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Europe Reusable Water Bottle Market Size, Share & Trends Analysis Report By Raw Material (Glass, Aluminum), By Type (Insulated, Non-insulated), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

June 2024 | 88 pages | ID: E62A999770F3EN
Grand View Research, Inc.

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Europe Reusable Water Bottle Market Growth & Trends

The Europe reusable water bottle market size is expected to reach USD 2.59 billion by 2030, growing at a CAGR of 4.5% during the forecast period, according to a new report by Grand View Research, Inc. The increasing focus on sustainability by corporate companies drives the popularity of eco-friendly gifting options like reusable water bottles. Many businesses in Europe are embracing these products due to their fashionable appeal, cost-saving benefits, and the ability to reduce plastic waste.

With sustainability becoming a key consideration for individuals and businesses alike, eco-friendly gifts such as reusable water bottles are gaining popularity. As companies seek to align with environmental values and promote sustainable practices, they are increasingly opting for reusable water bottles as promotional items or corporate gifts. This trend reinforces the importance of reducing single-use plastics and introduces a practical and environmentally conscious option for recipients.

According to Brandelity, a UK-based branded merchandise and promotional products company, branded reusable drink bottles have emerged as the perfect promotional gift due to their ability to help reduce plastic waste, their fashionable appeal, and their cost-saving benefits. With consumers increasingly prioritizing environmentally friendly alternatives, manufacturers of reusable water bottles can capitalize on this trend by offering stylish and durable products that align with consumers' values.

By emphasizing the environmental benefits and cost-effectiveness of reusable drinkware, manufacturers can attract a wider audience and contribute to the ongoing shift toward sustainable living practices in Europe. In addition, by incorporating vibrant designs and customizable options, manufacturers can further enhance the appeal of reusable water bottles as sought-after promotional items, thereby driving market growth and fostering a culture of sustainability across the region.

New players in the market are looking to enter with high-quality products focusing on environmental impact. In November 2023, air up GmbH, an innovative water bottle startup in Europe, revolutionized the reusable water bottle market by introducing innovative solutions to combat single-use plastic waste. By leveraging materials like Eastman Tritan Renew, which contains 50% recycled content, the company is also reducing plastic consumption and promoting circular materials innovation.

The German company offers a refillable bottle system that allows users to enjoy flavored drinks without using single-use plastic bottles. This innovative system provides a unique drinking experience by infusing plain water with scents, making it the first of its kind in the world. Air up bottles feature a flavor pod containing natural aromas that is attached to the mouthpiece. When users drink water through the straw, they inhale aromatized air, allowing the scents to reach their olfactory senses. The company emphasizes that this process creates the illusion of tasting cherry or lime flavors while actually consuming plain water.

Europe Reusable Water Bottle Market Report Highlights
  • Consumer attitude toward sustainability contributes to market growth, with rising awareness of the environmental impact of single-use plastics and increasing adoption of reusable alternatives
  • Plastic raw material accounted for significant revenue market share in 2023. The convenience and portability of plastic bottles make them a popular choice for on-the-go hydration, contributing to their market growth. Aggressive marketing strategies by manufacturers and retailers to promote plastic reusable water bottles as eco-friendly alternatives to single-use plastics are also contributing to their sales
  • Based on type, non-insulated reusable dominated the market and accounted for largest revenue share in 2023. Non-insulated bottles typically offer a more budget-friendly option compared to the insulated kind, making them more accessible to a wider consumer base
  • Based on distribution channel, offline dominated the market with largest revenue market share in 2023. This is mainly attributed to the established presence of brick-and-mortar retail outlets offering a wide variety of reusable water bottles, where consumers can physically examine and purchase products, fostering trust and convenience.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Snapshot
2.2. Raw Material Outlook
2.3. Type Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Landscape Snapshot

CHAPTER 3. EUROPE REUSABLE WATER BOTTLE MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Lineage Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Market Opportunities
  3.4.4. Market Challenges
3.5. Industry Analysis Tools
  3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies

CHAPTER 4. EUROPE REUSABLE WATER BOTTLE MARKET: CONSUMER BEHAVIOR ANALYSIS

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

CHAPTER 5. EUROPE REUSABLE WATER BOTTLE MARKET: RAW MATERIAL ESTIMATES & TREND ANALYSIS

5.1. Europe Reusable Water Bottle Market, By Raw Material: Key Takeaways
5.2. Raw Material Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Raw Material, 2018 - 2030 (Million Units) (USD Million)
  5.3.1. Glass
    5.3.1.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
  5.3.2. Aluminum
    5.3.2.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
  5.3.3. Plastic
    5.3.3.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
  5.3.4. Silicone
    5.3.4.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
  5.3.5. Steel
    5.3.5.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
  5.3.6. Others
    5.3.6.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)

CHAPTER 6. EUROPE REUSABLE WATER BOTTLE MARKET: TYPE ESTIMATES & TREND ANALYSIS

6.1. Europe Reusable Water Bottle Market, By Type: Key Takeaways
6.2. Type Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (Million Units) (USD Million)
  6.3.1. Insulated
    6.3.1.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
  6.3.2. Non-insulated
    6.3.2.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)

CHAPTER 7. EUROPE REUSABLE WATER BOTTLE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

7.1. Europe Reusable Water Bottle Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (Million Units) (USD Million)
  7.3.1. Online
    7.3.1.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
  7.3.2. Offline
    7.3.2.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    7.3.2.2. Wholesale
      7.3.2.2.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    7.3.2.3. Supermarkets/Hypermarkets
      7.3.2.3.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    7.3.2.4. Specialty Stores
      7.3.2.4.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    7.3.2.5. Sport Stores
      7.3.2.5.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    7.3.2.6. Local Stores
      7.3.2.6.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)

CHAPTER 8. EUROPE REUSABLE WATER BOTTLE MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

8.1. Europe Reusable Water Bottle Market: Regional Outlook
8.2. Regional Marketplaces: Key Takeaways
8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (Million Units) (USD Million)
  8.3.1. Europe
    8.3.1.1. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    8.3.1.2. Germany
      8.3.1.2.1. Key country dynamics
      8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    8.3.1.3. Austria
      8.3.1.3.1. Key country dynamics
      8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    8.3.1.4. Switzerland
      8.3.1.4.1. Key country dynamics
      8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    8.3.1.5. France
      8.3.1.5.1. Key country dynamics
      8.3.1.5.2. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    8.3.1.6. Great Britain
      8.3.1.6.1. Key country dynamics
      8.3.1.6.2. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    8.3.1.7. Spain
      8.3.1.7.1. Key country dynamics
      8.3.1.7.2. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
    8.3.1.8. Italy
      8.3.1.8.1. Key country dynamics
      8.3.1.8.2. Market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)

CHAPTER 9. EUROPE REUSABLE WATER BOTTLE MARKET: COMPETITIVE ANALYSIS

9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2023 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
  9.9.1. Tupperware Brands Corporation
    9.9.1.1. Company Overview
    9.9.1.2. Financial Performance
    9.9.1.3. Product Portfolios
    9.9.1.4. Strategic Initiatives
  9.9.2. SIGG Switzerland AG
    9.9.2.1. Company Overview
    9.9.2.2. Financial Performance
    9.9.2.3. Product Portfolios
    9.9.2.4. Strategic Initiatives
  9.9.3. STANLEY
    9.9.3.1. Company Overview
    9.9.3.2. Financial Performance
    9.9.3.3. Product Portfolios
    9.9.3.4. Strategic Initiatives
  9.9.4. YETI EUROPE (YETI Holdings, Inc.)
    9.9.4.1. Company Overview
    9.9.4.2. Financial Performance
    9.9.4.3. Product Portfolios
    9.9.4.4. Strategic Initiatives
  9.9.5. 24Bottles
    9.9.5.1. Company Overview
    9.9.5.2. Financial Performance
    9.9.5.3. Product Portfolios
    9.9.5.4. Strategic Initiatives
  9.9.6. HydroFlask
    9.9.6.1. Company Overview
    9.9.6.2. Financial Performance
    9.9.6.3. Product Portfolios
    9.9.6.4. Strategic Initiatives
  9.9.7. Klean Kanteen
    9.9.7.1. Company Overview
    9.9.7.2. Financial Performance
    9.9.7.3. Product Portfolios
    9.9.7.4. Strategic Initiatives
  9.9.8. Contigo Brands
    9.9.8.1. Company Overview
    9.9.8.2. Financial Performance
    9.9.8.3. Product Portfolios
    9.9.8.4. Strategic Initiatives
  9.9.9. Camelbak
    9.9.9.1. Company Overview
    9.9.9.2. Financial Performance
    9.9.9.3. Product Portfolios
    9.9.9.4. Strategic Initiatives
  9.9.10. Laken
    9.9.10.1. Company Overview
    9.9.10.2. Financial Performance
    9.9.10.3. Product Portfolios
    9.9.10.4. Strategic Initiatives
  9.9.11. Ball Corporation
    9.9.11.1. Company Overview
    9.9.11.2. Financial Performance
    9.9.11.3. Product Portfolios
    9.9.11.4. Strategic Initiatives
  9.9.12. Thermos LLC
    9.9.12.1. Company Overview
    9.9.12.2. Financial Performance
    9.9.12.3. Product Portfolios
    9.9.12.4. Strategic Initiatives
  9.9.13. S'well
    9.9.13.1. Company Overview
    9.9.13.2. Financial Performance
    9.9.13.3. Product Portfolios
    9.9.13.4. Strategic Initiatives
  9.9.14. Hydaway
    9.9.14.1. Company Overview
    9.9.14.2. Financial Performance
    9.9.14.3. Product Portfolios
    9.9.14.4. Strategic Initiatives
  9.9.15. Chilly's Bottles
    9.9.15.1. Company Overview
    9.9.15.2. Financial Performance
    9.9.15.3. Product Portfolios
    9.9.15.4. Strategic Initiatives
LIST OF TABLES


Table 1 Europe reusable water bottle market: Key market driver analysis
Table 2 Europe reusable water bottle market: Key market restraint analysis
Table 3 Europe reusable water bottle market estimates & forecast, by raw material (USD Million, Million Units)
Table 4 Europe glass reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 5 Europe aluminum reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 6 Europe plastic reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 7 Europe silicone reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 8 Europe steel reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 9 Europe others material reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 10 Europe reusable water bottle market estimates & forecast, by type (USD Million, Million Units)
Table 11 Europe insulated reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 12 Europe non-insulated reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 13 Europe reusable water bottle market estimates & forecast, by distribution channel (USD Million, Million Units)
Table 14 Europe online reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 15 Europe offline reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Table 16 Europe reusable water bottle market estimates & forecasts, through wholesale, 2018 - 2030 (Million Units) (USD Million)
Table 17 Europe reusable water bottle market estimates & forecasts, through supermarkets/ hypermarkets, 2018 - 2030 (Million Units) (USD Million)
Table 18 Europe reusable water bottle market estimates & forecasts, through specialty stores, 2018 - 2030 (Million Units) (USD Million)
Table 19 Europe reusable water bottle market estimates & forecasts, through sports stores, 2018 - 2030 (Million Units) (USD Million)
Table 20 Europe reusable water bottle market estimates & forecasts, through local stores, 2018 - 2030 (Million Units) (USD Million)
Table 21 Germany macro-economic outlay
Table 22 Germany reusable water bottle market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
Table 23 Germany reusable water bottle market revenue estimates and forecast by raw material, 2018 - 2030 (Million Units) (USD Million)
Table 24 Germany reusable water bottle market revenue estimates and forecast by type, 2018 - 2030 (Million Units) (USD Million)
Table 25 Germany reusable water bottle market revenue estimates and forecast by distribution channel, 2018 - 2030 (Million Units) (USD Million)
Table 26 Austria macro-economic outlay
Table 27 Austria reusable water bottle market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
Table 28 Austria reusable water bottle market revenue estimates and forecast by raw material, 2018 - 2030 (Million Units) (USD Million)
Table 29 Austria reusable water bottle market revenue estimates and forecast by type, 2018 - 2030 (Million Units) (USD Million)
Table 30 Austria reusable water bottle market revenue estimates and forecast by distribution channel, 2018 - 2030 (Million Units) (USD Million)
Table 31 Switzerland macro-economic outlay
Table 32 Switzerland reusable water bottle market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
Table 33 Switzerland reusable water bottle market revenue estimates and forecast by raw material, 2018 - 2030 (Million Units) (USD Million)
Table 34 Switzerland reusable water bottle market revenue estimates and forecast by type, 2018 - 2030 (Million Units) (USD Million)
Table 35 Switzerland reusable water bottle market revenue estimates and forecast by distribution channel, 2018 - 2030 (Million Units) (USD Million)
Table 36 France macro-economic outlay
Table 37 France reusable water bottle market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
Table 38 France reusable water bottle market revenue estimates and forecast by raw material, 2018 - 2030 (Million Units) (USD Million)
Table 39 France reusable water bottle market revenue estimates and forecast by type, 2018 - 2030 (Million Units) (USD Million)
Table 40 France reusable water bottle market revenue estimates and forecast by distribution channel, 2018 - 2030 (Million Units) (USD Million)
Table 41 Great Britain macro-economic outlay
Table 42 Great Britain reusable water bottle market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
Table 43 Great Britain reusable water bottle market revenue estimates and forecast by raw material, 2018 - 2030 (Million Units) (USD Million)
Table 44 Great Britain reusable water bottle market revenue estimates and forecast by type, 2018 - 2030 (Million Units) (USD Million)
Table 45 Great Britain reusable water bottle market revenue estimates and forecast by distribution channel, 2018 - 2030 (Million Units) (USD Million)
Table 46 Spain macro-economic outlay
Table 47 Spain reusable water bottle market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
Table 48 Spain reusable water bottle market revenue estimates and forecast by raw material, 2018 - 2030 (Million Units) (USD Million)
Table 49 Spain reusable water bottle market revenue estimates and forecast by type, 2018 - 2030 (Million Units) (USD Million)
Table 50 Spain reusable water bottle market revenue estimates and forecast by distribution channel, 2018 - 2030 (Million Units) (USD Million)
Table 51 Italy macro-economic outlay
Table 52 Italy reusable water bottle market estimates and forecast, 2018 - 2030 (Million Units) (USD Million)
Table 53 Italy reusable water bottle market revenue estimates and forecast by raw material, 2018 - 2030 (Million Units) (USD Million)
Table 54 Italy reusable water bottle market revenue estimates and forecast by type, 2018 - 2030 (Million Units) (USD Million)
Table 55 Italy reusable water bottle market revenue estimates and forecast by distribution channel, 2018 - 2030 (Million Units) (USD Million)
Table 56 Recent developments & impact analysis, by key market participants
Table 57 Company market share, 2023
Table 58 Company heat map analysis
Table 59 Companies undergoing key strategies
LIST OF FIGURES


