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Functional Shots Market Size, Share & Trends Analysis Report By Product (Energy, Immunity, Detox), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online), By Region, And Segment Forecasts, 2020 - 2027

October 2020 | 80 pages | ID: F339014494F3EN
Grand View Research, Inc.

US$ 3,950.00

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Functional Shots Market Growth & Trends

The global functional shots market size is expected to reach USD 1.0 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 13.4% from 2020 to 2027. The increasing demand for elevated wellness in order to improve immunity, digestion, brainpower, energy, and youth has led to the growth in demand for functional shots. In addition, the handy packaging of these products offers the convenience of use, thus contributing to the faster adoption of the product.

Companies have been innovating branding strategies to create wider penetration among consumers. In January 2019, Ginger Shots, Inc. rebranded itself as Tulua. The rebranding is focused on establishing an image of a functional superfood shots company. The company made this strategic move after it decided to actively expand itself beyond its initial product line Ginger Shots. It recently introduced two new products, namely Probiotic Shots and Vitality Shots.

The company claims that these products are free from preservatives and additives. Along with this, these are certified to be organic and kosher. Furthermore, the company asserts that its products are made with the highest quality ingredients and are High Pressure Processed (HPP) to maintain nutrients. Along with that, the brand has redesigned its packaging, which now offers greater visibility of the contents. The bottle comes along with an easy-to-open cap. Its high-impact label design highlights the key product features and benefits.

The company claims that the probiotic contains one billion CFU of a premium probiotic, along with cold-pressed functional ingredients. It is available in four flavors: apple cinnamon, blueberry lemon, tart cherry, and turmeric. The Vitality Shot is available in two flavors: turmeric ginger and apple cider vinegar. These products are being sold through natural, conventional, and mass-market retailers, along with selected corporate dining facilities, airports, and online e-commerce retailers spread across the U.S.

Functional Shots Market Report Highlights
  • By product, energy shots held the largest revenue share of more than 40.0% in 2019. This is attributed to the large number of product launches leading to wider penetration among consumers
  • The immunity product segment is expected to register the fastest CAGR of 14.2% from 2020 to 2027. The spread of the COVID-19 pandemic has drawn consumers’ attention towards immunity across the world, thus leading to the massive demand for these products
  • The online distribution channel segment is expected to register the fastest CAGR of 14.7% from 2020 to 2027 in light of the increasing importance of such channels to provide extra-convenience features to the buyers while shopping
  • Asia Pacific is expected to expand at the fastest CAGR of 14.7% from 2020 to 2027. The large millennial population, increasing household income, and growing awareness regarding physical wellness in countries, including China, Japan, and India, are expected to drive the market in the region.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Insights

CHAPTER 3. FUNCTIONAL SHOTS MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Industry Challenges
  3.4.4. Industry Opportunities
3.5. Business Environment Analysis
  3.5.1. Industry Analysis – Porter’s
    3.5.1.1. Supplier Power
    3.5.1.2. Buyer Power
    3.5.1.3. Substitution Threat
    3.5.1.4. Threat from New Entrant
    3.5.1.5. Competitive Rivalry
3.6. Roadmap of Functional Shots Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

CHAPTER 5. FUNCTIONAL SHOTS MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

5.1. Product Movement Analysis & Market Share, 2019 & 2027
5.2. Energy
  5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.3. Immunity
  5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.4. Detox
  5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.5. Others
  5.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)

CHAPTER 6. FUNCTIONAL SHOTS MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
6.2. Hypermarkets & Supermarkets
  6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.3. Convenience Stores
  6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.4. Online
  6.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.5. Others
  6.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)

CHAPTER 7. FUNCTIONAL SHOTS MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2019 & 2027
7.2. North America
  7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.2.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.2.4. The U.S.
    7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.2.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3. Europe
  7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.3.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.4. Germany
    7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.5. The U.K.
    7.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.6. France
    7.3.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4. The Asia Pacific
  7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.4.4. China
    7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.4.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.4.5. Japan
    7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.4.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.4.6. India
    7.4.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.4.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.4.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.5. Central & South America
  7.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.6. The Middle East & Africa
  7.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
  8.3.1. Key company market share analysis, 2019

