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Evaluating Market & Demand Outlook for Aerial Work Platform (AWP) in India by 2024-25

June 2017 | 227 pages | ID: E483FFD91ECEN
Infra Insights

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Aerial work platforms are a machine that ensures safety to people when they are working at height and also immensely increases the productivity. End objective of any project is timely completion and hence using traditional methods of accessing heights to undertake a job is not only unsafe but time consuming too. Use of various variants of AWPs based on application and nature of work involved allows work to be completed in time and most importantly, safely.

The AWP sector in India is still in its infancy stage as compared to the developed nations, where regulations mandate use of AWPs for all work involving height over 3m. In India, line man in electricity company use stack ladders to fix issues related to power lines and this has been fatal, causing many deaths. Its only time that, companies across the spectrum will start using AWP's for all work that requires personnel's to be lifted to a particular height. Over the years, awareness has grown, today, many different types of industries use the aerial platforms and have grown to count on them in order to get specific projects done in a safe and timely manner. These platforms are usually associated with the construction industry but over the time other trades such as window cleaners, sign installers, mining surveyors, painters, railway maintenance workers and even mechanics have benefited from the use of these machines. Depending on the nature of the business, one can find just about any aerial lift that can perform specific functions for specific requirements and is growing across sectors such as construction, infrastructure, facility management, maintenance, manufacturing, power, mining, hospitality etc. More and more sectors are getting added as users of AWP. Yet, we have a long way to go unless users understand the advantages of using such equipment over traditional methods of accessing heights for work which are not only unsafe but also unproductive.

Growing awareness about utility of Access Work Platforms (AWP) has resulted towards increasing demand from industrial and general infrastructure projects for construction and maintenance purposes. Fueled by the emerging demand, small, medium, and even some large rental agencies are opting to large scale procurements of imported used equipment in recent years. Increasing usage of AWPs in power sector is evident in case of PGCIL, the national transmission grid operator, is one of the largest user of AWP in India. It uses AWP to maintain its thousands of KMS spread power network. As per an estimate, about 5500+ AWP are operational in India, out of which 30% belong to end users for captive maintenance jobs while the other 70% belong to rental companies rented to industrial and infrastructure and commercial real estate sectors.

There is also growing demand for new stiff, articulated boom and scissor lifts from medium and large corporate industrial project owners and construction companies, for captive construction and maintenance purposes. This is expected to grow further this year, as State owned, Indian Oil Corporation Limited (IOCL) has lined up major maintenance programme for its refineries across India. The demand for new equipment is also expected from India's largest private refining entity, Reliance for its ongoing third phase expansion of mega Jamnagar refinery in Gujarat, Western India. Reliance refinery is known to have 80 units. According to the industry estimates, there would be requirement of additional 200 new equipment when the project reaches peak of its construction by the end of this year.

InfraInsights research report 'Evaluating Market for Aerial Work Platform (AWP) in India by 2024-25', will do critical analysis of the demand drivers across industries that will lead to demand for AWP, assess the maturity of different industries in terms of usage of AWP, evaluate the current market size and forecast scenario based future growth projections. Report will be end result of an intensive primary research backed by secondary research and will be invaluable piece of reference for companies that are either present in AWP space or those who are willing to enter into this segment of construction and material handling equipment space.
1. EXECUTIVE SUMMARY

a. Competitive Landscape & Business Trends
b. Market Size & Dynamics
c. Growth Drivers
d. Projected market

2. APPROACH & METHODOLOGY

a. Primary & Secondary Research
b. Sample Size
c. Companies covered
  i. Supply
  ii. Rentals
d. Assumptions
e. Sources

3. AWP MARKET LANDSCAPE

a. Market overview
  i. Market Segmentation
  ii. Key players
  iii. Equipment Variants
b. Industry ecosystem
  i. Manufacturing Locations
  ii. Supply Chain
c. Manufacturing Vs Imports
d. Growth Trends (2008 till 2016)

