Global Exhibition Industry: Trends and Opportunities (2013-2018)
Scope of the Report
The report titled “Global Exhibition Industry: Trends and Opportunities (2013-2018)” provides an in-depth analysis of global events market with special focus on regional markets like Europe, North America, Asia/Pacific, Middle East & Africa and Central & South America. It also accesses the key opportunities and underlying trends in the market and outlines the factors that are and will be driving the growth of the industry in the forecasted period (2013-18). Further, key global event organizers like Reed Exhibitions, United Business Media (UBM) plc and Informa plc are profiled in the report.
Geographical Coverage
Exhibition refers to permanent displays, but in common usage, 'exhibitions' are considered temporary and are usually scheduled to open and close on specific dates. Based on content of products/services displayed, exhibitions can be classified into three categories- Art exhibitions, Interpretive exhibitions and Commercial exhibitions.
The global exhibition market growth is driven by improving global economic conditions, growth in emerging markets and high quality marketing achieved from B2B exhibitions. Emerging nations are expected to report stronger revenue growth in their respective exhibitions market in comparison to its mature counterparts. High growth emerging markets like Brazil, Russia, China, Hong Kong, India, etc. are expected to report high revenue growth.
Factors which are seen as hindrance to the industry’s growth are limited venue capacity for holding exhibitions, long lead time, high associated risk and increased pressure on corporates to cut down on business travels. The global exhibition industry is characterized by ongoing mergers and acquisition, prevalence of exhibition audit and popularity of consumer services and consumer goods exhibition. With cost cutting in companies across the world there is for attending events.
The report titled “Global Exhibition Industry: Trends and Opportunities (2013-2018)” provides an in-depth analysis of global events market with special focus on regional markets like Europe, North America, Asia/Pacific, Middle East & Africa and Central & South America. It also accesses the key opportunities and underlying trends in the market and outlines the factors that are and will be driving the growth of the industry in the forecasted period (2013-18). Further, key global event organizers like Reed Exhibitions, United Business Media (UBM) plc and Informa plc are profiled in the report.
Geographical Coverage
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Central & South America
- Reed Exhibitions
- United Business Media (UBM) plc
- Informa plc
Exhibition refers to permanent displays, but in common usage, 'exhibitions' are considered temporary and are usually scheduled to open and close on specific dates. Based on content of products/services displayed, exhibitions can be classified into three categories- Art exhibitions, Interpretive exhibitions and Commercial exhibitions.
The global exhibition market growth is driven by improving global economic conditions, growth in emerging markets and high quality marketing achieved from B2B exhibitions. Emerging nations are expected to report stronger revenue growth in their respective exhibitions market in comparison to its mature counterparts. High growth emerging markets like Brazil, Russia, China, Hong Kong, India, etc. are expected to report high revenue growth.
Factors which are seen as hindrance to the industry’s growth are limited venue capacity for holding exhibitions, long lead time, high associated risk and increased pressure on corporates to cut down on business travels. The global exhibition industry is characterized by ongoing mergers and acquisition, prevalence of exhibition audit and popularity of consumer services and consumer goods exhibition. With cost cutting in companies across the world there is for attending events.
1. EXECUTIVE SUMMARY
2. FAIRS, EXPOSITIONS AND EXHIBITIONS
2.1 Fairs, Expositions and Exhibitions: Comparison
3. EXHIBITION MARKET: AN OVERVIEW
3.1 Types of Exhibitions
3.1.1 Art exhibitions
3.1.2 Interpretive exhibitions
3.1.3 Commercial exhibitions
3.2 Exhibitions Strategies and Styles
4. GLOBAL EXHIBITION MARKET ANALYSIS
4.1 Global Exhibition Market Sizing (Actual & Forecasted)
4.1.1 Global Exhibition Market Size by Value
4.1.2 Global Exhibition Market Size by Venue
4.2 Global Exhibition Regional Market Share
4.2.1 Global Exhibition Regional Market Share by Value (2012)
4.2.2 Global Exhibition Regional Market Share by Venue (2011)
4.3 Global Events Player’s Market Share
4.3.1 Global Events Player’s Market Share by Value (2012)
4.3.2 Global Events Player’s Market Share by Venue (2011)
4.4 Global Exhibitions Market Share by Venue Size
5. GLOBAL INDOOR EXHIBITION SPACE
5.1 Global Indoor Exhibition Market Size by Volume
5.2 Global Gross Indoor Exhibition Market Size
5.3 Global Indoor Exhibition Space Geographical Market Share
5.3.1 Global Indoor Exhibition Space Geographical Market Share by Venue (2011)
5.3.2 Global Indoor Exhibition Space Geographical Market Share (2011)
6. GLOBAL EXHIBITION MARKET: REGIONAL ANALYSIS
6.1 Global Indoor Exhibition Space by Region
6.1.1 Global Gross Indoor Exhibition Space Increase by Region
6.1.2 Exhibition Space by Nations (2011)
6.2 Global Indoor Exhibition Venue by Region (2011)
6.2.1 Global Exhibition Venue Additions by Nations (2011 vs. 2006)
6.3 Global Events Market by Revenue
6.4 North America: Exhibition Market
6.4.1 North America Exhibition Market Share by Nations (2011)
6.4.1 North America Exhibition Market Share by Venue Size (2011)
6.5 Europe: Exhibition Market
6.5.1 Europe Exhibition Market Share by Nations (2011)
6.5.2 Europe Exhibition Market Share by Venue Size (2011)
6.6 Asia/Pacific: Exhibition Market
6.6.1 Asia/Pacific Exhibition Market Share by Nations (2011)
6.6.2 Asia/Pacific Exhibition Market Share by Venue Size (2011)
6.7 Middle East & Africa: Exhibition Market
6.7.1 Middle East & Africa Exhibition Market Share by Nations (2011)
6.7.2 Middle East & Africa Exhibition Market Share by Venue Size (2011)
6.8 Central & South America: Exhibition Market
6.8.1 Central & South America Exhibition Market Share by Nations (2011)
6.8.2 Central & South America Exhibition Market Share by Venue Size (2011)
7. GLOBAL EXHIBITION INDUSTRY: GROWTH DRIVERS & CHALLENGES
7.1 Growth Drivers
7.1.1 Ameliorating global economic conditions
7.1.2 Growth in emerging markets
7.1.3 Quality marketing achieved from B2B exhibitions
7.2 Challenges
7.2.1 Limited venue capacity
7.2.2 Long lead time
7.2.3 High risk
7.2.4 Pressures on business travel
8. GLOBAL EXHIBITIONS MARKET TRENDS
8.1 Mergers & Acquisitions in the Industry
8.2 Exhibition Audit
8.3 Popularity of Consumer Services and Consumer Goods Exhibition
9. COMPETITIVE LANDSCAPE: GLOBAL EXHIBITION INDUSTRY
10. COMPANY PROFILES
10.1 Reed Exhibitions
10.1.1 Business Overview
10.1.2 Financial Overview
10.1.3 Business Strategy
10.2 United Business Media (UBM) plc.
10.2.1 Business Overview
10.2.2 Financial Overview
10.2.3 Business Strategy
10.3 Informa plc.
10.3.1 Business Overview
10.3.2 Financial Overview
10.3.3 Business Strategy
2. FAIRS, EXPOSITIONS AND EXHIBITIONS
2.1 Fairs, Expositions and Exhibitions: Comparison
3. EXHIBITION MARKET: AN OVERVIEW
3.1 Types of Exhibitions
3.1.1 Art exhibitions
3.1.2 Interpretive exhibitions
3.1.3 Commercial exhibitions
3.2 Exhibitions Strategies and Styles
4. GLOBAL EXHIBITION MARKET ANALYSIS
4.1 Global Exhibition Market Sizing (Actual & Forecasted)
4.1.1 Global Exhibition Market Size by Value
4.1.2 Global Exhibition Market Size by Venue
4.2 Global Exhibition Regional Market Share
4.2.1 Global Exhibition Regional Market Share by Value (2012)
4.2.2 Global Exhibition Regional Market Share by Venue (2011)
4.3 Global Events Player’s Market Share
4.3.1 Global Events Player’s Market Share by Value (2012)
4.3.2 Global Events Player’s Market Share by Venue (2011)
4.4 Global Exhibitions Market Share by Venue Size
5. GLOBAL INDOOR EXHIBITION SPACE
5.1 Global Indoor Exhibition Market Size by Volume
5.2 Global Gross Indoor Exhibition Market Size
5.3 Global Indoor Exhibition Space Geographical Market Share
5.3.1 Global Indoor Exhibition Space Geographical Market Share by Venue (2011)
5.3.2 Global Indoor Exhibition Space Geographical Market Share (2011)
6. GLOBAL EXHIBITION MARKET: REGIONAL ANALYSIS
6.1 Global Indoor Exhibition Space by Region
6.1.1 Global Gross Indoor Exhibition Space Increase by Region
6.1.2 Exhibition Space by Nations (2011)
6.2 Global Indoor Exhibition Venue by Region (2011)
6.2.1 Global Exhibition Venue Additions by Nations (2011 vs. 2006)
6.3 Global Events Market by Revenue
6.4 North America: Exhibition Market
6.4.1 North America Exhibition Market Share by Nations (2011)
6.4.1 North America Exhibition Market Share by Venue Size (2011)
6.5 Europe: Exhibition Market
6.5.1 Europe Exhibition Market Share by Nations (2011)
6.5.2 Europe Exhibition Market Share by Venue Size (2011)
6.6 Asia/Pacific: Exhibition Market
6.6.1 Asia/Pacific Exhibition Market Share by Nations (2011)
6.6.2 Asia/Pacific Exhibition Market Share by Venue Size (2011)
6.7 Middle East & Africa: Exhibition Market
6.7.1 Middle East & Africa Exhibition Market Share by Nations (2011)
6.7.2 Middle East & Africa Exhibition Market Share by Venue Size (2011)
6.8 Central & South America: Exhibition Market
6.8.1 Central & South America Exhibition Market Share by Nations (2011)
6.8.2 Central & South America Exhibition Market Share by Venue Size (2011)
7. GLOBAL EXHIBITION INDUSTRY: GROWTH DRIVERS & CHALLENGES
7.1 Growth Drivers
7.1.1 Ameliorating global economic conditions
7.1.2 Growth in emerging markets
7.1.3 Quality marketing achieved from B2B exhibitions
7.2 Challenges
7.2.1 Limited venue capacity
7.2.2 Long lead time
7.2.3 High risk
7.2.4 Pressures on business travel
8. GLOBAL EXHIBITIONS MARKET TRENDS
8.1 Mergers & Acquisitions in the Industry
8.2 Exhibition Audit
8.3 Popularity of Consumer Services and Consumer Goods Exhibition
9. COMPETITIVE LANDSCAPE: GLOBAL EXHIBITION INDUSTRY
10. COMPANY PROFILES
10.1 Reed Exhibitions
10.1.1 Business Overview
10.1.2 Financial Overview
10.1.3 Business Strategy
10.2 United Business Media (UBM) plc.
10.2.1 Business Overview
10.2.2 Financial Overview
10.2.3 Business Strategy
10.3 Informa plc.
10.3.1 Business Overview
10.3.2 Financial Overview
10.3.3 Business Strategy
LIST OF CHARTS
Figure 1: Events Market Classification
Table 1: Exhibition Strategies and Styles
Figure 2: Winning Exhibition Strategies Based on Market
Table 2: Potential Approaches for Exhibitors
Figure 3: Global Events Market Size by Value, 2008-12 (US$ Billions)
Figure 4: Global Events Market Size by Value Forecast, 2013E-17E (US$ Billions)
Figure 5: Global Exhibition Market Size by Venue, 2007-12E (Units)
Figure 6: Global Exhibitions Market Size by Venue Forecast, 2013E-18E (Units)
Figure 7: Global Events Geographical Market Share by Value (2012)
Figure 8: Global Exhibition Venues Market Share by Region, 2011 vs. 2006
Figure 9: Global Events Players’ Market Share by Value (2012)
Table 3: Global Exhibition Venues, 2011 (Square Meter)
Figure 10: Global Exhibitions Market Share by Venue Size, 2011 (Square Meters)
Figure 11: Global Total Indoor Exhibition Space, 2007-11 (Million Square Meter)
Figure 12: Global Gross Indoor Exhibition Space, 2007-12 (Million Square Meter)
Figure 13: Global Indoor Exhibition Venue Share by Region (2011)
Figure 14: Global Indoor Exhibition Space Share by Region (2011)
Figure 15: Global Indoor Exhibition Space by Region, 2011(Million Square Meters)
Figure 16: Global Gross Indoor Exhibition Space Increase by Region, 2006-12
Table 4: Leading Countries by Exhibition Space (2011)
Figure 17: Global Indoor Exhibition Venue by Region (2011)
Figure 18: Global Indoor Exhibition Venue Additions by Nations, 2011 vs. 2006
Figure 19: Global Events Market Revenue Growth Forecast by Nations, 2011-16 (%)
Figure 20: North America’s Exhibition Space Market Share by Nations (2011)
Figure 21: North America’s Exhibition Market Share by Venue Size (2011)
Figure 22: Europe’s Exhibition Space Market Share by Nations (2011)
Figure 23: Europe’s Exhibition Market Share by Venue Size (2011)
Figure 24: Asia-Pacific’s Exhibition Space Market Share by Nations (2011)
Figure 25: Asia/Pacific’s Exhibition Market Share by Venue Size (2011)
Figure 26: Middle East & Africa’s Exhibition Space Market Share by Nations (2011)
Figure 27: Middle East & Africa’s Exhibition Space Market Share by Nations (2011)
Figure 28: Central & South America’s Exhibition Space Market Share by Nations (2011)
