Digital Landscape: Narrowing the Access Gap Between the Developed and Emerging Worlds
The global digital landscape is defined by the narrowing of the digital gap between developed and emerging markets. While developed nations lead in internet access, emerging countries have witnessed improved uptake of mobile broadband and digital commerce. By 2030, China and India will dominate the emerging world due to higher fixed-broadband and data usage. Income inequality and privacy concerns are barriers to greater digital adoption.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Introduction
State of the Digital Landscape
Markets to Watch
Barriers to Digital Adoption
Report Definitions
State of the Digital Landscape
Markets to Watch
Barriers to Digital Adoption
Report Definitions
