Floral Gifting Market in US - Industry Outlook and Forecast 2020-2025
In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Floral Gifting Market Report in US
The floral gifting market in US is expected to grow at a CAGR of over 5% during the period 2020–2025.
The floral gifting market in US is witness to a range of innovations. One of the most prominent being delivery. Retail is being eliminated to appeal to the new generations that look to digital platforms for most of their purchase decisions. The supply chain is witnessing massive consolidation within the US floral gifting market. Major producers of flowers are acquiring small farms. The same is being witnessed in the retail and wholesale scene. The competition has thus intensified, and a lot of these players are looking to increase profitability via vertical integration. Intermediaries are losing their space in the market as network services bypass florists, and florists bypass wholesalers to meet orders straight from farms. Farms are going one step further and marketing straight to consumers. The on-demand floral production is one of the key differentiators prominent among the current wave of floral gifting vendors. The concept of farm-to-table is gaining traction. Strategic supervision and a stronghold on trends and quality have led to an optimized production system that loses the ludicrous amount of waste and results in an almost nil flower stock. In terms of designs, the market has witnessed a decline in the demand for extravagant and complex bouquet flowers, with a movement toward cut flowers. There is a possibility that new floral sources such as Nepal and Japan will tend to enter the US landscape.
The following factors are likely to contribute to the growth of the floral gifting market in US during the forecast period:
This research report includes a detailed segmentation by occasion, platform, product, and purchasing options. Changes in lifestyle, variations in cultures, and evolving households are leading to new opportunities for personal floral gifting. The major revenue generator for the floral gifting industry is Mother’s Day. Customers usually purchase Mother’s Day flowers via the internet as they tend to see the arrangements in large before buying. However, the mobile segment is also witnessing a decent growth YOY courtesy the younger generation. While we witness the accessibility as a major factor contributing to the growth of the floral industry, it also imposes a threat as there are numerous competitors, encouraging the shift to other gifting segments.
Traditional in-store florists in the US are witnessing a strong decline primarily due to the competition from less expensive mass-market retailers and online orders. While some of them are shutting shops, others are turning into studio florists. A large number of them, however, are event florists, catering to weddings and corporate events. Supplying to events is becoming more prominent, proving a threat to the market. Opportunities for florists in the US are ripe with consumers willing to spend more on products that are prepped and delivered by florists as they are equated to quality.
Mass-market retailers and supermarkets are finding their way into the floral market and are progressing slowly. There is a trend toward full-service operations being observed among chain and independent supermarkets and grocery/service wholesalers. The online marketplace has evolved rapidly in the last couple of years, setting in motion a refined, less hassled flower gifting delivery system. The internet has shortened the supply chain, putting all the players in touch with each other. The rise of the internet has ushered in an era of comparative shopping, educated decisions, innovative business models, and widening creativity. While websites by network services have largely been used in the US floral gifting market, new ones that focus on distinctive models of working are gathering momentum. The online space has been ripe with innovation. The on-demand model is becoming a new norm among tech-driven start-ups that are developing their proprietary supply chain. E-tailers in the US are experiencing more consistent sales; however, they tend to be more clustered around occasions such as Mother’s Day and Valentine’s Day than region such as Europe which is marked by less cyclical sales.
Millennials are likely to buy flowers to make a good impression on guests and as a result, bouquets and arrangements have found popularity among this segment of the population. Florists are experimenting with floral arrangements more than ever. From taking inspiration from other countries to basing designs on new elements, the industry has expanded its Ikebana, the ancient Japanese art of flower arranging is the newest craze that is taking over the US floral gifting market and is slowly becoming mainstream. This trend is specifically becoming popular in California and is moving East. However, the segment is increasingly under threat from declining revenues as floral foams forming the base of these arrangements are not environmentally sustainable. Several studies highlight the microplastic pollution, thereby driving leading florists to revert to old-fashioned, sustainable methods of floral design.
Generic gifting is the primary stimulant for one-time purchases. The mobile platform is particularly growing as the go-to-medium when it comes to single purchases. However, genetic modifications and advancements in growing techniques have made larger and more resilient stocks available at lower prices. A personalized retail experience is becoming more crucial to build loyalty in the market. Incorporating textures and floral scents within the retail space, getting consumers to witness the process, and personalizing basis gender are likely to drive high revenues in the US floral gifting market. Technological changes in retail, aggressive brand-building strategies, and the surprise element that is attached to subscriptions have made them the ideal instrument for gifting. Subscription services are unfailingly practical with consumers simply needing to key in their preferences of flower favorites and the frequency of delivery and then open their door to them on the respective days, they are gaining traction. The market has evolved to satisfy a wide range of needs. Companies are evolving into service providers and iterating their offerings. Subscription players are among the more evolved players in the market, following trends and changing demands closely, and this is among the main reasons they are getting funding. Most of them follow sustainable practices and source flowers locally, and the elements in the bouquet are guided by what is in the season along with the taste of the customer. Players are also ensuring packaging is compostable or biodegradable.
