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Glamping Market in the US - Industry Outlook and Forecast 2019-2024

February 2019 | 161 pages | ID: G07057AD99EEN
Arizton Advisory & Intelligence

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The glamping market in US is projected to reach a revenue of around $1 billion by 2024, growing at a CAGR of over 15% during 2018−2024.

Several top luxury tent vendors that are offering generic units that are easy and quick to install, thereby driving the demand for mid-range products in the US market. The increasing focus on customization and structural innovations will contribute to the transformation of the market over the next few years. The US glamping market is driven by advertisement and marketing through online articles and social media posts. The vendors are offering experimental locations, trialing new products, services, and amenities to attract consumers in the US market. The market research report provides in-depth market analysis and segmental analysis of the US glamping market by accommodation type, end-user groups, area, and land ownership.

The report considers the present scenario of the US glamping market and its market dynamics for the period 2019−2024. It covers a detailed overview of various market growth enablers, restraints, and trends. The study includes both the demand and supply sides of the market. It also profiles and analyzes the leading companies and several other prominent companies operating in the market.

Glamping Market in the US – Dynamics

The wellness industry is thus fueled by these burned-out Americans looking to unwind in healthy ways, ways that include tending to one’s well-being—mental, physical, or spiritual. They are consequently looking out for vacations that are restorative and go above and beyond to help them feel better. Cuing in outdoor adventure has created the perfect recipe for that holistic experience that can essentially reset them. A large majority of these festivals are located on grounds/hills/deserts that are too far from an urban setting, necessitating the setup of temporary shelters. Thus, camping tents have found their way into the live music culture. But amidst the constant stream of people, mud and muck, the conventional camping debacle has been a mess. Festival organizers are building off their packages to further create tiers that may include furnished tents, hot showers, breakfast, shuttle service, comfy couches, 24-hour security, separate food and drink station, and concierge service among others. Glamping is a step up to camping, providing access to the outdoors without destroying or overdeveloping them and is thereby incredibly low impact. It is meet the key principles and needs of ecotourism. Unlike traditional camping which relies on outdoor gear made from unsustainable materials and a good proportion of these equipment (such as tents) have a relatively short life, most businesses in the glamping market build their accommodation sustainably.

Glamping Market in the US – Segmentation

This market research report includes a detailed segmentation of the market by accommodation type, end-user groups, area, and land ownership. The US glamping market by accommodation type is segmented into cabins, safari tents, yurts, tree houses, tipis, and others. Cabins segmented dominated more than 1/3rd of the total market share in 2018, growing at a CAGR of more than 14% during the forecast period. The increasing popularity of cabin dug out in the woods to experience the outdoor charm and experience to live close to nature is driving the growth of this segment in the US market.Safari tents are categorized as ultra-luxury products and are in demand due to their versatility and lower degree of permanency in the US market. The players are developing yurts in modern styles and exotic features to boost their profitability in the market. The introduction of luxury multi-storey tree houses with premium amenities will revolutionize the US glamping market.

The end-user groups in the US glamping market are divided into consumers and events. Events are the fastest growing end-user segment in the US market, at a CAGR of over 16% during the forecast period. The growing demand for striking spots for a fancy-yet-rural experience, it is being used for both personal and professional events is driving the growth of this segment in the US market.The growing demand from millennial and baby boomer couples is encouraging a larger number of vendors to introduce romantic getaways with adults-only luxury camping offerings in the US market. Weekend getaways are emerging as the popular choice for individual consumers in the US glamping market. The US glamping market by area is categorized into the urban and rural area. Rural area segment occupied more than three-fourths of the total market share in 2018, growing at a CAGR of around 15% during the forecast period. The increasing lure of the spare spaces in countryside and wilderness within the natural environment is fueling the growth of this segment in the US market.

The increasing uptake of Airstream trailers as hotel rooms will boost revenues in this market segment. The vendors are offering discovery and exploration of certain areas of cities that have been overlooked to providing stellar views of the city’s skyline, to watching the sunrise off the coast of the ocean to gain a larger US glamping market share.The land ownership segment in the US glamping market is classified into private and public land. Private land is the fastest growing segment in the US market, at a CAGR of approximately 17% during the forecast period. The increasing number of consumers renting out high-end accommodations on private lands is fueling the growth of this segment in the US market.States such as Wisconsin, Washington, and Alabama are investing in the development of public lands to attract more consumers in the market. The new campsites at or near National Parks enable vendors to create expeditions and adventure packages in the US glamping market.

Market Segmentation by Accommodation Type
  • Cabins
  • Safari Tents
  • Yurts
  • Tree Houses
  • Tipis
  • Others
Market Segmentation by End-user Groups
  • Consumers
  • Events
Market Segmentation by Area
  • Urban Area
  • Rural Area
Market Segmentation by Land Ownership
  • Private Land
  • Public Land
Key Vendor Analysis

The US glamping market is highly fragmented with the presence of private and public OHP providers. The leading vendors operate multiple locations across the US with each site offering a unique rural experience to sustain the intense competition in the market. The top player's area is revising their business models to maintain their US market share. The companies are taking the opportunity of turning their existing property or using their land into campsites to boost their profitability in the US glamping market.

The major vendors in the US glamping market are:
  • The Resort at Paws Up
  • Under Canvas
  • Collective Retreats
  • Tentrr
Other prominent vendors include Asheville Glamping, AutoCamp, Capitol Reef Resort, Camp’d Out, Conestoga Ranch, El Cosmico, El Capitan Canyon, EXP Journeys, Fireside Resort, Hoot Owl Hill, Kestrel Camp, Minam River Lodge, Nomadics Tipi Makers, Sandy Pines Campground, Sinya, Terra Glamping, Ventana Big Sur, Walden Retreats, and Wigwam Motel.

Key market insights include

1. The analysis of US glamping market provides market size and growth rate for the forecast period 2019-2024.
2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the US glamping market.
3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
4. It offers a complete overview of market segments and the regional outlook of US glamping market.
5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.
1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 REPORT COVERAGE

4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
  4.3.1 Market Segmentation by Accommodation Type
  4.3.2 Market Segmentation by End-user
  4.3.3 Market Segmentation by Area
  4.3.4 Market Segmentation by Land Ownership

5 REPORT ASSUMPTIONS AND CAVEATS

5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation

6 MARKET AT A GLANCE

7 INTRODUCTION

7.1 Overview
7.2 State of the US Economy
7.3 Boutique and Luxury Hotel Sectors
  7.3.1 Profile of a luxury traveller
7.4 Camping and Campers in US
  7.4.1 Camper Insights
  7.4.2 A Camping Destination
7.5 Glamping: An Overview
  7.5.1 The American Glamping Association

8 MARKET DYNAMICS

8.1 Market Growth Enablers
  8.1.1 Rise of Staycations
  8.1.2 Upcoming Wellness Tourism Industry
  8.1.3 Diversifying Camping Audience
  8.1.4 Glamping de rigueur at Music Festivals
  8.1.5 Advances in Off-grid Technology
  8.1.6 YOY Impact of Market Growth Enablers
8.2 Market Growth Restraints
  8.2.1 Business Cycle Dictated by Seasonality
  8.2.2 Expensive Builds
  8.2.3 Perception: Glamping not Camping
  8.2.4 Lack of Knowledge
  8.2.5 Competition from RVs
  8.2.6 YOY Impact of Market Growth Restraints
8.3 Market Opportunities and Trends
  8.3.1 Green Travel Choices follow an Upward Trajectory
  8.3.2 Glamping Enters the Second Wave
  8.3.3 Diversity in Habitat Styles and Levels of Luxury
  8.3.4 Luxury Expeditions take off in New Ways
  8.3.5 YOY Impact of Market Opportunities and Trends

9 GLAMPING MARKET IN THE US

9.1 Market Size & Forecast
9.2 Porter’s Five Forces Analysis
  9.2.1 Threat of New Entrants
  9.2.2 Bargaining Power of Suppliers
  9.2.3 Bargaining Power of Buyers
  9.2.4 Threat of Substitutes
  9.2.5 Competitive Rivalry

10 BY ACCOMMODATION TYPE

10.1 Market Overview
10.2 Cabins
  10.2.1 Market Size & Forecast
10.3 Safari Tents
  10.3.1 Market Size & Forecast
10.4 Yurts
  10.4.1 Market Size & Forecast
10.5 Treehouses
  10.5.1 Market Size & Forecast
10.6 Tipis
  10.6.1 Market Size & Forecast
10.7 Others
  10.7.1 Market Size & Forecast

11 BY END-USER GROUPS

11.1 Market Overview
11.2 Consumers
  11.2.1 Market Size & Forecast
11.3 Events
  11.3.1 Market Size & Forecast

12 BY LAND OWNERSHIP

12.1 Market Overview
12.2 Public Land
  12.2.1 Market Size & Forecast
12.3 Glamping market in US by Private Land
  12.3.1 Market Size & Forecast

13 BY AREA

13.1 Market Overview
13.2 Rural Areas
  13.2.1 Market Size & Forecast
13.3 Urban Areas
  13.3.1 Market Size & Forecast

14 COMPETITIVE LANDSCAPE

  14.1.1 How to get started

15 MARKET VENDOR ANALYSIS

15.1 Market Ranking Analysis

16 KEY COMPANY PROFILES

16.1 The Resort At Paws Up
  16.1.1 Business Overview
  16.1.2 Major Accommodation Offerings
  16.1.3 Key Strengths
  16.1.4 Key Strategies
  16.1.5 Key Opportunities
16.2 Under Canvas
  16.2.1 Business Overview
  16.2.2 Major Accommodation Offerings
  16.2.3 Key Strengths
  16.2.4 Key Strategies
  16.2.5 Key Opportunities
16.3 Collective Retreats
  16.3.1 Business Overview
  16.3.2 Major Accommodation Offerings
  16.3.3 Key Strengths
  16.3.4 Key Strategies
  16.3.5 Key Opportunities
16.4 Tentrr
  16.4.1 Business Overview
  16.4.2 Major Accommodation Offerings
  16.4.3 Key Strengths
  16.4.4 Key Strategies
  16.4.5 Key Opportunities

17 OTHER PROMINENT VENDORS

17.1 Asheville Glamping
  17.1.1 Business Overview
  17.1.2 Accommodation Offerings
  17.1.3 Key Strengths
  17.1.4 Key Strategies
17.2 AutoCamp
  17.2.1 Business Overview
  17.2.2 Accommodation Offerings
  17.2.3 Key Strengths
  17.2.4 Key Strategies
17.3 Capitol Reef Resort
  17.3.1 Business Overview
  17.3.2 Accommodation Offerings
  17.3.3 Key Strategies
  17.3.4 Key Strengths
17.4 Camp’d Out
  17.4.1 Business Overview
  17.4.2 Accommodation Offerings
  17.4.3 Key Strengths
  17.4.4 Key Strategies
17.5 Conestoga Ranch
  17.5.1 Business Overview
  17.5.2 Accommodation Offerings
  17.5.3 Key Strengths
  17.5.4 Key Strategies
17.6 El Cosmico
  17.6.1 Business Overview
  17.6.2 Accommodation Offerings
  17.6.3 Key Strengths
  17.6.4 Key Strategies
17.7 El Capitan Canyon
  17.7.1 Business Overview
  17.7.2 Accommodation Offerings
  17.7.3 Key Strengths
  17.7.4 Key Strategies
17.8 EXP Journeys
  17.8.1 Business Overview
  17.8.2 Accommodation Offerings
  17.8.3 Key Strengths
  17.8.4 Key Strategies
17.9 Fireside Resort
  17.9.1 Business Overview
  17.9.2 Accommodation Offerings
  17.9.3 Key Strengths
  17.9.4 Key Strategies
17.10 Hoot Owl Hill
  17.10.1 Business Overview
  17.10.2 Accommodation Offerings
  17.10.3 Key Strengths
  17.10.4 Key Strategies
17.11 Kestrel Camp
  17.11.1 Business Overview
  17.11.2 Accommodation Offerings
  17.11.3 Key Strengths
  17.11.4 Key Strategies
17.12 Minam River Lodge
  17.12.1 Business Overview
  17.12.2 Accommodation Offerings
  17.12.3 Key Strengths
  17.12.4 Key Strategies
17.13 Nomadics Tipi Makers
  17.13.1 Business Overview
  17.13.2 Accommodation Offerings
  17.13.3 Key Strengths
  17.13.4 Key Strategies
17.14 Sandy Pines Campground
  17.14.1 Business Overview
  17.14.2 Accommodation Offerings
  17.14.3 Key Strengths
  17.14.4 Key Strategies
17.15 Sinya
  17.15.1 Business Overview
  17.15.2 Accommodation Offerings
  17.15.3 Key Strengths
  17.15.4 Key Strategies
17.16 Terra Glamping
  17.16.1 Business Overview
  17.16.2 Accommodation Offerings
  17.16.3 Key Strategies
  17.16.4 Key Strengths
17.17 Ventana Big Sur
  17.17.1 Business Overview
  17.17.2 Accommodation Offerings
  17.17.3 Key Strengths
  17.17.4 Key Strategies
17.18 Walden Retreats
  17.18.1 Business Overview
  17.18.2 Accommodation Offerings
  17.18.3 Key Strengths
  17.18.4 Key Strategies
17.19 Wigwam Motel
  17.19.1 Business Overview
  17.19.2 Accommodation Offerings
  17.19.3 Key Strengths
  17.19.4 Key Strategies

18 REPORT SUMMARY

18.1 Key Takeaways
18.2 Strategic Recommendations
18.3 Qualitative Summary
18.4 Quantitative Summary
  18.4.1 Market Size & Forecast: Accommodation Type
  18.4.2 Market Size & Forecast: End-user Groups
  18.4.3 Market Size & Forecast: Land Ownership
  18.4.4 Market Size & Forecast: Area

