Customer Experience: Lifestyle Brands vs Customer Journey
Customer experience is an essential tool for establishing a strong relationship between the lifestyle brand and the increasingly connected consumer where convenience, hyper-personalisation, authentic storytelling, seamlessness play vital roles throughout the whole customer journey and in turn generate increased loyalty and revenue growth. Brands can enhance customer-centric strategies through evolving digital technologies and big data analysis.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Introduction
Omnichannel Breathes Life into Brick and Mortar
Improving Consumer’s Journey with IoT
Conclusion
Omnichannel Breathes Life into Brick and Mortar
Improving Consumer’s Journey with IoT
Conclusion