Fig. 1 Europe reusable water bottle market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape Snapshot
Fig. 10 Global reusable water bottle market size (Million Units) (USD Million)
Fig. 11 Europe reusable water bottle market size, 2018 to 2030 (Million Units) (USD Million)
Fig. 12 Europe reusable water bottle market: Penetration & growth prospect mapping
Fig. 13 Europe reusable water bottle market: Value chain analysis
Fig. 14 Europe reusable water bottle market: Profit-margin analysis
Fig. 15 Europe reusable water bottle market: Dynamics
Fig. 16 Europe reusable water bottle market: Porter’s five forces analysis
Fig. 17 Factors influencing buying decisions for Europe reusable water bottle
Fig. 18 Europe reusable water bottle market, by raw material: Key takeaways
Fig. 19 Europe reusable water bottle market: Raw Material movement analysis, 2023 & 2030 (%)
Fig. 20 Europe glass reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 21 Europe aluminum reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 22 Europe plastic reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 23 Europe silicone reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 24 Europe steel reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 25 Europe others material reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 26 Europe reusable water bottle market, by type: Key takeaways
Fig. 27 Europe reusable water bottle market: Type movement analysis, 2023 & 2030 (%)
Fig. 28 Europe insulated reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 29 Europe non-insulated reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 30 Europe reusable water bottle market, by distribution channel: Key takeaways
Fig. 31 Europe reusable water bottle market: Distribution channel movement analysis, 2023 & 2030 (%)
Fig. 32 Europe online reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 33 Europe offline reusable water bottle market estimates & forecasts, 2018 - 2030 (Million Units) (USD Million)
Fig. 34 Europe reusable water bottle market estimates & forecasts, through wholesale, 2018 - 2030 (Million Units) (USD Million)
Fig. 35 Europe reusable water bottle market estimates & forecasts, through supermarkets/ hypermarkets, 2018 - 2030 (Million Units) (USD Million)
Fig. 36 Europe reusable water bottle market estimates & forecasts, through specialty stores, 2018 - 2030 (Million Units) (USD Million)
Fig. 37 Europe reusable water bottle market estimates & forecasts, through sports stores, 2018 - 2030 (Million Units) (USD Million)
Fig. 38 Europe reusable water bottle market estimates & forecasts, through local stores, 2018 - 2030 (Million Units) (USD Million)
Fig. 39 Europe reusable water bottle market: Regional outlook, 2023 & 2030 (USD Million, Million Units)
Fig. 40 Regional marketplace: Key takeaways
Fig. 41 Europe reusable water bottle market estimates & forecast, 2018 - 2030 (Million Units) (USD Million)
Fig. 42 Germany reusable water bottle market estimates & forecast, 2018 - 2030 (Million Units) (USD Million)
Fig. 43 Austria reusable water bottle market estimates & forecast, 2018 - 2030 (Million Units) (USD Million)
Fig. 44 Switzerland reusable water bottle market estimates & forecast, 2018 - 2030 (Million Units) (USD Million)
Fig. 45 France reusable water bottle market estimates & forecast, 2018 - 2030 (Million Units) (USD Million)
Fig. 46 Great Britain reusable water bottle market estimates & forecast, 2018 - 2030 (Million Units) (USD Million)
Fig. 47 Spain reusable water bottle market estimates & forecast, 2018 - 2030 (Million Units) (USD Million)
Fig. 48 Italy reusable water bottle market estimates & forecast, 2018 - 2030 (Million Units) (USD Million)
Fig. 49 Key company categorization
Fig. 50 Company market share analysis, 2023
Fig. 51 Strategic framework of Europe reusable water bottle market


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