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Energy Drinks Market Size, Share & Trends Analysis Report By Product (Drinks, Shots, Mixers), By Type (Conventional, Organic), By Packaging (Cans, Bottles), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

April 2022 | 80 pages | ID: E4D0ABC7B7CEEN
Grand View Research, Inc.

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Energy Drinks Market Growth & Trends

The global energy drinks market size is expected to reach USD 177.58 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 8.3% from 2022 to 2030. Consumption of energy drinks has been increasing drastically in recent years, particularly among adolescents and young adults, as they remain one of the most popular functional beverages in the market that offer consumers more physical and mental energy, through ingredients such as caffeine, taurine, guarana, ginseng, and B vitamins.

Manufacturers recently have shifted their target consumer focus from athletes to young people, which has been driving the product consumption. According to the National Library of Medicine, in the U.S., energy drinks are the second most common dietary supplement used by young people; about 30% consume energy drinks on a regular basis. Such trends are expected to drive the market demand.

The drinks product segment accounted for the largest revenue share in 2021, as these drinks are designed to give an “energy boost” to the drinker by a combination of stimulants and energy boosters. Most of the brands on the market contain large amounts of glucose while some brands offer artificially sweetened versions. Other commonly used constituents in the product are taurine, methylxanthines, vitamin B, ginseng, guarana, yerba mate, acai, maltodextrin, inositol, and carnitine, creatine, glucuronolactone, and ginkgo Biloba.

The off-trade distribution channel segment is expected to witness lucrative growth during the forecast period, as off-trade channels form the primary segment for shopping for all kinds of beverages, thereby driving the sales through these channels. The wide availability of several versions of energy drinks such as conventional, organic, vegan, and premium at these stores encourages consumers to purchase them through this channel.

The market is highly competitive and dominated by large multinational manufacturing companies. The players face intense competition, especially from the top players in the market as they have a large consumer base, strong brand recognition, and vast distribution networks.

Energy Drinks Market Report Highlights
  • North America held the largest revenue share in 2021 owing to the growing interest in the consumption of energy drinks in the U.S. Consumers are willing to pay more for functional and result-oriented premium quality energy drinks
  • The organic type segment is expected to register a higher growth rate during the forecast period, as health-conscious consumers who focus on reducing their exposure to artificial chemicals and artificial sweeteners usually prefer organic energy drinks over the conventional ones
  • The cans packaging segment held the largest revenue share in 2021 as they are lightweight and compact, which makes them a popular choice
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Product Outlook
2.3. Type Outlook
2.4. Packaging Outlook
2.5. Distribution channel Outlook
2.6. Competitive Insights

CHAPTER 3. ENERGY DRINKS MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Energy Drinks Market
3.4. Industry Value Chain Analysis
  3.4.1. Sales/Retail Channel Analysis
  3.4.2. Profit Margin Analysis
3.5. Market Dynamics
  3.5.1. Market Driver Analysis
  3.5.2. Market Restraint Analysis
  3.5.3. Industry Challenges
  3.5.4. Industry Opportunities
3.6. Business Environment Analysis
  3.6.1. Industry Analysis - Porter’s
    3.6.1.1. Supplier Power
    3.6.1.2. Buyer Power
    3.6.1.3. Substitution Threat
    3.6.1.4. Threat from New Entrant
    3.6.1.5. Competitive Rivalry
3.7. Roadmap of Energy Drinks Market
3.8. Market Entry Strategies

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

CHAPTER 5. ENERGY DRINKS MARKET : PRODUCT ESTIMATES & TREND ANALYSIS

5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Drinks
  5.2.1. Energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Shots
  5.3.1. Energy shots market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Mixers
  5.4.1. Mixers market estimates and forecast, 2017 - 2030 (USD Million)

CHAPTER 6. ENERGY DRINKS MARKET : TYPE ESTIMATES & TREND ANALYSIS

6.1. Type Movement Analysis & Market Share, 2021 & 2030
6.2. Organic
  6.2.1. Organic energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Conventional
  6.3.1. Conventional energy drinks market estimates and forecast, 2017 - 2030 (USD Million)

CHAPTER 7. ENERGY DRINKS MARKET : PACKAGING ESTIMATES & TREND ANALYSIS

7.1. Packaging Movement Analysis & Market Share, 2021 & 2030
7.2. Bottles
  7.2.1. Bottled energy drink estimates and forecast, 2017 - 2030 (USD Million)
7.3. Cans
  7.3.1. Canned energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
7.4. Others
  7.4.1. Others energy drinks market estimates and forecast, 2017 - 2030 (USD Million)

CHAPTER 8. ENERGY DRINKS MARKET : DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

8.1. Distribution channel Movement Analysis & Market Share, 2021 & 2030
8.2. On-trade
  8.2.1. Market estimates and forecast, through on-trade, 2017 - 2030 (USD Million)
8.3. Off-trade
  8.3.1. Market estimates and forecast, through off-trade, 2017 - 2030 (USD Million)

CHAPTER 9. ENERGY DRINKS MARKET : REGIONAL ESTIMATES & TREND ANALYSIS

9.1. Regional Movement Analysis & Market Share, 2021 & 2030
9.2. North America
  9.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  9.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  9.2.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
  9.2.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
  9.2.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.2.6. U.S.
    9.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.2.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.2.6.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.2.6.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.2.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.2.7. Canada
    9.2.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.2.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.2.7.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.2.7.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.2.7.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.2.8. Mexico
    9.2.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.2.8.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.2.8.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.2.8.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.2.8.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    9.2.8.6.
9.3. Europe
  9.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  9.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  9.3.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
  9.3.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
  9.3.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.3.6. Germany
    9.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.3.6.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.3.6.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.3.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.3.7. U.K.
    9.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.3.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.3.7.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.3.7.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.3.7.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.4. Asia Pacific
  9.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  9.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  9.4.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
  9.4.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
  9.4.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.4.6. China
    9.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.4.6.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.4.6.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.4.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.4.7. Japan
    9.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.4.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.4.7.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.4.7.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.4.7.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.4.8. India
    9.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.4.8.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.4.8.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.4.8.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.4.8.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.4.9. Thailand
    9.4.9.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.4.9.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.4.9.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.4.9.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.4.9.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.5. Central & South America
  9.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  9.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  9.5.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
  9.5.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
  9.5.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  9.5.6. Brazil
    9.5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    9.5.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    9.5.6.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    9.5.6.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
    9.5.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9.6. Middle East & Africa
  9.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  9.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  9.6.3. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
  9.6.4. Market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
  9.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)

CHAPTER 10. COMPETITIVE ANALYSIS

10.1. Key global players, recent developments & their impact on the industry
10.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
10.3. Vendor Landscape
  10.3.1. Key company market share analysis, 2021

CHAPTER 11. COMPANY PROFILES

11.1. Red Bull
  11.1.1. Company Overview
  11.1.2. Financial Performance
  11.1.3. Product Benchmarking
  11.1.4. Strategic Initiatives
11.2. Taisho Pharmaceutical Co. Ltd.
  11.2.1. Company Overview
  11.2.2. Financial Performance
  11.2.3. Product Benchmarking
  11.2.4. Strategic Initiatives
11.3. PepsiCo. Inc.
  11.3.1. Company Overview
  11.3.2. Financial Performance
  11.3.3. Product Benchmarking
  11.3.4. Strategic Initiatives
11.4. Monster Energy
  11.4.1. Company Overview
  11.4.2. Financial Performance
  11.4.3. Product Benchmarking
  11.4.4. Strategic Initiatives
11.5. Lucozade
  11.5.1. Company Overview
  11.5.2. Financial Performance
  11.5.3. Product Benchmarking
  11.5.4. Strategic Initiatives
11.6. The Coco-Cola Company
  11.6.1. Company Overview
  11.6.2. Financial Performance
  11.6.3. Product Benchmarking
  11.6.4. Strategic Initiatives
11.7. Amway
  11.7.1. Company Overview
  11.7.2. Financial Performance
  11.7.3. Product Benchmarking
  11.7.4. Strategic Initiatives
11.8. AriZona Beverages USA
  11.8.1. Company Overview
  11.8.2. Financial Performance
  11.8.3. Product Benchmarking
  11.8.4. Strategic Initiatives
11.9. Living Essentials LLC
  11.9.1. Company Overview
  11.9.2. Financial Performance
  11.9.3. Product Benchmarking
  11.9.4. Strategic Initiatives
11.10. Xyience Energy
  11.10.1. Company Overview
  11.10.2. Financial Performance
  11.10.3. Product Benchmarking
  11.10.4. Strategic Initiatives
LIST OF TABLES

1. Energy drinks market - Key market driver analysis
2. Energy drinks market - Key market restraint analysis
3. Energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
4. Energy drinks market revenue estimates and forecast by product, 2017 - 2030 (USD Million)
5. Energy drinks market revenue estimates and forecast by type, 2017 - 2030 (USD Million)
6. Energy drinks market revenue estimates and forecast by packaging, 2017 - 2030 (USD Million)
7. Energy drinks market revenue estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8. North America energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
9. North America energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
10. North America energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
11. North America energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
12. U.S. energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
13. U.S. energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
14. U.S. energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
15. U.S. energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
16. U.S. energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
17. U.S. energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
18. U.S. energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
19. Canada energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
20. Canada energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
21. Canada energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
22. Canada energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
23. Canada energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
24. Mexico energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
25. Mexico energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
26. Mexico energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
27. Mexico energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
28. Europe energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
29. Europe energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
30. Europe energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
31. Europe energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
32. Europe energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
33. Germany energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
34. Germany energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
35. Germany energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
36. Germany energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
37. Germany energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
38. U.K. energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
39. U.K. energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
40. U.K. energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
41. U.K. energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
42. U.K. energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
43. Asia Pacific energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
44. Asia Pacific energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
45. Asia Pacific energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
46. Asia Pacific energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
47. Asia Pacific energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
48. China energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
49. China energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
50. China energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
51. China energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
52. China energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
53. Japan energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
54. Japan energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
55. Japan energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
56. Japan energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
57. Japan energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
58. India energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
59. India energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
60. India energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
61. India energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
62. India energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
63. Thailand energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
64. Thailand energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
65. Thailand energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
66. Thailand energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
67. Thailand energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
68. Central & South America energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
69. Central & South America energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
70. Central & South America energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
71. Central & South America energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
72. Central & South America energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
73. Brazil energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
74. Brazil energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
75. Brazil energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
76. Brazil energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
77. Brazil energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
78. Middle East & Africa energy drinks market estimates and forecast, 2017 - 2030 (USD Million)
79. Middle East & Africa energy drinks market estimates and forecast, by product, 2017 - 2030 (USD Million)
80. Middle East & Africa energy drinks market estimates and forecast, by type, 2017 - 2030 (USD Million)
81. Middle East & Africa energy drinks market estimates and forecast, by packaging, 2017 - 2030 (USD Million)
82. Middle East & Africa energy drinks market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
83. Company categorization

LIST OF FIGURES

1. Energy drinks market snapshot
2. Energy drinks market segmentation & scope
3. Energy drinks market penetration & growth prospect mapping
4. Energy drinks market value chain analysis
5. Energy drinks market dynamics
6. Energy drinks market Porter's analysis
7. Energy drinks market: Product movement analysis
8. Energy Drinks market: Type movement analysis
9. Energy Drinks market: Packaging movement analysis
10. Energy Drinks market: Distribution channel movement analysis
11. Energy Drinks market: Regional movement analysis


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