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Global A2P messaging market Size study, by Component (Platform and A2P Service), by Deployment mode (On-premises, Cloud), by Application (Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages), by Vertical (Banking, Financial Services, and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality) and Regional Forecasts 2020-2027

February 2021 | 200 pages | ID: GC8089E1B3DDEN
Bizwit Research & Consulting LLP

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Global A2P messaging market is valued at approximately USD 60.2 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 3.2 % over the forecast period 2020-2027. A2P messaging is one of the most consistent channels that enables active customer engagement. A2P messaging is widely utilized throughout myriad industries such as retail, finance, logistics, healthcare, and transport. Moreover, the vast security presented by mobile networking system, extensive penetration of smartphones globally, and massive open rates of SMS messaging is projected to skyrocket the acceptance of A2P messaging activities over the forecast period. For instance, as per Statista, in 2018, number of smartphones user in China is than any country in the world at around 850 million. India had the next most smartphone users, however less than half as many in China. Further, the United States and Western Europe, smartphone access was highest in Australia, South Korea, Israel, and as more than 80 percent of the population is using a smartphone in these countries. Japan and Canada are significant exceptions to the 70 percent mark, with access rates just over 65 percent. However, degree of rules and regulations fluctuates from country-to-country, may impede market growth over the forecast period of 2020-2027.

The regional analysis of the global A2P messaging market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to increasing adoption of mobile technologies among different industry verticals in the region. Whereas Asia Pacific is also anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027, due to massive mobile subscriber base, enterprises in this region across APAC.
Major market player included in this report are:

AT & T
Sinch
China Mobile
Infobip
Orange
Route Mobile
Comviva
Twilio
BICS
Syniverse

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:
Platform
A2P Service
By Deployment mode:
On-premises
Cloud
By Application:
Authentication Services
Promotional and Marketing Services
Customer Relationship Management Services
Pushed Content Services
Interactive Messages
By Vertical:
Banking, Financial Services, and Insurance
Retail and eCommerce
Hyperlocal Businesses
Healthcare
Travel and Hospitality

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027.

Target Audience of the Global A2P messaging market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
CHAPTER 1. EXECUTIVE SUMMARY

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
  1.2.1. A2P Messaging Market, by Region, 2018-2027 (USD Billion)
  1.2.2. A2P Messaging Market, by Component, 2018-2027 (USD Billion)
  1.2.3. A2P Messaging Market, by Deployment mode, 2018-2027 (USD Billion)
  1.2.4. A2P Messaging Market, by Application, 2018-2027 (USD Billion)
  1.2.5. A2P Messaging Market, by Vertical , 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

CHAPTER 2. GLOBAL A2P MESSAGING MARKET DEFINITION AND SCOPE

2.1. Objective of the Study
2.2. Market Definition & Scope
  2.2.1. Scope of the Study
  2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

CHAPTER 3. GLOBAL A2P MESSAGING MARKET DYNAMICS

3.1. A2P Messaging Market Impact Analysis (2018-2027)
  3.1.1. Market Drivers
  3.1.2. Market Challenges
  3.1.3. Market Opportunities

CHAPTER 4. GLOBAL A2P MESSAGING MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
  4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
  4.2.1. Political
  4.2.2. Economical
  4.2.3. Social
  4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL A2P MESSAGING MARKET, BY COMPONENT

5.1. Market Snapshot
5.2. Global A2P Messaging Market by Component , Performance - Potential Analysis
5.3. Global A2P Messaging Market Estimates & Forecasts by Component 2017-2027 (USD Billion)
5.4. A2P Messaging Market, Sub Segment Analysis
  5.4.1. Platform
  5.4.2. A2P Service

CHAPTER 6. GLOBAL A2P MESSAGING MARKET, BY DEPLOYMENT MODE

6.1. Market Snapshot
6.2. Global A2P Messaging Market by Deployment mode, Performance - Potential Analysis
6.3. Global A2P Messaging Market Estimates & Forecasts by Deployment mode 2017-2027 (USD Billion)
6.4. A2P Messaging Market, Sub Segment Analysis
  6.4.1. On-premises
  6.4.2. Cloud

CHAPTER 7. GLOBAL A2P MESSAGING MARKET, BY APPLICATION

7.1. Market Snapshot
7.2. Global A2P Messaging Market by Application, Performance - Potential Analysis
7.3. Global A2P Messaging Market Estimates & Forecasts by Application 2017-2027 (USD Billion)
7.4. A2P Messaging Market, Sub Segment Analysis
  7.4.1. Authentication Services
  7.4.2. Promotional and Marketing Services
  7.4.3. Customer Relationship Management Services
  7.4.4. Pushed Content Services
  7.4.5. Interactive Messages

CHAPTER 8. GLOBAL A2P MESSAGING MARKET, BY VERTICAL

8.1. Market Snapshot
8.2. Global A2P Messaging Market by Vertical, Performance - Potential Analysis
8.3. Global A2P Messaging Market Estimates & Forecasts by Vertical 2017-2027 (USD Billion)
8.4. A2P Messaging Market, Sub Segment Analysis
  8.4.1. Banking, Financial Services, and Insurance
  8.4.2. Retail and eCommerce
  8.4.3. Hyperlocal Businesses
  8.4.4. Healthcare
  8.4.5. Travel and Hospitality

CHAPTER 9. GLOBAL A2P MESSAGING MARKET, REGIONAL ANALYSIS

9.1. A2P Messaging Market, Regional Market Snapshot
9.2. North America A2P Messaging Market
  9.2.1. U.S. A2P Messaging Market
    9.2.1.1. Component breakdown estimates & forecasts, 2017-2027
    9.2.1.2. Deployment mode breakdown estimates & forecasts, 2017-2027
    9.2.1.3. Application breakdown estimates & forecasts, 2017-2027
    9.2.1.4. Vertical breakdown estimates & forecasts, 2017-2027
  9.2.2. Canada A2P Messaging Market
9.3. Europe A2P Messaging Market Snapshot
  9.3.1. U.K. A2P Messaging Market
  9.3.2. Germany A2P Messaging Market
  9.3.3. France A2P Messaging Market
  9.3.4. Spain A2P Messaging Market
  9.3.5. Italy A2P Messaging Market
  9.3.6. Rest of Europe A2P Messaging Market
9.4. Asia-Pacific A2P Messaging Market Snapshot
  9.4.1. China A2P Messaging Market
  9.4.2. India A2P Messaging Market
  9.4.3. Japan A2P Messaging Market
  9.4.4. Australia A2P Messaging Market
  9.4.5. South Korea A2P Messaging Market
  9.4.6. Rest of Asia Pacific A2P Messaging Market
9.5. Latin America A2P Messaging Market Snapshot
  9.5.1. Brazil A2P Messaging Market
  9.5.2. Mexico A2P Messaging Market
9.6. Rest of The World A2P Messaging Market

CHAPTER 10. COMPETITIVE INTELLIGENCE

10.1. Top Market Strategies
10.2. Company Profiles
  10.2.1. AT&T
    10.2.1.1. Key Information
    10.2.1.2. Overview
    10.2.1.3. Financial (Subject to Data Availability)
    10.2.1.4. Product Summary
    10.2.1.5. Recent Developments
  10.2.2. Sinch
  10.2.3. China Mobile
  10.2.4. Infobip
  10.2.5. Orange
  10.2.6. Route Mobile
  10.2.7. Comviva
  10.2.8. Twilio
  10.2.9. BICS
  10.2.10. Syniverse

CHAPTER 11. RESEARCH PROCESS

11.1. Research Process
  11.1.1. Data Mining
  11.1.2. Analysis
  11.1.3. Market Estimation
  11.1.4. Validation
  11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

LIST OF TABLES

TABLE 1. Global A2P Messaging Market, report scope
TABLE 2. Global A2P Messaging Market estimates & forecasts by region 2017-2027 (USD Billion)
TABLE 3. Global A2P Messaging Market estimates & forecasts by Raw material2017-2027 (USD Billion)
TABLE 4. Global A2P Messaging Market estimates & forecasts by Deployment mode 2017-2027 (USD Billion)
TABLE 5. Global A2P Messaging Market estimates & forecasts by Application 2017-2027 (USD Billion)
TABLE 6. Global A2P Messaging Market estimates & forecasts by Vertical 2017-2027 (USD Billion)
TABLE 7. Global A2P Messaging Market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 8. Global A2P Messaging Market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 9. Global A2P Messaging Market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 10. Global A2P Messaging Market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 11. Global A2P Messaging Market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 12. Global A2P Messaging Market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 13. Global A2P Messaging Market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 14. Global A2P Messaging Market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 15. Global A2P Messaging Market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 16. Global A2P Messaging Market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 17. Global A2P Messaging Market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 18. Global A2P Messaging Market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 19. Global A2P Messaging Market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 20. Global A2P Messaging Market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 21. Global A2P Messaging Market by segment, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 22. Global A2P Messaging Market by region, estimates & forecasts, 2017-2027 (USD Billion)
TABLE 23. U.S. A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 24. U.S. A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 25. U.S. A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 26. Canada A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 27. Canada A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 28. Canada A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 29. UK A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 30. UK A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 31. UK A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 32. Germany A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 33. Germany A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 34. Germany A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 35. France A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 36. France A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 37. France A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 38. Spain A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 39. Spain A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 40. Spain A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 41. Italy A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 42. Italy A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 43. Italy A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 44. ROE A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 45. ROE A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 46. ROE A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 47. China A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 48. China A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 49. China A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 50. India A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 51. India A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 52. India A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 53. Japan A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 54. Japan A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 55. Japan A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 56. Australia A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 57. Australia A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 58. Australia A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 59. South Korea A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 60. South Korea A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 61. South Korea A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 62. ROPAC A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 63. ROPAC A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 64. ROPAC A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 65. Brazil A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 66. Brazil A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 67. Brazil A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 68. Mexico A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 69. Mexico A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 70. Mexico A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 71. ROLA A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 72. ROLA A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 73. ROLA A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 74. ROW A2P Messaging Market estimates & forecasts, 2017-2027 (USD Billion)
TABLE 75. ROW A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 76. ROW A2P Messaging Market estimates & forecasts by segment 2017-2027 (USD Billion)
TABLE 77. List of secondary sources used in the study of global A2P Messaging Market.
TABLE 78. List of primary sources used in the study of global A2P Messaging Market.
TABLE 79. Years considered for the study.
TABLE 80. Exchange rates considered.

LIST OF FIGURES

FIG 1. Global A2P Messaging Market, research methodology
FIG 2. Global A2P Messaging Market, market estimation techniques
FIG 3. Global market size estimates & forecast methods
FIG 4. Global A2P Messaging Market, key trends 2019
FIG 5. Global A2P Messaging Market, growth prospects 2020-2027
FIG 6. Global A2P Messaging Market, porters 5 force model
FIG 7. Global A2P Messaging Market, pest analysis
FIG 8. Global A2P Messaging Market, value chain analysis
FIG 9. Global A2P Messaging Market by segment, 2017 & 2027 (USD Billion)
FIG 10. Global A2P Messaging Market by segment, 2017 & 2027 (USD Billion)
FIG 11. Global A2P Messaging Market by segment, 2017 & 2027 (USD Billion)
FIG 12. Global A2P Messaging Market by segment, 2017 & 2027 (USD Billion)
FIG 13. Global A2P Messaging Market by segment, 2017 & 2027 (USD Billion)
FIG 14. Global A2P Messaging Market by segment, 2017 & 2027 (USD Billion)
FIG 15. Global A2P Messaging Market by segment, 2017 & 2027 (USD Billion)
FIG 16. Global A2P Messaging Market by segment, 2017 & 2027 (USD Billion)
FIG 17. Global A2P Messaging Market, regional snapshot 2017 & 2027
FIG 18. North America A2P Messaging Market 2017 & 2027 (USD Billion)
FIG 19. Europe A2P Messaging Market 2017 & 2027 (USD Billion)
FIG 20. Asia-Pacific A2P Messaging Market 2017 & 2027 (USD Billion)
FIG 21. Latin America A2P Messaging Market 2017 & 2027 (USD Billion)
FIG 22. Global A2P Messaging Market, company market share analysis (2019)


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