Digital Landscape: Eastern Europe Leads the Emerging World in Digital Services

August 2017 | 34 pages | ID: D2F560651D3EN
Euromonitor International Ltd

Abstracts

Robust fixed-line networks define Eastern Europe’s digital environment. The region has relatively high fibre penetration, with consumers accessing high internet speeds. Coverage of high-speed cellular broadband is increasing rapidly, driven by rising data demand from tech-savvy consumers. Digital commerce, especially proximity purchases, is a major growth opportunity, but an ageing population, online security concerns and high cash usage pose risks.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
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• Take a step back from micro trends
• Get up to date estimates and comment

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Contents

Introduction
Fixed-line Networks Define Eastern Europe
MARKETS TO WATCH IN EASTERN EUROPE
DIGITAL PROSPECTS FOR EASTERN EUROPE
Appendix