Digital Landscape in Western Europe

July 2021 | 49 pages | ID: D37EA7C2ACBEN
Euromonitor International Ltd

Abstracts

Western Europe continues to evolve digitally, with consumers increasingly embracing digital services. The digital evolution is being driven by investment in infrastructure by governments and key operators, leading to enhancements in broadband quality and internet penetration rates. The Scandinavian nations continue to be digital leaders, although countries like the UK are increasingly challenging them. Mobile and 5G will likely be key regional trends in Western Europe over the forecast period.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

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Contents

Introduction
Regional Overview
Country Snapshots
Forecast Projections