CHAPTER 9. COMPANY PROFILES

9.1. Living Essentials Marketing, LLC
  9.1.1. Company Overview
  9.1.2. Financial Performance
  9.1.3. Product Benchmarking
  9.1.4. Strategic Initiatives
9.2. EBOOST
  9.2.1. Company Overview
  9.2.2. Financial Performance
  9.2.3. Product Benchmarking
  9.2.4. Strategic Initiatives
9.3. Kuli Kuli, Inc.
  9.3.1. Company Overview
  9.3.2. Financial Performance
  9.3.3. Product Benchmarking
  9.3.4. Strategic Initiatives
9.4. Royal Pacific Foods
  9.4.1. Company Overview
  9.4.2. Financial Performance
  9.4.3. Product Benchmarking
  9.4.4. Strategic Initiatives
9.5. PepsiCo, Inc.
  9.5.1. Company Overview
  9.5.2. Financial Performance
  9.5.3. Product Benchmarking
  9.5.4. Strategic Initiatives
9.6. AriZona Beverages USA
  9.6.1. Company Overview
  9.6.2. Financial Performance
  9.6.3. Product Benchmarking
  9.6.4. Strategic Initiatives
9.7. Kudu Energy LLC
  9.7.1. Company Overview
  9.7.2. Financial Performance
  9.7.3. Product Benchmarking
  9.7.4. Strategic Initiatives
9.8. Hawaiian OLA
  9.8.1. Company Overview
  9.8.2. Financial Performance
  9.8.3. Product Benchmarking
  9.8.4. Strategic Initiatives
9.9. LXR Biotech, LLC
  9.9.1. Company Overview
  9.9.2. Financial Performance
  9.9.3. Product Benchmarking
  9.9.4. Strategic Initiatives
9.10. Hardcell LLC
  9.10.1. Company Overview
  9.10.2. Financial Performance
  9.10.3. Product Benchmarking
  9.10.4. Strategic Initiatives
LIST OF TABLES

1. Functional shots - Key market driver analysis
2. Functional shots - Key market restraint analysis
3. Global energy functional shots market estimates and forecast, 2016 - 2027 (USD Million)
4. Global immunity functional shots market estimates and forecast, 2016 - 2027 (USD Million)
5. Global detox functional shots market estimates and forecast, 2016 - 2027 (USD Million)
6. Global other functional shots market estimates and forecast, 2016 - 2027 (USD Million)
7. Global functional shots market estimates and forecast from hypermarkets & supermarkets, 2016 - 2027 (USD Million)
8. Global functional shots market estimates and forecast from convenience stores, 2016 - 2027 (USD Million)
9. Global functional shots market estimates and forecast from online, 2016 - 2027 (USD Million)
10. Global functional shots market estimates and forecast from others, 2016 - 2027 (USD Million)
11. North America functional shots market estimates and forecast, 2016 - 2027 (USD Million)
12. North America functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
13. North America functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
14. U.S. functional shots market estimates and forecast, 2016 - 2027 (USD Million)
15. U.S. functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
16. U.S. functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
17. Europe functional shots market estimates and forecast, 2016 - 2027 (USD Million)
18. Europe functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
19. Europe functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
20. Germany functional shots market estimates and forecast, 2016 - 2027 (USD Million)
21. Germany functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
22. Germany functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
23. U.K. functional shots market estimates and forecast, 2016 - 2027 (USD Million)
24. U.K. functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
25. U.K. functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
26. France functional shots market estimates and forecast, 2016 - 2027 (USD Million)
27. France functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
28. France functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
29. Asia Pacific functional shots market estimates and forecast, 2016 - 2027 (USD Million)
30. The Asia Pacific functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
31. The Asia Pacific functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
32. China functional shots market estimates and forecast, 2016 - 2027 (USD Million)
33. China functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
34. China functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
35. Japan functional shots market estimates and forecast, 2016 - 2027 (USD Million)
36. Japan functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
37. Japan functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
38. India functional shots market estimates and forecast, 2016 - 2027 (USD Million)
39. India functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
40. India functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
41. Central & South America functional shots market estimates and forecast, 2016 - 2027 (USD Million)
42. Central & South America functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
43. Central & South America functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
44. The Middle East & Africa functional shots market estimates and forecast, 2016 - 2027 (USD Million)
45. The Middle East & Africa functional shots market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
46. The Middle East & Africa functional shots market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
47. Vendor landscape
LIST OF FIGURES

1. Functional shots market snapshot
2. Functional shots market segmentation & scope
3. Functional shots market penetration & growth prospect mapping
4. Functional shots value chain analysis
5. Functional shots market dynamics
6. Functional shots market Porter's analysis
7. Functional shots market: Product movement analysis
8. Functional shots market: Distribution channel movement analysis
9. Functional shots market: Regional movement analysis


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