By Occasions
The US floral gifting market share is fragmented. The leading three players account for a chunk of the business. There are more than 15,000 retail florists in the US. The players in the floral gifting market operate in a host of ways utilizing catalog, online, mass-market retail, wholesale, floral, and gift retail channels to serve the market. Floral mass marketers that cater to consumers take orders via websites, smartphones, and phones, and these players are only expected to grow with the digital wave sweeping across the retail industry. Supermarkets, on the other hand, have also entered the market by providing floral gifting products, driving up competition, thereby influencing the growth of the breadth of related products offered. The market also witnesses the operation of floral wire services that use a proprietary network communication system through which orders are taken and passed through to the members of the floral network.
The study considers the present scenario of the US floral gifting market and its market dynamics for the period 2019?2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.
Key Vendors
1. What is the U.S. Floral Gifting market size and growth forecast?
2. What are the demand forecast of the floral gift during 2020-2025?
3. Which are the different segments of the market and the growth prospects?
4. Who are the leading vendors in the U.S. Floral Gifting market and their market share?
The floral gifting market in US is expected to grow at a CAGR of over 5% during the period 2020–2025.
The floral gifting market in US is witness to a range of innovations. One of the most prominent being delivery. Retail is being eliminated to appeal to the new generations that look to digital platforms for most of their purchase decisions. The supply chain is witnessing massive consolidation within the US floral gifting market. Major producers of flowers are acquiring small farms. The same is being witnessed in the retail and wholesale scene. The competition has thus intensified, and a lot of these players are looking to increase profitability via vertical integration. Intermediaries are losing their space in the market as network services bypass florists, and florists bypass wholesalers to meet orders straight from farms. Farms are going one step further and marketing straight to consumers. The on-demand floral production is one of the key differentiators prominent among the current wave of floral gifting vendors. The concept of farm-to-table is gaining traction. Strategic supervision and a stronghold on trends and quality have led to an optimized production system that loses the ludicrous amount of waste and results in an almost nil flower stock. In terms of designs, the market has witnessed a decline in the demand for extravagant and complex bouquet flowers, with a movement toward cut flowers. There is a possibility that new floral sources such as Nepal and Japan will tend to enter the US landscape.
The following factors are likely to contribute to the growth of the floral gifting market in US during the forecast period:
- Flat Packed Bouquets
- Intensifying Movement Toward Local Flowers
- Rise of Sustainability practice
- Floral Design Gains Renaissance
This research report includes a detailed segmentation by occasion, platform, product, and purchasing options. Changes in lifestyle, variations in cultures, and evolving households are leading to new opportunities for personal floral gifting. The major revenue generator for the floral gifting industry is Mother’s Day. Customers usually purchase Mother’s Day flowers via the internet as they tend to see the arrangements in large before buying. However, the mobile segment is also witnessing a decent growth YOY courtesy the younger generation. While we witness the accessibility as a major factor contributing to the growth of the floral industry, it also imposes a threat as there are numerous competitors, encouraging the shift to other gifting segments.
Traditional in-store florists in the US are witnessing a strong decline primarily due to the competition from less expensive mass-market retailers and online orders. While some of them are shutting shops, others are turning into studio florists. A large number of them, however, are event florists, catering to weddings and corporate events. Supplying to events is becoming more prominent, proving a threat to the market. Opportunities for florists in the US are ripe with consumers willing to spend more on products that are prepped and delivered by florists as they are equated to quality.
Mass-market retailers and supermarkets are finding their way into the floral market and are progressing slowly. There is a trend toward full-service operations being observed among chain and independent supermarkets and grocery/service wholesalers. The online marketplace has evolved rapidly in the last couple of years, setting in motion a refined, less hassled flower gifting delivery system. The internet has shortened the supply chain, putting all the players in touch with each other. The rise of the internet has ushered in an era of comparative shopping, educated decisions, innovative business models, and widening creativity. While websites by network services have largely been used in the US floral gifting market, new ones that focus on distinctive models of working are gathering momentum. The online space has been ripe with innovation. The on-demand model is becoming a new norm among tech-driven start-ups that are developing their proprietary supply chain. E-tailers in the US are experiencing more consistent sales; however, they tend to be more clustered around occasions such as Mother’s Day and Valentine’s Day than region such as Europe which is marked by less cyclical sales.
Millennials are likely to buy flowers to make a good impression on guests and as a result, bouquets and arrangements have found popularity among this segment of the population. Florists are experimenting with floral arrangements more than ever. From taking inspiration from other countries to basing designs on new elements, the industry has expanded its Ikebana, the ancient Japanese art of flower arranging is the newest craze that is taking over the US floral gifting market and is slowly becoming mainstream. This trend is specifically becoming popular in California and is moving East. However, the segment is increasingly under threat from declining revenues as floral foams forming the base of these arrangements are not environmentally sustainable. Several studies highlight the microplastic pollution, thereby driving leading florists to revert to old-fashioned, sustainable methods of floral design.
Generic gifting is the primary stimulant for one-time purchases. The mobile platform is particularly growing as the go-to-medium when it comes to single purchases. However, genetic modifications and advancements in growing techniques have made larger and more resilient stocks available at lower prices. A personalized retail experience is becoming more crucial to build loyalty in the market. Incorporating textures and floral scents within the retail space, getting consumers to witness the process, and personalizing basis gender are likely to drive high revenues in the US floral gifting market. Technological changes in retail, aggressive brand-building strategies, and the surprise element that is attached to subscriptions have made them the ideal instrument for gifting. Subscription services are unfailingly practical with consumers simply needing to key in their preferences of flower favorites and the frequency of delivery and then open their door to them on the respective days, they are gaining traction. The market has evolved to satisfy a wide range of needs. Companies are evolving into service providers and iterating their offerings. Subscription players are among the more evolved players in the market, following trends and changing demands closely, and this is among the main reasons they are getting funding. Most of them follow sustainable practices and source flowers locally, and the elements in the bouquet are guided by what is in the season along with the taste of the customer. Players are also ensuring packaging is compostable or biodegradable.
