. Mexico Marketing Analytics Software Market
8.6. Rest of The World Marketing Analytics Software Market

CHAPTER 9. COMPETITIVE INTELLIGENCE

9.1. Top Market Strategies
9.2. Company Profiles
  9.2.1. IBM (International Business Machines Corporation)
    9.2.1.1. Key Information
    9.2.1.2. Overview
    9.2.1.3. Financial (Subject to Data Availability)
    9.2.1.4. Product Summary
    9.2.1.5. Recent Developments
  9.2.2. Microsoft Corporation
  9.2.3. Oracle Corporation
  9.2.4. Salesforce.Com Inc.
  9.2.5. Accenture PLC
  9.2.6. Adobe Systems Incorporated
  9.2.7. SAS Institute Inc.
  9.2.8. Teradata Corporation
  9.2.9. Neustar, Inc.
  9.2.10. Pegasystems Inc.

CHAPTER 10. RESEARCH PROCESS

10.1. Research Process
  10.1.1. Data Mining
  10.1.2. Analysis
  10.1.3. Market Estimation
  10.1.4. Validation
  10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Marketing Analytics Software market, report scope
TABLE 2. Global Marketing Analytics Software market estimates & forecasts by region 2017-2027 (USD Billion)
TABLE 3. Global Marketing Analytics Software market estimates & forecasts by Deployment 2017-2027 (USD Billion)
TABLE 4. Global Marketing Analytics Software market estimates & forecasts by Application 2017-2027 (USD Billion)
TABLE 5. Global Marketing Analytics Software market estimates & forecasts by End User 2017-2027 (USD Billion)
TABLE 6. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 7. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 8. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 9. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 10. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 11. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 12. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 13. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 14. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 15. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 16. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 17. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 18. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 19. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 20. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 21. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 22. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 23. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 24. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 25. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 26. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 27. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 28. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 29. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 30. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 31. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 32. Global Marketing Analytics Software market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 33. Global Marketing Analytics Software market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 34. U.S. Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 35. U.S. Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 36. U.S. Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 37. U.S. Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 38. Canada Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 39. Canada Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 40. Canada Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 41. Canada Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 42. UK Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 43. UK Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 44. UK Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 45. UK Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 46. Germany Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 47. Germany Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 48. Germany Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 49. Germany Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 50. France Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 51. France Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 52. France Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 53. France Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 54. Spain Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 55. Spain Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 56. Spain Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 57. Spain Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 58. Italy Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 59. Italy Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 60. Italy Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 61. Italy Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 62. ROE Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 63. ROE Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 64. ROE Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 65. ROE Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 66. China Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 67. China Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 68. China Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 69. China Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 70. India Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 71. India Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 72. India Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 73. India Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 74. Japan Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 75. Japan Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 76. Japan Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 77. Japan Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 78. Australia Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 79. Australia Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 80. Australia Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 81. Australia Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 82. South Korea Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 83. South Korea Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 84. South Korea Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 85. South Korea Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 86. ROPAC Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 87. ROPAC Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 88. ROPAC Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 89. ROPAC Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 90. Brazil Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 91. Brazil Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 92. Brazil Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 93. Brazil Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 94. Mexico Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 95. Mexico Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 96. Mexico Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 97. Mexico Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 98. ROLA Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 99. ROLA Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 100. ROLA Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 101. ROLA Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 102. ROW Marketing Analytics Software market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 103. ROW Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 104. ROW Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 105. ROW Marketing Analytics Software market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 106. List of secondary sources, used in the study of global Marketing Analytics Software market
TABLE 107. List of primary sources, used in the study of global Marketing Analytics Software market
TABLE 108. Years considered for the study
TABLE 109. Exchange rates considered

LIST OF FIGURES

FIG 1. Global Marketing Analytics Software market, research methodology
FIG 2. Global Marketing Analytics Software market, market estimation techniques
FIG 3. Global market size estimates & forecast methods
FIG 4. Global Marketing Analytics Software market, key trends 2019
FIG 5. Global Marketing Analytics Software market, growth prospects 2020-2027
FIG 6. Global Marketing Analytics Software market, porters 5 force model
FIG 7. Global Marketing Analytics Software market, pest analysis
FIG 8. Global Marketing Analytics Software market, value chain analysis
FIG 9. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 10. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 11. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 12. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 13. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 14. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 15. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 16. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 17. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 18. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 19. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 20. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 21. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 22. Global Marketing Analytics Software market by segment, 2017 & 2027 (USD Billion)
FIG 23. Global Marketing Analytics Software market, regional snapshot 2017 & 2027
FIG 24. North America Marketing Analytics Software market 2017 & 2027 (USD Billion)
FIG 25. Europe Marketing Analytics Software market 2017 & 2027 (USD Billion)
FIG 26. Asia Pacific Marketing Analytics Software market 2017 & 2027 (USD Billion)
FIG 27. Latin America Marketing Analytics Software market 2017 & 2027 (USD Billion)
FIG 28. Global Marketing Analytics Software market, company market share analysis (2019)


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