Extended Reality Market by Technology (AR, VR, MR), Offering (Hardware, Software), Device Type (AR Devices, VR Devices, MR Devices), Application (Consumer, Commercial, Enterprises, Automotive) and Region - Global Forecast to 2028
The extended reality market is projected to reach USD 111.5 billion by 2028 from USD 40.1 billion in 2023, at a CAGR of 22.7% from 2023 to 2028. The major factors driving the market growth of the extended reality market include availability of affordable VR devices, the increasing demand for extended reality in entertainment and gaming industry, and the surging adoption of extended reality in healthcare sector. Moreover, the requirement of incorporation of extended reality technology in aerospace & defense sector, and continuous developments in 5G technology are expected to provide ample growth opportunities for market players in the extended reality market.
MR technology segment is likely to register the highest CAGR during the forecast period
The MR technology segment is likely to register the highest CAGR during the forecast period. The MR market is dominated by HoloLens offered by Microsoft. However, there are also other companies, such as Meta Platforms, Inc., HTC Corporation, Google, and Apple Inc., entering the MR market with their products. For instance, Magic Leap, Inc. offers Magic Leap 2, an XR headset specially designed for consumer, commercial, and enterprises applications. In January 2023, HTC Corporation launched the VIVE XR Elite, an MR headset designed for consumer applications such as gaming, productivity, and fitness.
VR devices segment is expected to account for the largest share of the extended reality market in 2023
In 2023, the VR devices segment held the largest share of the extended reality market and is expected to exhibit a similar growth pattern during the forecast period. The growth of the segment is driven by the increased demand for VR head-mounted displays (HMDs) among end users for different applications, including gaming, commercial, enterprise, and aerospace & defense. HMDs offered by key players, including Sony Group Corporation, Meta Platform, Inc., HTC Corporation, Samsung Electronics Co., Ltd., Microsoft, and Google, have received an overwhelming response from users. For instance, in June 2022, Sony Group Corporation reported that 21.7 million cumulative hardware units of the PlayStation 5 and more than 117.2 million cumulative hardware units of PlayStation 4 were sold globally.
Asia Pacific is expected to account for the highest CAGR during the forecast period
The extended reality market in Asia Pacific is projected to witness significant growth in the next few years owing to the increased adoption of this technology in Japan, China, and South Korea. China and Japan are the economic powerhouses of the region. In India, digitalization is rapidly gaining traction. The use of smartphones and tablets is very high in the country. For instance, according to the India Brand Equity Foundation (IBEF), smartphone shipments in India in 2021 were valued at USD 173 million, which was a 14% increase from 2020.
The break-up of profile of primary participants in the NVH testing market
Research Coverage
The report segments the extended reality market and forecast its size based on technology, offering, device type, application, and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing the market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.
Reasons to buy the report:
The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall extended reality market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
MR technology segment is likely to register the highest CAGR during the forecast period
The MR technology segment is likely to register the highest CAGR during the forecast period. The MR market is dominated by HoloLens offered by Microsoft. However, there are also other companies, such as Meta Platforms, Inc., HTC Corporation, Google, and Apple Inc., entering the MR market with their products. For instance, Magic Leap, Inc. offers Magic Leap 2, an XR headset specially designed for consumer, commercial, and enterprises applications. In January 2023, HTC Corporation launched the VIVE XR Elite, an MR headset designed for consumer applications such as gaming, productivity, and fitness.
VR devices segment is expected to account for the largest share of the extended reality market in 2023
In 2023, the VR devices segment held the largest share of the extended reality market and is expected to exhibit a similar growth pattern during the forecast period. The growth of the segment is driven by the increased demand for VR head-mounted displays (HMDs) among end users for different applications, including gaming, commercial, enterprise, and aerospace & defense. HMDs offered by key players, including Sony Group Corporation, Meta Platform, Inc., HTC Corporation, Samsung Electronics Co., Ltd., Microsoft, and Google, have received an overwhelming response from users. For instance, in June 2022, Sony Group Corporation reported that 21.7 million cumulative hardware units of the PlayStation 5 and more than 117.2 million cumulative hardware units of PlayStation 4 were sold globally.
Asia Pacific is expected to account for the highest CAGR during the forecast period
The extended reality market in Asia Pacific is projected to witness significant growth in the next few years owing to the increased adoption of this technology in Japan, China, and South Korea. China and Japan are the economic powerhouses of the region. In India, digitalization is rapidly gaining traction. The use of smartphones and tablets is very high in the country. For instance, according to the India Brand Equity Foundation (IBEF), smartphone shipments in India in 2021 were valued at USD 173 million, which was a 14% increase from 2020.
The break-up of profile of primary participants in the NVH testing market
- By Company Type: Tier 1 – 25%, Tier 2 – 35%, Tier 3 – 40%
- By Designation Type: C Level – 35%, Director Level – 25% , Others – 40%
- By Region Type: North America – 14%, Europe – 29%, Asia Pacific – 43%, Rest of the World – 14%
Research Coverage
The report segments the extended reality market and forecast its size based on technology, offering, device type, application, and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing the market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.
Reasons to buy the report:
The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall extended reality market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
- Analysis of key drivers (Surging deployment of extended reality in education sector and industrial training, surging adoption of extended reality in healthcare sector, increasing demand for extended reality in entertainment and gaming industry, availability of affordable VR devices, and increasing ‘Zoom fatigue’ resulting in rising adoption of XR technologies), restraints (high installation and maintenance costs of extended reality devices, excessive use of extended reality devices causes health issues), opportunities (adoption of extended reality in automotive and enterprise sector, requirement of incorporation of extended reality technology in aerospace & defense sector, continuous developments in 5G technology, growth of global travel and tourism industry), and challenges (display latency and limited field of view, to maintain consumer privacy) influencing the growth of the extended reality market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the extended reality market
- Market Development: Comprehensive information about lucrative markets – the report analyses the extended reality market across varied regions
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the extended reality market
- Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Microsoft (US), Sony Group Corporation (Japan), Meta Platforms, Inc. (US), HTC Corporation (Taiwan), and Google (US).
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 EXTENDED REALITY MARKET SEGMENTATION
1.3.2 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNITS CONSIDERED
1.6 STAKEHOLDERS
1.7 SUMMARY OF CHANGES
1.7.1 RECESSION IMPACT
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 EXTENDED REALITY MARKET: RESEARCH DESIGN
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 Secondary sources
2.1.2.2 List of key secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 Primary interviews with experts
2.1.3.2 Breakdown of primaries
2.1.3.3 Key data from primary sources
2.1.3.4 Key industry insights
2.2 MARKET SIZE ESTIMATION
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE OF KEY PLAYERS
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2 (DEMAND SIZE): BOTTOM-UP APPROACH FOR ESTIMATION OF SIZE OF EXTENDED REALITY MARKET
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Estimating market size using bottom-up analysis (demand side)
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Estimating market size using top-down approach (supply side)
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
2.3 DATA TRIANGULATION
FIGURE 7 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
FIGURE 8 RESEARCH ASSUMPTIONS
2.5 RESEARCH LIMITATIONS
2.6 RISK ASSESSMENT
TABLE 1 RISK FACTOR ANALYSIS
2.7 FORECASTING ASSUMPTIONS
2.8 IMPACT OF RECESSION ON EXTENDED REALITY MARKET
3 EXECUTIVE SUMMARY
3.1 OVERVIEW OF IMPACT OF RECESSION ON EXTENDED REALITY MARKET
3.1.1 GLOBAL ECONOMY OUTLOOK
3.1.2 PRE-RECESSION SCENARIO
3.1.3 POST-RECESSION SCENARIO
FIGURE 9 GROWTH PROJECTION OF EXTENDED REALITY MARKET IN PRE- AND POST-RECESSION SCENARIOS
FIGURE 10 AR TECHNOLOGY SEGMENT LED EXTENDED REALITY MARKET FROM 2023 TO 2028
FIGURE 11 SOFTWARE OFFERING SEGMENT TO CAPTURE LARGER SIZE OF EXTENDED REALITY MARKET IN 2023
FIGURE 12 AUTOMOTIVE SEGMENT EXPECTED TO GROW AT HIGHEST CAGR FROM 2023 TO 2028
FIGURE 13 NORTH AMERICA HELD LARGEST SHARE OF EXTENDED REALITY MARKET IN 2022
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN EXTENDED REALITY MARKET
FIGURE 14 INCREASING DEMAND FOR EXTENDED REALITY DEVICES IN ASIA PACIFIC TO FUEL MARKET GROWTH
4.2 EXTENDED REALITY MARKET, BY TECHNOLOGY
FIGURE 15 AR TECHNOLOGY SEGMENT TO ACCOUNT FOR LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
4.3 EXTENDED REALITY MARKET, BY OFFERING
FIGURE 16 SOFTWARE SEGMENT TO ACCOUNT FOR LARGER SIZE OF EXTENDED REALITY MARKET DURING FORECAST PERIOD
4.4 EXTENDED REALITY MARKET, BY DEVICE TYPE
FIGURE 17 VR DEVICES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF EXTENDED REALITY MARKET IN 2028
4.5 EXTENDED REALITY MARKET, BY APPLICATION
FIGURE 18 CONSUMER ELECTRONICS SEGMENT LIKELY TO CAPTURE MAJOR SIZE OF EXTENDED REALITY MARKET BY 2028
4.6 EXTENDED REALITY MARKET, BY REGION
FIGURE 19 ASIA PACIFIC TO CAPTURE LARGEST SHARE OF EXTENDED REALITY MARKET IN 2028
4.7 EXTENDED REALITY MARKET, BY COUNTRY
FIGURE 20 CHINA TO ACCOUNT FOR LARGEST SHARE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN EXTENDED REALITY MARKET
5.2.1 DRIVERS
5.2.1.1 Surging deployment of extended reality in education sector and industrial training
5.2.1.2 Increasing adoption of extended reality in healthcare sector
5.2.1.3 Rising demand for extended reality in entertainment and gaming sectors
5.2.1.4 Availability of affordable VR devices
5.2.1.5 Increasing ‘zoom fatigue’ resulting in rising adoption of XR technologies
FIGURE 22 IMPACT ANALYSIS OF DRIVERS ON EXTENDED REALITY MARKET
5.2.2 RESTRAINTS
5.2.2.1 High installation and maintenance costs of extended reality devices
5.2.2.2 Health issues caused by excessive use of extended reality devices
FIGURE 23 IMPACT ANALYSIS OF RESTRAINTS ON EXTENDED REALITY MARKET
5.2.3 OPPORTUNITIES
5.2.3.1 Adoption of extended reality in automotive and enterprise sectors
5.2.3.2 Requirement of incorporation of extended reality technology in aerospace & defense sector
5.2.3.3 Continuous developments in 5G technology
5.2.3.4 Growth of global travel & tourism industry
FIGURE 24 IMPACT ANALYSIS OF OPPORTUNITIES ON EXTENDED REALITY MARKET
5.2.4 CHALLENGES
5.2.4.1 Display latency and limited field of view
5.2.4.2 Maintenance of consumer privacy
FIGURE 25 IMPACT ANALYSIS OF CHALLENGES ON EXTENDED REALITY MARKET
5.3 VALUE CHAIN ANALYSIS
FIGURE 26 VALUE CHAIN ANALYSIS: EXTENDED REALITY MARKET
FIGURE 27 EXTENDED REALITY MARKET: VALUE CHAIN ANALYSIS OF SOFTWARE PROVIDERS
5.4 ECOSYSTEM ANALYSIS
FIGURE 28 ECOSYSTEM
TABLE 2 EXTENDED REALITY MARKET: ECOSYSTEM
5.5 PORTER’S FIVE FORCES ANALYSIS
TABLE 3 EXTENDED REALITY MARKET: PORTER’S FIVE FORCES ANALYSIS
FIGURE 29 PORTER’S FIVE FORCES ANALYSIS
5.5.1 INTENSITY OF COMPETITIVE RIVALRY
5.5.2 THREAT OF SUBSTITUTES
5.5.3 BARGAINING POWER OF BUYERS
5.5.4 BARGAINING POWER OF SUPPLIERS
5.5.5 THREAT OF NEW ENTRANTS
5.6 TECHNOLOGY ANALYSIS
5.6.1 VR MICRODISPLAYS
5.6.1.1 LOMID project
5.6.1.2 Kopin’s VR HMD microdisplay
5.6.2 MONITOR-BASED AR TECHNOLOGY
5.6.2.1 Mobile AR technology
TABLE 4 USE CASES OF MOBILE AR
5.6.3 NEAR-EYE-BASED TECHNOLOGY
5.6.4 WEBAR
TABLE 5 USE CASES OF WEBAR
5.7 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
FIGURE 30 REVENUE SHIFTS IN EXTENDED REALITY MARKET
5.8 KEY STAKEHOLDERS AND BUYING CRITERIA
5.8.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR MAJOR END-USE APPLICATIONS
TABLE 6 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR MAJOR END-USE APPLICATIONS (%)
5.8.2 BUYING CRITERIA
FIGURE 32 KEY BUYING CRITERIA FOR MAJOR END-USE APPLICATIONS
TABLE 7 KEY BUYING CRITERIA FOR MAJOR END-USE APPLICATIONS
5.9 CASE STUDY ANALYSIS
5.9.1 GATE AUGMENTED REALITY PLATFORM TO OFFER HIGH LEVEL OF WORK STANDARDIZATION IN PHARMACEUTICAL INDUSTRY
5.9.2 AWS TO HELP VOLKSWAGEN GROUP SPEED UP PREPARING 3D DATA AND REMOTE RENDERING PROCESS
5.9.3 PROVIDING DYNAMIC SALES TRAINING TO TEAMS OF ROYAL ENFIELD DURING COVID-19 USING VUFORIA STUDIO
5.9.4 JOINING FORCES OF ELLICOM AND OVA TO TAKE IMMERSIVE LEARNING TO NEXT LEVEL
5.9.5 OFFERING SURGICAL TRAINING EXPERIENCES IN VIRTUAL REALITY
5.10 PRICING ANALYSIS
5.10.1 AVERAGE SELLING PRICE (ASP) TREND OF PRODUCTS OFFERED BY KEY PLAYERS
TABLE 8 AVERAGE SELLING PRICE OF EXTENDED REALITY HEADSETS OFFERED BY KEY PLAYERS
FIGURE 33 AVERAGE SELLING PRICE OF EXTENDED REALITY HEADSETS OFFERED BY KEY PLAYERS
TABLE 9 AVERAGE SELLING PRICE OF SDKS OFFERED BY KEY PLAYERS
FIGURE 34 AVERAGE SELLING PRICE OF EXTENDED REALITY HEADSETS OFFERED BY KEY PLAYERS
5.11 PATENT ANALYSIS
TABLE 10 KEY PATENTS FROM 2019 TO 2022
TABLE 11 TOP 20 PATENT OWNERS, 2013–2022
FIGURE 35 TOP 10 PATENT APPLICANTS, 2013–2022
FIGURE 36 PATENTS GRANTED WORLDWIDE, 2013–2022
5.12 TRADE ANALYSIS
5.12.1 IMPORT SCENARIO
TABLE 12 IMPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)
FIGURE 37 IMPORT DATA, BY COUNTRY, 2017–2022
5.12.2 EXPORT SCENARIO
TABLE 13 EXPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)
FIGURE 38 EXPORT DATA, BY COUNTRY, 2017–2021
5.13 KEY CONFERENCES & EVENTS, 2023–2024
TABLE 14 EXTENDED REALITY MARKET: DETAILED LIST OF CONFERENCES & EVENTS
5.14 TARIFF ANALYSIS AND REGULATORY FRAMEWORK
5.14.1 TARIFF ANALYSIS
5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.14.2.1 North America
5.14.2.2 Europe
5.14.3 STANDARDS
6 TYPES OF EXTENDED REALITY DEVICES
6.1 INTRODUCTION
FIGURE 39 TYPES OF EXTENDED REALITY DEVICES
6.2 MOBILE EXTENDED REALITY DEVICES
6.2.1 SMARTPHONE EXTENDED REALITY DEVICES
6.2.2 STANDALONE EXTENDED REALITY DEVICES
6.3 PC-TETHERED EXTENDED REALITY DEVICES
7 APPLICATIONS OF EXTENDED REALITY SOLUTIONS BY DIFFERENT ENTERPRISES
7.1 INTRODUCTION
FIGURE 40 DIFFERENT TYPES OF ENTERPRISES USING EXTENDED REALITY SOLUTIONS
7.2 SMALL ENTERPRISES
7.3 MID-SIZED ENTERPRISES
7.4 LARGE ENTERPRISES
8 EXTENDED REALITY MARKET, BY TECHNOLOGY
8.1 INTRODUCTION
FIGURE 41 EXTENDED REALITY MARKET, BY TECHNOLOGY
TABLE 15 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
FIGURE 42 AR TECHNOLOGY SEGMENT TO HOLD LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 16 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
8.2 AR TECHNOLOGY
8.2.1 MARKER-BASED AR TECHNOLOGY
8.2.1.1 Passive markers
8.2.1.1.1 Use computer vision methods for recognition
8.2.1.2 Active markers
8.2.1.2.1 Use LEDs to track objects
8.2.2 MARKERLESS AR TECHNOLOGY
8.2.2.1 Model-based tracking
8.2.2.1.1 Used to track position and orientation of physical objects in real time
8.2.2.2 Image processing-based tracking
8.2.2.2.1 Requires optical scanners or cameras to process images
8.2.3 ANCHOR-BASED AR TECHNOLOGY
8.2.3.1 Used to overlay virtual images in real space
TABLE 17 AR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 43 EXTENDED REALITY MARKET IN ASIA PACIFIC LIKELY TO GROW AT HIGHEST CAGR FROM 2023 TO 2028
TABLE 18 AR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 19 NORTH AMERICA: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 20 NORTH AMERICA: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 21 EUROPE: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 22 EUROPE: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 23 ASIA PACIFIC: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 24 ASIA PACIFIC: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 25 REST OF THE WORLD: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY REGION, 2019–2022 (USD MILLION)
TABLE 26 REST OF THE WORLD: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY REGION, 2023–2028 (USD MILLION)
8.3 VR TECHNOLOGY
8.3.1 NON-IMMERSIVE
8.3.1.1 Can be experienced on wide range of devices
8.3.2 SEMI-IMMERSIVE AND FULLY IMMERSIVE
8.3.2.1 More expensive than non-immersive systems
TABLE 27 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2019–2022 (USD MILLION)
FIGURE 44 SEMI-IMMERSIVE AND FULLY IMMERSIVE SEGMENT OF VR TECHNOLOGY TO REGISTER HIGHER CAGR FROM 2023 TO 2028
TABLE 28 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)
TABLE 29 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 30 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 31 NORTH AMERICA: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 32 NORTH AMERICA: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 33 EUROPE: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 34 EUROPE: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 35 ASIA PACIFIC: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 36 ASIA PACIFIC: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 37 REST OF THE WORLD: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY REGION, 2019–2022 (USD MILLION)
TABLE 38 REST OF THE WORLD: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY REGION, 2023–2028 (USD MILLION)
8.4 MR TECHNOLOGY
8.4.1 HOLOGRAPHIC TECHNOLOGY
8.4.1.1 Can place digital content in real world
8.4.2 IMMERSIVE TECHNOLOGY
8.4.2.1 Creates sense of presence by hiding physical world and replacing it with digital experience
TABLE 39 MR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 40 MR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 41 NORTH AMERICA: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 42 NORTH AMERICA: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 43 EUROPE: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 44 EUROPE: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 45 ASIA PACIFIC: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 46 ASIA PACIFIC: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 47 REST OF THE WORLD: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY REGION, 2019–2022 (USD MILLION)
TABLE 48 REST OF THE WORLD: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY REGION, 2023–2028 (USD MILLION)
9 EXTENDED REALITY MARKET, BY OFFERING
9.1 INTRODUCTION
FIGURE 45 EXTENDED REALITY MARKET, BY OFFERING
TABLE 49 EXTENDED REALITY MARKET, BY OFFERING, 2019–2022 (USD MILLION)
FIGURE 46 SOFTWARE SEGMENT TO HOLD LARGER SHARE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 50 EXTENDED REALITY MARKET, BY OFFERING, 2023–2028 (USD MILLION)
9.2 HARDWARE
9.2.1 SENSORS
9.2.1.1 Help detect motion, velocity, magnetic field, and presence of objects
9.2.1.2 Accelerometers
9.2.1.3 Gyroscopes
9.2.1.4 Magnetometers
9.2.1.5 Proximity sensors
9.2.2 SEMICONDUCTOR COMPONENTS
9.2.2.1 Controllers and processors among core components in extended reality devices
9.2.2.2 Controllers and processors
9.2.2.3 Integrated circuits
9.2.3 DISPLAYS AND PROJECTORS
9.2.3.1 To hold significant share of extended reality hardware market
9.2.4 POSITION TRACKERS
9.2.4.1 Help maintain position accuracy in extended reality devices
9.2.5 CAMERAS
9.2.5.1 Form crucial components to measure depth and amplitude of objects
9.2.6 OTHERS
TABLE 51 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
FIGURE 47 DISPLAYS AND PROJECTORS TO DOMINATE EXTENDED REALITY HARDWARE MARKET IN 2023
TABLE 52 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
9.3 SOFTWARE
9.3.1 SOFTWARE DEVELOPMENT KITS
9.3.1.1 Provide tools to design, create, and test AR, VR, and MR experiences
9.3.2 CLOUD-BASED SERVICES
9.3.2.1 Support high-resolution graphics
TABLE 53 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 54 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 55 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 56 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 57 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 58 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10 EXTENDED REALITY MARKET, BY DEVICE TYPE
10.1 INTRODUCTION
FIGURE 48 EXTENDED REALITY MARKET, BY DEVICE TYPE
TABLE 59 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
FIGURE 49 AR DEVICES SEGMENT TO GROW AT HIGHEST CAGR FROM 2023 TO 2028
TABLE 60 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 61 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (THOUSAND UNITS)
TABLE 62 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (THOUSAND UNITS)
10.2 AR DEVICES
10.2.1 HEAD-MOUNTED DISPLAYS (HMDS)
10.2.1.1 Show integrated images of real and virtual environments
10.2.1.2 AR smart glasses
10.2.1.2.1 Adopted by companies to improve work efficiency
10.2.1.3 Smart helmets
10.2.1.3.1 Used in construction sector to optimize workflow
TABLE 63 AR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2019–2022 (USD MILLION)
TABLE 64 AR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2023–2028 (USD MILLION)
TABLE 65 AR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
FIGURE 50 ENTERPRISES SEGMENT TO DOMINATE AR DEVICES MARKET IN 2023
TABLE 66 AR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.2.2 HEADS-UP DISPLAYS (HUDS)
10.2.2.1 To be widely used for different applications in future
TABLE 67 AR HUD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 68 AR HUD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.3 VR DEVICES
TABLE 69 VR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2019–2022 (USD MILLION)
TABLE 70 VR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2023–2028 (USD MILLION)
10.3.1 HEAD-MOUNTED DISPLAYS (HMDS)
10.3.1.1 Increasing being used in gaming and entertainment applications
TABLE 71 VR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 72 VR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.3.2 PROJECTORS AND DISPLAY WALLS
10.3.2.1 Offer new growth avenues for VR hardware manufacturers
TABLE 73 VR PROJECTORS & DISPLAY WALLS: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 74 VR PROJECTORS & DISPLAY WALLS: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.3.3 GESTURE-TRACKING DEVICES
10.3.3.1 To play crucial role in healthcare and gaming applications
10.3.3.2 Data gloves
10.3.3.3 Others
TABLE 75 VR GESTURE-TRACKING DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 76 VR GESTURE-TRACKING DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.4 MR DEVICES
10.4.1 PLACE OBJECTS OR VIRTUAL BEINGS INTO PHYSICAL SITUATIONS FOR USERS
TABLE 77 MR DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 78 MR DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
11 EXTENDED REALITY MARKET, BY APPLICATION
11.1 INTRODUCTION
FIGURE 51 EXTENDED REALITY MARKET, BY APPLICATION
TABLE 79 EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
FIGURE 52 CONSUMER SEGMENT TO HOLD LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 80 EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
11.2 CONSUMER
11.2.1 GAMING
11.2.1.1 Enhances gaming interactivity and provides highly immersive experience to gamers
11.2.2 SPORTS AND ENTERTAINMENT
11.2.2.1 Sports
11.2.2.1.1 Enhances training and viewing experience for players and audience
11.2.2.2 Entertainment
11.2.2.2.1 Enhances viewing experience and interactivity of visitors in museums, theme parks, and exhibitions
TABLE 81 CONSUMER: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 82 CONSUMER: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 83 CONSUMER: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 53 ASIA PACIFIC TO BE FASTEST-GROWING EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 84 CONSUMER: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.3 COMMERCIAL
11.3.1 RETAIL AND E-COMMERCE
