General Merchandise Stores in Hungary

February 2024 | 36 pages | ID: GF5DFF85FA7EEN
Euromonitor International Ltd

Abstracts

General merchandise stores saw declining sales in Hungary in 2023, due to the low levels of activity in the category. It is also well consolidated, with Ecofamily (Napcsillag Kft) holding just under half of all brand share. Indeed, Ecofamily has grown to one of the biggest competitors of international and local store chains. The numbers of its stores are growing, and consumers are attracted by the budget-friendly prices Ecofamily offers.

Euromonitor International's General Merchandise Stores in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Variety Stores.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the General Merchandise Stores market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

GENERAL MERCHANDISE STORES IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ecofamily maintains its consolidated lead in general merchandise stores
Lack of department stores means category consists entirely of variety stores
Flying Tiger tipped as one to watch as the brand takes off in Hungary
PROSPECTS AND OPPORTUNITIES
Support for the Hungarian chains set to continue over the forecast period
More variety stores expected to pop up over the forecast period
Increase in gifting occasions expected
CHANNEL DATA
Table 1 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 2 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 4 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 5 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 6 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 7 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 8 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 9 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 10 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 11 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
RETAIL IN HUNGARY
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Further growth of discounters
Food price freeze creates challenges for retailers
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Black Friday
Christmas
Back-to-school
MARKET DATA
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 13 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 14 Sales in Retail Offline by Channel: Value 2018-2023
Table 15 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 16 Retail Offline Outlets by Channel: Units 2018-2023
Table 17 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 18 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 19 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 22 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 24 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 27 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 28 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 29 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 30 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 31 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 32 Retail GBO Company Shares: % Value 2019-2023
Table 33 Retail GBN Brand Shares: % Value 2020-2023
Table 34 Retail Offline GBO Company Shares: % Value 2019-2023
Table 35 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 36 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 37 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 38 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 39 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 40 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 42 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 43 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 44 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 46 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 47 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 48 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 49 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 50 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 51 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 52 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 55 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 56 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 57 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 58 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 60 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 62 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 64 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources