Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

February 2019 | 105 pages | ID: G77735C62E1EN
IMARC Group

Abstracts

Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard-earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum. The pace of growth, however, differs significantly across various segments. Segments such as mobile advertising have witnessed exponential growth over the past few years compared to print advertising which has seen its revenues declining over the same period. Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America currently represent the slowest growing areas, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are exhibiting high single-to-double digit growth rates.

IMARC’s latest study “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.

Key Aspects Analyzed:

Understanding the Global advertising market

Focus of the Analysis:

• Composition of the market
• Major players
• SWOT analysis of the industry
• Historical growth trends and driving factors
• Market outlook

Television advertising market

Focus of the analysis:

• An overview of the television industry
• Analysis of various sub-segments with their performance
• Major industries that use television as an advertising medium
• Major companies that use television as an advertising medium
• Historical growth trends and driving factors
• Market outlook

Print advertising market

Focus of the analysis:

• An overview of the print advertising industry
• Analysis of various sub-segments with their performance
• Major players in each segment and their performance
• Major industries that use print as an advertising medium
• Major companies that use print as an advertising medium
• Historical growth trends and driving factors
• Market outlook

Radio advertising market

Focus of the analysis:

• An overview of the radio advertising industry
• Radio listenership
• Major industries that use radio as an advertising medium
• Major companies that use radio as an advertising medium
• Historical growth trends and driving factors
• Market outlook

Internet/On-line advertising market

Focus of the analysis:

• An overview of the Internet/On-line advertising industry
• Viewership of various websites
• Major industries that use internet as an advertising medium
• Major companies that use internet as an advertising medium
• Historical growth trends and driving factors
• Market outlook

Mobile advertising market

Focus of the analysis:

• An overview of the mobile advertising industry
• Various forms of mobile advertising
• Major industries that use mobile as an advertising medium
• Major companies that use mobile as an advertising medium
• Historical growth trends and driving factors
• Market outlook

Outdoor advertising market

Focus of the analysis:

• An overview of the outdoor advertising industry
• Analysis of various sub-segments with their performance
• Major industries and companies that use outdoor advertising as an advertising medium
• Historical growth trends for each sub-segment and driving factors
• Market outlook for each sub-segment

Contents

1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION TO THE GLOBAL ADVERTISING MARKET

4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast

5 GLOBAL ADVERTISING MARKET: INDUSTRY PERFORMANCE

5.1 Global Television Advertising Market
  5.1.1 Current and Historical Market Trends
  5.1.2 Performance of Various Segments
  5.1.3 Performance of Various Regions
  5.1.4 Contribution of Major Industries
  5.1.5 Market Forecast
5.2 Global Print Advertising Market
  5.2.1 Current and Historical Market Trends
  5.2.2 Newspaper Advertising Market
    5.2.2.1 Current and Historical Market Trends
    5.2.2.2 Major Newspapers: Performance by Readership
    5.2.2.3 Market Forecast
  5.2.3 Magazine Advertising
    5.2.3.1 Current and Historical Market Trends
    5.2.3.2 Major Magazines: Performance by Readership
    5.2.3.3 Market Forecast
  5.2.4 Contribution of Major Industries
  5.2.5 Market Forecast
5.3 Global Radio Advertising Market
  5.3.1 Current and Historical Trends
  5.3.2 Global Radio Advertising Market: Performance by Region
  5.3.3 Contribution of Major Industries
  5.3.4 Market Forecast
5.4 Global Outdoor Advertising Market
  5.4.1 Current and Historical Trends
  5.4.2 Performance by Region
  5.4.3 Performance of Various Segments
  5.4.4 Contribution of Major Industries
  5.4.5 Market Forecast
5.5 Global Internet Advertising Market
  5.5.1 Current and Historical Trends
  5.5.2 Performance of Various Regions
  5.5.3 Search Advertising Market
    5.5.3.1 Current and Historical Trends
    5.5.3.2 Market Forecast
  5.5.4 Display Advertising Market
    5.5.4.1 Current and Historical Trends
    5.5.4.2 Market Forecast
  5.5.5 Classified Advertising Market
    5.5.5.1 Current and Historical Trends
    5.5.5.2 Market Forecast
  5.5.6 Video Advertising Market
    5.5.6.1 Current and Historical Trends
    5.5.6.2 Market Forecast
  5.5.7 Contribution of Major Industries
  5.5.8 Most Visited Websites
  5.5.9 Market Forecast
5.6 Global Mobile Advertising Market
  5.6.1 Current and Historical Trends
  5.6.2 Performance of Various Regions
  5.6.3 Contribution of Major Industries
  5.6.4 Market Forecast
5.7 Global Cinema Advertising Market
  5.7.1 Current and Historical Trends
  5.7.2 Performance of Various Regions
  5.7.3 Contribution of Major Industries
  5.7.4 Market Forecast