11.3.1.1 Jewelry
11.3.1.1.1 Enables consumers to try jewelry before buying
11.3.1.2 Beauty and cosmetics
11.3.1.2.1 Virtual testing of cosmetic products to drive growth of extended reality market worldwide
11.3.1.3 Apparel fitting
11.3.1.3.1 Virtual trial rooms to attract customer attention
11.3.1.4 Grocery shopping
11.3.1.4.1 Provides personalized product tips to buyers during grocery shopping
11.3.1.5 Footwear
11.3.1.5.1 Virtual try-before-you-buy feature contributes to use of extended reality in footwear
11.3.1.6 Furniture and light designing
11.3.1.6.1 Reduced product exchange rates owing to use of extended reality in furniture and light designing
11.3.1.7 Advertisements and demonstration
11.3.1.7.1 Enables proper virtual demonstration of products
11.3.2 TRAVEL AND TOURISM
11.3.2.1 Used to enhance traveling experience of tourists
11.3.3 E-LEARNING
11.3.3.1 Enables interactive learning experience for students
TABLE 85 COMMERCIAL: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 86 COMMERCIAL: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 87 COMMERCIAL: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 54 ASIA PACIFIC TO DOMINATE EXTENDED REALITY MARKET FOR COMMERCIAL DURING FORECAST PERIOD
TABLE 88 COMMERCIAL: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.4 ENTERPRISES (MANUFACTURING)
11.4.1 AIDS ENTERPRISES IN PROVIDING IMPROVED TRAINING TO THEIR WORKFORCE BY VISUALIZING CONTENT
TABLE 89 ENTERPRISES: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 90 ENTERPRISES: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 91 ENTERPRISES: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 55 ENTERPRISES APPLICATION IN ASIA PACIFIC LIKELY TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 92 ENTERPRISES: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.5 HEALTHCARE
11.5.1 SURGERIES
11.5.1.1 Help save lives and treat patients seamlessly irrespective of severity of issues
11.5.2 FITNESS MANAGEMENT
11.5.2.1 Helps add interactivity and fun to workouts
11.5.3 PATIENT MANAGEMENT
11.5.3.1 Remote consulting feature drives use of extended reality in patient management
11.5.4 PHARMACY MANAGEMENT
11.5.4.1 Enables improved scheduling of medicine flow
11.5.5 MEDICAL TRAINING AND EDUCATION
11.5.5.1 Enrich learning experience for students
11.5.6 OTHERS
TABLE 93 HEALTHCARE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
FIGURE 56 AR DEVICES SEGMENT OF HEALTHCARE APPLICATION TO REGISTER HIGHEST CAGR FROM 2023 TO 2028
TABLE 94 HEALTHCARE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 95 HEALTHCARE: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 96 HEALTHCARE: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.6 AEROSPACE AND DEFENSE
11.6.1 SIMULATION TRAINING TO BE KEY FACTOR FOR ADOPTION OF EXTENDED REALITY IN AEROSPACE AND DEFENSE APPLICATIONS
TABLE 97 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 98 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 99 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 57 ASIA PACIFIC TO DOMINATE EXTENDED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION FROM 2023 TO 2028
TABLE 100 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.7 ENERGY
11.7.1 XR TECHNOLOGY HELPS ENSURE SAFETY IN OIL AND GAS INDUSTRY
TABLE 101 ENERGY: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 102 ENERGY: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 103 ENERGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 104 ENERGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.8 AUTOMOTIVE
11.8.1 LIKELY TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD
TABLE 105 AUTOMOTIVE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 106 AUTOMOTIVE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 107 AUTOMOTIVE: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 108 AUTOMOTIVE: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.9 OTHERS
11.9.1 TELECOMMUNICATIONS/IT DATA CENTERS
11.9.2 AGRICULTURE
11.9.3 REAL ESTATE
11.9.4 GEOSPATIAL MINING
11.9.5 TRANSPORTATION AND LOGISTICS
11.9.6 CONSTRUCTION
11.9.7 PUBLIC SAFETY
TABLE 109 OTHERS: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 110 OTHERS: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 111 OTHERS: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 112 OTHERS: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
12 EXTENDED REALITY MARKET, BY REGION
12.1 INTRODUCTION
FIGURE 58 EXTENDED REALITY MARKET, BY REGION
TABLE 113 EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 59 ASIA PACIFIC TO ACCOUNT FOR LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 114 EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
12.2 NORTH AMERICA
FIGURE 60 NORTH AMERICA: EXTENDED REALITY MARKET SNAPSHOT
TABLE 115 NORTH AMERICA: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 116 NORTH AMERICA: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 117 NORTH AMERICA: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 118 NORTH AMERICA: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 119 NORTH AMERICA: EXTENDED REALITY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 120 NORTH AMERICA: EXTENDED REALITY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
12.2.1 IMPACT OF RECESSION ON NORTH AMERICA
12.2.2 US
12.2.2.1 Surging use of extended reality technology for marketing and promotional campaigns to contribute to market growth
12.2.3 CANADA
12.2.3.1 Increasing investments in cutting-edge technologies to fuel market growth
12.2.4 MEXICO
12.2.4.1 Evolving industrial sector to drive market growth
12.3 EUROPE
FIGURE 61 EUROPE: EXTENDED REALITY MARKET SNAPSHOT
TABLE 121 EUROPE: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 122 EUROPE: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 123 EUROPE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
FIGURE 62 AUTOMOTIVE SEGMENT TO GROW AT HIGHEST CAGR IN EXTENDED REALITY MARKET IN EUROPE FROM 2023 TO 2028
TABLE 124 EUROPE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 125 EUROPE: EXTENDED REALITY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 126 EUROPE: EXTENDED REALITY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
12.3.1 GERMANY
12.3.1.1 Surging adoption of new technologies in manufacturing sector to aid market growth
12.3.2 UK
12.3.2.1 Increasing focus on digitization to drive market growth
12.3.3 FRANCE
12.3.3.1 Increasing adoption of extended reality in retail sector to enhance market growth
12.3.4 REST OF EUROPE
12.4 ASIA PACIFIC
FIGURE 63 ASIA PACIFIC: EXTENDED REALITY MARKET SNAPSHOT
TABLE 127 ASIA PACIFIC: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 128 ASIA PACIFIC: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 129 ASIA PACIFIC: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
FIGURE 64 AUTOMOTIVE SEGMENT TO HOLD LARGEST SHARE OF EXTENDED REALITY MARKET IN ASIA PACIFIC FROM 2023 TO 2028
TABLE 130 ASIA PACIFIC: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 131 ASIA PACIFIC: EXTENDED REALITY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 132 ASIA PACIFIC: EXTENDED REALITY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
12.4.1 CHINA
12.4.1.1 Rising number of local players producing extended reality devices to propel market
12.4.2 JAPAN
12.4.2.1 Flourishing healthcare sector to fuel market growth
12.4.3 SOUTH KOREA
12.4.3.1 Ongoing digital revolution in industrial sector to drive market
12.4.4 INDIA
12.4.4.1 Increasing awareness related to advanced technologies to play crucial role in market growth
12.4.5 REST OF ASIA PACIFIC
12.5 REST OF THE WORLD
TABLE 133 REST OF THE WORLD: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 134 REST OF THE WORLD: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 135 REST OF THE WORLD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 136 REST OF THE WORLD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 137 REST OF THE WORLD: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 138 REST OF THE WORLD: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
12.5.1 MIDDLE EAST AND AFRICA
12.5.1.1 Flourishing oil and gas and mining sectors to fuel demand for extended reality devices
12.5.2 SOUTH AMERICA
12.5.2.1 Growing consumer sector to drive market growth
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 MARKET EVALUATION FRAMEWORK
