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Global Demand Side Platform Size study, by Type (Real time Bidding, programmatic premium Buying and others), by Application (Retail, Automotive, Financial, Telecommunication and others) and Regional Forecasts 2019-2026

April 2020 | 200 pages | ID: G9989500403AEN
Bizwit Research & Consulting LLP

US$ 4,950.00

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Global Demand Side Platform is valued approximately USD 8.007 Million in 2018 and is anticipated to grow with a growth rate of more than 30% over the forecast period 2019-2026. A demand-side platform (DSP) is a system that helps buyers of digital advertising inventory in managing multiple ad exchange and data exchange accounts within one interface. Also, it helps in deciding the necessary advertisement to be purchased and price to be paid for that ad and offers standardized platform for digital advertisers. Therefore, higher penetration of digital advertising and crucial role of smart phones in such process is expected to boost the growth of market over the forecast years. For instance: as per Statista, in United States, the programmatic buying digital display advertising spending increase to USD 34.67 Billion in 2018 from USD 17.07 in 2014. Also, in China the spending was USD 2.76 billion in 2014 and increased with USD 10.61 billion till 2018. In Addition, the factor that attributed towards the faster growth of market is increasing growth of social media and social advertising due to the higher penetration of internet across the globe. For instance: . For instance: according to the Facebook 2019, over 89% of marketers across the globe use Facebook for their brand marketing efforts. Also, as per Mediakix Survey, over 89% of marketers says that Instagram is the most important social media platform for influencer marketing. Additionally, as per Linkedin, over 65% of (Business to Business) B2B companies have used Linkedin paid ads to acquire customer and about 95% of B2B content marketers use Linkedin for organic content marketing. However, the factor which is expected to hamper the growth of market over the upcoming year is presence of Stringent government regulation and privacy concerns associated with Demand side platform.

The regional analysis of global Demand Side Platform is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is accounts for the largest share in the global demand side platform due to the presence of large market players dealing in demand side platforms in the region. Whereas, Asia pacific is the fastest growing region in the market owing to the increasing penetration of internet and social media across the region.

Market player included in this report are:
Facebook Ads Manager
Rocket Fuel
MediaMath
Amazon (AAP)
DoubleClick
LiveRamp
Choozle
TubeMogul
BrightRoll
AppNexus

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Real time Bidding
Programmatic Premium Buying
Others

By Application:

Retail
Automotive
Financial
Telecommunication
Others

By Regions:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2016, 2017
Base year – 2018
Forecast period – 2019 to 2026

Target Audience of the Global Demand Side Platform in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
CHAPTER 1. EXECUTIVE SUMMARY

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2017-2026 (USD Billion)
  1.2.1. Demand Side Platform Market, by Region, 2017-2026 (USD Billion)
  1.2.2. Demand Side Platform Market, by Type, 2017-2026 (USD Billion)
  1.2.3. Demand Side Platform Market, by Application, 2017-2026 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

CHAPTER 2. GLOBAL DEMAND SIDE PLATFORM MARKET DEFINITION AND SCOPE

2.1. Objective of the Study
2.2. Market Definition & Scope
  2.2.1. Scope of the Study
  2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

CHAPTER 3. GLOBAL DEMAND SIDE PLATFORM MARKET DYNAMICS

3.1. Demand Side Platform Market Impact Analysis (2018-2026)
  3.1.1. Market Drivers
  3.1.2. Market Challenges
  3.1.3. Market Opportunities

CHAPTER 4. GLOBAL DEMAND SIDE PLATFORM MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
  4.1.6. Futuristic Approach to Porter’s 5 Force Model (2016-2026)
4.2. PEST Analysis
  4.2.1. Political
  4.2.2. Economical
  4.2.3. Social
  4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL DEMAND SIDE PLATFORM MARKET, BY TYPE

5.1. Market Snapshot
5.2. Global Demand Side Platform Market by Type, Performance - Potential Analysis
5.3. Global Demand Side Platform Market Estimates & Forecasts by Type 2016-2026 (USD Billion)
5.4. Demand Side Platform Market, Sub Segment Analysis
  5.4.1. Real time Bidding
  5.4.2. Programmatic Premium Buying
  5.4.3. Others

CHAPTER 6. GLOBAL DEMAND SIDE PLATFORM MARKET, BY APPLICATION

6.1. Market Snapshot
6.2. Global Demand Side Platform Market by Application, Performance - Potential Analysis
6.3. Global Demand Side Platform Market Estimates & Forecasts by Application 2016-2026 (USD Billion)
6.4. Demand Side Platform Market, Sub Segment Analysis
  6.4.1. Retail
  6.4.2. Automotive
  6.4.3. Financial
  6.4.4. Telecommunication
  6.4.5. Others

CHAPTER 7. GLOBAL DEMAND SIDE PLATFORM MARKET, REGIONAL ANALYSIS

7.1. Demand Side Platform Market, Regional Market Snapshot
7.2. North America Demand Side Platform Market
  7.2.1. U.S. Demand Side Platform Market
    7.2.1.1. Type breakdown estimates & forecasts, 2016-2026
    7.2.1.2. Application breakdown estimates & forecasts, 2016-2026
  7.2.2. Canada Demand Side Platform Market
7.3. Europe Demand Side Platform Market Snapshot
  7.3.1. U.K. Demand Side Platform Market
  7.3.2. Germany Demand Side Platform Market
  7.3.3. Rest of Europe Demand Side Platform Market
7.4. Asia-Pacific Demand Side Platform Market Snapshot
  7.4.1. China Demand Side Platform Market
  7.4.2. India Demand Side Platform Market
  7.4.3. Japan Demand Side Platform Market
  7.4.4. Rest of Asia Pacific Demand Side Platform Market
7.5. Latin America Demand Side Platform Market Snapshot
  7.5.1. Brazil Demand Side Platform Market
  7.5.2. Mexico Demand Side Platform Market
7.6. Rest of The World Demand Side Platform Market

