Digital Landscape: Mobile Brings Aspirational Consumers in the Middle East and Africa Region into Digital Mainstream
The Middle East and Africa region has been at the forefront of a mobile revolution that has improved digital connectivity. While the Middle East also has strong fixed-line networks and fibre connections, mobile is dominant in Africa with growing cellular data consumption. Digital commerce and social media are growth areas due to the popularity of social networking and online transactions. Regional disparity in service affordability and concerns with online security remain the key challenges.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- dentify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Introduction
Mobile Connectivity Drives Digital Access
Markets to Watch in MEA
Digital Prospects for MEA
Appendix
Mobile Connectivity Drives Digital Access
Markets to Watch in MEA
Digital Prospects for MEA
Appendix
