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GLOBAL KOMBUCHA MARKET FORECAST 2017-2025

December 2017 | 145 pages | ID: GFAE92D6FC0EN
Inkwood Research

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KEY FINDINGS

The growth in the global Kombucha market is being propelled by growing health consciousness around the globe. Over the forecast years of 2017-2025, the market is expected to accelerate with 25.28% CAGR. According to the consumer demographics for the global Kombucha market, females are the primary end-users.

MARKET INSIGHTS

The global kombucha market is segmented on the basis of flavor, types, distribution channel, and consumer demographics. The different flavors in which the Kombucha drink is available include apple, coconut, mango, citrus, berries, herbs and spices, flowers, and others. The market segment by type is sub-divided into bacteria, yeasts, etc. The different distribution channels involved in these markets are convenience stores, hypermarkets and supermarkets, food and drinks specialty stores and others while the consumer demographics are segmented into male and female.

REGIONAL INSIGHTS

The geographical segmentation for the global kombucha market is done into Europe, Asia-Pacific, North America and rest of world. The Asia-Pacific market is fast evolving on account of the increased alcoholic beverage consumption in the region. However, it is the North American market that is expected to dominate the global market by the end of 2025.The region houses world-renowned market companies that manufacture Kombucha. Also, the level of disposable income for the population in this region is quite high as compared to other regional markets.

COMPETITIVE INSIGHTS

Some of the leading companies in the global Kombucha market include Cell - Nique Corporation, Buchi Kombucha, GT's Kombucha, Kevita, Inc. (Acquired By Pepsico), Hain Celestial Group, Kombucha Wonder Drink, Live Soda Kombucha (U.S.), Kosmic Kombucha, Makana Beverages Inc., Red Bull Gmbh, Nesalla Kombucha, Reed’s Inc, Townshend's Tea, The Humm Kombucha Llc, and Unity Vibration.
1. RESEARCH SCOPE

1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY

2.1. SOURCES OF DATA
  2.1.1. SECONDARY DATA
  2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
2.5. ESTIMATION METHODOLOGY

3. EXECUTIVE SUMMARY

3.1. MARKET SUMMARY
3.2. KEY FINDINGS
  3.2.1. NORTH AMERICA DOMINATES THE KOMBUCHA MARKET
  3.2.2. FRUIT FLAVORED KOMBUCHA ARE GAINING POPULARITY
  3.2.3. YOUNGER WOMEN ARE THE MAJOR CONSUMERS OF KOMBUCHA
  3.2.4. MAJOR GROWTH OPPORTUNITIES IN CHINA

4. MARKET DYNAMICS

4.1. MARKET DEFINITION
4.2. DRIVERS
  4.2.1. CHANGING LIFESTYLE OF INDIVIDUALS
  4.2.2. INCREASING DISCRETIONARY INCOME SPENDING TOWARDS HEALTHCARE
  4.2.3. INCREASING GOVERNMENT SUPPORT
  4.2.4. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS
  4.2.5. EASY MANUFACTURING PROCESS
  4.2.6. HEALTH BENEFITS OF KOMBUCHA
    4.2.6.1. DIGESTION
    4.2.6.2. DETOXIFICATION
    4.2.6.3. CANCER PREVENTION
    4.2.6.4. DIABETES PREVENTION
4.3. RESTRAINTS
  4.3.1. HIGHLY REGULATED FOOD AND BEVERAGES MARKET
  4.3.2. BEVERAGES RECALLED DUE TO HIGH ALCOHOL CONTENT
  4.3.3. LENGTHIER APPROVAL LAG TIMES DISCOURAGE MANUFACTURERS
4.4. OPPORTUNITIES
  4.4.1. HEALTH CONCERNS INCREASING THE CONSUMPTION OF FUNCTIONAL BEVERAGES
  4.4.2. CHANGING LIFESTYLE AND FOCUS ON EMERGING ECONOMIES
4.5. CHALLENGES
  4.5.1. DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
  4.5.2. SIDE EFFECTS OF KOMBUCHA

5. MARKET BY TYPE

5.1. YEAST
5.2. BACTERIA
5.3. OTHERS

6. MARKET BY FLAVOR

6.1. CITRUS
6.2. APPLE, COCONUT, AND MANGO
6.3. HERBS AND SPICES
6.4. FLOWERS
6.5. BERRIES
6.6. OTHER

7. MARKET BY CONSUMER DEMOGRAPHICS

7.1. MALE
7.2. FEMALE

8. MARKET BY DISTRIBUTION CHANNEL

8.1. HYPERMARKETS AND SUPERMARKETS
8.2. CONVENIENCE STORES
8.3. FOOD AND DRINKS SPECIALTY STORES
8.4. OTHERS

9. KEY ANALYTICS

9.1. PORTER’S 5 FORCE ANALYSIS
  9.1.1. THREAT OF NEW ENTRANTS
  9.1.2. THREATS OF SUBSTITUTE PRODUCT
  9.1.3. BARGAINING POWER OF BUYERS
  9.1.4. BARGAINING POWER OF SUPPLIERS
  9.1.5. INTENSITY OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
  9.2.1. LABELING
  9.2.2. PRICE
  9.2.3. FLAVOR
9.3. VALUE CHAIN ANALYSIS
  9.3.1. RAW MATERIAL
  9.3.2. R&D
  9.3.3. MANUFACTURERS
  9.3.4. DISTRIBUTORS
  9.3.5. RETAILERS & END USERS
9.4. REGULATORY FRAMEWORK
9.5. INVESTMENT OUTLOOK
  9.5.1. REGIONAL OUTLOOK
  9.5.2. SECTORIAL OUTLOOK
9.6. VENDOR LANDSCAPE
9.7. OPPORTUNITY MATRIX

10. GEOGRAPHICAL ANALYSIS

10.1. NORTH AMERICA
  10.1.1. US
  10.1.2. CANADA
10.2. EUROPE
  10.2.1. UK
  10.2.2. FRANCE
  10.2.3. GERMANY
  10.2.4. RUSSIA
  10.2.5. REST OF EUROPE
10.3. ASIA PACIFIC
  10.3.1. CHINA
  10.3.2. INDIA
  10.3.3. JAPAN
  10.3.4. AUSTRALIA
  10.3.5. REST OF ASIA PACIFIC
10.4. REST OF WORLD
  10.4.1. LATIN AMERICA
  10.4.2. MIDDLE EAST & AFRICA

