Free From in New Zealand

January 2021 | 29 pages | ID: F87A6D61385EN
Euromonitor International Ltd

Abstracts

The growth trajectory of plant-based alternatives was already significant across packaged food before the COVID-19 pandemic in early 2020. Consumers have grown to be more aware about making better food choices for themselves and the environment since coming out of lockdown. Consequently, demand for plant-based and free from dairy alternatives is expected to continue rising at the expense of mainstream dairy choices. COVID-19 has indisputably impacted consumer preferences and habits, with interes...

Euromonitor International's Free From in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Free From market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Demand for free from further boosted by global health trends
Rise of conscious consumer trend drives strong performance of free from meat
Growth in free from driven by changing consumer choices and lifestyle
RECOVERY AND OPPORTUNITIES
Shit away from traditional dairy boosting demand for free from dairy yoghurt
Free from meat drives industry players to expand plant-based product varieties
New private label options intensifying competition within free from packaged food
CATEGORY DATA
Table 1 Sales of Free From by Category: Value 2015-2020
Table 2 Sales of Free From by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Free From: % Value 2016-2020
Table 4 LBN Brand Shares of Free From: % Value 2017-2020
Table 5 Distribution of Free From by Format: % Value 2015-2020
Table 6 Forecast Sales of Free From by Category: Value 2020-2025
Table 7 Forecast Sales of Free From by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources