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Global Event Marketing Service Market Size Study, by Service (Event Planning and Management, Event Promotion and Publicity, Event Sponsorship and Partnerships, Others), by Event Type (Trade Shows, Product Launches, Exhibitions and Conferences, Promotional Events, Others), by End User (Corporate, Trade Associations, Educational Institutions, Entertainment, Others), and Regional Forecasts 2022-2032

July 2024 | 200 pages | ID: GD766AF1BE8DEN
Bizwit Research & Consulting LLP

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Global Event Marketing Service Market is valued at approximately USD 480.52 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 7.33% over the forecast period 2024-2032. Event marketing services encompass professional services that assist businesses in planning, organizing, and promoting events to achieve specific marketing objectives. Typically offered by event management organizations or marketing firms specializing in event promotion, these services cover a wide range of event types including conferences, trade shows, product launches, corporate celebrations, and marketing campaigns.

The Global Event Marketing Service Market is driven escalating importance of live experiences in marketing strategies has significantly increased the demand for event marketing services. Companies recognize the unique opportunities events present for enhancing brand awareness, fostering consumer engagement, generating leads, and nurturing relationships. Moreover, rise of experiential marketing, which focuses on providing engaging and memorable experiences to customers, complements the growth of event marketing services. These events offer a platform to deliver personalized, interactive, and multisensory experiences that leave a lasting impression on attendees. Moreover, adoption of digital and hybrid events and technological advancements in event management solutions are anticipated to create lucrative opportunities for the market. However, security concerns and high cost of event management services is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global Event Marketing Service Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Europe is expected to dominate the event marketing service market share during the forecast period from 2024 to 2032. This region benefits from industry-specific expertise, contacts, and marketing strategies tailored to successfully promote and manage events in sectors such as finance, technology, healthcare, fashion, and the automotive industry. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

Bassett Events

Planit Inc

Hello Destination Management, LLC

Maritz Holdings LLC

VIVA Creative

PRA Events, Inc

CWT Global B.V.

The Freeman Company, LLC

Cvent Holding Corp.

Jack Morton Worldwide Inc

The detailed segments and sub-segment of the market are explained below:

By Service:
  • Event Planning and Management
  • Event Promotion and Publicity
  • Event Sponsorship and Partnerships
  • Others
By Event Type:
  • Trade Shows
  • Product Launches
  • Exhibitions and Conferences
  • Promotional Events
  • Others
By End User:
  • Corporate
  • Trade Associations
  • Educational Institutions
  • Entertainment
  • Others
By Region:

North America
  • U.S.
  • Canada
Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
Latin America
  • Brazil
  • Mexico
Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA
Years considered for the study are as follows:
  • Historical year – 2022
  • Base year – 2023
  • Forecast period – 2024 to 2032
Key Takeaways:
  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market
CHAPTER 1. GLOBAL EVENT MARKETING SERVICE MARKET EXECUTIVE SUMMARY

1.1. Global Event Marketing Service Market Size & Forecast (2022- 2032)
1.2. Regional Summary
1.3. Segmental Summary
  1.3.1. By Service
  1.3.2. By Event Type
  1.3.3. By End User
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

CHAPTER 2. GLOBAL EVENT MARKETING SERVICE MARKET DEFINITION AND RESEARCH ASSUMPTIONS

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
  2.3.1. Inclusion & Exclusion
  2.3.2. Limitations
  2.3.3. Supply Side Analysis
    2.3.3.1. Availability
    2.3.3.2. Infrastructure
    2.3.3.3. Regulatory Environment
    2.3.3.4. Market Competition
    2.3.3.5. Economic Viability (Consumer’s Perspective)
  2.3.4. Demand Side Analysis
    2.3.4.1. Regulatory frameworks
    2.3.4.2. Technological Advancements
    2.3.4.3. Environmental Considerations
    2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