CHAPTER 8. COMPETITIVE INTELLIGENCE

8.1. Top Market Strategies
8.2. Company Profiles
  8.2.1. Facebook Ads Manager
    8.2.1.1. Key Information
    8.2.1.2. Overview
    8.2.1.3. Financial (Subject to Data Availability)
    8.2.1.4. Product Summary
    8.2.1.5. Recent Developments
  8.2.2. Rocket Fuel
  8.2.3. MediaMath
  8.2.4. Amazon (AAP)
  8.2.5. DoubleClick
  8.2.6. LiveRamp
  8.2.7. Choozle
  8.2.8. TubeMogul
  8.2.9. BrightRoll
  8.2.10. AppNexus

CHAPTER 9. RESEARCH PROCESS

9.1. Research Process
  9.1.1. Data Mining
  9.1.2. Analysis
  9.1.3. Market Estimation
  9.1.4. Validation
  9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

LIST OF TABLES

TABLE 1. LIST OF SECONDARY SOURCES, USED IN THE STUDY OF GLOBAL DEMAND SIDE PLATFORM MARKET
TABLE 2. LIST OF PRIMARY SOURCES, USED IN THE STUDY OF GLOBAL DEMAND SIDE PLATFORM MARKET
TABLE 3. GLOBAL DEMAND SIDE PLATFORM MARKET, REPORT SCOPE
TABLE 4. YEARS CONSIDERED FOR THE STUDY
TABLE 5. EXCHANGE RATES CONSIDERED
TABLE 6. GLOBAL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY REGION 2016-2026 (USD BILLION)
TABLE 7. GLOBAL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY TYPE 2016-2026 (USD BILLION)
TABLE 8. GLOBAL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY APPLICATION 2016-2026 (USD BILLION)
TABLE 9. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 10. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 11. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 12. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 13. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 14. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 15. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 16. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 17. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 18. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 19. U.S. DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 20. U.S. DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 21. U.S. DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 22. CANADA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 23. CANADA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 24. CANADA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 25. UK DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 26. UK DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 27. UK DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 28. GERMANY DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 29. GERMANY DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 30. GERMANY DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 31. ROE DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 32. ROE DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 33. ROE DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 34. CHINA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 35. CHINA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 36. CHINA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 37. INDIA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 38. INDIA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 39. INDIA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 40. JAPAN DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 41. JAPAN DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 42. JAPAN DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 43. ROAPAC DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 44. ROAPAC DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 45. ROAPAC DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 46. BRAZIL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 47. BRAZIL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 48. BRAZIL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 49. MEXICO DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 50. MEXICO DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 51. MEXICO DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 52. ROLA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 53. ROLA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 54. ROLA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 55. ROW DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
TABLE 56. ROW DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
TABLE 57. ROW DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

LIST OF FIGURES

FIG 1. GLOBAL DEMAND SIDE PLATFORM MARKET, RESEARCH METHODOLOGY
FIG 2. GLOBAL DEMAND SIDE PLATFORM MARKET, MARKET ESTIMATION TECHNIQUES
FIG 3. GLOBAL MARKET SIZE ESTIMATES & FORECAST METHODS
FIG 4. GLOBAL DEMAND SIDE PLATFORM MARKET, KEY TRENDS 2018
FIG 5. GLOBAL DEMAND SIDE PLATFORM MARKET, GROWTH PROSPECTS 2019-2026
FIG 6. GLOBAL DEMAND SIDE PLATFORM MARKET, PORTERS 5 FORCE MODEL
FIG 7. GLOBAL DEMAND SIDE PLATFORM MARKET, PEST ANALYSIS
FIG 8. GLOBAL DEMAND SIDE PLATFORM MARKET, VALUE CHAIN ANALYSIS
FIG 9. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
FIG 10. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
FIG 11. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
FIG 12. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
FIG 13. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
FIG 14. GLOBAL DEMAND SIDE PLATFORM MARKET, REGIONAL SNAPSHOT 2016 & 2026
FIG 15. NORTH AMERICA DEMAND SIDE PLATFORM MARKET 2016 & 2026 (USD BILLION)
FIG 16. EUROPE DEMAND SIDE PLATFORM MARKET 2016 & 2026 (USD BILLION)
FIG 17. ASIA PACIFIC DEMAND SIDE PLATFORM MARKET 2016 & 2026 (USD BILLION)
FIG 18. LATIN AMERICA DEMAND SIDE PLATFORM MARKET 2016 & 2026 (USD BILLION)
FIG 19. GLOBAL DEMAND SIDE PLATFORM MARKET, COMPANY MARKET SHARE ANALYSIS (2018)

COMPANIES MENTIONED

Facebook Ads Manager
Rocket Fuel
MediaMath
Amazon (AAP)
DoubleClick
LiveRamp
Choozle
TubeMogul
BrightRoll
AppNexus


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