By Occasions
- Personal Gifting
- Wedding
- Self gifting
- Corporate
- Sympathy
- In-store
- Online
- Mobile
- Bouquets & Arrangements
- Steams
- One-time
- Subscription
The US floral gifting market share is fragmented. The leading three players account for a chunk of the business. There are more than 15,000 retail florists in the US. The players in the floral gifting market operate in a host of ways utilizing catalog, online, mass-market retail, wholesale, floral, and gift retail channels to serve the market. Floral mass marketers that cater to consumers take orders via websites, smartphones, and phones, and these players are only expected to grow with the digital wave sweeping across the retail industry. Supermarkets, on the other hand, have also entered the market by providing floral gifting products, driving up competition, thereby influencing the growth of the breadth of related products offered. The market also witnesses the operation of floral wire services that use a proprietary network communication system through which orders are taken and passed through to the members of the floral network.
The study considers the present scenario of the US floral gifting market and its market dynamics for the period 2019?2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.
Key Vendors
- FTD Companies
- 1-800-Flowers.com
- Teleflora
- From You Flowers
- 5th Floral Co
- Seiko Epson
- Avas Flowers
- Benchmark Bouquets
- BloomNation
- BloomsyBox
- Blooms Today
- Farmgirl Flowers
- Floom
- Flora2000
- FloraQueen
- com
- com
- Just Flowers.com
- com
- The Flower Shop
- The Bouqs
- UrbanStems
- Gotham Florist
- Bloom
- Venus Et Fleur
1. What is the U.S. Floral Gifting market size and growth forecast?
2. What are the demand forecast of the floral gift during 2020-2025?
3. Which are the different segments of the market and the growth prospects?
4. Who are the leading vendors in the U.S. Floral Gifting market and their market share?
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope Of The Study
4.4 Market Segments
4.4.1 Market Segmentation By Occasion
4.4.2 Market Segmentation By Platform
4.4.3 Market Segmentation By Product
4.4.4 Market Segmentation By Purchase Options
5 REPORT ASSUMPTIONS & CAVEATS
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 MARKET AT A GLANCE
7 INTRODUCTION
7.1 Overview
7.2 The State Of The Us Economy
8 FLORAL AND GIFTING INDUSTRY IN THE US: AN OVERVIEW
8.1 The Gifting Industry In The Us
8.2 Floral Gifting Market
8.2.1 An Insight Into Attributed Value
8.2.2 Flower Production
8.2.3 Logistics And Transportation
8.2.4 Rules And Regulations
8.3 Consumer Behavior
8.3.1 Key Consideration Drivers
8.3.2 Degree Of Value
8.3.3 Purchase Barriers
8.4 Generational Insights
8.4.1 Millennials
8.4.2 Generation X
8.4.3 Baby Boomers
9 MARKET OPPORTUNITIES & TRENDS
9.1 Flat Packed Bouquets
9.2 The Spread Of The Farmer-Florist Movement
9.3 Intensifying Movement Toward Local Flowers
9.4 Broadening Range Of Bouquet Elements
9.5 Sustainability On The Rise
9.6 Micro-Regionalism Is Intensifying
10 MARKET GROWTH ENABLERS
10.1 Rise Of Botanical Homescapes And Retail And Hospitality Bioengineering
10.2 Link Between Exposure To Flowers And Health And Wellbeing
10.3 Floral Design Gains Renaissance
10.4 New Entrants Disrupting Industry
10.5 Diminishing Barriers Of Cost
10.6 Growth Of Multi-Cultural Audiences
10.7 Risk Aversion During Gift Giving
11 MARKET RESTRAINTS
11.1 The Personalized Gift Wave
11.2 Dearth of a Unified Campaign Against ‘Blood Flowers’
11.3 Investments in Dried And Artificial Flowers
11.4 High Wastage
11.5 Plant Gifts That Keep On Giving
11.6 Disparities And Issues With Flower Deliveries
11.7 Negative Publicity of Flowers
12 MARKET LANDSCAPE
12.1 Market Overview
12.2 Five Forces Analysis
12.2.1 Threat of New Entrants
12.2.2 Bargaining Power of Suppliers
12.2.3 Bargaining Power of Buyers
12.2.4 Threat of Substitutes
12.2.5 Competitive Rivalry
13 OCCASION
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Personal
13.3.1 Market Size & Forecast
13.4 Wedding
13.4.1 Market Size & Forecast
13.5 Self-Gifting
13.5.1 Market Size & Forecast
13.6 Corporate Gifting
13.6.1 Market Size & Forecast
13.7 Sympathy
13.7.1 Market Size & Forecast
14 PLATFORM
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 In-Store
14.3.1 Market Size & Forecast
14.4 Online
14.4.1 Market Size & Forecast
14.5 Mobile
14.5.1 Market Size & Forecast
15 PRODUCT
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Bouquets And Arrangements
15.3.1 Market Size & Forecast
15.4 Stems
15.4.1 Market Size & Forecast
16 PURCHASE OPTIONS
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 One-Time Purchase
16.3.1 Market Size & Forecast
16.4 Subscriptions
16.4.1 Market Size & Forecast
17 COMPETITIVE LANDSCAPE
17.1 Competition Overview
17.1.1 Marketing
18 MARKET VENDOR ANALYSIS
18.1 Market Ranking Analysis
19 KEY COMPANY PROFILES
19.1 FTD Companies
19.1.1 Business Overview
19.1.2 Product Offerings
19.1.3 Key Strategies
19.1.4 Key Strengths
19.1.5 Key Opportunities
19.2 1-800-Flowers.Com
19.2.1 Business Overview
19.2.2 Product Offerings
19.2.3 Key Strategies
19.2.4 Key Strengths
19.2.5 Key Opportunities
19.3 Teleflora
19.3.1 Business Overview
19.3.2 Major Product Offerings
19.3.3 Key Strategies
19.3.4 Key Strengths
19.3.5 Key Opportunities
19.4 From You Flowers
19.4.1 Business Overview
19.4.2 Major Product Offerings
19.4.3 Key Strengths
19.4.4 Key Strategies
19.4.5 Key Opportunities
20 OTHER PROMINENT VENDORS
20.1 5th Ave Floral Co.
20.1.1 Business Overview
20.1.2 Product Offerings
20.1.3 Key Strengths
20.1.4 Key Strategies
20.2 Avas Flowers
20.2.1 Business Overview
20.2.2 Product Offerings
20.2.3 Key Strengths
20.2.4 Key Strategies
20.3 Benchmark Bouquets
20.3.1 Business Overview
20.3.2 Product Offerings
20.3.3 Key Strengths
20.3.4 1.5.4 Key Strategies
20.4 Bloomnation
20.4.1 Business Overview
20.4.2 Product Offerings
20.4.3 Key Strengths
20.4.4 Key Strategies
20.5 Bloomsybox
20.5.1 Business Overview
20.5.2 Product Offerings
20.5.3 Key Strengths
20.5.4 Key Strategies
20.6 Blooms Today
20.6.1 Business Overview
20.6.2 Product Offerings
20.6.3 Key Strengths
20.6.4 Key Strategies
20.7 Farmgirl Flowers
20.7.1 Business Overview
20.7.2 Product Offerings
20.7.3 Key Strengths
20.7.4 Key Strategies
20.8 Floom
20.8.1 Business Overview
20.8.2 Product Offerings
20.8.3 Key Strengths
20.8.4 Key Strategies
20.9 Flora2000
20.9.1 Business Overview
20.9.2 Product Offerings
20.9.3 Key Strengths
20.9.4 Key Strategies
20.10 Floraqueen
20.10.1 Business Overview
20.10.2 Product Offerings
20.10.3 1.7.3 Key Strengths
20.10.4 1.7.4 Key Strategies
20.11 Flowerbud.Com
20.11.1 Business Overview
20.11.2 Product Offerings
20.11.3 Key Strengths
20.11.4 Key Strategies
20.12 Flowerpetal.Com
20.12.1 Business Overview
20.12.2 Product Offerings
20.12.3 Key Strengths
20.12.4 Key Strategies
20.13 Justflowers.Com
20.13.1 Business Overview
20.13.2 Product Offerings
20.13.3 Key Strengths
20.13.4 Key Strategies
20.14 Kabloom.Com
20.14.1 Business Overview
20.14.2 Product Offerings
20.14.3 Key Strengths
20.14.4 Key Strategies
20.15 The Flower Shop
20.15.1 Business Overview
20.15.2 Product Offerings
20.15.3 Key Strengths
20.15.4 Key Strategies
20.16 The Bouqs
20.16.1 Business Overview
20.16.2 Product Offerings
20.16.3 Key Strengths
20.16.4 Key Strategies
20.17 Urban Stems
20.17.1 Business Overview
20.17.2 Product Offerings
20.17.3 Key Strengths
20.17.4 Key Strategies
20.18 Gotham Florist
20.18.1 Business Overview
20.18.2 Product Offerings
20.18.3 Key Strengths
20.18.4 Key Strategies
20.19 H. Bloom
20.19.1 Business Overview
20.19.2 Product Offerings
20.19.3 Key Strengths
20.19.4 Key Strategies
20.20 Venus Et Fleur
20.20.1 Business Overview
20.20.2 Product Offerings
20.20.3 Key Strengths
20.20.4 Key Strategies
21 REPORT SUMMARY
21.1 Key Takeaways
21.2 Strategic Recommendations
22 QUANTITATIVE SUMMARY
22.1 Market By Occasion
22.2 Market By Platform
22.3 Market By Product
22.4 Market By Purchase Options
23 APPENDIX
23.1 Abbreviations
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope Of The Study
4.4 Market Segments
4.4.1 Market Segmentation By Occasion
4.4.2 Market Segmentation By Platform
4.4.3 Market Segmentation By Product
4.4.4 Market Segmentation By Purchase Options
5 REPORT ASSUMPTIONS & CAVEATS
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 MARKET AT A GLANCE
7 INTRODUCTION
7.1 Overview
7.2 The State Of The Us Economy
8 FLORAL AND GIFTING INDUSTRY IN THE US: AN OVERVIEW
8.1 The Gifting Industry In The Us
8.2 Floral Gifting Market