11. COMPETITIVE LANDSCAPE

11.1. MARKET SHARE ANALYSIS
  11.1.1. GT LTD
  11.1.2. KEVITA (PEPSI CO)
  11.1.3. KOMBUCHA WONDER DRINK
  11.1.4. HUMM KOMBUCHA
  11.1.5. TOWNSHEND'S TEA
11.2. TOP WINNING STRATEGIES
  11.2.1. ACQUISITION
  11.2.2. PRODUCT LAUNCH
11.3. COMPANY PROFILES
  11.3.1. BUCHI KOMBUCHA
    11.3.1.1. OVERVIEW
    11.3.1.2. PRODUCT PORTFOLIO
    11.3.1.3. SCOT ANALYSIS
    11.3.1.4. STRATEGIC ANALYSIS
  11.3.2. CELL - NIQUE CORPORATION
    11.3.2.1. OVERVIEW
    11.3.2.2. PRODUCT PORTFOLIO
    11.3.2.3. SCOT ANALYSIS
    11.3.2.4. STRATEGIC ANALYSIS
  11.3.3. GT’S KOMBUCHA
    11.3.3.1. OVERVIEW
    11.3.3.2. PRODUCT PORTFOLIO
    11.3.3.3. STRATEGIC INITIATIVE
    11.3.3.4. SCOT ANALYSIS
    11.3.3.5. STRATEGIC ANALYSIS
  11.3.4. HAIN CELESTIAL GROUP
    11.3.4.1. OVERVIEW
    11.3.4.2. PRODUCT PORTFOLIO
    11.3.4.3. STRATEGIC INITIATIVE
    11.3.4.4. SCOT ANALYSIS
    11.3.4.5. STRATEGIC ANALYSIS
  11.3.5. KEVITA, INC. (ACQUIRED BY PEPSICO)
    11.3.5.1. OVERVIEW
    11.3.5.2. PRODUCT PORTFOLIO
    11.3.5.3. STRATEGIC INITIATIVE
    11.3.5.4. SCOT ANALYSIS
    11.3.5.5. STRATEGIC ANALYSIS
  11.3.6. KOMBUCHA WONDER DRINK
    11.3.6.1. OVERVIEW
    11.3.6.2. PRODUCT PORTFOLIO
    11.3.6.3. STRATEGIC INITIATIVE
    11.3.6.4. SCOT ANALYSIS
    11.3.6.5. STRATEGIC ANALYSIS
  11.3.7. KOSMIC KOMBUCHA
    11.3.7.1. OVERVIEW
    11.3.7.2. PRODUCT PORTFOLIO
    11.3.7.3. STRATEGIC INITIATIVE
    11.3.7.4. SCOT ANALYSIS
    11.3.7.5. STRATEGIC ANALYSIS
  11.3.8. LIVE SODA KOMBUCHA (U.S.).
    11.3.8.1. OVERVIEW
    11.3.8.2. PRODUCT PORTFOLIO
    11.3.8.3. STRATEGIC INITIATIVES
    11.3.8.4. SCOT ANALYSIS
    11.3.8.5. STRATEGIC ANALYSIS
  11.3.9. MAKANA BEVERAGES INC.
    11.3.9.1. OVERVIEW
    11.3.9.2. PRODUCT PORTFOLIO
    11.3.9.3. SCOT ANALYSIS
    11.3.9.4. STRATEGIC ANALYSIS
  11.3.10. NESALLA KOMBUCHA
    11.3.10.1. OVERVIEW
    11.3.10.2. PRODUCT PORTFOLIO
    11.3.10.3. SCOT ANALYSIS
    11.3.10.4. STRATEGIC ANALYSIS
  11.3.11. RED BULL GMBH
    11.3.11.1. OVERVIEW
    11.3.11.2. STRATEGIC INITIATIVE
    11.3.11.3. SCOT ANALYSIS
    11.3.11.4. STRATEGIC ANALYSIS
  11.3.12. REED’S INC.
    11.3.12.1. OVERVIEW
    11.3.12.2. PRODUCT PORTFOLIO
    11.3.12.3. SCOT ANALYSIS
    11.3.12.4. STRATEGIC ANALYSIS
  11.3.13. THE HUMM KOMBUCHA LLC
    11.3.13.1. OVERVIEW
    11.3.13.2. STRATEGIC INITIATIVES
    11.3.13.3. STRATEGIC INITIATIVES
    11.3.13.4. SCOT ANALYSIS
    11.3.13.5. STRATEGIC ANALYSIS
  11.3.14. TOWNSHEND'S TEA
    11.3.14.1. OVERVIEW
    11.3.14.2. PRODUCT PORTFOLIO
    11.3.14.3. STRATEGIC INITIATIVES
    11.3.14.4. SCOT ANALYSIS
    11.3.14.5. STRATEGIC ANALYSIS
  11.3.15. UNITY VIBRATION
    11.3.15.1. OVERVIEW
    11.3.15.2. PRODUCT PORTFOLIO
    11.3.15.3. SCOT ANALYSIS
    11.3.15.4. STRATEGIC ANALYSIS

LIST OF TABLES

TABLE 1 GLOBAL KOMBUCHA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 2 EUROPE LEGISLATION FOR MICROBIOLOGICALS IN BEVERAGES
TABLE 3 GLOBAL KOMBUCHA MARKET BY TYPE 2017-2025 ($ MILLION)
TABLE 4 GLOBAL YEAST MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 5 GLOBAL BACTERIA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 6 GLOBAL OTHERS MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 7 GLOBAL KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)
TABLE 8 GLOBAL CITRUS FLAVOR MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 9 GLOBAL APPLE, COCONUT AND MANGO FLAVOUR MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 10 GLOBAL HERBS AND SPICES FLAVOUR MARKET BY GEOGRAPHY 2017-2025
TABLE 11 GLOBAL FLOWERS FLAVOR KOMBUCHA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 12 GLOBAL BERRIES FLAVOR KOMBUCHA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 13 GLOBAL OTHER FLAVOR KOMBUCHAMARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 14 GLOBAL KOMBUCHA MARKET BY CONSUMER DEMOGRAPHICS 2017-2025 ($ MILLION)
TABLE 15 GLOBAL KOMBUCHA MALE MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 16 GLOBAL KOMBUCHA FEMALE MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 17 GLOBAL KOMBUCHA MARKET BY DISTRIBUTION CHANNEL 2017-2025 ($ MILLION)
TABLE 18 GLOBAL HYPERMARKETS AND SUPERMARKETS BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 19 GLOBAL CONVENIENCE STORE MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 20 GLOBAL FOOD AND DRINKS SPECIALTY STORES MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 21 GLOBAL OTHERS MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 22 GLOBAL KOMBUCHA MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 23 NORTH AMERICA KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)
TABLE 24 EUROPE KOMBUCHA MARKET BY COUNTRY 2017-2025 ($MILLION)
TABLE 25 ASIA PACIFIC KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)
TABLE 26 REST OF THE WORLD KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)

