Global Application-To-Person (A2P) SMS Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2015 - 2022

Date: October 19, 2015
Pages: 110
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Publisher: Market Research Engine
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: G8A0EA66C88EN
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Global Application-To-Person (A2P) SMS Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2015 - 2022
Application-to-person (A2P) SMS is an application services that sends SMS to the mobile subscriber. Itis generally used for sending notifications; alerts, marketing messages and flight alerts. These are centrally invoiced and can reach any network worldwide. SMSs are convenient mode of communication owing to its awareness amongst users. SMS application is supported by all handsets.

Global application-to-person (A2P) SMS market finds applications in pushed interactive services, customer relationship management services, promotional campaigns and interactive services. The end-users of this market are banks, financial services institutions, ecommerce, tourism, healthcare and entertainment.

Multiplying mobile subscribers, enhancement and rise in mobile services, and rising trends ofmobile payments and banking are the factors responsible for the growth of the global application-to-person (A2P) SMS market. Mobile messaging spam,fraudulentor misleading messages and IP based messaging are the major hindrance in the growth of this market. However, transactional activities such as transaction notifications and one-time password (OTP) will continue to drive this market.

AMD Telecom S.A.,Angkor Data Communications Group Co. Ltd., FortyTwo Telecom AB, mBlox, Inc., Optimizer International Group, Inc.,Ogangi Corporation, Syniverse Technologies, LLC, SilverstreetBV, Symsoft AB, and Tanla Solutions Ltd. are the leading players in the global application-to-person (A2P) SMS market.

Market Research Engine is involved in providing research reports and company profiles in the global application-to-person (A2P) SMS market in terms of revenue and output/volume.Market drivers, opportunities and restraints are thoroughly studied which influences the market. This study is further utilized for the overall analysis of the market. The application-to-person (A2P) SMS market is segmented based onthe global applications, geographic presence, by products and ingredients. We offer an inclusive category-specific market outlook. We provide access to a comprehensive collection of companies in the industry. The companies canstrategize and execute business operations through our competitor analysis.Find the global industry analysis, market size, share, growth, and trends information in our application-to-person (A2P) SMS profiles.

SEGMENTATIONS IN REPORT:

Application-To-Person (A2P) SMS ByApplications:
  • Pushed Content Services
  • Customer Relationship Management Services
  • Promotional Campaigns
  • Interactive Services
  • Other
Application-To-Person (A2P) SMS ByGeography:
  • Asia Pacific
  • North America
  • Europe
  • Latin America
  • Middle East And Africa
GLOSSARY:

Application-To-Person (A2P) SMS: Application-to-person (A2P) SMS is an application services that sends SMS to the mobile subscriber.
CHAPTER 1 PREFACE

1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology
  1.3.1 Sources
    1.3.1.1 Secondary research
    1.3.1.2 Primary Research

CHAPTER 2 EXECUTIVE SUMMARY

2.1 Market Snapshot: Global A2P SMS Market (2013 & 2020)
2.2 Global A2P SMS Market Revenue, 2012 – 2020 (USD Billion) and Y-o-Y Growth (%)
2.3 Global A2P SMS Market, by Application, 2013 (USD Billion)
2.4 Global A2P SMS Market, by Geography, 2013, (USD Billion)

CHAPTER 3 GLOBAL A2P SMS MARKET OVERVIEW

3.1 Introduction
3.2 Market Dynamics
  3.2.1 Drivers
    3.2.1.1 Increase in mobile subscriber base
      3.2.1.1.1 Mobile Subscribers Worldwide: 2011 – 2014
      3.2.1.1.2 Mobile Subscribers Worldwide, by Geography: 2014
    3.2.1.2 Growth in mobile marketing activities by marketers and application developers
      3.2.1.2.1 Global Mobile Ad Spend
    3.2.1.3 Proliferation in mobile banking, mobile payments and mobile health services
    3.2.1.4 Impact analysis of drivers
  3.2.2 Restraints
    3.2.2.1 Technical anomalies overshadowing bulk SMS
    3.2.2.2 Illegitimate (grey) routes denting telecom operators revenue
    3.2.2.3 Increasing mobile messaging spam, phishing and malware
    3.2.2.4 Impact analysis for restraints
  3.2.1 Opportunities
    3.2.1.1 Leveraging messaging exchange providers to connect enterprises and OTTs application providers with customers
    3.2.1.2 Convergence of SMS with IP messaging solutions and emails
3.3 Market Trends and Future Outlook
  3.3.1 Innovative gateways that send SMS on the SS7 network than on traditional SMS hubs
  3.3.2 Seeking higher-quality routes and partnering with messaging exchange providers
  3.3.3 Integration of multiple technologies through hybrid cloud-based messaging platforms
3.4 Value Chain Analysis: Global A2P SMS Market
3.5 Porter’s Five Forces Analysis: Global A2P SMS Market
  3.5.1 Bargaining Power of Suppliers
  3.5.2 Bargaining Power of Buyers
  3.5.3 Threat of New Entrants
  3.5.4 Threat of Substitutes
  3.5.5 Degree of Competition
3.6 Market Attractiveness Analysis: Global A2P SMS Market, by Applications
3.7 Key criteria by marketers/resellers for selecting SMS vendors
  3.7.1 Pricing
  3.7.2 Expertise and solutions
  3.7.3 Industry experience
  3.7.4 Global and regional reach
  3.7.5 Multi channel capability
  3.7.6 Compliance
3.8 Competitive Landscape
  3.8.1 Leading players, A2P SMS Market (2013)
  3.8.2 Market Share Analysis, by Key Players, 2013 (Value %)
  3.8.3 Competitive Strategies Adopted by Major Players
    3.8.3.1 Focus on raising funds though venture capital investors
    3.8.3.2 Promoting sales and exploring business opportunities through exhibitions and conferences
    3.8.3.3 Strategic initiatives
    3.8.3.4 Innovation and upgrades through technological advances