Figure 29: Central & South America’s Exhibition Space Market Share by Nations (2011)
Figure 30: CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP Y-o-Y% Change (2010H1-2012H1)
Figure 31: Exhibitions Market as a Percentage of GDP of Key Nations (2010)
Figure 32: Marketing and Sales Objective of Companies (%)
Table 5: Media, Information, Marketing Services & Technology M&A Activity (2011 & 2012)
Table 6: Attendance Metrics Summary Table
Table 6: Global Top Industry Sectors Exhibition Spaces by Region (2011)
Table 7: Global Top Industry Sectors Exhibition Venues by Region (2011)
Figure 33: Global Exhibition Industry Peers' Split 2013E
Figure 34: Global Exhibition Industry Peers' Split 2013E
Figure 35: Reed Exhibitions Revenue, 2009-12 (US$ Billions)
Figure 36: UBM Plc Revenue by Business Segment (2012)
Figure 37: UBM Events Revenue, 2009-12 (US$ Millions)
Figure 38: Informa plc. Events & Training Revenue by Geography (2013E)
Figure 39: Informa plc. Events & Training Revenue, 2010-12 (US$ Millions)
Figure 1: Events Market Classification
Table 1: Exhibition Strategies and Styles
Figure 2: Winning Exhibition Strategies Based on Market
Table 2: Potential Approaches for Exhibitors
Figure 3: Global Events Market Size by Value, 2008-12 (US$ Billions)
Figure 4: Global Events Market Size by Value Forecast, 2013E-17E (US$ Billions)
Figure 5: Global Exhibition Market Size by Venue, 2007-12E (Units)
Figure 6: Global Exhibitions Market Size by Venue Forecast, 2013E-18E (Units)
Figure 7: Global Events Geographical Market Share by Value (2012)
Figure 8: Global Exhibition Venues Market Share by Region, 2011 vs. 2006
Figure 9: Global Events Players’ Market Share by Value (2012)
Table 3: Global Exhibition Venues, 2011 (Square Meter)
Figure 10: Global Exhibitions Market Share by Venue Size, 2011 (Square Meters)
Figure 11: Global Total Indoor Exhibition Space, 2007-11 (Million Square Meter)
Figure 12: Global Gross Indoor Exhibition Space, 2007-12 (Million Square Meter)
Figure 13: Global Indoor Exhibition Venue Share by Region (2011)
Figure 14: Global Indoor Exhibition Space Share by Region (2011)
Figure 15: Global Indoor Exhibition Space by Region, 2011(Million Square Meters)
Figure 16: Global Gross Indoor Exhibition Space Increase by Region, 2006-12
Table 4: Leading Countries by Exhibition Space (2011)
Figure 17: Global Indoor Exhibition Venue by Region (2011)
Figure 18: Global Indoor Exhibition Venue Additions by Nations, 2011 vs. 2006
Figure 19: Global Events Market Revenue Growth Forecast by Nations, 2011-16 (%)
Figure 20: North America’s Exhibition Space Market Share by Nations (2011)
Figure 21: North America’s Exhibition Market Share by Venue Size (2011)
Figure 22: Europe’s Exhibition Space Market Share by Nations (2011)
Figure 23: Europe’s Exhibition Market Share by Venue Size (2011)
Figure 24: Asia-Pacific’s Exhibition Space Market Share by Nations (2011)
Figure 25: Asia/Pacific’s Exhibition Market Share by Venue Size (2011)
Figure 26: Middle East & Africa’s Exhibition Space Market Share by Nations (2011)
Figure 27: Middle East & Africa’s Exhibition Space Market Share by Nations (2011)
Figure 28: Central & South America’s Exhibition Space Market Share by Nations (2011)
Figure 29: Central & South America’s Exhibition Space Market Share by Nations (2011)
Figure 30: CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP Y-o-Y% Change (2010H1-2012H1)
Figure 31: Exhibitions Market as a Percentage of GDP of Key Nations (2010)
Figure 32: Marketing and Sales Objective of Companies (%)
Table 5: Media, Information, Marketing Services & Technology M&A Activity (2011 & 2012)
Table 6: Attendance Metrics Summary Table
Table 6: Global Top Industry Sectors Exhibition Spaces by Region (2011)
Table 7: Global Top Industry Sectors Exhibition Venues by Region (2011)
Figure 33: Global Exhibition Industry Peers' Split 2013E
Figure 34: Global Exhibition Industry Peers' Split 2013E
Figure 35: Reed Exhibitions Revenue, 2009-12 (US$ Billions)
Figure 36: UBM Plc Revenue by Business Segment (2012)
Figure 37: UBM Events Revenue, 2009-12 (US$ Millions)
Figure 38: Informa plc. Events & Training Revenue by Geography (2013E)
Figure 39: Informa plc. Events & Training Revenue, 2010-12 (US$ Millions)