LIST OF FIGURES

FIGURE 1 GLOBAL KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)
FIGURE 2 NORTH AMERICA KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 3 GLOBAL APPLE, COCONUT AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)
FIGURE 4 GLOBAL FEMALE KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 5 CHINA KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 6 EVOLUTION OF KOMBUCHA
FIGURE 7 GLOBAL YEAST MARKET 2017-2025 ($ MILLION)
FIGURE 8 GLOBAL BACTERIA MARKET 2017-2025 ($ MILLION)
FIGURE 9 GLOBAL OTHERS MARKET 2017-2025 ($ MILLION)
FIGURE 10 GLOBAL CITRUS FLAVOR MARKET 2017-2025 ($ MILLION)
FIGURE 11 GLOBAL APPLE, COCONUT AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)
FIGURE 12 GLOBAL HERBS AND SPICES FLAVOR MARKET 2017-2025 ($ MILLION)
FIGURE 13 GLOBAL FLOWERS FLAVOR KOMBUCHAMARKET 2017-2025 ($ MILLION)
FIGURE 14 GLOBAL BERRIES FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 15 GLOBAL OTHER FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 16 GLOBAL KOMBUCHA MALE MARKET 2017-2025 ($ MILLION)
FIGURE 17 GLOBAL KOMBUCHA FEMALE MARKET 2017-2025 ($ MILLION)
FIGURE 18 GLOBAL KOMBUCHA MARKET BY HYPERMARKETS AND SUPERMARKETS 2017-2025 ($ MILLION)
FIGURE 19 GLOBAL KOMBUCHA MARKET BY CONVENIENCE STORE 2017-2025 ($ MILLION)
FIGURE 20 GLOBAL KOMBUCHA MARKET BY FOOD AND DRINKS SPECIALTY STORES 2017-2025 ($ MILLION)
FIGURE 21 GLOBAL KOMBUCHA MARKET BY OTHER DISTRIBUTION CHANNELS 2017-2025 ($ MILLION)
FIGURE 22 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY REGION
FIGURE 23 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY FLAVOR
FIGURE 24 UNITED STATES KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 25 CANADA KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 26 UK KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 27 FRANCE KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 28 GERMANY KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 29 RUSSIA KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 30 ROE KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 31 CHINA KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 32 INDIA KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 33 JAPAN KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 34 AUSTRALIA KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 35 REST OF ASIA PACIFIC KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 36 LATIN AMERICA KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 37 MIDDLE EAST & AFRICA KOMBUCHA MARKET 2017-2025 ($ MILLION)
FIGURE 38 MARKET SHARE OF KOMBUCHA MANUFACTURING COMPANIES 2016


COMPANIES MENTIONED

2. CELL - NIQUE CORPORATION
3. GT’S KOMBUCHA
4. HAIN CELESTIAL GROUP
5. KEVITA, INC. (ACQUIRED BY PEPSICO)
6. KOMBUCHA WONDER DRINK
7. KOSMIC KOMBUCHA
8. LIVE SODA KOMBUCHA (U.S.).
9. MAKANA BEVERAGES INC.
10. NESALLA KOMBUCHA
11. RED BULL GMBH
12. REED’S INC.
13. THE HUMM KOMBUCHA LLC
14. TOWNSHEND'S TEA
15. UNITY VIBRATION


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