Free From in Denmark

January 2021 | 29 pages | ID: F5866DED293EN
Euromonitor International Ltd

Abstracts

As the media focussed on the COVID-19 pandemic in 2020 certain packaged food trends fell by the wayside such as free from gluten. While in recent years free from gluten products were a significant trend with people self-diagnosing gluten allergies and perceived free from gluten products to be healthy, growth in retail value sales of free from gluten products has been slowing over the review period. However, these products saw a small flare-up in sales growth in 2020 as some consumer wanted to in...

Euromonitor International's Free From in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Free From market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
COVID-19 impacts sales negatively as free from packaged food trends are interrupted
Danes increasingly cook traditional meals as lockdown starts
Arla Foods benefits from the increasing consumer demand for free from lactose milk
RECOVERY AND OPPORTUNITIES
Category set to see healthy growth after foodservice sales stabilise in 2022
E-commerce boosted during the pandemic and expected to see growth over the forecast period
Free from meat products to regain popularity over the forecast period as recommendations highlight the positive health effects of reduced meat consumption
CATEGORY DATA
Table 1 Sales of Free From by Category: Value 2015-2020
Table 2 Sales of Free From by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Free From: % Value 2016-2020
Table 4 LBN Brand Shares of Free From: % Value 2017-2020
Table 5 Distribution of Free From by Format: % Value 2015-2020
Table 6 Forecast Sales of Free From by Category: Value 2020-2025
Table 7 Forecast Sales of Free From by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources