Europe Live Commerce Platform Market Size study, by Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, Others) and Country Forecasts 2022-2032
Europe Live Commerce Platform Market is valued at approximately USD 190 million in 2023 and is anticipated to grow with a healthy growth rate of more than 20.56% over the forecast period 2024-2032. Live commerce platforms, also known as live shopping or live streaming commerce, use live video to create a real-time interface between sellers and customers, drawing inspiration from traditional marketing and home shopping networks. They mix social media, e-commerce capabilities, and video streaming to provide engaging purchasing experiences. Sellers display items or services live, letting viewers to interact by commenting, asking questions, and receiving rapid responses, fostering authenticity and openness. In Europe Live Commerce Platform Market, these live streaming commerce platforms facilitate instant buying and influence social networks to increase viewer reach and create a community. They are used for introducing new products, showcasing, holding flash sales, advertising events, and meeting contemporary consumer requirements for interactive and authentic shopping experiences. Moreover, in the Europe Live Commerce Platforms Market, there is a growing trend towards integrating live streaming with traditional e-commerce platforms to improve customer engagement and increases sales.
The Europe Live Commerce Platforms Market is driven by several factors such as a growing preference for personalized shopping experiences, an increasing adoption of mobile payments, and strict data protection regulations. European consumers are increasingly looking for customized interactions and personalized recommendations when making purchases on the internet. Live commerce platforms impact real-time interactions and data analytics to provide tailored product suggestions and personalized shopping experiences. This growing impact towards personalization enhances customer satisfaction and loyalty which leads to the high conversion rates and sales for businesses working in the region. However, the challenges associated with regulatory compliance and evolving consumer preferences in different European nations may affect the widespread implementation and expansion of live commerce projects, potentially impeding market growth in the foreseeable future.
The key countries considered for the Europe Live Commerce Platform market study includes UK, Germany, France, Italy, Spain, and Rest of Europe. In 2023, Germany dominates the Europe Live Commerce Platform Market in terms of revenue. Germany has a strong e-commerce infrastructure and high internet penetration rates which facilitates widespread adoption of live commerce platforms. Moreover, German consumers value modified shopping experiences and are more comfortable with digital transactions which makes them approachable to the interactive and engaging live streaming for shopping. Additionally, strong consumer protection laws and regulations boost trust in online transactions which further support the growth of live commerce platforms in the country. Moreover, the presence of well-known e-commerce players and a Culture of Direct Response Television (DRTV) shopping further boosts the market. Furthermore, UK Live Commerce Platform Market is the fastest growing market in the forecasts period.
Major market player included in this report are:
Giosg.com Ltd.
Klarna Bank AB (publ)
Bambuser AB
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10
The detailed segments and sub-segment of the market are explained below:
By Category
Apparel & Fashion
Cosmetics & Personal Care
Consumer Electronics
Furnishing
Entertainment
Others
?
By Region:
Europe
UK
Germany
France
Spain
Italy
ROE
Years considered for the study are as follows:
Historical year – 2022
Base year – 2023
Forecast period – 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and Country level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.
The Europe Live Commerce Platforms Market is driven by several factors such as a growing preference for personalized shopping experiences, an increasing adoption of mobile payments, and strict data protection regulations. European consumers are increasingly looking for customized interactions and personalized recommendations when making purchases on the internet. Live commerce platforms impact real-time interactions and data analytics to provide tailored product suggestions and personalized shopping experiences. This growing impact towards personalization enhances customer satisfaction and loyalty which leads to the high conversion rates and sales for businesses working in the region. However, the challenges associated with regulatory compliance and evolving consumer preferences in different European nations may affect the widespread implementation and expansion of live commerce projects, potentially impeding market growth in the foreseeable future.
The key countries considered for the Europe Live Commerce Platform market study includes UK, Germany, France, Italy, Spain, and Rest of Europe. In 2023, Germany dominates the Europe Live Commerce Platform Market in terms of revenue. Germany has a strong e-commerce infrastructure and high internet penetration rates which facilitates widespread adoption of live commerce platforms. Moreover, German consumers value modified shopping experiences and are more comfortable with digital transactions which makes them approachable to the interactive and engaging live streaming for shopping. Additionally, strong consumer protection laws and regulations boost trust in online transactions which further support the growth of live commerce platforms in the country. Moreover, the presence of well-known e-commerce players and a Culture of Direct Response Television (DRTV) shopping further boosts the market. Furthermore, UK Live Commerce Platform Market is the fastest growing market in the forecasts period.
Major market player included in this report are:
Giosg.com Ltd.
Klarna Bank AB (publ)
Bambuser AB
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10
The detailed segments and sub-segment of the market are explained below:
By Category
Apparel & Fashion
Cosmetics & Personal Care
Consumer Electronics
Furnishing
Entertainment
Others
?
By Region:
Europe
UK
Germany
France
Spain
Italy
ROE
Years considered for the study are as follows:
Historical year – 2022
Base year – 2023
Forecast period – 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and Country level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.
CHAPTER 1. EUROPE LIVE COMMERCE PLATFORM MARKET DEFINITION AND RESEARCH ASSUMPTIONS
1.1. Research Objective
1.2. Market Definition
1.3. Research Assumptions
1.3.1. Inclusion & Exclusion
1.3.2. Limitations
1.3.3. Supply Side Analysis
1.3.3.1. Availability
1.3.3.2. Infrastructure
1.3.3.3. Regulatory Environment
1.3.3.4. Market Competition
1.3.3.5. Economic Viability (Consumer’s Perspective)
1.3.4. Demand Side Analysis
1.3.4.1. Regulatory frameworks
1.3.4.2. Technological Advancements
1.3.4.3. Environmental Considerations
1.3.4.4. Consumer Awareness & Acceptance
1.4. Estimation Methodology
1.5. Years Considered for the Study
1.6. Currency Conversion Rates
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Europe Live Commerce Platform Market Size & Forecast (2022- 2032)
2.2. Regional Summary
2.3. Segmental Summary
2.3.1. By Category
2.4. Key Trends
2.5. Recession Impact
2.6. Analyst Recommendation & Conclusion
CHAPTER 3. EUROPE LIVE COMMERCE PLATFORM MARKET DYNAMICS
3.1. Market Drivers
3.2. Market Challenges
3.3. Market Opportunities
CHAPTER 4. EUROPE LIVE COMMERCE PLATFORM MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. EUROPE LIVE COMMERCE PLATFORM MARKET SIZE & FORECASTS BY CATEGORY 2022-2032
5.1. Apparel & Fashion
5.2. Cosmetics & Personal Care
5.3. Consumer Electronics
5.4. Furnishing
5.5. Entertainment
5.6. Others
CHAPTER 6. EUROPE LIVE COMMERCE PLATFORM MARKET SIZE & FORECASTS BY COUNTRY 2022-2032
6.1. U.K. Live Commerce Platform Market
6.1.1. Category breakdown size & forecasts, 2022-2032
6.2. Germany Live Commerce Platform Market
6.3. France Live Commerce Platform Market
6.4. Spain Live Commerce Platform Market
6.5. Italy Live Commerce Platform Market
6.6. Rest of Europe Live Commerce Platform Market
CHAPTER 7. COMPETITIVE INTELLIGENCE
7.1. Key Company SWOT Analysis
7.1.1. Company
7.1.2. Company
7.1.3. Company
7.2. Top Market Strategies
7.3. Company Profiles
7.3.1. Giosg.com Ltd.
7.3.1.1. Key Information
7.3.1.2. Overview
7.3.1.3. Financial (Subject to Data Availability)
7.3.1.4. Product Summary
7.3.1.5. Market Strategies
7.3.2. Klarna Bank AB (publ)
7.3.3. Bambuser AB
7.3.4. Company
7.3.5. Company
7.3.6. Company
7.3.7. Company
7.3.8. Company
7.3.9. Company
7.3.10. Company
CHAPTER 8. RESEARCH PROCESS
8.1. Research Process
8.1.1. Data Mining
8.1.2. Analysis
8.1.3. Market Estimation
8.1.4. Validation
8.1.5. Publishing
8.2. Research Attributes
1.1. Research Objective
1.2. Market Definition
1.3. Research Assumptions
1.3.1. Inclusion & Exclusion
1.3.2. Limitations
1.3.3. Supply Side Analysis
1.3.3.1. Availability
1.3.3.2. Infrastructure
1.3.3.3. Regulatory Environment
1.3.3.4. Market Competition
1.3.3.5. Economic Viability (Consumer’s Perspective)
1.3.4. Demand Side Analysis
1.3.4.1. Regulatory frameworks
1.3.4.2. Technological Advancements
1.3.4.3. Environmental Considerations
1.3.4.4. Consumer Awareness & Acceptance
1.4. Estimation Methodology
1.5. Years Considered for the Study
1.6. Currency Conversion Rates
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Europe Live Commerce Platform Market Size & Forecast (2022- 2032)
2.2. Regional Summary
2.3. Segmental Summary
2.3.1. By Category
2.4. Key Trends
2.5. Recession Impact
2.6. Analyst Recommendation & Conclusion
CHAPTER 3. EUROPE LIVE COMMERCE PLATFORM MARKET DYNAMICS
3.1. Market Drivers
3.2. Market Challenges
3.3. Market Opportunities
CHAPTER 4. EUROPE LIVE COMMERCE PLATFORM MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. EUROPE LIVE COMMERCE PLATFORM MARKET SIZE & FORECASTS BY CATEGORY 2022-2032
5.1. Apparel & Fashion
5.2. Cosmetics & Personal Care
5.3. Consumer Electronics
5.4. Furnishing
5.5. Entertainment
5.6. Others
CHAPTER 6. EUROPE LIVE COMMERCE PLATFORM MARKET SIZE & FORECASTS BY COUNTRY 2022-2032
6.1. U.K. Live Commerce Platform Market
6.1.1. Category breakdown size & forecasts, 2022-2032
6.2. Germany Live Commerce Platform Market
6.3. France Live Commerce Platform Market
6.4. Spain Live Commerce Platform Market
6.5. Italy Live Commerce Platform Market
6.6. Rest of Europe Live Commerce Platform Market
CHAPTER 7. COMPETITIVE INTELLIGENCE
7.1. Key Company SWOT Analysis
7.1.1. Company
7.1.2. Company
7.1.3. Company
7.2. Top Market Strategies
7.3. Company Profiles
7.3.1. Giosg.com Ltd.
7.3.1.1. Key Information
7.3.1.2. Overview
7.3.1.3. Financial (Subject to Data Availability)
7.3.1.4. Product Summary
7.3.1.5. Market Strategies
7.3.2. Klarna Bank AB (publ)
7.3.3. Bambuser AB
7.3.4. Company
7.3.5. Company
7.3.6. Company
7.3.7. Company
7.3.8. Company
7.3.9. Company
7.3.10. Company
CHAPTER 8. RESEARCH PROCESS
8.1. Research Process
8.1.1. Data Mining
8.1.2. Analysis
8.1.3. Market Estimation
8.1.4. Validation
8.1.5. Publishing
8.2. Research Attributes
LIST OF TABLES
TABLE 1. Europe Live Commerce Platform market, report scope
TABLE 2. Europe Live Commerce Platform market estimates & forecasts by Country 2022-2032 (USD Million)
TABLE 3. Europe Live Commerce Platform market estimates & forecasts by Category 2022-2032 (USD Million)
TABLE 4. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million)
TABLE 5. Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 6. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million)
TABLE 7. Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 8. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million)
TABLE 9. Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 10. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million)
TABLE 11. Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 12. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million) Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 13. UK Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 14. UK Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 15. UK Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 16. Germany Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 17. Germany Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 18. Germany Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 19. France Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 20. France Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 21. France Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 22. Italy Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 23. Italy Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 24. Italy Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 25. Spain Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 26. Spain Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 27. Spain Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 28. RoE Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 29. RoE Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 30. RoE Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 31. List of secondary sources, used in the study of Europe Live Commerce Platform Market.
TABLE 32. List of primary sources, used in the study of Europe Live Commerce Platform Market.
TABLE 33. Years considered for the study.
TABLE 34. Exchange rates considered.
TABLE 1. Europe Live Commerce Platform market, report scope
TABLE 2. Europe Live Commerce Platform market estimates & forecasts by Country 2022-2032 (USD Million)
TABLE 3. Europe Live Commerce Platform market estimates & forecasts by Category 2022-2032 (USD Million)
TABLE 4. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million)
TABLE 5. Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 6. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million)
TABLE 7. Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 8. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million)
TABLE 9. Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 10. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million)
TABLE 11. Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 12. Europe Live Commerce Platform market by segment, estimates & forecasts, 2022-2032 (USD Million) Europe Live Commerce Platform market by country, estimates & forecasts, 2022-2032 (USD Million)
TABLE 13. UK Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 14. UK Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 15. UK Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 16. Germany Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 17. Germany Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 18. Germany Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 19. France Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 20. France Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 21. France Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 22. Italy Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 23. Italy Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 24. Italy Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 25. Spain Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 26. Spain Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 27. Spain Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 28. RoE Live Commerce Platform market estimates & forecasts, 2022-2032 (USD Million)
TABLE 29. RoE Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 30. RoE Live Commerce Platform market estimates & forecasts by segment 2022-2032 (USD Million)
TABLE 31. List of secondary sources, used in the study of Europe Live Commerce Platform Market.
TABLE 32. List of primary sources, used in the study of Europe Live Commerce Platform Market.
TABLE 33. Years considered for the study.
TABLE 34. Exchange rates considered.
LIST OF FIGURES
FIG 1. Europe Live Commerce Platform market, research methodology
FIG 2. Europe Live Commerce Platform market, market estimation techniques
FIG 3. Europe market size estimates & forecast methods.
FIG 4. Europe Live Commerce Platform market, key trends 2023
FIG 5. Europe Live Commerce Platform market, growth prospects 2022-2032
FIG 6. Europe Live Commerce Platform market, porters 5 force model
FIG 7. Europe Live Commerce Platform market, pestel analysis
FIG 8. Europe Live Commerce Platform market, value chain analysis
FIG 9. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 10. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 11. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 12. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 13. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 14. Europe Live Commerce Platform market, Country snapshot 2022 & 2032
FIG 15. Europe Live Commerce Platform market 2022 & 2032 (USD Million)
FIG 16. Europe Live Commerce Platform market, company market share analysis (2023)
FIG 1. Europe Live Commerce Platform market, research methodology
FIG 2. Europe Live Commerce Platform market, market estimation techniques
FIG 3. Europe market size estimates & forecast methods.
FIG 4. Europe Live Commerce Platform market, key trends 2023
FIG 5. Europe Live Commerce Platform market, growth prospects 2022-2032
FIG 6. Europe Live Commerce Platform market, porters 5 force model
FIG 7. Europe Live Commerce Platform market, pestel analysis
FIG 8. Europe Live Commerce Platform market, value chain analysis
FIG 9. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 10. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 11. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 12. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 13. Europe Live Commerce Platform market by segment, 2022 & 2032 (USD Million)
FIG 14. Europe Live Commerce Platform market, Country snapshot 2022 & 2032
FIG 15. Europe Live Commerce Platform market 2022 & 2032 (USD Million)
FIG 16. Europe Live Commerce Platform market, company market share analysis (2023)
