Eco Worriers: Global Green Behaviour and Market Impact
64% of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. This global report examines how this fledgling mainstreaming of green awareness impacts governments, corporations and consumer buying behaviour in market sectors such as food and drink, apparel, beauty and personal care, home care, tissue and hygiene, transport and the home, and to what extent.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Executive Summary
the Greening of the World: the Eco Worrier Goes Mainstream
Chart 1 "I Try to Have a Positive Impact on the Environment Through my Everyday Actions" 2013
Who Is the Eco Worrier and What Are They Worried About?
Chart 2 Which Green Attributes Would You be Willing to Pay More for? 2013
Impact of Recession - Has Eco-friendly Taken the Hit?
Consumer Priorities - How Does the Environment Stack Up Against Other Buying Factors?
Chart 3 Which of these Factors are Important to You in Purchasing Decisions? 2011+
Food: From Organic To Local
Table 1 Forecast Global Sales of Organic Packaged Food 2014-2019
Home Care: Can Green Products Clean Effectively?
Chart 4 Performance of Leading Green Brands in Home Care in Western Europe 2009-2014
Beauty: Gentle on the Skin, Gentle on the Environment
Chart 5 Global Performance of Selected Natural Positioned Brands 2010-2014
Apparel: the High Street Goes Eco
the Future Is Green
Introduction
Climate Change
Table 2 CO2 Emissions by Country: Top 20, 2013
Table 3 Carbon Footprint of Consumption by Country: Top 20, 2012
Table 4 People at Risk by Country: Top 20 2013
Other Major Environmental Issues
How To Act: the Eco Worrier Response
Euromonitor International Surveys
Factors Affecting Demand
Economic Factors
Table 5 Annual Disposable Income by Country 2009/2014
Table 6 Annual Disposable Income by Country 2014/2019
Spheres of Influence
Government Initiatives and Legislation: Emissions
Government Initiatives and Legislation: Emissions - Carbon Trading
Government Initiatives and Legislation: Emissions - Cfcs and Hcfcs
Government Initiatives and Legislation: Alternative Fuels
Government Initiatives and Legislation: Deforestation
Government Initiatives and Legislation: Ocean Governance
Government Initiatives and Legislation: Energy Efficiency
Government Initiatives Move To City Level
Ngo Initiatives
Summary 1 Major Environmental NGOs 2015
Case Study - Greenpeace
Summary 2 Greenpeace: Primary Issues 2015
Case Study - World Wildlife Fund for Nature
Summary 3 World Wildlife Fund for Nature: Key Campaigns and Initiatives 2015
Grassroots Movements and Consumer Power
Chart 6 Nike: Turnover 1998-2014
Table7 UK: Spending Credited to Boycotts 2000-2011
Company Initiatives and the Rise of Csr
the Green Consumer
Do Consumers Care About the Environment?
Chart 7 Respondents Agreeing That "I Try to Have a Positive Impact on the Environment Through my Everyday Actions" by Country 2013
Chart 8 Respondents Agreeing That They are Worried About Climate Change, by Country 2013
Chart 9 Respondents Agreeing That "I Try to Have a Positive Impact on the Environment Through My Everyday Actions" by Age Group 2013
Chart 10 Respondents Agreeing That They are Worried About Climate Change by Age Group 2013
Chart 11 Respondents Agreeing That " I Try to Have a Positive Impact on the Environment Through My Everyday Actions" by Income Level 2013
Chart 12 Respondents Agreeing That They are Worried About Climate Change by Income Level 2013
Chart 13 Top 3-5 Phrases of the Year
Does Climate Change Affect the Way We Shop?
Chart 14 Which of These Factors are Important to You in Purchasing Decisions? 2011+
Chart 15 Respondents Considering Green Factors as Important or Very Important by Country 2011+
Chart 16 Respondents Considering Other Factors as Important or Very Important by Country 2011+
Chart 17 Respondents Willing to Pay More for Environmentally/Ethically Conscious Products 2013
Chart 18 Respondents Willing to Pay 50% + More for Environmentally/Ethically Conscious Products by Country 2013
Chart 19 Respondents Willing to Pay 50% + More for Environmentally/Ethically Conscious Products by Age 2013
Chart 20 Respondents Willing to Pay 50% + More for Environmentally/Ethically Conscious Products by Income 2013
Chart 21 Which Green Attributes Would You be Willing to Pay More For? 2013
Chart 22 Consumers Willing to Pay More for Organic Products by Type and Country 2013
Chart 23 Consumers Willing to Pay More for Organic Products by Type and Age 2013
Chart 24 Consumers Willing to Pay More for Organic Products by Type and Income 2013
Chart 25 Consumers Willing to Pay More for Sustainably Produced Products by Type and Country 2013
Chart 26 Consumers Willing to Pay More for Sustainably Produced Products by Type and Age 2013
Chart 27 Consumers Willing to Pay More for Sustainably Produced Products by Type and Income 2013
Chart 28 Consumers Willing to Pay More for Locally Sourced/Manufactured Products by Type and Country 2013
Chart 29 Consumers Willing to Pay More for Locally Sourced/Manufactured Products by Type and Age 2013
Chart 30 Consumers Willing to Pay More for Locally Sourced/Manufactured Products by Type and Income 2013
Table 8 Ethical Behaviour in the UK 2000/2012
Table 9 US: I am Motivated to Buy Environmental Products Because... 2012/2013
Chart 31 US: How Often do You Consider the Environmental Impact of Your Purchasing? 2008/2013
Who Is the Eco Worrier?
Market Impact
Food and Drink
Chart 32 How Important are Green Features When Choosing Fresh Food? 2013
Chart 33 How Important are Green Features When Choosing Packaged Food? 2013
Chart 34 Would You Pay More for Environmentally Friendly Fresh Food? by Country 2013
Chart 35 Would You Pay More for Environmentally Friendly Fresh Food? by Age Group 2013
Chart 36 Would You Pay More for Environmentally Friendly Fresh Food? by Income Level 2013
Chart 37 Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? 2013
Chart 38 Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? by Country 2013
Chart 39 Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? by Age 2013
Chart 40 Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? by Income 2013
Chart 41 Would You Pay More for Environmentally Friendly Processed Food? by Country 2013
Chart 42 Would You Pay More for Environmentally Friendly Processed Food? by Age Group 2013
Chart 43 Would You Pay More for Environmentally Friendly Processed Food? by Income Level 2013
Chart 44 Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? 2013
Chart 45 Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? by Country 2013
Chart 46 Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? by Age 2013
Chart 47 Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? by Income 2013
Organic Food and Drink
Table 10 Global Sales of Organic Packaged Food 2009-2014
Table 11 Forecast Global Sales of Organic Packaged Food 2014-2019
Chart 48 Forecast Growth in Organic Packaged Food by Region 2014-2019
Table 12 Total Sales of Organic Milk in China 2009-2014
Chart 49 Organic/Fair Trade Fresh Produce Share of Total Sales by Category and by Country 2013
Table 13 US: Organic Packaged Food Sales 2009-2014
Other Ethical and Green Choices in Food and Drink
Table 14 Sales of Ethical Food and Drink by Type 2000-2011
Beauty and Personal Care
Chart 50 Would You Pay More for Environmentally Friendly Beauty and Personal Care? by Country 2013
Chart 51 Would You Pay More for Environmentally Friendly Beauty and Personal Care? by Age Group 2013
Chart 52 Would You Pay More for Environmentally Friendly Beauty and Personal Care? by Income Level 2013
Chart 53 Which Green Attributes Would You be Willing to Pay More for When Buying Beauty and Personal Care? 2013
Chart 54 Which Green Attributes Would You be Willing to Pay More for When Buying Toiletries? by Country 2013
Chart 55 Which Green Attributes Would You be Willing to Pay More for When Buying Beauty Products?, by Country 2013
Chart 56 Sales Growth in Brazil for Green Brands vs Overall Beauty and Personal Care Market 2009-2014
Chart 57 Which Green Attributes Would You be Willing to Pay More for When Buying Toiletries? by Age 2013
Chart 58 Which Green Attributes Would You be Willing to Pay More for When Buying Beauty Products? by Age 2013
Chart 59 Which Green Attributes Would You be Willing to Pay More for When Buying Toiletries? by Income 2013
Chart 60 Which Green Attributes Would You be Willing to Pay More for When Buying Beauty Products? by Income 2013
Chart 61 Global Performance of Selected Natural Positioned Brands 2009-2014
Chart 62 Shares of Green/Natural Beauty and Personal Care Brands in Asia Pacific 2009/2014
Chart 63 Performance of Green/Natural Brands in South Korea 2009/2014
Table 15 UK Sales of Ethical Cosmetics 2000-2011
Tissue and Hygiene
Table 16 Brand Shares of Eco-friendly Nappies in Scandinavia 2009/2014
Home Care
Chart 64 Would You Pay More for Environmentally Friendly Home Care? by Country 2013
Chart 65 Would You Pay More for Environmentally Friendly Home Care? by Age Group 2013
Chart 66 Would You Pay More for Environmentally Friendly Home Care? by Income Level 2013
Chart 67 Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? 2013
Chart 68 Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? by Country 2013
Chart 69 Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? by Age 2013
Chart 70 Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? by Income 2013
Chart 71 Sales of Green Home Care Brands in Home Care in North America 2009-2014
Chart 72 Sales of Green Home Care Brands in Home Care in Western Europe 2009-2014
Table 17 Sales of Ethical Cleaning Products UK 2000-2011
Chart 73 UK Growth in Home Care Sales vs Growth in Ecover Sales 2009-2014
Fashion
Chart 74 How Important are Green Features When Choosing Clothing and Shoes? 2013
Chart 75 Would You Pay More for Environmentally Friendly Apparel/Footwear? by Country 2013
Chart 76 Would You Pay More for Environmentally Friendly Apparel/footwear? by Age Group 2013
Chart 77 Would You Pay More for Environmentally Friendly Apparel/Footwear? by Income Level 2013
Chart 78 Which Green Attributes Would You be Willing to Pay More for When Buying Clothing or Footwear? 2013
Chart 79 Which Green Attributes Would You be Willing to Pay More for When Buying Clothing or Footwear? by Country 2013
Chart 80 Which Green Attributes Would You be Willing to Pay More for When Buying clothing or footwear? by Age 2013
Chart 81 Which Green Attributes Would You be Willing to Pay More for When Buying Clothing or Footwear? by Income 2013
Table 18 Sales of Ethical Fashion 2000-2011
Chart 82 H&M Global Apparel and Footwear Sales and Share 2009/2014
Transport
Table 19 Likelihood of Buying a Hybrid Car in the Next 10 Years by Age 2012
Chart 83 Likelihood of Buying a Hybrid Car in the Next 10 Years 2012
Table 20 New Car Registrations by Country 2008/2013
Table 21 Electric Cars: Registrations by Region 2014/2015
Table 22 Electric Cars: Parc by Key Area 2014/2015
Chart 84 Norway: Why did you buy an electric car? 2013
the Home
Chart 85 Half Yearly Electricity Prices for Households in Selected EU Markets 2011-2013
Table 23 Sales of Ethical Home Goods 2000-2011
Outlook and Implications
the Greening of the World: the Eco Worrier Goes Mainstream
Chart 1 "I Try to Have a Positive Impact on the Environment Through my Everyday Actions" 2013
Who Is the Eco Worrier and What Are They Worried About?
Chart 2 Which Green Attributes Would You be Willing to Pay More for? 2013
Impact of Recession - Has Eco-friendly Taken the Hit?
Consumer Priorities - How Does the Environment Stack Up Against Other Buying Factors?
Chart 3 Which of these Factors are Important to You in Purchasing Decisions? 2011+
Food: From Organic To Local
Table 1 Forecast Global Sales of Organic Packaged Food 2014-2019
Home Care: Can Green Products Clean Effectively?
Chart 4 Performance of Leading Green Brands in Home Care in Western Europe 2009-2014
Beauty: Gentle on the Skin, Gentle on the Environment
Chart 5 Global Performance of Selected Natural Positioned Brands 2010-2014
Apparel: the High Street Goes Eco
the Future Is Green
Introduction
Climate Change
Table 2 CO2 Emissions by Country: Top 20, 2013
Table 3 Carbon Footprint of Consumption by Country: Top 20, 2012
Table 4 People at Risk by Country: Top 20 2013
Other Major Environmental Issues
How To Act: the Eco Worrier Response
Euromonitor International Surveys
Factors Affecting Demand
Economic Factors
Table 5 Annual Disposable Income by Country 2009/2014
Table 6 Annual Disposable Income by Country 2014/2019
Spheres of Influence
Government Initiatives and Legislation: Emissions
Government Initiatives and Legislation: Emissions - Carbon Trading
Government Initiatives and Legislation: Emissions - Cfcs and Hcfcs
Government Initiatives and Legislation: Alternative Fuels
Government Initiatives and Legislation: Deforestation
Government Initiatives and Legislation: Ocean Governance
Government Initiatives and Legislation: Energy Efficiency
Government Initiatives Move To City Level
Ngo Initiatives
Summary 1 Major Environmental NGOs 2015
Case Study - Greenpeace
Summary 2 Greenpeace: Primary Issues 2015
Case Study - World Wildlife Fund for Nature
Summary 3 World Wildlife Fund for Nature: Key Campaigns and Initiatives 2015
Grassroots Movements and Consumer Power
Chart 6 Nike: Turnover 1998-2014
Table7 UK: Spending Credited to Boycotts 2000-2011
Company Initiatives and the Rise of Csr
the Green Consumer
Do Consumers Care About the Environment?
Chart 7 Respondents Agreeing That "I Try to Have a Positive Impact on the Environment Through my Everyday Actions" by Country 2013
Chart 8 Respondents Agreeing That They are Worried About Climate Change, by Country 2013
Chart 9 Respondents Agreeing That "I Try to Have a Positive Impact on the Environment Through My Everyday Actions" by Age Group 2013
Chart 10 Respondents Agreeing That They are Worried About Climate Change by Age Group 2013
Chart 11 Respondents Agreeing That " I Try to Have a Positive Impact on the Environment Through My Everyday Actions" by Income Level 2013
Chart 12 Respondents Agreeing That They are Worried About Climate Change by Income Level 2013
Chart 13 Top 3-5 Phrases of the Year
Does Climate Change Affect the Way We Shop?
Chart 14 Which of These Factors are Important to You in Purchasing Decisions? 2011+
Chart 15 Respondents Considering Green Factors as Important or Very Important by Country 2011+
Chart 16 Respondents Considering Other Factors as Important or Very Important by Country 2011+
Chart 17 Respondents Willing to Pay More for Environmentally/Ethically Conscious Products 2013
Chart 18 Respondents Willing to Pay 50% + More for Environmentally/Ethically Conscious Products by Country 2013
Chart 19 Respondents Willing to Pay 50% + More for Environmentally/Ethically Conscious Products by Age 2013
Chart 20 Respondents Willing to Pay 50% + More for Environmentally/Ethically Conscious Products by Income 2013
Chart 21 Which Green Attributes Would You be Willing to Pay More For? 2013
Chart 22 Consumers Willing to Pay More for Organic Products by Type and Country 2013
Chart 23 Consumers Willing to Pay More for Organic Products by Type and Age 2013
Chart 24 Consumers Willing to Pay More for Organic Products by Type and Income 2013
Chart 25 Consumers Willing to Pay More for Sustainably Produced Products by Type and Country 2013
Chart 26 Consumers Willing to Pay More for Sustainably Produced Products by Type and Age 2013
Chart 27 Consumers Willing to Pay More for Sustainably Produced Products by Type and Income 2013
Chart 28 Consumers Willing to Pay More for Locally Sourced/Manufactured Products by Type and Country 2013
Chart 29 Consumers Willing to Pay More for Locally Sourced/Manufactured Products by Type and Age 2013
Chart 30 Consumers Willing to Pay More for Locally Sourced/Manufactured Products by Type and Income 2013
Table 8 Ethical Behaviour in the UK 2000/2012
Table 9 US: I am Motivated to Buy Environmental Products Because... 2012/2013
Chart 31 US: How Often do You Consider the Environmental Impact of Your Purchasing? 2008/2013
Who Is the Eco Worrier?
Market Impact
Food and Drink
Chart 32 How Important are Green Features When Choosing Fresh Food? 2013
Chart 33 How Important are Green Features When Choosing Packaged Food? 2013
Chart 34 Would You Pay More for Environmentally Friendly Fresh Food? by Country 2013
Chart 35 Would You Pay More for Environmentally Friendly Fresh Food? by Age Group 2013
Chart 36 Would You Pay More for Environmentally Friendly Fresh Food? by Income Level 2013
Chart 37 Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? 2013
Chart 38 Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? by Country 2013
Chart 39 Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? by Age 2013
Chart 40 Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? by Income 2013
Chart 41 Would You Pay More for Environmentally Friendly Processed Food? by Country 2013
Chart 42 Would You Pay More for Environmentally Friendly Processed Food? by Age Group 2013
Chart 43 Would You Pay More for Environmentally Friendly Processed Food? by Income Level 2013
Chart 44 Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? 2013
Chart 45 Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? by Country 2013
Chart 46 Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? by Age 2013
Chart 47 Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? by Income 2013
Organic Food and Drink
Table 10 Global Sales of Organic Packaged Food 2009-2014
Table 11 Forecast Global Sales of Organic Packaged Food 2014-2019
Chart 48 Forecast Growth in Organic Packaged Food by Region 2014-2019
Table 12 Total Sales of Organic Milk in China 2009-2014
Chart 49 Organic/Fair Trade Fresh Produce Share of Total Sales by Category and by Country 2013
Table 13 US: Organic Packaged Food Sales 2009-2014
Other Ethical and Green Choices in Food and Drink
Table 14 Sales of Ethical Food and Drink by Type 2000-2011
Beauty and Personal Care
Chart 50 Would You Pay More for Environmentally Friendly Beauty and Personal Care? by Country 2013
Chart 51 Would You Pay More for Environmentally Friendly Beauty and Personal Care? by Age Group 2013
Chart 52 Would You Pay More for Environmentally Friendly Beauty and Personal Care? by Income Level 2013
Chart 53 Which Green Attributes Would You be Willing to Pay More for When Buying Beauty and Personal Care? 2013
Chart 54 Which Green Attributes Would You be Willing to Pay More for When Buying Toiletries? by Country 2013
Chart 55 Which Green Attributes Would You be Willing to Pay More for When Buying Beauty Products?, by Country 2013
Chart 56 Sales Growth in Brazil for Green Brands vs Overall Beauty and Personal Care Market 2009-2014
Chart 57 Which Green Attributes Would You be Willing to Pay More for When Buying Toiletries? by Age 2013
Chart 58 Which Green Attributes Would You be Willing to Pay More for When Buying Beauty Products? by Age 2013
Chart 59 Which Green Attributes Would You be Willing to Pay More for When Buying Toiletries? by Income 2013
Chart 60 Which Green Attributes Would You be Willing to Pay More for When Buying Beauty Products? by Income 2013
Chart 61 Global Performance of Selected Natural Positioned Brands 2009-2014
Chart 62 Shares of Green/Natural Beauty and Personal Care Brands in Asia Pacific 2009/2014
Chart 63 Performance of Green/Natural Brands in South Korea 2009/2014
Table 15 UK Sales of Ethical Cosmetics 2000-2011
Tissue and Hygiene
Table 16 Brand Shares of Eco-friendly Nappies in Scandinavia 2009/2014
Home Care
Chart 64 Would You Pay More for Environmentally Friendly Home Care? by Country 2013
Chart 65 Would You Pay More for Environmentally Friendly Home Care? by Age Group 2013
Chart 66 Would You Pay More for Environmentally Friendly Home Care? by Income Level 2013
Chart 67 Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? 2013
Chart 68 Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? by Country 2013
Chart 69 Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? by Age 2013
Chart 70 Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? by Income 2013
Chart 71 Sales of Green Home Care Brands in Home Care in North America 2009-2014
Chart 72 Sales of Green Home Care Brands in Home Care in Western Europe 2009-2014
Table 17 Sales of Ethical Cleaning Products UK 2000-2011
Chart 73 UK Growth in Home Care Sales vs Growth in Ecover Sales 2009-2014
Fashion
Chart 74 How Important are Green Features When Choosing Clothing and Shoes? 2013
Chart 75 Would You Pay More for Environmentally Friendly Apparel/Footwear? by Country 2013
Chart 76 Would You Pay More for Environmentally Friendly Apparel/footwear? by Age Group 2013
Chart 77 Would You Pay More for Environmentally Friendly Apparel/Footwear? by Income Level 2013
Chart 78 Which Green Attributes Would You be Willing to Pay More for When Buying Clothing or Footwear? 2013
Chart 79 Which Green Attributes Would You be Willing to Pay More for When Buying Clothing or Footwear? by Country 2013
Chart 80 Which Green Attributes Would You be Willing to Pay More for When Buying clothing or footwear? by Age 2013
Chart 81 Which Green Attributes Would You be Willing to Pay More for When Buying Clothing or Footwear? by Income 2013
Table 18 Sales of Ethical Fashion 2000-2011
Chart 82 H&M Global Apparel and Footwear Sales and Share 2009/2014
Transport
Table 19 Likelihood of Buying a Hybrid Car in the Next 10 Years by Age 2012
Chart 83 Likelihood of Buying a Hybrid Car in the Next 10 Years 2012
Table 20 New Car Registrations by Country 2008/2013
Table 21 Electric Cars: Registrations by Region 2014/2015
Table 22 Electric Cars: Parc by Key Area 2014/2015
Chart 84 Norway: Why did you buy an electric car? 2013
the Home
Chart 85 Half Yearly Electricity Prices for Households in Selected EU Markets 2011-2013
Table 23 Sales of Ethical Home Goods 2000-2011
Outlook and Implications
