E-Commerce (Goods) in Nigeria
Having grown steadily for most of the review period, the rate of growth in e-commerce retail current value sales accelerated sharply during 2021. The COVID-19 pandemic encouraged a growing number of middle- and high-income consumers to shop online for the first time. The pandemic also drove a shift to lower-value products in e-commerce, as consumers bought more food and drink online but fewer big-ticket items.
Euromonitor International's E-Commerce (Goods) in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's E-Commerce (Goods) in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Cross-Border E-Commerce (Goods), E-Commerce (Goods) by Product Category, Mobile E-Commerce (Goods).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the E-Commerce (Goods) market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
E-COMMERCE (GOODS) IN NIGERIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail current value sales continued to grow, as a growing number of affluent consumers try e-commerce
Competition intensifies between leading e-commerce players
Jumia Technologies AG remains dominant
PROSPECTS AND OPPORTUNITIES
Increased internet use will help to drive accelerated growth in e-commerce
Cashless payments will grow in popularity
Omnichannel retail and click-and-collect will become more commonplace
CHANNEL DATA
Table 1 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 2 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 3 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 4 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 5 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 6 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
RETAILING IN NIGERIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Competition intensifies in modern grocery retailing
E-commerce on the rise in non-grocery retailing
Modern grocery retail formats continue to gain ground on traditional outlets
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 9 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 11 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 19 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 29 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 31 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 33 Retailing GBO Company Shares: % Value 2017-2021
Table 34 Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 36 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 38 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 40 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 41 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 48 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 49 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail current value sales continued to grow, as a growing number of affluent consumers try e-commerce
Competition intensifies between leading e-commerce players
Jumia Technologies AG remains dominant
PROSPECTS AND OPPORTUNITIES
Increased internet use will help to drive accelerated growth in e-commerce
Cashless payments will grow in popularity
Omnichannel retail and click-and-collect will become more commonplace
CHANNEL DATA
Table 1 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 2 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 3 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 4 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 5 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 6 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
RETAILING IN NIGERIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Competition intensifies in modern grocery retailing
E-commerce on the rise in non-grocery retailing
Modern grocery retail formats continue to gain ground on traditional outlets
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 9 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 11 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 19 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 29 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 31 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 33 Retailing GBO Company Shares: % Value 2017-2021
Table 34 Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 36 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 38 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 40 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 41 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 48 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 49 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