8.2.1 An Insight Into Attributed Value
8.2.2 Flower Production
8.2.3 Logistics And Transportation
8.2.4 Rules And Regulations
8.3 Consumer Behavior
8.3.1 Key Consideration Drivers
8.3.2 Degree Of Value
8.3.3 Purchase Barriers
8.4 Generational Insights
8.4.1 Millennials
8.4.2 Generation X
8.4.3 Baby Boomers
9 MARKET OPPORTUNITIES & TRENDS
9.1 Flat Packed Bouquets
9.2 The Spread Of The Farmer-Florist Movement
9.3 Intensifying Movement Toward Local Flowers
9.4 Broadening Range Of Bouquet Elements
9.5 Sustainability On The Rise
9.6 Micro-Regionalism Is Intensifying
10 MARKET GROWTH ENABLERS
10.1 Rise Of Botanical Homescapes And Retail And Hospitality Bioengineering
10.2 Link Between Exposure To Flowers And Health And Wellbeing
10.3 Floral Design Gains Renaissance
10.4 New Entrants Disrupting Industry
10.5 Diminishing Barriers Of Cost
10.6 Growth Of Multi-Cultural Audiences
10.7 Risk Aversion During Gift Giving
11 MARKET RESTRAINTS
11.1 The Personalized Gift Wave
11.2 Dearth of a Unified Campaign Against ‘Blood Flowers’
11.3 Investments in Dried And Artificial Flowers
11.4 High Wastage
11.5 Plant Gifts That Keep On Giving
11.6 Disparities And Issues With Flower Deliveries
11.7 Negative Publicity of Flowers
12 MARKET LANDSCAPE
12.1 Market Overview
12.2 Five Forces Analysis
12.2.1 Threat of New Entrants
12.2.2 Bargaining Power of Suppliers
12.2.3 Bargaining Power of Buyers
12.2.4 Threat of Substitutes
12.2.5 Competitive Rivalry
13 OCCASION
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Personal
13.3.1 Market Size & Forecast
13.4 Wedding
13.4.1 Market Size & Forecast
13.5 Self-Gifting
13.5.1 Market Size & Forecast
13.6 Corporate Gifting
13.6.1 Market Size & Forecast
13.7 Sympathy
13.7.1 Market Size & Forecast
14 PLATFORM
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 In-Store
14.3.1 Market Size & Forecast
14.4 Online
14.4.1 Market Size & Forecast
14.5 Mobile
14.5.1 Market Size & Forecast
15 PRODUCT
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Bouquets And Arrangements
15.3.1 Market Size & Forecast
15.4 Stems
15.4.1 Market Size & Forecast
16 PURCHASE OPTIONS
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 One-Time Purchase
16.3.1 Market Size & Forecast
16.4 Subscriptions
16.4.1 Market Size & Forecast
17 COMPETITIVE LANDSCAPE
17.1 Competition Overview
17.1.1 Marketing
18 MARKET VENDOR ANALYSIS
18.1 Market Ranking Analysis
19 KEY COMPANY PROFILES
19.1 FTD Companies
19.1.1 Business Overview
19.1.2 Product Offerings
19.1.3 Key Strategies
19.1.4 Key Strengths
19.1.5 Key Opportunities
19.2 1-800-Flowers.Com
19.2.1 Business Overview
19.2.2 Product Offerings
19.2.3 Key Strategies
19.2.4 Key Strengths
19.2.5 Key Opportunities
19.3 Teleflora
19.3.1 Business Overview
19.3.2 Major Product Offerings
19.3.3 Key Strategies
19.3.4 Key Strengths
19.3.5 Key Opportunities
19.4 From You Flowers
19.4.1 Business Overview
19.4.2 Major Product Offerings
19.4.3 Key Strengths
19.4.4 Key Strategies
19.4.5 Key Opportunities
20 OTHER PROMINENT VENDORS
20.1 5th Ave Floral Co.