CHAPTER 4 GLOBAL A2P SMS MARKET REVENUE, BY APPLICATION

4.1 Overview
  4.1.1 Global A2P SMS Market Revenue, by Application, 2012 – 2020 (USD Billion)
  4.1.2 Comparative Analysis: Global A2P SMS Market Revenue, by Application, 2013 & 2020 (Value %)
4.2 Pushed Content Services
  4.2.1 Global A2P SMS Pushed Content Services Market Revenue, 2012 – 2020 (USD Billion)
4.3 Customer Relationship Management (CRM) Services
  4.3.1 Global A2P SMS Customer Relationship Management (CRM) Services Market Revenue, 2012 – 2020 (USD Billion)
4.4 Promotional Campaigns
  4.4.1 Global A2P SMS Promotional Campaign Market Revenue, 2012 – 2020 (USD Billion)
4.5 Interactive Services
  4.5.1 Global A2P SMS Interactive Services Market Revenue, 2012 – 2020 (USD Billion)
4.6 Other (Inquiry Related and Search Related) Services
  4.6.1 Global Other A2P SMS Services Market Revenue, 2012 – 2020 (USD Billion)

CHAPTER 5 GLOBAL A2P SMS MARKET REVENUE, BY GEOGRAPHY

5.1 Overview
  5.1.1 Global A2P SMS Market Revenue, by Geography, 2012 – 2020 (USD Billion)
  5.1.2 Comparative Analysis: Global A2P SMS Market Revenue, by Geography, 2013 & 2020 (Value %)
5.2 North America
  5.2.1 North America A2P SMS Market Revenue, 2012 – 2020 (USD Billion)
  5.2.2 North America A2P SMS market revenue and forecast, by application, 2012 – 2020 (USD Billion)
5.3 Europe
  5.3.1 Europe A2P SMS Market Revenue, 2012 – 2020 (USD Billion)
  5.3.2 Europe A2P SMS market revenue and forecast, by application, 2012 – 2020 (USD Billion)
5.4 Asia Pacific
  5.4.1 Asia Pacific Mobile Market, By Number of Mobile and 3G/4G Subscriptions, 2013
  5.4.2 Asia Pacific B2C ecommerce sales growth 2012 – 2017 (% change)
  5.4.3 Asia Pacific A2P SMS Market Revenue, 2012 – 2020 (USD Billion)
  5.4.4 Asia Pacific A2P SMS market revenue and forecast, by application, 2012 – 2020 (USD Billion)
5.5 Rest of the World (RoW)
  5.5.1 Rest of the World A2P SMS Market Revenue, 2012 – 2020 (USD Billion)
  5.5.1 Rest of the World A2P SMS market revenue and forecast, by application, 2012 – 2020 (USD Billion)

CHAPTER 6 COMPANY PROFILES

6.1 Syniverse Technologies, LLC
  6.1.1 Company Overview
  6.1.2 Financial Overview
  6.1.3 Business Strategies
  6.1.4 Recent Developments
6.2 AMD Telecom S.A.
  6.2.1 Company Overview
  6.2.2 Financial Overview
  6.2.3 Business Strategies
  6.2.4 Recent Developments
6.3 Fortytwo Telecom AB
  6.3.1 Company Overview
  6.3.2 Financial Overview
  6.3.3 Business Strategies
  6.3.4 Recent Developments
6.4 mBlox Inc.
  6.4.1 Company Overview
  6.4.2 Financial Overview
  6.4.3 Business Strategies
  6.4.4 Recent Developments
6.5 Ogangi Corporation
  6.5.1 Company Overview
  6.5.2 Financial Overview
  6.5.3 Business Strategies
  6.5.4 Recent Developments
6.6 Silverstreet BV
  6.6.1 Company Overview
  6.6.2 Financial Overview
  6.6.3 Business Strategies
  6.6.4 Recent Developments
6.7 Tanla Solutions Ltd.
  6.7.1 Company Overview
  6.7.2 Financial Overview
  6.7.3 Business Strategies
  6.7.4 Recent Developments
6.8 Symsoft AB
  6.8.1 Company Overview
  6.8.2 Financial Overview
  6.8.3 Business Strategies
  6.8.4 Recent Developments
6.9 Angkor Data Communication Group Co., Ltd
  6.9.1 Company Overview
  6.9.2 Financial Overview
  6.9.3 Business Strategies
  6.9.4 Recent Developments
6.10 Optimizer International Group Inc.
  6.10.1 Company Overview
  6.10.2 Financial Overview
  6.10.3 Business Strategies
  6.10.4 Recent Developments
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