TABLE 139 STRATEGIES ADOPTED BY KEY EXTENDED REALITY SOLUTION MANUFACTURERS
13.2.1 PRODUCT PORTFOLIO
13.2.2 REGIONAL FOCUS
13.2.3 MANUFACTURING FOOTPRINT
13.2.4 ORGANIC/INORGANIC STRATEGIES
13.3 MARKET SHARE ANALYSIS, 2022
FIGURE 65 MARKET SHARE ANALYSIS OF TOP FIVE PLAYERS IN EXTENDED REALITY MARKET, 2022
TABLE 140 MARKET SHARE ANALYSIS OF TOP FIVE COMPANIES, 2022
13.4 REVENUE ANALYSIS: TOP FIVE COMPANIES, 2018–2022
FIGURE 66 FIVE-YEAR REVENUE ANALYSIS OF TOP FIVE PLAYERS IN EXTENDED REALITY MARKET, 2018–2022
TABLE 141 TOP FIVE AR DEVICE MANUFACTURING COMPANIES, 2022
TABLE 142 TOP FIVE VR DEVICE MANUFACTURING COMPANIES, 2022
TABLE 143 TOP FIVE MR DEVICE MANUFACTURING COMPANIES, 2022
13.5 COMPANY EVALUATION QUADRANT, 2022
13.5.1 STARS
13.5.2 EMERGING LEADERS
13.5.3 PERVASIVE PLAYERS
13.5.4 PARTICIPANTS
FIGURE 67 COMPANY EVALUATION QUADRANT, 2022
13.6 STARTUPS/SMES EVALUATION QUADRANT, 2022
13.6.1 PROGRESSIVE COMPANIES
13.6.2 RESPONSIVE COMPANIES
13.6.3 DYNAMIC COMPANIES
13.6.4 STARTING BLOCKS
FIGURE 68 EXTENDED REALITY MARKET (GLOBAL) STARTUPS/SMES EVALUATION QUADRANT, 2022
13.7 COMPANY FOOTPRINT
TABLE 144 COMPANY TECHNOLOGY FOOTPRINT
TABLE 145 COMPANY OFFERING FOOTPRINT
TABLE 146 COMPANY REGION FOOTPRINT
TABLE 147 COMPANY OVERALL FOOTPRINT
13.8 COMPETITIVE SCENARIOS AND TRENDS
13.8.1 PRODUCT LAUNCHES
TABLE 148 PRODUCT LAUNCHES, 2020–2023
13.8.2 DEALS
TABLE 149 DEALS, 2020–2023
13.8.3 OTHERS
TABLE 150 OTHERS, 2020–2023
14 COMPANY PROFILES
14.1 KEY PLAYERS
(Business Overview, Products/Solutions offered, Recent Developments, MnM View)*
14.1.1 META PLATFORMS, INC.
TABLE 151 META PLATFORMS, INC.: BUSINESS OVERVIEW
FIGURE 69 META PLATFORMS, INC.: COMPANY SNAPSHOT
TABLE 152 META PLATFORMS, INC.: PRODUCT LAUNCHES
TABLE 153 META PLATFORMS, INC.: DEALS
14.1.2 MICROSOFT
TABLE 154 MICROSOFT: BUSINESS OVERVIEW
FIGURE 70 MICROSOFT: COMPANY SNAPSHOT
TABLE 155 MICROSOFT: PRODUCT LAUNCHES
TABLE 156 MICROSOFT: DEALS
14.1.3 SONY GROUP CORPORATION
TABLE 157 SONY GROUP CORPORATION: BUSINESS OVERVIEW
FIGURE 71 SONY GROUP CORPORATION: COMPANY SNAPSHOT
TABLE 158 SONY GROUP CORPORATION: PRODUCT LAUNCHES
TABLE 159 SONY GROUP CORPORATION: DEALS
14.1.4 APPLE INC.
TABLE 160 APPLE INC.: BUSINESS OVERVIEW
FIGURE 72 APPLE INC.: COMPANY SNAPSHOT
TABLE 161 APPLE INC.: PRODUCT LAUNCHES
TABLE 162 APPLE INC.: DEALS
14.1.5 GOOGLE
TABLE 163 GOOGLE: BUSINESS OVERVIEW
FIGURE 73 GOOGLE: COMPANY SNAPSHOT
TABLE 164 GOOGLE: PRODUCT LAUNCHES
TABLE 165 GOOGLE: DEALS
14.1.6 HTC CORPORATION
TABLE 166 HTC CORPORATION: BUSINESS OVERVIEW
FIGURE 74 HTC CORPORATION: COMPANY SNAPSHOT
TABLE 167 HTC CORPORATION: PRODUCT LAUNCHES
14.1.7 PTC INC.
TABLE 168 PTC INC.: BUSINESS OVERVIEW
FIGURE 75 PTC INC.: COMPANY SNAPSHOT
TABLE 169 PTC INC.: PRODUCT LAUNCHES
TABLE 170 PTC INC.: DEALS
14.1.8 SEIKO EPSON CORPORATION
TABLE 171 SEIKO EPSON CORPORATION: BUSINESS OVERVIEW
FIGURE 76 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT
TABLE 172 SEIKO EPSON CORPORATION: PRODUCT LAUNCHES
TABLE 173 SEIKO EPSON CORPORATION: DEALS
14.1.9 QUALCOMM TECHNOLOGIES, INC.
TABLE 174 QUALCOMM TECHNOLOGIES, INC.: BUSINESS OVERVIEW
FIGURE 77 QUALCOMM TECHNOLOGIES, INC.: COMPANY SNAPSHOT
TABLE 175 QUALCOMM TECHNOLOGIES, INC.: PRODUCT LAUNCHES
TABLE 176 QUALCOMM TECHNOLOGIES, INC.: DEALS
TABLE 177 QUALCOMM TECHNOLOGIES, INC.: OTHERS
14.1.10 SAMSUNG ELECTRONICS CO., LTD.
TABLE 178 SAMSUNG ELECTRONICS CO., LTD.: BUSINESS OVERVIEW
FIGURE 78 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
TABLE 179 SAMSUNG ELECTRONICS CO., LTD.: PRODUCT LAUNCHES
TABLE 180 SAMSUNG ELECTRONICS CO., LTD.: DEALS
14.2 OTHER PLAYERS
14.2.1 LENOVO
14.2.2 INTEL CORPORATION
14.2.3 PANASONIC HOLDINGS CORPORATION
14.2.4 EON REALITY
14.2.5 CONTINENTAL AG
14.2.6 VISTEON CORPORATION
14.2.7 XIAOMI CORPORATION
14.2.8 MAXST CO., LTD.
14.2.9 MAGIC LEAP, INC.
14.2.10 VIRTUIX
14.2.11 ULTRALEAP
14.2.12 VUZIX CORPORATION
14.2.13 NORTHERN DIGITAL INC.
14.2.14 TATA ELXSI
14.2.15 FUSION VR
*Details on Business Overview, Products/Solutions offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
15 APPENDIX
15.1 DISCUSSION GUIDE
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 CUSTOMIZATION OPTIONS
15.4 RELATED REPORTS
15.5 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 EXTENDED REALITY MARKET SEGMENTATION
1.3.2 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNITS CONSIDERED
1.6 STAKEHOLDERS
1.7 SUMMARY OF CHANGES
1.7.1 RECESSION IMPACT
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 EXTENDED REALITY MARKET: RESEARCH DESIGN
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 Secondary sources
2.1.2.2 List of key secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 Primary interviews with experts
2.1.3.2 Breakdown of primaries
2.1.3.3 Key data from primary sources
2.1.3.4 Key industry insights
2.2 MARKET SIZE ESTIMATION
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE OF KEY PLAYERS
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2 (DEMAND SIZE): BOTTOM-UP APPROACH FOR ESTIMATION OF SIZE OF EXTENDED REALITY MARKET
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Estimating market size using bottom-up analysis (demand side)
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Estimating market size using top-down approach (supply side)
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
2.3 DATA TRIANGULATION
FIGURE 7 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
FIGURE 8 RESEARCH ASSUMPTIONS
2.5 RESEARCH LIMITATIONS
2.6 RISK ASSESSMENT
TABLE 1 RISK FACTOR ANALYSIS
2.7 FORECASTING ASSUMPTIONS
2.8 IMPACT OF RECESSION ON EXTENDED REALITY MARKET
3 EXECUTIVE SUMMARY
3.1 OVERVIEW OF IMPACT OF RECESSION ON EXTENDED REALITY MARKET
3.1.1 GLOBAL ECONOMY OUTLOOK
3.1.2 PRE-RECESSION SCENARIO
3.1.3 POST-RECESSION SCENARIO
FIGURE 9 GROWTH PROJECTION OF EXTENDED REALITY MARKET IN PRE- AND POST-RECESSION SCENARIOS
FIGURE 10 AR TECHNOLOGY SEGMENT LED EXTENDED REALITY MARKET FROM 2023 TO 2028
FIGURE 11 SOFTWARE OFFERING SEGMENT TO CAPTURE LARGER SIZE OF EXTENDED REALITY MARKET IN 2023
FIGURE 12 AUTOMOTIVE SEGMENT EXPECTED TO GROW AT HIGHEST CAGR FROM 2023 TO 2028
FIGURE 13 NORTH AMERICA HELD LARGEST SHARE OF EXTENDED REALITY MARKET IN 2022
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN EXTENDED REALITY MARKET
FIGURE 14 INCREASING DEMAND FOR EXTENDED REALITY DEVICES IN ASIA PACIFIC TO FUEL MARKET GROWTH
4.2 EXTENDED REALITY MARKET, BY TECHNOLOGY
FIGURE 15 AR TECHNOLOGY SEGMENT TO ACCOUNT FOR LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
4.3 EXTENDED REALITY MARKET, BY OFFERING
FIGURE 16 SOFTWARE SEGMENT TO ACCOUNT FOR LARGER SIZE OF EXTENDED REALITY MARKET DURING FORECAST PERIOD
4.4 EXTENDED REALITY MARKET, BY DEVICE TYPE
FIGURE 17 VR DEVICES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF EXTENDED REALITY MARKET IN 2028
4.5 EXTENDED REALITY MARKET, BY APPLICATION
FIGURE 18 CONSUMER ELECTRONICS SEGMENT LIKELY TO CAPTURE MAJOR SIZE OF EXTENDED REALITY MARKET BY 2028
4.6 EXTENDED REALITY MARKET, BY REGION
FIGURE 19 ASIA PACIFIC TO CAPTURE LARGEST SHARE OF EXTENDED REALITY MARKET IN 2028
4.7 EXTENDED REALITY MARKET, BY COUNTRY
FIGURE 20 CHINA TO ACCOUNT FOR LARGEST SHARE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN EXTENDED REALITY MARKET
5.2.1 DRIVERS
5.2.1.1 Surging deployment of extended reality in education sector and industrial training
5.2.1.2 Increasing adoption of extended reality in healthcare sector
5.2.1.3 Rising demand for extended reality in entertainment and gaming sectors
5.2.1.4 Availability of affordable VR devices
5.2.1.5 Increasing ‘zoom fatigue’ resulting in rising adoption of XR technologies
FIGURE 22 IMPACT ANALYSIS OF DRIVERS ON EXTENDED REALITY MARKET
5.2.2 RESTRAINTS
5.2.2.1 High installation and maintenance costs of extended reality devices
5.2.2.2 Health issues caused by excessive use of extended reality devices
FIGURE 23 IMPACT ANALYSIS OF RESTRAINTS ON EXTENDED REALITY MARKET
5.2.3 OPPORTUNITIES
5.2.3.1 Adoption of extended reality in automotive and enterprise sectors
5.2.3.2 Requirement of incorporation of extended reality technology in aerospace & defense sector
5.2.3.3 Continuous developments in 5G technology
5.2.3.4 Growth of global travel & tourism industry
FIGURE 24 IMPACT ANALYSIS OF OPPORTUNITIES ON EXTENDED REALITY MARKET
5.2.4 CHALLENGES
5.2.4.1 Display latency and limited field of view
5.2.4.2 Maintenance of consumer privacy
FIGURE 25 IMPACT ANALYSIS OF CHALLENGES ON EXTENDED REALITY MARKET
5.3 VALUE CHAIN ANALYSIS
FIGURE 26 VALUE CHAIN ANALYSIS: EXTENDED REALITY MARKET
FIGURE 27 EXTENDED REALITY MARKET: VALUE CHAIN ANALYSIS OF SOFTWARE PROVIDERS
5.4 ECOSYSTEM ANALYSIS
FIGURE 28 ECOSYSTEM
TABLE 2 EXTENDED REALITY MARKET: ECOSYSTEM
5.5 PORTER’S FIVE FORCES ANALYSIS
TABLE 3 EXTENDED REALITY MARKET: PORTER’S FIVE FORCES ANALYSIS
FIGURE 29 PORTER’S FIVE FORCES ANALYSIS
5.5.1 INTENSITY OF COMPETITIVE RIVALRY
5.5.2 THREAT OF SUBSTITUTES
5.5.3 BARGAINING POWER OF BUYERS
5.5.4 BARGAINING POWER OF SUPPLIERS
5.5.5 THREAT OF NEW ENTRANTS
5.6 TECHNOLOGY ANALYSIS
5.6.1 VR MICRODISPLAYS
5.6.1.1 LOMID project
5.6.1.2 Kopin’s VR HMD microdisplay
5.6.2 MONITOR-BASED AR TECHNOLOGY
5.6.2.1 Mobile AR technology
TABLE 4 USE CASES OF MOBILE AR
5.6.3 NEAR-EYE-BASED TECHNOLOGY
5.6.4 WEBAR
TABLE 5 USE CASES OF WEBAR
5.7 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
FIGURE 30 REVENUE SHIFTS IN EXTENDED REALITY MARKET
5.8 KEY STAKEHOLDERS AND BUYING CRITERIA
5.8.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR MAJOR END-USE APPLICATIONS
TABLE 6 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR MAJOR END-USE APPLICATIONS (%)
5.8.2 BUYING CRITERIA
FIGURE 32 KEY BUYING CRITERIA FOR MAJOR END-USE APPLICATIONS
TABLE 7 KEY BUYING CRITERIA FOR MAJOR END-USE APPLICATIONS
5.9 CASE STUDY ANALYSIS
5.9.1 GATE AUGMENTED REALITY PLATFORM TO OFFER HIGH LEVEL OF WORK STANDARDIZATION IN PHARMACEUTICAL INDUSTRY
5.9.2 AWS TO HELP VOLKSWAGEN GROUP SPEED UP PREPARING 3D DATA AND REMOTE RENDERING PROCESS
5.9.3 PROVIDING DYNAMIC SALES TRAINING TO TEAMS OF ROYAL ENFIELD DURING COVID-19 USING VUFORIA STUDIO
5.9.4 JOINING FORCES OF ELLICOM AND OVA TO TAKE IMMERSIVE LEARNING TO NEXT LEVEL
5.9.5 OFFERING SURGICAL TRAINING EXPERIENCES IN VIRTUAL REALITY
5.10 PRICING ANALYSIS
5.10.1 AVERAGE SELLING PRICE (ASP) TREND OF PRODUCTS OFFERED BY KEY PLAYERS
TABLE 8 AVERAGE SELLING PRICE OF EXTENDED REALITY HEADSETS OFFERED BY KEY PLAYERS
FIGURE 33 AVERAGE SELLING PRICE OF EXTENDED REALITY HEADSETS OFFERED BY KEY PLAYERS
TABLE 9 AVERAGE SELLING PRICE OF SDKS OFFERED BY KEY PLAYERS
FIGURE 34 AVERAGE SELLING PRICE OF EXTENDED REALITY HEADSETS OFFERED BY KEY PLAYERS
5.11 PATENT ANALYSIS
TABLE 10 KEY PATENTS FROM 2019 TO 2022
TABLE 11 TOP 20 PATENT OWNERS, 2013–2022
FIGURE 35 TOP 10 PATENT APPLICANTS, 2013–2022
FIGURE 36 PATENTS GRANTED WORLDWIDE, 2013–2022
5.12 TRADE ANALYSIS
5.12.1 IMPORT SCENARIO
TABLE 12 IMPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)
FIGURE 37 IMPORT DATA, BY COUNTRY, 2017–2022
5.12.2 EXPORT SCENARIO
TABLE 13 EXPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)
FIGURE 38 EXPORT DATA, BY COUNTRY, 2017–2021
5.13 KEY CONFERENCES & EVENTS, 2023–2024
TABLE 14 EXTENDED REALITY MARKET: DETAILED LIST OF CONFERENCES & EVENTS
5.14 TARIFF ANALYSIS AND REGULATORY FRAMEWORK
5.14.1 TARIFF ANALYSIS
5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.14.2.1 North America
5.14.2.2 Europe
5.14.3 STANDARDS
6 TYPES OF EXTENDED REALITY DEVICES
6.1 INTRODUCTION
FIGURE 39 TYPES OF EXTENDED REALITY DEVICES
6.2 MOBILE EXTENDED REALITY DEVICES
6.2.1 SMARTPHONE EXTENDED REALITY DEVICES
6.2.2 STANDALONE EXTENDED REALITY DEVICES
6.3 PC-TETHERED EXTENDED REALITY DEVICES
7 APPLICATIONS OF EXTENDED REALITY SOLUTIONS BY DIFFERENT ENTERPRISES
7.1 INTRODUCTION
FIGURE 40 DIFFERENT TYPES OF ENTERPRISES USING EXTENDED REALITY SOLUTIONS
7.2 SMALL ENTERPRISES
7.3 MID-SIZED ENTERPRISES
7.4 LARGE ENTERPRISES
8 EXTENDED REALITY MARKET, BY TECHNOLOGY
8.1 INTRODUCTION
FIGURE 41 EXTENDED REALITY MARKET, BY TECHNOLOGY
TABLE 15 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
FIGURE 42 AR TECHNOLOGY SEGMENT TO HOLD LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 16 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
8.2 AR TECHNOLOGY
8.2.1 MARKER-BASED AR TECHNOLOGY
8.2.1.1 Passive markers
8.2.1.1.1 Use computer vision methods for recognition
8.2.1.2 Active markers
8.2.1.2.1 Use LEDs to track objects
8.2.2 MARKERLESS AR TECHNOLOGY
8.2.2.1 Model-based tracking
8.2.2.1.1 Used to track position and orientation of physical objects in real time
8.2.2.2 Image processing-based tracking
8.2.2.2.1 Requires optical scanners or cameras to process images
8.2.3 ANCHOR-BASED AR TECHNOLOGY
8.2.3.1 Used to overlay virtual images in real space
TABLE 17 AR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 43 EXTENDED REALITY MARKET IN ASIA PACIFIC LIKELY TO GROW AT HIGHEST CAGR FROM 2023 TO 2028
TABLE 18 AR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 19 NORTH AMERICA: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 20 NORTH AMERICA: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 21 EUROPE: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 22 EUROPE: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 23 ASIA PACIFIC: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 24 ASIA PACIFIC: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 25 REST OF THE WORLD: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY REGION, 2019–2022 (USD MILLION)
TABLE 26 REST OF THE WORLD: EXTENDED REALITY MARKET FOR AR TECHNOLOGY, BY REGION, 2023–2028 (USD MILLION)
8.3 VR TECHNOLOGY
8.3.1 NON-IMMERSIVE
8.3.1.1 Can be experienced on wide range of devices
8.3.2 SEMI-IMMERSIVE AND FULLY IMMERSIVE
8.3.2.1 More expensive than non-immersive systems
TABLE 27 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2019–2022 (USD MILLION)
FIGURE 44 SEMI-IMMERSIVE AND FULLY IMMERSIVE SEGMENT OF VR TECHNOLOGY TO REGISTER HIGHER CAGR FROM 2023 TO 2028
TABLE 28 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)
TABLE 29 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 30 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 31 NORTH AMERICA: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 32 NORTH AMERICA: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 33 EUROPE: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 34 EUROPE: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 35 ASIA PACIFIC: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 36 ASIA PACIFIC: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 37 REST OF THE WORLD: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY REGION, 2019–2022 (USD MILLION)
TABLE 38 REST OF THE WORLD: EXTENDED REALITY MARKET FOR VR TECHNOLOGY, BY REGION, 2023–2028 (USD MILLION)
8.4 MR TECHNOLOGY
8.4.1 HOLOGRAPHIC TECHNOLOGY
8.4.1.1 Can place digital content in real world
8.4.2 IMMERSIVE TECHNOLOGY
8.4.2.1 Creates sense of presence by hiding physical world and replacing it with digital experience
TABLE 39 MR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 40 MR TECHNOLOGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 41 NORTH AMERICA: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 42 NORTH AMERICA: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 43 EUROPE: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 44 EUROPE: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 45 ASIA PACIFIC: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 46 ASIA PACIFIC: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 47 REST OF THE WORLD: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY REGION, 2019–2022 (USD MILLION)
TABLE 48 REST OF THE WORLD: EXTENDED REALITY MARKET FOR MR TECHNOLOGY, BY REGION, 2023–2028 (USD MILLION)
9 EXTENDED REALITY MARKET, BY OFFERING
9.1 INTRODUCTION
FIGURE 45 EXTENDED REALITY MARKET, BY OFFERING
TABLE 49 EXTENDED REALITY MARKET, BY OFFERING, 2019–2022 (USD MILLION)
FIGURE 46 SOFTWARE SEGMENT TO HOLD LARGER SHARE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 50 EXTENDED REALITY MARKET, BY OFFERING, 2023–2028 (USD MILLION)
9.2 HARDWARE
9.2.1 SENSORS
9.2.1.1 Help detect motion, velocity, magnetic field, and presence of objects
9.2.1.2 Accelerometers
9.2.1.3 Gyroscopes
9.2.1.4 Magnetometers
9.2.1.5 Proximity sensors
9.2.2 SEMICONDUCTOR COMPONENTS
9.2.2.1 Controllers and processors among core components in extended reality devices
9.2.2.2 Controllers and processors
9.2.2.3 Integrated circuits
9.2.3 DISPLAYS AND PROJECTORS
9.2.3.1 To hold significant share of extended reality hardware market
9.2.4 POSITION TRACKERS
9.2.4.1 Help maintain position accuracy in extended reality devices
9.2.5 CAMERAS
9.2.5.1 Form crucial components to measure depth and amplitude of objects
9.2.6 OTHERS
TABLE 51 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
FIGURE 47 DISPLAYS AND PROJECTORS TO DOMINATE EXTENDED REALITY HARDWARE MARKET IN 2023
TABLE 52 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
9.3 SOFTWARE
9.3.1 SOFTWARE DEVELOPMENT KITS
9.3.1.1 Provide tools to design, create, and test AR, VR, and MR experiences
9.3.2 CLOUD-BASED SERVICES
9.3.2.1 Support high-resolution graphics
TABLE 53 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 54 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 55 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 56 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 57 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 58 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10 EXTENDED REALITY MARKET, BY DEVICE TYPE
10.1 INTRODUCTION
FIGURE 48 EXTENDED REALITY MARKET, BY DEVICE TYPE
TABLE 59 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
FIGURE 49 AR DEVICES SEGMENT TO GROW AT HIGHEST CAGR FROM 2023 TO 2028
TABLE 60 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 61 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (THOUSAND UNITS)
TABLE 62 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (THOUSAND UNITS)
10.2 AR DEVICES
10.2.1 HEAD-MOUNTED DISPLAYS (HMDS)
10.2.1.1 Show integrated images of real and virtual environments
10.2.1.2 AR smart glasses
10.2.1.2.1 Adopted by companies to improve work efficiency
10.2.1.3 Smart helmets
10.2.1.3.1 Used in construction sector to optimize workflow
TABLE 63 AR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2019–2022 (USD MILLION)
TABLE 64 AR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2023–2028 (USD MILLION)
TABLE 65 AR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
FIGURE 50 ENTERPRISES SEGMENT TO DOMINATE AR DEVICES MARKET IN 2023
TABLE 66 AR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.2.2 HEADS-UP DISPLAYS (HUDS)
10.2.2.1 To be widely used for different applications in future
TABLE 67 AR HUD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 68 AR HUD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.3 VR DEVICES
TABLE 69 VR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2019–2022 (USD MILLION)
TABLE 70 VR DEVICES: EXTENDED REALITY MARKET, BY SUB-TYPE, 2023–2028 (USD MILLION)
10.3.1 HEAD-MOUNTED DISPLAYS (HMDS)
10.3.1.1 Increasing being used in gaming and entertainment applications
TABLE 71 VR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 72 VR HMD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.3.2 PROJECTORS AND DISPLAY WALLS
10.3.2.1 Offer new growth avenues for VR hardware manufacturers
TABLE 73 VR PROJECTORS & DISPLAY WALLS: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 74 VR PROJECTORS & DISPLAY WALLS: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.3.3 GESTURE-TRACKING DEVICES
10.3.3.1 To play crucial role in healthcare and gaming applications
10.3.3.2 Data gloves
10.3.3.3 Others
TABLE 75 VR GESTURE-TRACKING DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 76 VR GESTURE-TRACKING DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.4 MR DEVICES
10.4.1 PLACE OBJECTS OR VIRTUAL BEINGS INTO PHYSICAL SITUATIONS FOR USERS
TABLE 77 MR DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 78 MR DEVICES: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
11 EXTENDED REALITY MARKET, BY APPLICATION
11.1 INTRODUCTION
FIGURE 51 EXTENDED REALITY MARKET, BY APPLICATION
TABLE 79 EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
FIGURE 52 CONSUMER SEGMENT TO HOLD LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 80 EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
11.2 CONSUMER
11.2.1 GAMING
11.2.1.1 Enhances gaming interactivity and provides highly immersive experience to gamers
11.2.2 SPORTS AND ENTERTAINMENT
11.2.2.1 Sports
11.2.2.1.1 Enhances training and viewing experience for players and audience
11.2.2.2 Entertainment
11.2.2.2.1 Enhances viewing experience and interactivity of visitors in museums, theme parks, and exhibitions
TABLE 81 CONSUMER: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 82 CONSUMER: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 83 CONSUMER: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 53 ASIA PACIFIC TO BE FASTEST-GROWING EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 84 CONSUMER: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.3 COMMERCIAL
11.3.1 RETAIL AND E-COMMERCE
11.3.1.1 Jewelry
11.3.1.1.1 Enables consumers to try jewelry before buying
11.3.1.2 Beauty and cosmetics
11.3.1.2.1 Virtual testing of cosmetic products to drive growth of extended reality market worldwide
11.3.1.3 Apparel fitting
11.3.1.3.1 Virtual trial rooms to attract customer attention
11.3.1.4 Grocery shopping
11.3.1.4.1 Provides personalized product tips to buyers during grocery shopping
11.3.1.5 Footwear
11.3.1.5.1 Virtual try-before-you-buy feature contributes to use of extended reality in footwear
11.3.1.6 Furniture and light designing
11.3.1.6.1 Reduced product exchange rates owing to use of extended reality in furniture and light designing
11.3.1.7 Advertisements and demonstration
11.3.1.7.1 Enables proper virtual demonstration of products
11.3.2 TRAVEL AND TOURISM
11.3.2.1 Used to enhance traveling experience of tourists
11.3.3 E-LEARNING
11.3.3.1 Enables interactive learning experience for students
TABLE 85 COMMERCIAL: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 86 COMMERCIAL: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 87 COMMERCIAL: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 54 ASIA PACIFIC TO DOMINATE EXTENDED REALITY MARKET FOR COMMERCIAL DURING FORECAST PERIOD
TABLE 88 COMMERCIAL: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.4 ENTERPRISES (MANUFACTURING)
11.4.1 AIDS ENTERPRISES IN PROVIDING IMPROVED TRAINING TO THEIR WORKFORCE BY VISUALIZING CONTENT
TABLE 89 ENTERPRISES: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 90 ENTERPRISES: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 91 ENTERPRISES: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 55 ENTERPRISES APPLICATION IN ASIA PACIFIC LIKELY TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 92 ENTERPRISES: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.5 HEALTHCARE
11.5.1 SURGERIES
11.5.1.1 Help save lives and treat patients seamlessly irrespective of severity of issues
11.5.2 FITNESS MANAGEMENT
11.5.2.1 Helps add interactivity and fun to workouts
11.5.3 PATIENT MANAGEMENT
11.5.3.1 Remote consulting feature drives use of extended reality in patient management
11.5.4 PHARMACY MANAGEMENT
11.5.4.1 Enables improved scheduling of medicine flow
11.5.5 MEDICAL TRAINING AND EDUCATION
11.5.5.1 Enrich learning experience for students
11.5.6 OTHERS
TABLE 93 HEALTHCARE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
FIGURE 56 AR DEVICES SEGMENT OF HEALTHCARE APPLICATION TO REGISTER HIGHEST CAGR FROM 2023 TO 2028
TABLE 94 HEALTHCARE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 95 HEALTHCARE: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 96 HEALTHCARE: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.6 AEROSPACE AND DEFENSE
11.6.1 SIMULATION TRAINING TO BE KEY FACTOR FOR ADOPTION OF EXTENDED REALITY IN AEROSPACE AND DEFENSE APPLICATIONS
TABLE 97 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 98 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 99 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 57 ASIA PACIFIC TO DOMINATE EXTENDED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION FROM 2023 TO 2028
TABLE 100 AEROSPACE & DEFENSE: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.7 ENERGY
11.7.1 XR TECHNOLOGY HELPS ENSURE SAFETY IN OIL AND GAS INDUSTRY
TABLE 101 ENERGY: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 102 ENERGY: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 103 ENERGY: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 104 ENERGY: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.8 AUTOMOTIVE
11.8.1 LIKELY TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD
TABLE 105 AUTOMOTIVE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 106 AUTOMOTIVE: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 107 AUTOMOTIVE: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 108 AUTOMOTIVE: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
11.9 OTHERS
11.9.1 TELECOMMUNICATIONS/IT DATA CENTERS
11.9.2 AGRICULTURE
11.9.3 REAL ESTATE
11.9.4 GEOSPATIAL MINING
11.9.5 TRANSPORTATION AND LOGISTICS
11.9.6 CONSTRUCTION
11.9.7 PUBLIC SAFETY
TABLE 109 OTHERS: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 110 OTHERS: EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 111 OTHERS: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 112 OTHERS: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
12 EXTENDED REALITY MARKET, BY REGION
12.1 INTRODUCTION
FIGURE 58 EXTENDED REALITY MARKET, BY REGION
TABLE 113 EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
FIGURE 59 ASIA PACIFIC TO ACCOUNT FOR LARGEST SIZE OF EXTENDED REALITY MARKET FROM 2023 TO 2028
TABLE 114 EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
12.2 NORTH AMERICA
FIGURE 60 NORTH AMERICA: EXTENDED REALITY MARKET SNAPSHOT
TABLE 115 NORTH AMERICA: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 116 NORTH AMERICA: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 117 NORTH AMERICA: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 118 NORTH AMERICA: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 119 NORTH AMERICA: EXTENDED REALITY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 120 NORTH AMERICA: EXTENDED REALITY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
12.2.1 IMPACT OF RECESSION ON NORTH AMERICA
12.2.2 US
12.2.2.1 Surging use of extended reality technology for marketing and promotional campaigns to contribute to market growth
12.2.3 CANADA
12.2.3.1 Increasing investments in cutting-edge technologies to fuel market growth
12.2.4 MEXICO
12.2.4.1 Evolving industrial sector to drive market growth
12.3 EUROPE
FIGURE 61 EUROPE: EXTENDED REALITY MARKET SNAPSHOT
TABLE 121 EUROPE: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 122 EUROPE: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 123 EUROPE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
FIGURE 62 AUTOMOTIVE SEGMENT TO GROW AT HIGHEST CAGR IN EXTENDED REALITY MARKET IN EUROPE FROM 2023 TO 2028
TABLE 124 EUROPE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 125 EUROPE: EXTENDED REALITY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 126 EUROPE: EXTENDED REALITY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
12.3.1 GERMANY
12.3.1.1 Surging adoption of new technologies in manufacturing sector to aid market growth
12.3.2 UK
12.3.2.1 Increasing focus on digitization to drive market growth
12.3.3 FRANCE
12.3.3.1 Increasing adoption of extended reality in retail sector to enhance market growth
12.3.4 REST OF EUROPE
12.4 ASIA PACIFIC
FIGURE 63 ASIA PACIFIC: EXTENDED REALITY MARKET SNAPSHOT
TABLE 127 ASIA PACIFIC: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 128 ASIA PACIFIC: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 129 ASIA PACIFIC: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
FIGURE 64 AUTOMOTIVE SEGMENT TO HOLD LARGEST SHARE OF EXTENDED REALITY MARKET IN ASIA PACIFIC FROM 2023 TO 2028
TABLE 130 ASIA PACIFIC: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 131 ASIA PACIFIC: EXTENDED REALITY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 132 ASIA PACIFIC: EXTENDED REALITY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
12.4.1 CHINA
12.4.1.1 Rising number of local players producing extended reality devices to propel market
12.4.2 JAPAN
12.4.2.1 Flourishing healthcare sector to fuel market growth
12.4.3 SOUTH KOREA
12.4.3.1 Ongoing digital revolution in industrial sector to drive market
12.4.4 INDIA
12.4.4.1 Increasing awareness related to advanced technologies to play crucial role in market growth
12.4.5 REST OF ASIA PACIFIC
12.5 REST OF THE WORLD
TABLE 133 REST OF THE WORLD: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 134 REST OF THE WORLD: EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 135 REST OF THE WORLD: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 136 REST OF THE WORLD: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 137 REST OF THE WORLD: EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 138 REST OF THE WORLD: EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)
12.5.1 MIDDLE EAST AND AFRICA
12.5.1.1 Flourishing oil and gas and mining sectors to fuel demand for extended reality devices
12.5.2 SOUTH AMERICA
12.5.2.1 Growing consumer sector to drive market growth
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 MARKET EVALUATION FRAMEWORK
TABLE 139 STRATEGIES ADOPTED BY KEY EXTENDED REALITY SOLUTION MANUFACTURERS
13.2.1 PRODUCT PORTFOLIO
13.2.2 REGIONAL FOCUS
13.2.3 MANUFACTURING FOOTPRINT
13.2.4 ORGANIC/INORGANIC STRATEGIES
13.3 MARKET SHARE ANALYSIS, 2022
FIGURE 65 MARKET SHARE ANALYSIS OF TOP FIVE PLAYERS IN EXTENDED REALITY MARKET, 2022
TABLE 140 MARKET SHARE ANALYSIS OF TOP FIVE COMPANIES, 2022
13.4 REVENUE ANALYSIS: TOP FIVE COMPANIES, 2018–2022
FIGURE 66 FIVE-YEAR REVENUE ANALYSIS OF TOP FIVE PLAYERS IN EXTENDED REALITY MARKET, 2018–2022
TABLE 141 TOP FIVE AR DEVICE MANUFACTURING COMPANIES, 2022
TABLE 142 TOP FIVE VR DEVICE MANUFACTURING COMPANIES, 2022
TABLE 143 TOP FIVE MR DEVICE MANUFACTURING COMPANIES, 2022
13.5 COMPANY EVALUATION QUADRANT, 2022
13.5.1 STARS
13.5.2 EMERGING LEADERS
13.5.3 PERVASIVE PLAYERS
13.5.4 PARTICIPANTS
FIGURE 67 COMPANY EVALUATION QUADRANT, 2022
13.6 STARTUPS/SMES EVALUATION QUADRANT, 2022
13.6.1 PROGRESSIVE COMPANIES
13.6.2 RESPONSIVE COMPANIES
13.6.3 DYNAMIC COMPANIES
13.6.4 STARTING BLOCKS
FIGURE 68 EXTENDED REALITY MARKET (GLOBAL) STARTUPS/SMES EVALUATION QUADRANT, 2022
13.7 COMPANY FOOTPRINT
TABLE 144 COMPANY TECHNOLOGY FOOTPRINT
TABLE 145 COMPANY OFFERING FOOTPRINT
TABLE 146 COMPANY REGION FOOTPRINT
TABLE 147 COMPANY OVERALL FOOTPRINT
13.8 COMPETITIVE SCENARIOS AND TRENDS
13.8.1 PRODUCT LAUNCHES
TABLE 148 PRODUCT LAUNCHES, 2020–2023
13.8.2 DEALS
TABLE 149 DEALS, 2020–2023
13.8.3 OTHERS
TABLE 150 OTHERS, 2020–2023
14 COMPANY PROFILES
14.1 KEY PLAYERS
(Business Overview, Products/Solutions offered, Recent Developments, MnM View)*
14.1.1 META PLATFORMS, INC.
TABLE 151 META PLATFORMS, INC.: BUSINESS OVERVIEW
FIGURE 69 META PLATFORMS, INC.: COMPANY SNAPSHOT
TABLE 152 META PLATFORMS, INC.: PRODUCT LAUNCHES
TABLE 153 META PLATFORMS, INC.: DEALS
14.1.2 MICROSOFT
TABLE 154 MICROSOFT: BUSINESS OVERVIEW
FIGURE 70 MICROSOFT: COMPANY SNAPSHOT
TABLE 155 MICROSOFT: PRODUCT LAUNCHES
TABLE 156 MICROSOFT: DEALS
14.1.3 SONY GROUP CORPORATION
TABLE 157 SONY GROUP CORPORATION: BUSINESS OVERVIEW
FIGURE 71 SONY GROUP CORPORATION: COMPANY SNAPSHOT
TABLE 158 SONY GROUP CORPORATION: PRODUCT LAUNCHES
TABLE 159 SONY GROUP CORPORATION: DEALS
14.1.4 APPLE INC.
TABLE 160 APPLE INC.: BUSINESS OVERVIEW
FIGURE 72 APPLE INC.: COMPANY SNAPSHOT
TABLE 161 APPLE INC.: PRODUCT LAUNCHES
TABLE 162 APPLE INC.: DEALS
14.1.5 GOOGLE
TABLE 163 GOOGLE: BUSINESS OVERVIEW
FIGURE 73 GOOGLE: COMPANY SNAPSHOT
TABLE 164 GOOGLE: PRODUCT LAUNCHES
TABLE 165 GOOGLE: DEALS
14.1.6 HTC CORPORATION
TABLE 166 HTC CORPORATION: BUSINESS OVERVIEW
FIGURE 74 HTC CORPORATION: COMPANY SNAPSHOT
TABLE 167 HTC CORPORATION: PRODUCT LAUNCHES
14.1.7 PTC INC.
TABLE 168 PTC INC.: BUSINESS OVERVIEW
FIGURE 75 PTC INC.: COMPANY SNAPSHOT
TABLE 169 PTC INC.: PRODUCT LAUNCHES
TABLE 170 PTC INC.: DEALS
14.1.8 SEIKO EPSON CORPORATION
TABLE 171 SEIKO EPSON CORPORATION: BUSINESS OVERVIEW
FIGURE 76 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT
TABLE 172 SEIKO EPSON CORPORATION: PRODUCT LAUNCHES
TABLE 173 SEIKO EPSON CORPORATION: DEALS
14.1.9 QUALCOMM TECHNOLOGIES, INC.
TABLE 174 QUALCOMM TECHNOLOGIES, INC.: BUSINESS OVERVIEW
FIGURE 77 QUALCOMM TECHNOLOGIES, INC.: COMPANY SNAPSHOT
TABLE 175 QUALCOMM TECHNOLOGIES, INC.: PRODUCT LAUNCHES
TABLE 176 QUALCOMM TECHNOLOGIES, INC.: DEALS
TABLE 177 QUALCOMM TECHNOLOGIES, INC.: OTHERS
14.1.10 SAMSUNG ELECTRONICS CO., LTD.
TABLE 178 SAMSUNG ELECTRONICS CO., LTD.: BUSINESS OVERVIEW
FIGURE 78 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
TABLE 179 SAMSUNG ELECTRONICS CO., LTD.: PRODUCT LAUNCHES
TABLE 180 SAMSUNG ELECTRONICS CO., LTD.: DEALS
14.2 OTHER PLAYERS
14.2.1 LENOVO
14.2.2 INTEL CORPORATION
14.2.3 PANASONIC HOLDINGS CORPORATION
14.2.4 EON REALITY
14.2.5 CONTINENTAL AG
14.2.6 VISTEON CORPORATION
14.2.7 XIAOMI CORPORATION
14.2.8 MAXST CO., LTD.
14.2.9 MAGIC LEAP, INC.
14.2.10 VIRTUIX
14.2.11 ULTRALEAP
14.2.12 VUZIX CORPORATION
14.2.13 NORTHERN DIGITAL INC.
14.2.14 TATA ELXSI
14.2.15 FUSION VR
*Details on Business Overview, Products/Solutions offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
15 APPENDIX
15.1 DISCUSSION GUIDE
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 CUSTOMIZATION OPTIONS
15.4 RELATED REPORTS
15.5 AUTHOR DETAILS