CHAPTER 3. GLOBAL EVENT MARKETING SERVICE MARKET DYNAMICS

3.1. Market Drivers
  3.1.1. Growing importance of live experiences in marketing tactics
  3.1.2. Increase in experiential marketing
3.2. Market Challenges
  3.2.1. Data privacy and security concerns
  3.2.2. High cost of event management services
3.3. Market Opportunities
  3.3.1. Rising adoption of digital and hybrid events
  3.3.2. Technological advancements in event management solutions

CHAPTER 4. GLOBAL EVENT MARKETING SERVICE MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
  4.1.6. Futuristic Approach to Porter’s 5 Force Model
  4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
  4.2.1. Political
  4.2.2. Economical
  4.2.3. Social
  4.2.4. Technological
  4.2.5. Environmental
  4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL EVENT MARKETING SERVICE MARKET SIZE & FORECASTS BY SERVICE 2022-2032

5.1. Segment Dashboard
5.2. Global Event Marketing Service Market: Service Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  5.2.1. Event Planning and Management
  5.2.2. Event Promotion and Publicity
  5.2.3. Event Sponsorship and Partnerships
  5.2.4. Others

CHAPTER 6. GLOBAL EVENT MARKETING SERVICE MARKET SIZE & FORECASTS BY EVENT TYPE 2022-2032

6.1. Segment Dashboard
6.2. Global Event Marketing Service Market: Event Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  6.2.1. Trade Shows
  6.2.2. Product Launches
  6.2.3. Exhibitions and Conferences
  6.2.4. Promotional Events
  6.2.5. Others

CHAPTER 7. GLOBAL EVENT MARKETING SERVICE MARKET SIZE & FORECASTS BY END USER 2022-2032

7.1. Segment Dashboard
7.2. Global Event Marketing Service Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  7.2.1. Corporate
  7.2.2. Trade Associations
  7.2.3. Educational Institutions
  7.2.4. Entertainment
  7.2.5. Others

CHAPTER 8. GLOBAL EVENT MARKETING SERVICE MARKET SIZE & FORECASTS BY REGION 2022-2032

8.1. North America Event Marketing Service Market
  8.1.1. U.S. Event Marketing Service Market
    8.1.1.1. Service breakdown size & forecasts, 2022-2032
    8.1.1.2. Event Type breakdown size & forecasts, 2022-2032
    8.1.1.3. End User breakdown size & forecasts, 2022-2032
  8.1.2. Canada Event Marketing Service Market
8.2. Europe Event Marketing Service Market
  8.2.1. U.K. Event Marketing Service Market
  8.2.2. Germany Event Marketing Service Market
  8.2.3. France Event Marketing Service Market
  8.2.4. Spain Event Marketing Service Market
  8.2.5. Italy Event Marketing Service Market
  8.2.6. Rest of Europe Event Marketing Service Market
8.3. Asia-Pacific Event Marketing Service Market
  8.3.1. China Event Marketing Service Market
  8.3.2. India Event Marketing Service Market
  8.3.3. Japan Event Marketing Service Market
  8.3.4. Australia Event Marketing Service Market
  8.3.5. South Korea Event Marketing Service Market
  8.3.6. Rest of Asia Pacific Event Marketing Service Market
8.4. Latin America Event Marketing Service Market
  8.4.1. Brazil Event Marketing Service Market
  8.4.2. Mexico Event Marketing Service Market
  8.4.3. Rest of Latin America Event Marketing Service Market
8.5. Middle East & Africa Event Marketing Service Market
  8.5.1. Saudi Arabia Event Marketing Service Market
  8.5.2. South Africa Event Marketing Service Market
  8.5.3. Rest of Middle East & Africa Event Marketing Service Market

CHAPTER 9. COMPETITIVE INTELLIGENCE

9.1. Key Company SWOT Analysis
  9.1.1. Company
  9.1.2. Company
  9.1.3. Company
9.2. Top Market Strategies
9.3. Company Profiles
  9.3.1. Bassett Events
    9.3.1.1. Key Information
    9.3.1.2. Overview
    9.3.1.3. Financial (Subject to Data Availability)
    9.3.1.4. Product Summary
    9.3.1.5. Market Strategies
  9.3.2. Planit Inc
  9.3.3. Hello Destination Management, LLC
  9.3.4. Maritz Holdings LLC
  9.3.5. VIVA Creative
  9.3.6. PRA Events, Inc.
  9.3.7. CWT Global B.V.
  9.3.8. The Freeman Company, LLC
  9.3.9. Cvent Holding Corp.
  9.3.10. Jack Morton Worldwide Inc

CHAPTER 10. RESEARCH PROCESS

10.1. Research Process
  10.1.1. Data Mining
  10.1.2. Analysis
  10.1.3. Market Estimation
  10.1.4. Validation
  10.1.5. Publishing
10.2. Research Attributes

LIST OF TABLES

TABLE 1. Global Event Marketing Service market, report scope
TABLE 2. Global Event Marketing Service market estimates & forecasts by Region 2022-2032 (USD Billion)
TABLE 3. Global Event Marketing Service market estimates & forecasts by Service 2022-2032 (USD Billion)
TABLE 4. Global Event Marketing Service market estimates & forecasts by Event Type 2022-2032 (USD Billion)
TABLE 5. Global Event Marketing Service market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 6. Global Event Marketing Service market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 7. Global Event Marketing Service market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 8. Global Event Marketing Service market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 9. Global Event Marketing Service market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 10. Global Event Marketing Service market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 11. Global Event Marketing Service market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 12. Global Event Marketing Service market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 13. Global Event Marketing Service market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 14. Global Event Marketing Service market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 15. U.S. Event Marketing Service market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 16. U.S. Event Marketing Service market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 17. U.S. Event Marketing Service market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 18. Canada Event Marketing Service market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 19. Canada Event Marketing Service market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 20. Canada Event Marketing Service market estimates & forecasts by segment 2022-2032 (USD Billion)
…..
This list is not complete, final report does contain more than 100 tables. The list may be updated in the final deliverable

LIST OF FIGURES

FIG 1. Global Event Marketing Service market, research methodology
FIG 2. Global Event Marketing Service market, market estimation techniques
FIG 3. Global market size estimates & forecast methods.
FIG 4. Global Event Marketing Service market, key trends 2023
FIG 5. Global Event Marketing Service market, growth prospects 2022-2032
FIG 6. Global Event Marketing Service market, porters 5 force model
FIG 7. Global Event Marketing Service market, PESTEL analysis
FIG 8. Global Event Marketing Service market, value chain analysis
FIG 9. Global Event Marketing Service market by segment, 2022 & 2032 (USD Billion)
FIG 10. Global Event Marketing Service market by segment, 2022 & 2032 (USD Billion)
FIG 11. Global Event Marketing Service market by segment, 2022 & 2032 (USD Billion)
FIG 12. Global Event Marketing Service market by segment, 2022 & 2032 (USD Billion)
FIG 13. Global Event Marketing Service market by segment, 2022 & 2032 (USD Billion)
FIG 14. Global Event Marketing Service market, regional snapshot 2022 & 2032
FIG 15. North America Event Marketing Service market 2022 & 2032 (USD Billion)
FIG 16. Europe Event Marketing Service market 2022 & 2032 (USD Billion)
FIG 17. Asia pacific Event Marketing Service market 2022 & 2032 (USD Billion)
FIG 18. Latin America Event Marketing Service market 2022 & 2032 (USD Billion)
FIG 19. Middle East & Africa Event Marketing Service market 2022 & 2032 (USD Billion)
FIG 20. Global Event Marketing Service market, company market share analysis (2023)
…..
This list is not complete, final report does contain more than 50 figures. The list may be updated in the final deliverable


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