6 GLOBAL ADVERTISING MARKET: SWOT INDUSTRY ANALYSIS

6.1 Overview
6.2 Strengths
6.3 Weaknesses
6.4 Opportunities
6.5 Threats

7 GLOBAL ADVERTISING MARKET: VALUE CHAIN ANALYSIS

7.1 Research
7.2 Content Development
7.3 Advertising Agency
7.4 Advertising Media
7.5 Audience

8 GLOBAL ADVERTISING MARKET: PORTER’S FIVE FORCES ANALYSIS

8.1 Overview
8.2 Bargaining Power of Buyers
8.3 Bargaining Power of Suppliers
8.4 Degree of Competition
8.5 Threat of New Entrants
8.6 Threat of Substitutes

9 GLOBAL ADVERTISING MARKET: TOP PLAYERS

9.1 WPP Group PLC
9.2 Omnicom Group
9.3 Publicis Groupe
9.4 Interpublic Group of Companies
9.5 Dentsu

List Of Tables

LIST OF TABLES

Table 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2011-2018
Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2019-2024
Table 3: Global: Newspaper Advertising Market: Top Newspapers by Circulation
Table 4: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
Table 5: Global: Internet Advertising Market: Most Visited Websites

List Of Figures

LIST OF FIGURES

Figure 1: Global: Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2018
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2011 & 2018
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2018
Figure 6: Global: Advertising Market: Share of Key Players (in %), 2018
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2024
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2024
Figure 10: Global: Television Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 11: Global: Television Advertising Market: Breakup by Segment (in %), 2018
Figure 12: Global: Television Advertising Market: Regional Breakup by Value (in Billion US$), 2018
Figure 13: Global: Television Advertising Market: Regional Breakup (in %), 2018
Figure 14: Global: Television Advertising Market: Breakup by Industries (in %), 2018
Figure 15: Global: Television Advertising Market Forecast: Sales Value (in Billion US$), 2019- 2024
Figure 16: Global: Television Advertising Market Forecast: Sales Value by Segment (in Billion US$), 2019-2024
Figure 17: Global: Print Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 18: Global: Print Advertising Market: Breakup by Segment (in %), 2011-2018
Figure 19: Global: Newspaper Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 20: Global: Circulation Revenue of Newspapers (in Billion US$), 2011 & 2018
Figure 21: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2018
Figure 22: Global: Newspaper Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 23: Global: Magazine Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 24: Global: Circulation Revenue of Magazines (in Billion US$), 2011 & 2018
Figure 25: Global: Magazine Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 26: Global: Print Advertising Market: Breakup by Industries (in %)
Figure 27: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 28: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2019-2024
Figure 29: Global: Radio Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 30: Global: Radio Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2024
Figure 31: Global: Radio Advertising Market: Regional Breakup (in %), 2018
Figure 32: Global: Radio Advertising Market: Breakup by Industries (in %), 2018
Figure 33: Global: Radio Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 34: Global: Outdoor Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 35: Global: Outdoor Advertising Market: Regional Breakup by Value, 2018 & 2024
Figure 36: Global: Outdoor Advertising Market: Breakup by Region (in %), 2018
Figure 37: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2018
Figure 38: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2018
Figure 39: Global: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 40: Global: Internet Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 41: Global: Internet Advertising Market: Breakup by Segment (in %), 2018
Figure 42: Global: Internet Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2024
Figure 43: Global: Internet Advertising Market: Regional Breakup (in %), 2018
Figure 44: Global: Search Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 45: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 46: Global: Display Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 47: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 48: Global: Classified Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 49: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 50: Global: Video Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 51: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 52: Global: Mobile Advertising Market: Breakup by Industries (in %), 2018
Figure 53: Global: Internet Advertising Market: Most Visited Websites
Figure 54: Global: Internet Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 55: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 56: Global: Mobile Advertising Market: Breakup by Segment (in %), 2018
Figure 57: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2024
Figure 58: Global: Mobile Advertising Market: Regional Breakup (in %), 2018
Figure 59: Global: Mobile Advertising Market: Breakup by Industries (in %), 2018
Figure 60: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 61: Global: Cinema Advertising Market: Sales Value (in Billion US$), 2011-2018
Figure 62: Global: Cinema Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2024
Figure 63: Global: Cinema Advertising Market: Regional Breakup (in %), 2018
Figure 64: Global: Cinema Advertising Market: Breakup by Industries (in %)