19 APPENDIX

19.1 Abbreviations

LIST OF EXHIBITS

Exhibit 1 Segmentation of Glamping Market in US
Exhibit 2 Market Size Calculation Approach 2018
Exhibit 3 Glamping: An overview
Exhibit 4 Change in Real GDP in US 2017−2023 (%)
Exhibit 5 Campers in US 2018
Exhibit 6 Percentage of Camper Households with Children and Share of Campers by Income 2018
Exhibit 7 Traveler Insights by Generation 2018
Exhibit 8 Demands from Camping among Millennials and Gen X 2018
Exhibit 9 Preference for Outdoor Activities by Generations 2018
Exhibit 10 Words Most Associated with Camping
Exhibit 11 Households Camping by Region in 2018 (%)
Exhibit 12 Preference for Leisure Sports and Recreation Activities 2018
Exhibit 13 Distance Campers Willing to Travel 2018
Exhibit 14 Interest in Staycations in US 2009−2018
Exhibit 15 Case for Staycations in US
Exhibit 16 Overview of Wellness Tourism in US
Exhibit 17 Overview of Camper Audience 2o18
Exhibit 18 Interest in Glamping in US 2018
Exhibit 19 Sustainable Travel Spends
Exhibit 20 Highlights of Second Wave
Exhibit 21 Glamping Market in US 2018−2024 ($ million)
Exhibit 22 Camping Items Considered Most Luxurious 2018
Exhibit 23 Five Forces Analysis 2018
Exhibit 24 Glamping Market in US by Accommodation Type 2018 & 2024
Exhibit 25 Glamping Market in US by Accommodation Type ($million)
Exhibit 26 Glamping Market in US by Accommodation Type 2018 & 2024
Exhibit 27 Glamping Market in US- Comparison by Accommodation Type 2018−2024
Exhibit 28 Glamping Market in US by Cabins 2018−2024 ($million)
Exhibit 29 Glamping Market in US by Safari Tents 2018−2024 ($ million)
Exhibit 30 Glamping Market in US by Yurts 2018−2024 ($ million)
Exhibit 31 Glamping Market in US by Treehouses 2018−2024 ($million)
Exhibit 32 Glamping Market in US by Tipis 2018−2024 ($ million)
Exhibit 33 Glamping Market in US by Others 2018−2024 ($million)
Exhibit 34 Glamping Market in US by End-user Groups 2018 & 2024
Exhibit 35 Glamping Market in US by End-user Groups ($million)
Exhibit 36 Glamping Market in US by End-user Groups 2018 & 2024
Exhibit 37 Glamping Market in US- Growth Comparison by Land Ownership 2018–2024
Exhibit 38 Glamping Market in US by Consumers 2018–2024 ($ million)
Exhibit 39 Glamping Market in US by Events 2018–2024 ($ million)
Exhibit 40 Glamping Market in US by Land Ownership 2018 & 2024
Exhibit 41 Glamping Market in US by Land Ownership ($ million)
Exhibit 42 Glamping Market in US by Land Ownership 2018 and 2024
Exhibit 43 Glamping Market in US- Growth Comparison by Land Ownership 2018–2024
Exhibit 44 Glamping Market in US by Public Land 2018–2024 ($ million)
Exhibit 45 Glamping Market in US by Private Land 2018–2024 ($ million)
Exhibit 46 Glamping Market in US by Area 2018 & 2024
Exhibit 47 Glamping Market in US by Area ($ million)
Exhibit 48 Glamping Market in US by Area 2018 and 2024
Exhibit 49 Glamping Market in US- Growth Comparison by Area 2018–2024
Exhibit 50 Glamping Market in US by Rural Areas 2018–2024 ($ million)
Exhibit 51 Glamping Market in US by Urban Areas 2018–2024 ($ million)
Exhibit 52 Influential Factors in Selection of Campground 2018

LIST OF TABLES

Table 1 Key Caveats
Table 2 Currency Conversion 2013−2018
Table 3 Firefly Music Festival Glamping Packages 2019
Table 4 YOY Impact of Market Growth Enablers 2018−2024
Table 5 YOY Impact of Market Growth Restraints 2018−2024
Table 6 YOY Impact of Market Opportunities and Trends 2018−2024
Table 7 Market Ranking Analysis 2018
Table 8 The Resort at Paws Up: Accommodation Offerings
Table 9 Under Canvas: Accommodation Offerings
Table 10 Collective Retreats: Accommodation Offerings
Table 11 Tentrr: Accommodation Offerings
Table 12 Qualitative Summary of Glamping Market in US
Table 13 Glamping Market in US by Accommodation Type ($million)
Table 14 Glamping Market in US by Accommodation Type (%)
Table 15 Glamping Market in US by End-user Groups ($ million)
Table 16 Glamping Market in US by End-user Groups (%)
Table 17 Glamping Market in US by Land Ownership ($ million)
Table 18 Glamping Market in US by Land Ownership(%)
Table 19 Glamping Market in US by Area ($ million)
Table 20 Glamping Market in US by Area (%)


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