Experiential Luxury in Thailand

October 2023 | 19 pages | ID: EF48A0BB3F00EN
Euromonitor International Ltd

Abstracts

The restrictions imposed on inbound tourism by the Thai Government in an effort to limit the spread of COVID-19 had a severe negative impact on the travel industry, including hotels. Experiential luxury, which is dominated by luxury hotels, saw its value sales more than halved in 2020, followed by another major decline in 2021. However, 2022 saw a very impressive rebound, with 130% current value growth for luxury hotels, with another increase of 25% seen in 2023. While sales are still below thei...

Euromonitor International's Experiential Luxury in Thailand report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2027 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Experiential Luxury market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

EXPERIENTIAL LUXURY IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Current value sales of experiential luxury on the rise in 2023
Luxury hotels records highest value increase within overall category in 2023
Marriott International Inc is the leading player in experiential luxury in 2022
PROSPECTS AND OPPORTUNITIES
Continued recovery expected for experiential luxury over 2023-2028
Luxury hotels will record the best performance in experiential luxury over the forecast period
Government efforts to help drive tourism in Thailand
CATEGORY DATA
Table 1 Sales of Experiential Luxury by Category: Value 2018-2023
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Experiential Luxury: % Value 2018-2023
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2019-2022
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2023-2028
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2023-2028
LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 10 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 13 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources