Digital Advertising North America (NAFTA) Industry Guide 2019-2028
Digital Advertising North America (NAFTA) Industry Guide 2019-2028
Summary
The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Summary
The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The digital advertising industry within the NAFTA countries had a total market value of $2,01,116.1 million in 2023.The Mexico was the fastest growing country, with a CAGR of 18% over the 2019-23 period.
- Within the digital advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $1,87,864.2 million in 2023. This was followed by Canada and Mexico, with a value of $10,511.4 and $2,740.5 million, respectively.
- The US is expected to lead the digital advertising industry in the NAFTA bloc, with a value of $2,61,280.4 million in 2028, followed by Canada and Mexico with expected values of $14,751.2 and $6,449.4 million, respectively.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA digital advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA digital advertising market
- Leading company profiles reveal details of key digital advertising market players’ NAFTA operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA digital advertising market with five year forecasts
- Compares data from the US, Canada and Mexico, alongside individual chapters on each country
- What was the size of the NAFTA digital advertising market by value in 2023?
- What will be the size of the NAFTA digital advertising market in 2028?
- What factors are affecting the strength of competition in the NAFTA digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the NAFTA digital advertising market?
Table of Contents
1 INTRODUCTION
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA DIGITAL ADVERTISING
2.1. Industry Outlook
3 DIGITAL ADVERTISING IN CANADA
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 MACROECONOMIC INDICATORS
4.1. Country data
5 DIGITAL ADVERTISING IN MEXICO
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 MACROECONOMIC INDICATORS
6.1. Country data
7 DIGITAL ADVERTISING IN THE UNITED STATES
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 MACROECONOMIC INDICATORS
8.1. Country data
9 COMPANY PROFILES
9.1. Microsoft Corporation
9.2. Meta Platforms, Inc.
9.3. Tencent Holdings Limited
9.4. Baidu, Inc.
9.5. Publicis Groupe SA
9.6. Alphabet Inc
9.7. Alibaba Group Holding Limited
9.8. Naver Corp
9.9. Havas SA
9.10. RTL Group SA
9.11. Enero Group Limited
9.12. REA Group Ltd
9.13. Globo Comunicacao e Participacoes S.A.
9.14. Omnicom Group, Inc.
9.15. Amazon.com, Inc.
9.16. Canadian Broadcasting Corp
9.17. Beijing ByteDance Technology Co Ltd
9.18. Flipkart Internet Pvt Ltd
9.19. RCS MediaGroup SpA
9.20. Rakuten Group Inc
9.21. Mercado Libre Inc
9.22. Yandex NV
9.23. Mail.Ru Group LLC
9.24. Kakao Corp
9.25. S4 Capital plc
9.26. Paramount Global Inc
9.27. Apple Inc
9.28. bol.com bv
10 APPENDIX
10.1. Methodology
10.2. About MarketLine
1 INTRODUCTION
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA DIGITAL ADVERTISING
2.1. Industry Outlook
3 DIGITAL ADVERTISING IN CANADA
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 MACROECONOMIC INDICATORS
4.1. Country data
5 DIGITAL ADVERTISING IN MEXICO
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 MACROECONOMIC INDICATORS
6.1. Country data
7 DIGITAL ADVERTISING IN THE UNITED STATES
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 MACROECONOMIC INDICATORS
8.1. Country data
9 COMPANY PROFILES
9.1. Microsoft Corporation
9.2. Meta Platforms, Inc.
9.3. Tencent Holdings Limited
9.4. Baidu, Inc.
9.5. Publicis Groupe SA
9.6. Alphabet Inc
9.7. Alibaba Group Holding Limited
9.8. Naver Corp
9.9. Havas SA
9.10. RTL Group SA
9.11. Enero Group Limited
9.12. REA Group Ltd
9.13. Globo Comunicacao e Participacoes S.A.
9.14. Omnicom Group, Inc.
9.15. Amazon.com, Inc.
9.16. Canadian Broadcasting Corp
9.17. Beijing ByteDance Technology Co Ltd
9.18. Flipkart Internet Pvt Ltd
9.19. RCS MediaGroup SpA
9.20. Rakuten Group Inc
9.21. Mercado Libre Inc
9.22. Yandex NV
9.23. Mail.Ru Group LLC
9.24. Kakao Corp
9.25. S4 Capital plc
9.26. Paramount Global Inc
9.27. Apple Inc
9.28. bol.com bv
10 APPENDIX
10.1. Methodology
10.2. About MarketLine
LIST OF TABLES
Table 1: NAFTA countries digital advertising industry, revenue ($m), 2019-28
Table 2: NAFTA countries digital advertising industry, revenue ($m), 2019-23
Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2023-28
Table 4: Canada digital advertising market value: $ million, 2018-23
Table 5: Canada digital advertising market category segmentation: % share, by value, 2018-2023
Table 6: Canada digital advertising market category segmentation: $ million, 2018-2023
Table 7: Canada digital advertising market geography segmentation: $ million, 2023
Table 8: Canada digital advertising market value forecast: $ million, 2023-28
Table 9: Canada size of population (million), 2019-23
Table 10: Canada gdp (constant 2005 prices, $ billion), 2019-23
Table 11: Canada gdp (current prices, $ billion), 2019-23
Table 12: Canada inflation, 2019-23
Table 13: Canada consumer price index (absolute), 2019-23
Table 14: Canada exchange rate, 2019-23
Table 15: Mexico digital advertising market value: $ million, 2018-23
Table 16: Mexico digital advertising market category segmentation: % share, by value, 2018-2023
Table 17: Mexico digital advertising market category segmentation: $ million, 2018-2023
Table 18: Mexico digital advertising market geography segmentation: $ million, 2023
Table 19: Mexico digital advertising market value forecast: $ million, 2023-28
Table 20: Mexico size of population (million), 2019-23
Table 21: Mexico gdp (constant 2005 prices, $ billion), 2019-23
Table 22: Mexico gdp (current prices, $ billion), 2019-23
Table 23: Mexico inflation, 2019-23
Table 24: Mexico consumer price index (absolute), 2019-23
Table 25: Mexico exchange rate, 2019-23
Table 26: United States digital advertising market value: $ million, 2018-23
Table 27: United States digital advertising market category segmentation: % share, by value, 2018-2023
Table 28: United States digital advertising market category segmentation: $ million, 2018-2023
Table 29: United States digital advertising market geography segmentation: $ million, 2023
Table 30: United States digital advertising market value forecast: $ million, 2023-28
Table 31: United States size of population (million), 2019-23
Table 32: United States gdp (constant 2005 prices, $ billion), 2019-23
Table 33: United States gdp (current prices, $ billion), 2019-23
Table 34: United States inflation, 2019-23
Table 35: United States consumer price index (absolute), 2019-23
Table 36: United States exchange rate, 2019-23
Table 37: Microsoft Corporation: key facts
Table 38: Microsoft Corporation: Annual Financial Ratios
Table 39: Microsoft Corporation: Key Employees
Table 40: Microsoft Corporation: Key Employees Continued
Table 41: Meta Platforms, Inc.: key facts
Table 42: Meta Platforms, Inc.: Annual Financial Ratios
Table 43: Meta Platforms, Inc.: Key Employees
Table 44: Meta Platforms, Inc.: Key Employees Continued
Table 45: Tencent Holdings Limited: key facts
Table 46: Tencent Holdings Limited: Annual Financial Ratios
Table 47: Tencent Holdings Limited: Key Employees
Table 48: Tencent Holdings Limited: Key Employees Continued
Table 49: Baidu, Inc.: key facts
Table 50: Baidu, Inc.: Annual Financial Ratios
Table 51: Baidu, Inc.: Key Employees
Table 52: Publicis Groupe SA: key facts
Table 53: Publicis Groupe SA: Annual Financial Ratios
Table 54: Publicis Groupe SA: Key Employees
Table 55: Publicis Groupe SA: Key Employees Continued
Table 56: Publicis Groupe SA: Key Employees Continued
Table 57: Publicis Groupe SA: Key Employees Continued
Table 58: Alphabet Inc: key facts
Table 59: Alphabet Inc: Annual Financial Ratios
Table 60: Alphabet Inc: Key Employees
Table 61: Alibaba Group Holding Limited: key facts
Table 62: Alibaba Group Holding Limited: Annual Financial Ratios
Table 63: Alibaba Group Holding Limited: Key Employees
Table 64: Naver Corp: key facts
Table 65: Naver Corp: Annual Financial Ratios
Table 66: Naver Corp: Key Employees
Table 67: Havas SA: key facts
Table 68: Havas SA: Key Employees
Table 69: RTL Group SA: key facts
Table 70: RTL Group SA: Annual Financial Ratios
Table 71: RTL Group SA: Key Employees
Table 72: RTL Group SA: Key Employees Continued
Table 73: Enero Group Limited: key facts
Table 74: Enero Group Limited: Annual Financial Ratios
Table 75: Enero Group Limited: Key Employees
Table 76: REA Group Ltd: key facts
Table 77: REA Group Ltd: Annual Financial Ratios
Table 78: REA Group Ltd: Key Employees
Table 79: Globo Comunicacao e Participacoes S.A.: key facts
Table 80: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 81: Omnicom Group, Inc.: key facts
Table 82: Omnicom Group, Inc.: Annual Financial Ratios
Table 83: Omnicom Group, Inc.: Key Employees
Table 84: Omnicom Group, Inc.: Key Employees Continued
Table 85: Amazon.com, Inc.: key facts
Table 86: Amazon.com, Inc.: Annual Financial Ratios
Table 87: Amazon.com, Inc.: Key Employees
Table 88: Amazon.com, Inc.: Key Employees Continued
Table 89: Canadian Broadcasting Corp: key facts
Table 90: Canadian Broadcasting Corp: Key Employees
Table 91: Beijing ByteDance Technology Co Ltd: key facts
Table 92: Beijing ByteDance Technology Co Ltd: Key Employees
Table 93: Flipkart Internet Pvt Ltd: key facts
Table 94: Flipkart Internet Pvt Ltd: Key Employees
Table 95: RCS MediaGroup SpA: key facts
Table 96: RCS MediaGroup SpA: Annual Financial Ratios
Table 97: RCS MediaGroup SpA: Key Employees
Table 98: Rakuten Group Inc: key facts
Table 99: Rakuten Group Inc: Annual Financial Ratios
Table 100: Rakuten Group Inc: Key Employees
Table 101: Rakuten Group Inc: Key Employees Continued
Table 102: Rakuten Group Inc: Key Employees Continued
Table 103: Rakuten Group Inc: Key Employees Continued
Table 104: Mercado Libre Inc: key facts
Table 105: Mercado Libre Inc: Annual Financial Ratios
Table 106: Mercado Libre Inc: Key Employees
Table 107: Yandex NV: key facts
Table 108: Yandex NV: Annual Financial Ratios
Table 109: Yandex NV: Key Employees
Table 110: Mail.Ru Group LLC: key facts
Table 1: NAFTA countries digital advertising industry, revenue ($m), 2019-28
Table 2: NAFTA countries digital advertising industry, revenue ($m), 2019-23
Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2023-28
Table 4: Canada digital advertising market value: $ million, 2018-23
Table 5: Canada digital advertising market category segmentation: % share, by value, 2018-2023
Table 6: Canada digital advertising market category segmentation: $ million, 2018-2023
Table 7: Canada digital advertising market geography segmentation: $ million, 2023
Table 8: Canada digital advertising market value forecast: $ million, 2023-28
Table 9: Canada size of population (million), 2019-23
Table 10: Canada gdp (constant 2005 prices, $ billion), 2019-23
Table 11: Canada gdp (current prices, $ billion), 2019-23
Table 12: Canada inflation, 2019-23
Table 13: Canada consumer price index (absolute), 2019-23
Table 14: Canada exchange rate, 2019-23
Table 15: Mexico digital advertising market value: $ million, 2018-23
Table 16: Mexico digital advertising market category segmentation: % share, by value, 2018-2023
Table 17: Mexico digital advertising market category segmentation: $ million, 2018-2023
Table 18: Mexico digital advertising market geography segmentation: $ million, 2023
Table 19: Mexico digital advertising market value forecast: $ million, 2023-28
Table 20: Mexico size of population (million), 2019-23
Table 21: Mexico gdp (constant 2005 prices, $ billion), 2019-23
Table 22: Mexico gdp (current prices, $ billion), 2019-23
Table 23: Mexico inflation, 2019-23
Table 24: Mexico consumer price index (absolute), 2019-23
Table 25: Mexico exchange rate, 2019-23
Table 26: United States digital advertising market value: $ million, 2018-23
Table 27: United States digital advertising market category segmentation: % share, by value, 2018-2023
Table 28: United States digital advertising market category segmentation: $ million, 2018-2023
Table 29: United States digital advertising market geography segmentation: $ million, 2023
Table 30: United States digital advertising market value forecast: $ million, 2023-28
Table 31: United States size of population (million), 2019-23
Table 32: United States gdp (constant 2005 prices, $ billion), 2019-23
Table 33: United States gdp (current prices, $ billion), 2019-23
Table 34: United States inflation, 2019-23
Table 35: United States consumer price index (absolute), 2019-23
Table 36: United States exchange rate, 2019-23
Table 37: Microsoft Corporation: key facts
Table 38: Microsoft Corporation: Annual Financial Ratios
Table 39: Microsoft Corporation: Key Employees
Table 40: Microsoft Corporation: Key Employees Continued
Table 41: Meta Platforms, Inc.: key facts
Table 42: Meta Platforms, Inc.: Annual Financial Ratios
Table 43: Meta Platforms, Inc.: Key Employees
Table 44: Meta Platforms, Inc.: Key Employees Continued
Table 45: Tencent Holdings Limited: key facts
Table 46: Tencent Holdings Limited: Annual Financial Ratios
Table 47: Tencent Holdings Limited: Key Employees
Table 48: Tencent Holdings Limited: Key Employees Continued
Table 49: Baidu, Inc.: key facts
Table 50: Baidu, Inc.: Annual Financial Ratios
Table 51: Baidu, Inc.: Key Employees
Table 52: Publicis Groupe SA: key facts
Table 53: Publicis Groupe SA: Annual Financial Ratios
Table 54: Publicis Groupe SA: Key Employees
Table 55: Publicis Groupe SA: Key Employees Continued
Table 56: Publicis Groupe SA: Key Employees Continued
Table 57: Publicis Groupe SA: Key Employees Continued
Table 58: Alphabet Inc: key facts
Table 59: Alphabet Inc: Annual Financial Ratios
Table 60: Alphabet Inc: Key Employees
Table 61: Alibaba Group Holding Limited: key facts
Table 62: Alibaba Group Holding Limited: Annual Financial Ratios
Table 63: Alibaba Group Holding Limited: Key Employees
Table 64: Naver Corp: key facts
Table 65: Naver Corp: Annual Financial Ratios
Table 66: Naver Corp: Key Employees
Table 67: Havas SA: key facts
Table 68: Havas SA: Key Employees
Table 69: RTL Group SA: key facts
Table 70: RTL Group SA: Annual Financial Ratios
Table 71: RTL Group SA: Key Employees
Table 72: RTL Group SA: Key Employees Continued
Table 73: Enero Group Limited: key facts
Table 74: Enero Group Limited: Annual Financial Ratios
Table 75: Enero Group Limited: Key Employees
Table 76: REA Group Ltd: key facts
Table 77: REA Group Ltd: Annual Financial Ratios
Table 78: REA Group Ltd: Key Employees
Table 79: Globo Comunicacao e Participacoes S.A.: key facts
Table 80: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 81: Omnicom Group, Inc.: key facts
Table 82: Omnicom Group, Inc.: Annual Financial Ratios
Table 83: Omnicom Group, Inc.: Key Employees
Table 84: Omnicom Group, Inc.: Key Employees Continued
Table 85: Amazon.com, Inc.: key facts
Table 86: Amazon.com, Inc.: Annual Financial Ratios
Table 87: Amazon.com, Inc.: Key Employees
Table 88: Amazon.com, Inc.: Key Employees Continued
Table 89: Canadian Broadcasting Corp: key facts
Table 90: Canadian Broadcasting Corp: Key Employees
Table 91: Beijing ByteDance Technology Co Ltd: key facts
Table 92: Beijing ByteDance Technology Co Ltd: Key Employees
Table 93: Flipkart Internet Pvt Ltd: key facts
Table 94: Flipkart Internet Pvt Ltd: Key Employees
Table 95: RCS MediaGroup SpA: key facts
Table 96: RCS MediaGroup SpA: Annual Financial Ratios
Table 97: RCS MediaGroup SpA: Key Employees
Table 98: Rakuten Group Inc: key facts
Table 99: Rakuten Group Inc: Annual Financial Ratios
Table 100: Rakuten Group Inc: Key Employees
Table 101: Rakuten Group Inc: Key Employees Continued
Table 102: Rakuten Group Inc: Key Employees Continued
Table 103: Rakuten Group Inc: Key Employees Continued
Table 104: Mercado Libre Inc: key facts
Table 105: Mercado Libre Inc: Annual Financial Ratios
Table 106: Mercado Libre Inc: Key Employees
Table 107: Yandex NV: key facts
Table 108: Yandex NV: Annual Financial Ratios
Table 109: Yandex NV: Key Employees
Table 110: Mail.Ru Group LLC: key facts
LIST OF FIGURES
Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2019-28
Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2019-23
Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2023-28
Figure 4: Canada digital advertising market value: $ million, 2018-23
Figure 5: Canada digital advertising market category segmentation: $ million, 2018-2023
Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2023
Figure 7: Canada digital advertising market value forecast: $ million, 2023-28
Figure 8: Forces driving competition in the digital advertising market in Canada, 2023
Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2023
Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2023
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2023
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2023
Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2023
Figure 14: Mexico digital advertising market value: $ million, 2018-23
Figure 15: Mexico digital advertising market category segmentation: $ million, 2018-2023
Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2023
Figure 17: Mexico digital advertising market value forecast: $ million, 2023-28
Figure 18: Forces driving competition in the digital advertising market in Mexico, 2023
Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2023
Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2023
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2023
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2023
Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2023
Figure 24: United States digital advertising market value: $ million, 2018-23
Figure 25: United States digital advertising market category segmentation: $ million, 2018-2023
Figure 26: United States digital advertising market geography segmentation: % share, by value, 2023
Figure 27: United States digital advertising market value forecast: $ million, 2023-28
Figure 28: Forces driving competition in the digital advertising market in the United States, 2023
Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2023
Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2023
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2023
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2023
Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2023
Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2019-28
Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2019-23
Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2023-28
Figure 4: Canada digital advertising market value: $ million, 2018-23
Figure 5: Canada digital advertising market category segmentation: $ million, 2018-2023
Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2023
Figure 7: Canada digital advertising market value forecast: $ million, 2023-28
Figure 8: Forces driving competition in the digital advertising market in Canada, 2023
Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2023
Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2023
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2023
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2023
Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2023
Figure 14: Mexico digital advertising market value: $ million, 2018-23
Figure 15: Mexico digital advertising market category segmentation: $ million, 2018-2023
Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2023
Figure 17: Mexico digital advertising market value forecast: $ million, 2023-28
Figure 18: Forces driving competition in the digital advertising market in Mexico, 2023
Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2023
Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2023
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2023
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2023
Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2023
Figure 24: United States digital advertising market value: $ million, 2018-23
Figure 25: United States digital advertising market category segmentation: $ million, 2018-2023
Figure 26: United States digital advertising market geography segmentation: % share, by value, 2023
Figure 27: United States digital advertising market value forecast: $ million, 2023-28
Figure 28: Forces driving competition in the digital advertising market in the United States, 2023
Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2023
Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2023
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2023
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2023
Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2023
