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Flavored Powder Drinks Market Size, Share & Trends Analysis Report By Flavor (Fruit-based, Coffee-based), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online), By Region, And Segment Forecasts, 2022 - 2030

August 2022 | 80 pages | ID: FF7FE5A28BE8EN
Grand View Research, Inc.

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Flavored Powder Drinks Market Growth & Trends

The global flavored powder drinks market size is estimated to reach USD 94.86 billion in 2030 and is expected to expand at a CAGR of 3.0% from 2022 to 2030, according to a new report by Grand View Research, Inc. The factors propelling the growth in demand for flavored powder drinks are continuous innovation among flavors by key players to attract more consumers which is accelerating the global market growth. In addition, the emergence of flavored powder drinks infused with various vitamins and minerals to provide instant energy is another factor attributing to the growth.

However, leading companies are adding new flavors and tastes to their product portfolio to increase their customer base creating high opportunities for growth in the flavored powder drinks industry during the forecast period. Moreover, the health benefits associated with flavored powder drinks such as instant energy, an increase in immunity system along with adequate hydration are some factors attributing to the global market growth. True Citrus company has launched an innovative product range, especially for children with low sugar, clean-label powdered drinks range to capture maximum market share and future opportunities in the coming years.

The fruit-based segment led the market with a significant market share. Fruit-based powder drinks are infused with various vitamins and minerals which is one of the major factors attributing the segment growth. Fruit-based powders are extracted from real fruit pulp which can retain the quality vitamins and nutrients in the powder form for a long time. Therefore, the powder form can be stored for a long period and can be easily consumed. Moreover, fruit-based powder drinks can improve the immunity system due to the availability of multiple nutrients loaded with. Hence, these factors are expected to drive the fruit-based segment’s growth during the forecast period.

The online channel is expected to grow at the fastest CAGR from 2022 to 2030. This can be attributed due to the availability of various local and branded products within a single application. Consumers can directly compare their required products through different websites and then decide their purchase is one of the major factors driving the online channel segment. Moreover, consumers can get offers and discounts with combos among the online channels which further attributing them to buy from online channels. Hence, these factors are expected to drive online channels as the fastest growing distribution channel during the coming years.

North America has captured a significant market share in the global market in 2021. In this region, key players are adopting innovative flavors and packaging to attract a large number of consumers are one of the major factors propelling the flavored powder drinks in this region. In addition to that, top companies such as Abbott, True-Citrus, PepsiCo, Inc., and others are highly contributing to the revenue generation of the flavored powder drinks industry.

Major players in the flavored powder drinks market include Nestle S.A., Mondelez International, The Coca-Cola Company, Kraft Heinz, Cargill Inc., Unilever, PepsiCo, Inc., Mars, Inc., GlaxoSmithKline Plc, and Abbott. These market players face intense competition from each other, as some of them operate at several locations and have large customer bases. The presence of many small-scale players is also leading to increased competition.

Flavored Powder Drinks Market Report Highlights

The Asia Pacific captured a dominating share in the flavored powder drinks market with a share of over 40% in 2021. The market is primarily driven by the developing countries where the students and working population are increasing. Hence, they are highly demanding instant drinks during their breakfast and school hours to keep hydrated all day is one of the major factors enhancing the regional growth
  • The coffee-based segment is expected to grow with the 2nd fastest CAGR of 2.5% from 2022 to 2030. This can be attributed due to the instant energy booster formula infused in the coffee powder being one of the major factors attributing to the sales of the flavored powder drinks. Additionally, coffee powders can support the brain to function correctly and can protect against liver conditions further enhancing the coffee-based powder drinks among consumers in the long run
  • Supermarkets and hypermarkets segment has captured a dominating share in 2021 with over 40%. This can be attributed due the availability of large stock of products under the same roof driving the sales of powder drinks among the consumers. Moreover, sometimes these channels also offer discounts such as buy one get one free further attracting consumers to purchase from supermarkets and hypermarkets.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Flavor Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook

CHAPTER 3. FLAVORED POWDER DRINKS MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Industry Challenges
  3.4.4. Industry Opportunities
3.5. Business Environment Analysis
  3.5.1. Industry Analysis - Porter’s Five Forces
    3.5.1.1. Supplier Power
    3.5.1.2. Buyer Power
    3.5.1.3. Substitution Threat
    3.5.1.4. Threat from New Entrant
    3.5.1.5. Competitive Rivalry
3.6. Roadmap of flavored powder drinks Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on the flavored powder drinks market

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Flavor Adoption
4.5. Observations & Recommendations

CHAPTER 5. FLAVORED POWDER DRINKS MARKET: FLAVOR ESTIMATES & TREND ANALYSIS

5.1. Flavor Movement Analysis & Market Share, 2021 & 2030
5.2. Fruit-based
  5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Coffee-based
  5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

CHAPTER 6. FLAVORED POWDER DRINKS MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2. Hypermarkets/Supermarkets
  6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Convenience stores
  6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.4. Online
  6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.5. Others
  6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)

CHAPTER 7. FLAVORED POWDER DRINKS MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
  7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  7.2.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
  7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.2.4. U.S.
    7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.2.4.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.2.5. Canada
    7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.2.5.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.2.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.2.6. Mexico
    7.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.2.6.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.2.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3. Europe
  7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  7.3.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
  7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.4. U.K.
    7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.4.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.5. Germany
    7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.5.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.6. France
    7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.6.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.7. Italy
    7.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.7.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.3.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.3.8. Spain
    7.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.3.8.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.3.8.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4. Asia Pacific
  7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  7.4.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
  7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.4. China
    7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.4.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.5. India
    7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.5.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.6. Japan
    7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.6.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.7. Thailand
    7.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.7.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.4.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.4.8. Indonesia
    7.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.4.8.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.4.8.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5. Central & South America
  7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  7.5.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
  7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.5.4. Brazil
    7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.5.4.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
  7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  7.6.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
  7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  7.6.4. South Africa
    7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    7.6.4.2. Market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
    7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
  8.3.1. Key company market share analysis, 2021

CHAPTER 9. COMPANY PROFILES

9.1. Nestle S.A.
  9.1.1. Company Overview
  9.1.2. Financial Performance
  9.1.3. Flavor Benchmarking
  9.1.4. Strategic Initiatives
9.2. The Coca-Cola Company
  9.2.1. Company Overview
  9.2.2. Financial Performance
  9.2.3. Flavor Benchmarking
  9.2.4. Strategic Initiatives
9.3. Mondelez International, Inc.
  9.3.1. Company Overview
  9.3.2. Financial Performance
  9.3.3. Flavor Benchmarking
  9.3.4. Strategic Initiatives
9.4. PepsiCo, Inc.
  9.4.1. Company Overview
  9.4.2. Financial Performance
  9.4.3. Flavor Benchmarking
  9.4.4. Strategic Initiatives
9.5. Mars, Inc.
  9.5.1. Company Overview
  9.5.2. Financial Performance
  9.5.3. Flavor Benchmarking
  9.5.4. Strategic Initiatives
9.6. GlaxoSmithKline Plc
  9.6.1. Company Overview
  9.6.2. Financial Performance
  9.6.3. Flavor Benchmarking
  9.6.4. Strategic Initiatives
9.7. Unilever
  9.7.1. Company Overview
  9.7.2. Financial Performance
  9.7.3. Flavor Benchmarking
  9.7.4. Strategic Initiatives
9.8. Abbott
  9.8.1. Company Overview
  9.8.2. Financial Performance
  9.8.3. Flavor Benchmarking
  9.8.4. Strategic Initiatives
9.9. Cargill Inc.
  9.9.1. Company Overview
  9.9.2. Financial Performance
  9.9.3. Flavor Benchmarking
  9.9.4. Strategic Initiatives
9.10. Kraft Heinz
  9.10.1. Company Overview
  9.10.2. Financial Performance
  9.10.3. Flavor Benchmarking
  9.10.4. Strategic Initiatives
LIST OF TABLES

1. Flavored powder drinks market - Driving factor market analysis
2. Flavored powder drinks market - Restraint factor market analysis
3. Flavored powder fruit-based powder market estimates and forecast, 2017 - 2030 (USD Million)
4. Flavored powder coffee-based powder market estimates and forecast, 2017 - 2030 (USD Million)
5. Flavored powder drinks market estimates and forecast through hypermarkets/supermarkets, 2017 - 2030 (USD Million)
6. Flavored powder drinks market estimates and forecast through convenience stores, 2017 - 2030 (USD Million)
7. Flavored powder drinks market estimates and forecast through online channel, 2017 - 2030 (USD Million)
8. Flavored powder drinks market estimates and forecast through other distribution channels, 2017 - 2030 (USD Million)
9. North America flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
10. North America flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
11. North America flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
12. U.S. flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
13. U.S. flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
14. U.S. flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
15. Canada flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
16. Canada flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
17. Canada flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
18. Mexico flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
19. Mexico flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
20. Mexico flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
21. Europe flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
22. Europe flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
23. Europe flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
24. U.K. flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
25. U.K. flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
26. U.K. flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
27. Germany flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
28. Germany flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
29. Germany flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
30. France flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
31. France flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
32. France flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
33. Italy flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
34. Italy flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
35. Italy flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
36. Spain flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
37. Spain flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
38. Spain flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
39. Asia Pacific flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
40. Asia Pacific flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
41. Asia Pacific flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
42. China flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
43. China flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
44. China flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
45. India flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
46. India flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
47. India flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
48. Japan flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
49. Japan flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
50. Japan flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
51. Thailand flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
52. Thailand flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
53. Thailand flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
54. Indonesia flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
55. Indonesia flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
56. Indonesia flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
57. Central & South America flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
58. Central & South America flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
59. Central & South America flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
60. Brazil flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
61. Brazil flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
62. Brazil flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
63. Middle East & Africa flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
64. Middle East & Africa flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
65. Middle East & Africa flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
66. South Africa flavored powder drinks market estimates and forecast, 2017 - 2030 (USD Million)
67. South Africa flavored powder drinks market estimates and forecast by flavor, 2017 - 2030 (USD Million)
68. South Africa flavored powder drinks market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
69. Vendor landscape
LIST OF FIGURES

1. Flavored powder drinks market snapshot
2. Flavored powder drinks market segmentation & scope
3. Flavored powder drinks market penetration & growth prospect mapping
4. Flavored powder drinks market value chain analysis
5. Flavored powder drinks market dynamics
6. Flavored powder drinks market Porter's Five Forces analysis
7. Flavored powder drinks market: flavor movement analysis
8. Flavored powder drinks market: distribution channel movement analysis
9. Flavored powder drinks market: Regional movement analysis


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