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Eye Makeup Market Report by Product Type (Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eyebrow Gel, and Others), Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), Pricing (Low to Medium Price, Premium Price), Source (Chemical, Natural, Organic, Halal, and Others), and Region 2024-2032

April 2024 | 137 pages | ID: EB28C8FFD542EN
IMARC Group

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The global eye makeup market size reached US$ 17.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.0 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.

Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.

Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye makeup market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, distribution channel, pricing and source.

Breakup by Product Type:
Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others

Breakup by Distribution Channel:

Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

Breakup by Pricing:

Low to Medium Price
Premium Price

Breakup by Source:

Chemical
Natural
Organic
Halal
Others

Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakmй Cosmetics (Hindustan Unilever), L'Orйal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estйe Lauder Inc., Procter & Gamble etc.

Key Questions Answered in This Report:
How has the global eye makeup market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global eye makeup market?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the pricing?
What is the breakup of the market based on the source?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global eye makeup market and who are the key players?
What is the degree of competition in the industry?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL EYE MAKEUP MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY PRODUCT TYPE

6.1 Mascara
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Eye Shadow
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Eye Liner
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Eye Pencil
  6.4.1 Market Trends
  6.4.2 Market Forecast
6.5 Eyebrow Gel
  6.5.1 Market Trends
  6.5.2 Market Forecast
6.6 Others
  6.6.1 Market Trends
  6.6.2 Market Forecast

7 MARKET BREAKUP BY DISTRIBUTION CHANNEL

7.1 Hypermarkets and Supermarkets
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Specialty Stores
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Convenience Stores
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Online Stores
  7.4.1 Market Trends
  7.4.2 Market Forecast
7.5 Others
  7.5.1 Market Trends
  7.5.2 Market Forecast

8 MARKET BREAKUP BY PRICING

8.1 Low to Medium Price
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Premium Price
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY SOURCE

9.1 Chemical
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Natural
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Organic
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Halal
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Others
  9.5.1 Market Trends
  9.5.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS

13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE INDICATORS

15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Amway Corp.
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
    15.3.1.3 SWOT Analysis
  15.3.2 Avon Products Inc.
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
  15.3.3 Chanel S.A.
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
  15.3.4 Colorbar Cosmetics Pvt. Ltd.
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
  15.3.5 Lakmй Cosmetics (Hindustan Unilever)
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
  15.3.6 L'Orйal S.A.
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
    15.3.6.3 Financials
    15.3.6.4 SWOT Analysis
  15.3.7 LVMH
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
    15.3.7.3 SWOT Analysis
  15.3.8 Oriflame Cosmetics
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
  15.3.9 Revlon Inc.
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
    15.3.9.3 Financials
    15.3.9.4 SWOT Analysis
  15.3.10 Shiseido Company Ltd.
    15.3.10.1 Company Overview
15.3 10.2 Product Portfolio
    15.3.10.3 Financials
    15.3.10.4 SWOT Analysis
  15.3.11 Estйe Lauder Inc.
    15.3.11.1 Company Overview
15.3 11.2 Product Portfolio
    15.3.11.3 Financials
    15.3.11.4 SWOT Analysis
  15.3.12 Procter & Gamble
    15.3.12.1 Company Overview
    15.3.12.2 Product Portfolio
    15.3.12.3 Financials
    15.3.12.4 SWOT Analysis

LIST OF TABLES

Table 1: Global: Eye Makeup Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Eye Makeup Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
Table 3: Global: Eye Makeup Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 4: Global: Eye Makeup Market Forecast: Breakup by Pricing (in Million US$), 2024-2032
Table 5: Global: Eye Makeup Market Forecast: Breakup by Source (in Million US$), 2024-2032
Table 6: Global: Eye Makeup Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Eye Makeup Market Structure
Table 8: Global: Eye Makeup Market: Key Players

LIST OF FIGURES

Figure 1: Global: Eye Makeup Market: Major Drivers and Challenges
Figure 2: Global: Eye Makeup Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Eye Makeup Market: Breakup by Product Type (in %), 2023
Figure 4: Global: Eye Makeup Market: Breakup by Distribution Channel (in %), 2023
Figure 5: Global: Eye Makeup Market: Breakup by Pricing (in %), 2023
Figure 6: Global: Eye Makeup Market: Breakup by Source (in %), 2023
Figure 7: Global: Eye Makeup Market: Breakup by Region (in %), 2023
Figure 8: Global: Eye Makeup Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 9: Global: Eye Makeup (Mascara) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Eye Makeup (Mascara) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Eye Makeup (Eye Shadow) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Eye Makeup (Eye Shadow) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Eye Makeup (Eye Liner) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Eye Makeup (Eye Liner) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Eye Makeup (Eye Pencil) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Eye Makeup (Eye Pencil) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Eye Makeup (Eyebrow Gel) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Eye Makeup (Eyebrow Gel) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Eye Makeup (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Eye Makeup (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Eye Makeup Market: Sales through Hypermarkets and Supermarkets (in Million US$), 2018 & 2023
Figure 22: Global: Eye Makeup Market Forecast: Sales through Hypermarkets and Supermarkets (in Million US$), 2024-2032
Figure 23: Global: Eye Makeup Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
Figure 24: Global: Eye Makeup Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
Figure 25: Global: Eye Makeup Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
Figure 26: Global: Eye Makeup Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
Figure 27: Global: Eye Makeup Market: Sales through Online Stores (in Million US$), 2018 & 2023
Figure 28: Global: Eye Makeup Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
Figure 29: Global: Eye Makeup Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
Figure 30: Global: Eye Makeup Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
Figure 31: Global: Eye Makeup (Low to Medium Price) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Eye Makeup (Low to Medium Price) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Eye Makeup (Premium Price) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Eye Makeup (Premium Price) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Global: Eye Makeup (Chemical) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Eye Makeup (Chemical) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Global: Eye Makeup (Natural) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Global: Eye Makeup (Natural) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Global: Eye Makeup (Organic) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Global: Eye Makeup (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Global: Eye Makeup (Halal) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Global: Eye Makeup (Halal) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Global: Eye Makeup (Others) Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Global: Eye Makeup (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: North America: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: North America: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: United States: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: United States: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Canada: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Canada: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: Asia Pacific: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: Asia Pacific: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: China: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: China: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Japan: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Japan: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: India: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: India: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: South Korea: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: South Korea: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Australia: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Australia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Indonesia: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Indonesia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Others: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Europe: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Europe: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Germany: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Germany: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: France: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: France: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: United Kingdom: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: United Kingdom: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Italy: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Italy: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Spain: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Spain: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Russia: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Russia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: Others: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Latin America: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: Latin America: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 85: Brazil: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 86: Brazil: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 87: Mexico: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 88: Mexico: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 89: Others: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 90: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 91: Middle East and Africa: Eye Makeup Market: Sales Value (in Million US$), 2018 & 2023
Figure 92: Middle East and Africa: Eye Makeup Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 93: Global: Eye Makeup Industry: SWOT Analysis
Figure 94: Global: Eye Makeup Industry: Value Chain Analysis
Figure 95: Global: Eye Makeup Industry: Porter’s Five Forces Analysis


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