[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Europe Marketing Technology (MarTech) Market Size, Share & Trends Analysis Report By Country, By Product, By Type, By Application, By Country, And Segment Forecasts, 2024 - 2030

June 2024 | 80 pages | ID: EA9CE193603DEN
Grand View Research, Inc.

US$ 3,950.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
This report can be delivered to the clients within 2 Business Days

Europe Marketing Technology (MarTech) Market Growth & Trends

The Europe Marketing Technology (MarTech) market size is anticipated to reach USD 285.5 billion by 2030 and is expected to expand at a CAGR of 18.8% from 2024 to 2030 according to a new report by Grand View Research, Inc. The MarTech Market in Europe is driven by several key factors, including the increasing adoption of digital marketing strategies, the growing demand for personalized and targeted marketing solutions, and the emphasis on data-driven decision-making.

Companies are leveraging MarTech tools to optimize customer engagement, improve campaign effectiveness, and drive ROI through data analytics and automation. Additionally, the rise of mobile marketing, social media platforms, and e-commerce has propelled the need for advanced MarTech solutions that can integrate with multiple channels and provide real-time insights, making MarTech a critical component of modern marketing strategies in Europe.

Europe Marketing Technology (MarTech) Market Report Highlights
  • Based on product, social media tools held the largest market share of 23.3% in 2023. Social media tools offer a cost-effective solution compared to other marketing tools. Integrating social media tools with marketing technology leads to the development of highly effective marketing campaigns
  • Sales enablement tools are expected to grow at the fastest CAGR over the forecast period due to factors including the imperative to streamline sales processes, it improves sales team preparedness, and offers valuable insights to maintain uniformity across sales personnel
  • Based on type, the digital marketing sector dominated the market in 2023. The swift transition to digitalization has transformed how businesses operate and execute their strategic plans
  • The offline marketing sector is experiencing rapid growth, focusing on promoting products or services through non-digital channels. This includes strategies such as print advertisements, billboards, direct mail campaigns, participation in trade shows, and sponsorship activities
  • Based on applications, the healthcare segment dominated the market in 2023. The expansion of the segment is driven by the increasing adoption of chatbots within the healthcare industry
  • The retail and e-commerce sectors are expected to grow at the fastest CAGR in the coming years. E-commerce enterprises utilize data analytics tools to track customer interactions and preferences. This data is then utilized to offer personalized product recommendations and targeted promotions, enhancing the overall shopping journey for customers
  • Germany held the largest market share in 2023. Germany's strong presence in the marketing technology, significant investment in digital solutions and its strategic focus on measuring advertising performance are some of the factors propelling the market growth. France is expected to grow at the fastest CAGR over the forecast period due to apid technological advancements and dynamic startup culture
  • In March 2024, Google introduced a new API within the Google Marketing Platform, offering enhanced capabilities to advertisers. This API is designed to streamline administration tasks for users of the Google Marketing Platform, providing organizational administrators with key features
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

CHAPTER 3. EUROPE MARKETING TECHNOLOGY MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Lineage Outlook
  3.1.1. Europe Marketing Technology Market Outlook
3.2. Industry Value Chain Analysis
  3.2.1. Manufacturing/ Technology Trends
  3.2.2. Sales Channel Analysis
  3.2.3. List of Potential End-Users
3.3. Regulatory Framework, By Regions
3.4. Factors Influencing Prices of Europe Marketing Technology Market
3.5. Market Dynamics
  3.5.1. Market Driver Analysis
  3.5.2. Market Restraint Analysis
  3.5.3. Industry Challenges
  3.5.4. Industry Opportunities
3.6. Industry Analysis Tools
  3.6.1. Porter’s Five Forces Analysis
  3.6.2. Macro-environmental Analysis

CHAPTER 4. EUROPE MARKETING TECHNOLOGY MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

4.1. Product Movement Analysis & Market Share, 2023 & 2030
4.2. Europe Marketing Technology Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
4.3. Social media tools
  4.3.1. Social media tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Content marketing tools
  4.4.1. Content marketing tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Rich media tool
  4.5.1. Rich media tool Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Automation tool
  4.6.1. Automation tool Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.7. Data & analytics tools
  4.7.1. Data & analytics tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
4.8. Sales enablement tools
  4.8.1. Sales enablement tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 5. EUROPE MARKETING TECHNOLOGY MARKET: TYPE ESTIMATES & TREND ANALYSIS

5.1. Type Movement Analysis & Market Share, 2023 & 2030
5.2. Europe Marketing Technology Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
5.3. Digital marketing
  5.3.1. Digital marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Offline marketing
  5.4.1. Offline marketing Market Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 6. EUROPE MARKETING TECHNOLOGY MARKET: APPLICATION ESTIMATES & TREND ANALYSIS

6.1. Application Movement Analysis & Market Share, 2023 & 2030
6.2. Europe Marketing Technology Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
6.3. IT & Telecommunication
  6.3.1. IT & Telecommunication Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Retail & e-commerce
  6.4.1. Retail & e-commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Healthcare
  6.5.1. Healthcare Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Media & entertainment
  6.6.1. Media & entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.7. Sports & events
  6.7.1. Sports & events Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.8. BFSI
  6.8.1. BFSI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.9. Real Estate
  6.9.1. Real Estate Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.10. Others
  6.10.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 7. EUROPE MARKETING TECHNOLOGY MARKET - COMPETITIVE LANDSCAPE

7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company Categorization
7.3. Company Heat Map Analysis
7.4. Strategy Mapping
7.5. Company Profiles
  7.5.1. Adobe, Inc.
    7.5.1.1. Participant’s overview
    7.5.1.2. Financial performance
    7.5.1.3. Product benchmarking
    7.5.1.4. Recent developments
  7.5.2. Amazon Web Services, Inc. (Amazon.com, Inc.)
    7.5.2.1. Participant’s overview
    7.5.2.2. Financial performance
    7.5.2.3. Product benchmarking
    7.5.2.4. Recent developments
  7.5.3. Amdocs Limited
    7.5.3.1. Participant’s overview
    7.5.3.2. Financial performance
    7.5.3.3. Product benchmarking
    7.5.3.4. Recent developments
  7.5.4. Apple, Inc.
    7.5.4.1. Participant’s overview
    7.5.4.2. Financial performance
    7.5.4.3. Product benchmarking
    7.5.4.4. Recent developments
  7.5.5. Buzzoole (Buzzoole Holdings Limited)
    7.5.5.1. Participant’s overview
    7.5.5.2. Financial performance
    7.5.5.3. Product benchmarking
    7.5.5.4. Recent developments
  7.5.6. FullCircl Ltd.
    7.5.6.1. Participant’s overview
    7.5.6.2. Financial performance
    7.5.6.3. Product benchmarking
    7.5.6.4. Recent developments
  7.5.7. Google LLC (Alphabet Inc.)
    7.5.7.1. Participant’s overview
    7.5.7.2. Financial performance
    7.5.7.3. Product benchmarking
    7.5.7.4. Recent developments
  7.5.8. Microsoft Corporation
    7.5.8.1. Participant’s overview
    7.5.8.2. Financial performance
    7.5.8.3. Product benchmarking
    7.5.8.4. Recent developments
  7.5.9. Oracle Corporation
    7.5.9.1. Participant’s overview
    7.5.9.2. Financial performance
    7.5.9.3. Product benchmarking
    7.5.9.4. Recent developments
  7.5.10. SAP SE
    7.5.10.1. Participant’s overview
    7.5.10.2. Financial performance
    7.5.10.3. Product benchmarking
    7.5.10.4. Recent developments
LIST OF TABLES


Table 1 List of Abbreviations
Table 2 Europe Marketing Technology (MarTech) market, by country, 2018 - 2030 (USD Million)
Table 3 Europe Marketing Technology (MarTech) market, by product, 2018 - 2030 (USD Million)
Table 4 Europe Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Million)
Table 5 Europe Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Million)
Table 6 UK Marketing Technology (MarTech) market, by product, 2018 - 2030 (USD Million)
Table 7 UK Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Million)
Table 8 UK Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Million)
Table 9 Germany Marketing Technology (MarTech) market, by product, 2018 - 2030 (USD Million)
Table 10 Germany Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Million)
Table 11 Germany Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Million)
Table 12 France Marketing Technology (MarTech) market, by product, 2018 - 2030 (USD Million)
Table 13 France Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Million)
Table 14 France Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Million)
LIST OF FIGURES


Fig. 1 Market Research Process
Fig. 2 Data Triangulation Techniques
Fig. 3 Primary Research Pattern
Fig. 4 Market Research Approaches
Fig. 5 QFD Modeling for Market Share Assessment
Fig. 6 Information Procurement
Fig. 7 Market Formulation and Validation
Fig. 8 Data Validating & Publishing
Fig. 9 Market Segmentation & Scope
Fig. 10 Europe Marketing Technology Market Snapshot
Fig. 11 Segment Snapshot (1/2)
Fig. 12 Segment Snapshot (1/2)
Fig. 13 Competitive Landscape Snapshot
Fig. 14 Parent market outlook
Fig. 15 Europe Marketing Technology Market Value, 2023 (Revenue, USD Million)
Fig. 16 Europe Marketing Technology Market - Value Chain Analysis
Fig. 17 Europe Marketing Technology Market - Market Dynamics
Fig. 18 Europe Marketing Technology Market - PORTER’s Analysis
Fig. 19 Europe Marketing Technology Market - PESTEL Analysis
Fig. 20 Europe Marketing Technology Market Estimates & Forecasts, By Product: Key Takeaways
Fig. 21 Europe Marketing Technology Market Share, By Product, 2023 & 2030
Fig. 22 Social Media Tools Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 23 Content Marketing Tools Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 24 Rich Media Tool Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 25 Automation Tool Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 26 Data & Analytics Tools Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 27 Sales Enablement Tools Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 28 Europe Marketing Technology Market Estimates & Forecasts, By Type: Key Takeaways
Fig. 29 Europe Marketing Technology Market Share, By Type, 2023 & 2030
Fig. 30 Digital Marketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 31 Offline Marketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 32 Europe Marketing Technology Market Estimates & Forecasts, By Application: Key Takeaways
Fig. 33 Europe Marketing Technology Market Share, By Application, 2023 & 2030
Fig. 34 IT & Telecommunication Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 35 Retail & E-commerce Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 36 Healthcare Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 37 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 38 Sports & Events Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 39 BFSI Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 40 Real Estate Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 41 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 42 Key Company Categorization
Fig. 43 Company Market Positioning
Fig. 44 Strategy Mapping


More Publications