20.1.1 Business Overview
20.1.2 Product Offerings
20.1.3 Key Strengths
20.1.4 Key Strategies
20.2 Avas Flowers
20.2.1 Business Overview
20.2.2 Product Offerings
20.2.3 Key Strengths
20.2.4 Key Strategies
20.3 Benchmark Bouquets
20.3.1 Business Overview
20.3.2 Product Offerings
20.3.3 Key Strengths
20.3.4 1.5.4 Key Strategies
20.4 Bloomnation
20.4.1 Business Overview
20.4.2 Product Offerings
20.4.3 Key Strengths
20.4.4 Key Strategies
20.5 Bloomsybox
20.5.1 Business Overview
20.5.2 Product Offerings
20.5.3 Key Strengths
20.5.4 Key Strategies
20.6 Blooms Today
20.6.1 Business Overview
20.6.2 Product Offerings
20.6.3 Key Strengths
20.6.4 Key Strategies
20.7 Farmgirl Flowers
20.7.1 Business Overview
20.7.2 Product Offerings
20.7.3 Key Strengths
20.7.4 Key Strategies
20.8 Floom
20.8.1 Business Overview
20.8.2 Product Offerings
20.8.3 Key Strengths
20.8.4 Key Strategies
20.9 Flora2000
20.9.1 Business Overview
20.9.2 Product Offerings
20.9.3 Key Strengths
20.9.4 Key Strategies
20.10 Floraqueen
20.10.1 Business Overview
20.10.2 Product Offerings
20.10.3 1.7.3 Key Strengths
20.10.4 1.7.4 Key Strategies
20.11 Flowerbud.Com
20.11.1 Business Overview
20.11.2 Product Offerings
20.11.3 Key Strengths
20.11.4 Key Strategies
20.12 Flowerpetal.Com
20.12.1 Business Overview
20.12.2 Product Offerings
20.12.3 Key Strengths
20.12.4 Key Strategies
20.13 Justflowers.Com
20.13.1 Business Overview
20.13.2 Product Offerings
20.13.3 Key Strengths
20.13.4 Key Strategies
20.14 Kabloom.Com
20.14.1 Business Overview
20.14.2 Product Offerings
20.14.3 Key Strengths
20.14.4 Key Strategies
20.15 The Flower Shop
20.15.1 Business Overview
20.15.2 Product Offerings
20.15.3 Key Strengths
20.15.4 Key Strategies
20.16 The Bouqs
20.16.1 Business Overview
20.16.2 Product Offerings
20.16.3 Key Strengths
20.16.4 Key Strategies
20.17 Urban Stems
20.17.1 Business Overview
20.17.2 Product Offerings
20.17.3 Key Strengths
20.17.4 Key Strategies
20.18 Gotham Florist
20.18.1 Business Overview
20.18.2 Product Offerings
20.18.3 Key Strengths
20.18.4 Key Strategies
20.19 H. Bloom
20.19.1 Business Overview
20.19.2 Product Offerings
20.19.3 Key Strengths
20.19.4 Key Strategies
20.20 Venus Et Fleur
20.20.1 Business Overview
20.20.2 Product Offerings
20.20.3 Key Strengths
20.20.4 Key Strategies
21 REPORT SUMMARY
21.1 Key Takeaways
21.2 Strategic Recommendations
22 QUANTITATIVE SUMMARY
22.1 Market By Occasion
22.2 Market By Platform
22.3 Market By Product
22.4 Market By Purchase Options
23 APPENDIX
23.1 Abbreviations
LIST OF EXHIBITS
Exhibit 1 Segmentation of the US Floral Gifting Market
Exhibit 2 Market Size Calculation Approach 2019
Exhibit 3 Player-led Differentiation in Market
Exhibit 4 Holiday Retail Sales in US 2007?2017
Exhibit 5 Leading Flower-Growing States and Countries in and Outside US 2018
Exhibit 6 Regression Analysis of Drivers during Consideration
Exhibit 7 Attributes of Flowers Deemed Important
Exhibit 8 Millennials Floral Gifting Market Insights 2019
Exhibit 9 Generation X Floral Gifting Market Insights 2019
Exhibit 10 Baby Boomers Floral Gifting Market Insights 2019
Exhibit 11 Impact of Flat Packed Bouquets
Exhibit 12 Impact of The Spread of the Farmer-Florist Movement
Exhibit 13 Impact of Intensifying Movement Toward Local Flowers
Exhibit 14 Local Flower Growing Statistics and Effects
Exhibit 15 Share of Select Locally Grown Flowers 2018
Exhibit 16 Impact of Broadening Range of Bouquet Elements
Exhibit 17 Impact of Sustainability on the Rise
Exhibit 18 Impact of Micro-regionalism is Intensifying
Exhibit 19 Major Reasons for Creation of Alliances
Exhibit 20 Impact of Rise of Botanical Homescapes and Retail and Hospitality Bioengineering
Exhibit 21 Impact of Link between Exposure to Flowers and Health and Wellbeing
Exhibit 22 Impact of Floral Design Gains Renaissance
Exhibit 23 Impact of New Entrants Disrupting Industry
Exhibit 24 Old Floral Business Structure
Exhibit 25 New Floral Business Structure
Exhibit 26 Impact of Diminishing Barriers of Cost
Exhibit 27 Per Capita Spending on Flowers, Seeds, and Plants 2012-2017 ($)
Exhibit 28 Case for Diminishing Cost Barrier of Flowers
Exhibit 29 Impact of Growth of Multi-Cultural Audiences
Exhibit 30 US Population and Growth Basis Minority Groups (% of Population and Growth Rate)
Exhibit 31 Impact of Risk Aversion During Gift Giving
Exhibit 32 Impact of The Personalized Gift Wave
Exhibit 33 Personalized Gifting Statistics 2019
Exhibit 34 Impact of Dearth of a Unified Campaign against Blood Flowers
Exhibit 35 Impact of Investments in Dried and Artificial Flowers
Exhibit 36 Impact of High Wastage
Exhibit 37 Impact of Plant Gifts That Keep on Giving
Exhibit 38 Plant and Flower Sale in US by Type 2019 (% share)
Exhibit 39 Impact of Disparities and Issues with Flower Deliveries
Exhibit 40 Impact of Negative Publicity of Flowers
Exhibit 41 Instances of Damaging Floral Publicity
Exhibit 42 Floral Gifting Market in US 2019?2025 ($ billion)
Exhibit 43 Five Forces Analysis 2019
Exhibit 44 Incremental Growth by Occasion 2019–2025
Exhibit 45 Floral Gifting Market in US by Occasion ($ billion)
Exhibit 46 Floral Gifting Market in US by Occasion 2019 & 2025 (% share)
Exhibit 47 Floral Gifting Market in US Growth Comparison by Occasion 2019–2025
Exhibit 48 Personal Floral Gifting Market in US 2019–2025 ($ billion)
Exhibit 49 Wedding Floral Gifting Market in US 2019-2025 ($ billion)
Exhibit 50 Floral Self-gifting Market in US 2019-2025 ($ billion)
Exhibit 51 Corporate Floral Gifting Market in US 2019–2025 ($ billion)
Exhibit 52 Sympathy Floral Gifting Market in US 2019–2025 ($ billion)
Exhibit 53 Incremental Growth by Platform 2019–2025
Exhibit 54 Floral Gifting Market in US by Platform ($ billion)
Exhibit 55 Floral Gifting Market in US by Platform 2019 & 2025 (% share)
Exhibit 56 Floral Gifting Market in US Growth Comparison by Platform 2019–2025
Exhibit 57 Mass-market Service Level in Floral Market 2019
Exhibit 58 Holiday Sales 2019 (% share)
Exhibit 59 In-Store Floral Gifting Market in US 2019-2025 ($ billion)
Exhibit 60 Average Spend Per Order Across Platforms 2018 ($)
Exhibit 61 Online Floral Gifting Market in US 2018-2025 ($ billion)
Exhibit 62 Mobile Floral Gifting Market in US 2018-2025 ($ billion)
Exhibit 63 Incremental Growth by Product 2019–2025
Exhibit 64 Floral Gifting Market in US by Product 2019-2025 ($ billion)
Exhibit 65 Floral gifting Market in US by Service 2019 & 2025 (% share)
Exhibit 66 Floral Gifting Market in US by Bouquets and Arrangements 2019-2025 ($ billion)
Exhibit 67 Floral Gifting Market in US by Stems 2019-2025 ($ billion)
Exhibit 68 Incremental Growth by Product 2019–2025
Exhibit 69 Floral Gifting Market in US by Purchase Options ($ billion)
Exhibit 70 Floral Gifting Market in US by Purchase Options 2019 & 2025 (% share)
Exhibit 71 Floral Gifting Market in US by One-time Purchase 2019-2025 ($ billion)
Exhibit 72 Floral Gifting Market in US by Subscriptions 2019-2025 ($ billion)
Exhibit 73 Operational Focus among Vendors 2018
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013?2019
Table 3 Key Barriers to Purchase 2009 and 2019
Table 4 On-demand Flower Delivery Startup’s and their Models of Buying and Selling
Table 5 Floral Subscription Service Providers 2019
Table 6 Economics of Mass-market Floral Industry 2019
Table 7 Market Ranking Analysis 2019
Table 8 FTD: Major Product Offerings
Table 9 FTD: Major Product Offerings
Table 10 Teleflora: Product Offerings
Table 11 From You Flowers: Product Offerings
Table 12 Floral Gifting Market in US by Occasion 2019?2025 ($ billion)
Table 13 Floral Gifting Market in US by Occasion 2019?2025 (%)
Table 14 Floral Gifting Market in US by Platform 2019?2025 ($ billion)
Table 15 Floral Gifting Market in US by Platform 2019?2025 (%)
Table 16 Floral Gifting Market in US by Product 2019?2025 ($ billion)
Table 17 Floral Gifting Market in US by Product 2019?2025 (%)
Table 18 Floral Gifting Market in US by Purchase Options 2019?2025 ($ billion)
Table 19 Floral Gifting Market in US by Purchase Options 2019?2025 (%)
Exhibit 1 Segmentation of the US Floral Gifting Market
Exhibit 2 Market Size Calculation Approach 2019
Exhibit 3 Player-led Differentiation in Market
Exhibit 4 Holiday Retail Sales in US 2007?2017
Exhibit 5 Leading Flower-Growing States and Countries in and Outside US 2018
Exhibit 6 Regression Analysis of Drivers during Consideration
Exhibit 7 Attributes of Flowers Deemed Important
Exhibit 8 Millennials Floral Gifting Market Insights 2019
Exhibit 9 Generation X Floral Gifting Market Insights 2019
Exhibit 10 Baby Boomers Floral Gifting Market Insights 2019
Exhibit 11 Impact of Flat Packed Bouquets
Exhibit 12 Impact of The Spread of the Farmer-Florist Movement
Exhibit 13 Impact of Intensifying Movement Toward Local Flowers
Exhibit 14 Local Flower Growing Statistics and Effects
Exhibit 15 Share of Select Locally Grown Flowers 2018
Exhibit 16 Impact of Broadening Range of Bouquet Elements
Exhibit 17 Impact of Sustainability on the Rise
Exhibit 18 Impact of Micro-regionalism is Intensifying
Exhibit 19 Major Reasons for Creation of Alliances
Exhibit 20 Impact of Rise of Botanical Homescapes and Retail and Hospitality Bioengineering
Exhibit 21 Impact of Link between Exposure to Flowers and Health and Wellbeing
Exhibit 22 Impact of Floral Design Gains Renaissance
Exhibit 23 Impact of New Entrants Disrupting Industry
Exhibit 24 Old Floral Business Structure
Exhibit 25 New Floral Business Structure
Exhibit 26 Impact of Diminishing Barriers of Cost
Exhibit 27 Per Capita Spending on Flowers, Seeds, and Plants 2012-2017 ($)
Exhibit 28 Case for Diminishing Cost Barrier of Flowers
Exhibit 29 Impact of Growth of Multi-Cultural Audiences
Exhibit 30 US Population and Growth Basis Minority Groups (% of Population and Growth Rate)
Exhibit 31 Impact of Risk Aversion During Gift Giving
Exhibit 32 Impact of The Personalized Gift Wave
Exhibit 33 Personalized Gifting Statistics 2019
Exhibit 34 Impact of Dearth of a Unified Campaign against Blood Flowers
Exhibit 35 Impact of Investments in Dried and Artificial Flowers
Exhibit 36 Impact of High Wastage
Exhibit 37 Impact of Plant Gifts That Keep on Giving
Exhibit 38 Plant and Flower Sale in US by Type 2019 (% share)
Exhibit 39 Impact of Disparities and Issues with Flower Deliveries
Exhibit 40 Impact of Negative Publicity of Flowers
Exhibit 41 Instances of Damaging Floral Publicity
Exhibit 42 Floral Gifting Market in US 2019?2025 ($ billion)
Exhibit 43 Five Forces Analysis 2019
Exhibit 44 Incremental Growth by Occasion 2019–2025
Exhibit 45 Floral Gifting Market in US by Occasion ($ billion)
Exhibit 46 Floral Gifting Market in US by Occasion 2019 & 2025 (% share)
Exhibit 47 Floral Gifting Market in US Growth Comparison by Occasion 2019–2025
Exhibit 48 Personal Floral Gifting Market in US 2019–2025 ($ billion)
Exhibit 49 Wedding Floral Gifting Market in US 2019-2025 ($ billion)
Exhibit 50 Floral Self-gifting Market in US 2019-2025 ($ billion)
Exhibit 51 Corporate Floral Gifting Market in US 2019–2025 ($ billion)
Exhibit 52 Sympathy Floral Gifting Market in US 2019–2025 ($ billion)
Exhibit 53 Incremental Growth by Platform 2019–2025
Exhibit 54 Floral Gifting Market in US by Platform ($ billion)
Exhibit 55 Floral Gifting Market in US by Platform 2019 & 2025 (% share)
Exhibit 56 Floral Gifting Market in US Growth Comparison by Platform 2019–2025
Exhibit 57 Mass-market Service Level in Floral Market 2019
Exhibit 58 Holiday Sales 2019 (% share)
Exhibit 59 In-Store Floral Gifting Market in US 2019-2025 ($ billion)
Exhibit 60 Average Spend Per Order Across Platforms 2018 ($)
Exhibit 61 Online Floral Gifting Market in US 2018-2025 ($ billion)
Exhibit 62 Mobile Floral Gifting Market in US 2018-2025 ($ billion)
Exhibit 63 Incremental Growth by Product 2019–2025
Exhibit 64 Floral Gifting Market in US by Product 2019-2025 ($ billion)
Exhibit 65 Floral gifting Market in US by Service 2019 & 2025 (% share)
Exhibit 66 Floral Gifting Market in US by Bouquets and Arrangements 2019-2025 ($ billion)
Exhibit 67 Floral Gifting Market in US by Stems 2019-2025 ($ billion)
Exhibit 68 Incremental Growth by Product 2019–2025
Exhibit 69 Floral Gifting Market in US by Purchase Options ($ billion)
Exhibit 70 Floral Gifting Market in US by Purchase Options 2019 & 2025 (% share)
Exhibit 71 Floral Gifting Market in US by One-time Purchase 2019-2025 ($ billion)
Exhibit 72 Floral Gifting Market in US by Subscriptions 2019-2025 ($ billion)
Exhibit 73 Operational Focus among Vendors 2018
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013?2019
Table 3 Key Barriers to Purchase 2009 and 2019
Table 4 On-demand Flower Delivery Startup’s and their Models of Buying and Selling
Table 5 Floral Subscription Service Providers 2019
Table 6 Economics of Mass-market Floral Industry 2019
Table 7 Market Ranking Analysis 2019
Table 8 FTD: Major Product Offerings
Table 9 FTD: Major Product Offerings
Table 10 Teleflora: Product Offerings
Table 11 From You Flowers: Product Offerings
Table 12 Floral Gifting Market in US by Occasion 2019?2025 ($ billion)
Table 13 Floral Gifting Market in US by Occasion 2019?2025 (%)
Table 14 Floral Gifting Market in US by Platform 2019?2025 ($ billion)
Table 15 Floral Gifting Market in US by Platform 2019?2025 (%)
Table 16 Floral Gifting Market in US by Product 2019?2025 ($ billion)
Table 17 Floral Gifting Market in US by Product 2019?2025 (%)
Table 18 Floral Gifting Market in US by Purchase Options 2019?2025 ($ billion)
Table 19 Floral Gifting Market in US by Purchase Options 2019?2025 (%)