4. AWP DEMAND DRIVERS

a. Construction Activity
b. Industrial Activity

5. APPLICATION AREAS & USAGE NORMS

a. Construction
  i. Elevated road, rail, airport terminals, aerial pipeline etc..
b. Infrastructure
c. Facility Management
  i. Hotels, shopping mall, theatres, commercial offices etc..
d. Maintenance
e. Manufacturing
f. Power
g. Mining
h. Hospitality
i. Fire Station

6. PENETRATION ANALYSIS OF AWP IN INDUSTRY

a. Awareness
b. Equipment used for lifting material
c. Equipment used for lifting people

7. AWP MARKET SIZE & SHARE IN 2016-17

a. Market size by OEMs
b. Market size by AWP Type
  i. Lifts
    1. BOOM LIFTS
    2. SCISSOR LIFTS
    3. ARTICULATED LIFTS
    4. TELESCOPIC BOOM LIFTS
    5. VERTICAL MAST LIFTS
    6. PERSONNEL PORTABLE LIFTS
  ii. Movability
    1. PUSH AROUNDS
    2. SELF-PROPELLED
    3. TRUCK MOUNTED
c. Market size by capacity rating
d. Market size by working height
e. Market size by end user industry segment
f. Market size by end usage
  i. Captive Consumption
  ii. Rental Services
g. Market size by region / states
h. Market size by domestic vs imports

8. KEY GROWTH DRIVERS

a. Airports Expansion, Renovation & Modernization
b. Growth in Elevated Roads
c. Growth in Metros (Urban Mobility)
d. Growth in Pre-fabricated Building
e. Growth in Commercial Real Estate
f. Growth in Water & Gas Pipelines
g. Growth in Aviation sector

9. AWP PROCUREMENT PROCESS ACROSS DIFFERENT INDUSTRY

a. Rental
b. Purchase

10. KEY ISSUES & CHALLENGES

11. AWP MARKET SIZE SHARE IN 2024-25

a. Market size by AWP Type
  i. Lifts
    1. BOOM LIFTS
    2. SCISSOR LIFTS
    3. ARTICULATED LIFTS
    4. TELESCOPIC BOOM LIFTS
    5. VERTICAL MAST LIFTS
    6. PERSONNEL PORTABLE LIFTS
  ii. Movability
    1. PUSH AROUNDS
    2. SELF-PROPELLED
    3. TRUCK MOUNTED
b. Market size by capacity rating
c. Market size by working height
d. Market size by fuel
  i. Diesel
  ii. Electric
e. Market size by end user industry segment
f. Market size by end usage
  i. Captive Consumption
  ii. Rental Services
g. Market size by region / states
h. Market size by domestic vs imports

12. BENCHMARKING / COMPARISON OF AWPS OF DIFFERENT OEMS

i. Product portfolio comparison - Technical Spec
ii. Pricing
iii. After Sales Support
iv. Market Hold / Brand Recall
v. Customer Satisfaction
vi. Clientel

13. RENTAL MARKET OPPORTUNITY IN AWP

Growth trend
  i. Industry preference
  ii. Rental market size
  iii. Key risks

14. RENTAL MARKET CURRENT & EMERGING MARKET OPPORTUNITY

Rental market landscape
  i. AWP Rental Market in India
a. By rental companies
b. By equipment type
c. By capacity rating
d. By end use industry
  ii. AWP Rental Companies Revenue Portfolio
Rental
a. Sales Support
  iii. Rental companies procurement practice
Used equipment import
a. Purchase of new equipment
b. Preferences
  iv. Rental companies growth strategy
  v. Rental companies service packaging
Commercial Practice
a. Service bundling
  vi. Strategic Profiling of Leading Rental companies in AWP segment
MtandT Group

1. BUSINESS PROPOSITION

2. SERVICE CAPABILITY

3. KEY PERSONNEL

4. FLEET SIZE

5. MARKET PRESENCE

6. CLIENTELE

  vii. Industry wise preference for rental
  viii. Growth strategy
  ix. Projected market for AWP rental market in India
By rental companies
a. By equipment type
b. By capacity rating
c. By end use industry
  x. Voice of customer
Why they prefer rental
a. Key influencing factors for rentals vs own


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