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CRM Analytics Market by Type (Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, Web & Social Media Analytics) - Global Forecast to 2019

April 2015 | 127 pages | ID: CA35C0BC923EN
MarketsandMarkets

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The CRM analytics are widely been adopted by businesses across a broad spectrum of verticals mentioned in the report such as Banking, Financial Services, and Insurance (BFSI), retail & wholesale, telecommunication & IT, healthcare & life sciences, manufacturing, energy & utilities, media & entertainment, and transportation & logistics, hospitality, other verticals too.

The complete CRM analytics market analysis consists of evaluating various types, deployment model, end users, verticals and regions. The overall market size is found by adding up the individual market size of all the types including Marketing Analytics, Customer Analytics, Sales Analytics, Contact Center Analytics, and Web & Social Media Analytics.

The CRM analytics solutions are currently offered by numerous vendors such as IBM, Oracle, Microsoft, Salesforce Inc., SAP AG and others. These vendors are offering the CRM analytics solutions over on-premise and cloud as a standalone solution as well as integrated in the CRM suit.

Today the prime concern in the CRM analytics market is regarding the data security and privacy. To meet this major concern of the customers, CRM analytics vendors as well as resellers, systems integrators, and data center operators have been working together to make sure that CRM analytics are delivered easily with maximum security and customization. The CRM analytics vendors are also engaged in delivering advanced analytical solution with lower cost to enhance the business ROI.

The report is expected to help the market leaders/new entrants in this market in the following ways:

1. This report segments the CRM analytics market into types, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the verticals, end users, deployment model, and regions.
2. This report will help them better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.4 MARKETS COVERED
  1.4.1 YEARS CONSIDERED FOR THE STUDY
1.5 CURRENCY
1.6 LIMITATION
1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 MARKET SIZE ESTIMATION
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3 MARKET SHARE ESTIMATION
  2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES
  2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES
  2.3.3 KEY INDUSTRY INSIGHTS
2.4 ASSUMPTIONS

3 EXECUTIVE SUMMARY

3.1 BEST MARKET TO INVEST

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CRM ANALYTICS MARKET
4.2 LIFE CYCLE ANALYSIS, BY REGION
4.3 REGION-WISE ADOPTION
4.4 KEY VERTICALS AND REGIONAL MARKETS IN THE CRM ANALYTICS MARKET

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
  5.2.1 BY TYPE
  5.2.2 BY END USER
  5.2.3 BY DEPLOYMENT
  5.2.4 BY VERTICAL
  5.2.5 BY REGION
5.3 MARKET DYNAMICS
  5.3.1 DRIVERS
    5.3.1.1 Explosive growth in data generation
    5.3.1.2 Proven benefits of analytics
  5.3.2 RESTRAINTS
    5.3.2.1 Data management, quality, and integration concerns
  5.3.3 OPPORTUNITIES
    5.3.3.1 Increase in the adoption of cloud-based CRM analytics
    5.3.3.2 Regulatory compliance
  5.3.4 CHALLENGES
    5.3.4.1 Need for customization
    5.3.4.2 Data privacy and security concerns

6 INDUSTRY TRENDS

6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 ECOSYSTEM
6.4 PORTER’S FIVE FORCES ANALYSIS
  6.4.1 THREAT FROM NEW ENTRANTS
  6.4.2 THREAT FROM SUBSTITUTES
  6.4.3 BARGAINING POWER OF SUPPLIERS
  6.4.4 BARGAINING POWER OF BUYERS
  6.4.5 INTENSITY OF COMPETITIVE RIVALRY

7 CRM ANALYTICS MARKET ANALYSIS, BY TYPE

7.1 INTRODUCTION
7.2 MARKETING ANALYTICS
7.3 SALES ANALYTICS
7.4 CUSTOMER ANALYTICS
7.5 CONTACT CENTER ANALYTICS
7.6 WEB AND SOCIAL MEDIA ANALYTICS

8 CRM ANALYTICS MARKET ANALYSIS, BY END USER

8.1 INTRODUCTION
8.2 SMALL AND MEDIUM BUSINESSES (SMBS)
8.3 LARGE ENTERPRISES

9 CRM ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT

9.1 INTRODUCTION
9.2 ON-PREMISES
9.3 CLOUD

10 CRM ANALYTICS MARKET, BY VERTICAL

10.1 INTRODUCTION
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
10.3 RETAIL AND WHOLESALE
10.4 HEALTHCARE AND LIFE SCIENCES
10.5 TELECOMMUNICATION AND IT
10.6 ENERGY AND UTILITIES
10.7 MEDIA AND ENTERTAINMENT
10.8 TRANSPORTATION AND LOGISTICS
10.9 HOSPITALITY
10.10 MANUFACTURING
10.11 OTHERS

11 CRM ANALYTICS MARKET ANALYSIS, BY REGION

11.1 INTRODUCTION
11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA-PACIFIC (APAC)
11.5 MIDDLE EAST AND AFRICA (MEA)
11.6 LATIN AMERICA (LA)

12 COMPETITIVE LANDSCAPE

12.1 OVERVIEW
12.2 COMPETITIVE SITUATION AND TRENDS
  12.2.1 NEW PRODUCT LAUNCHES
  12.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
  12.2.3 MERGERS AND ACQUISITIONS
  12.2.4 EXPANSION

13 COMPANY PROFILES

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

13.1 INTRODUCTION
13.2 ORACLE CORPORATION
13.3 SAP SE
13.4 INTERNATIONAL BUSINESS MACHINES CORPORATION
13.5 MICROSOFT CORPORATION
13.6 SAS INSTITUTE, INC.
13.7 ACCENTURE PLC
13.8 INFOR
13.9 TERADATA
13.10 ANGOSS SOFTWARE CORPORATION
13.11 SALESFORCE

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX

14.1 INSIGHTS OF INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
14.4 AVAILABLE CUSTOMIZATIONS
14.5 RELATED REPORTS

LIST OF TABLES

Table 1 CRM ANALYTICS MARKET: DRIVER ANALYSIS
Table 2 CRM ANALYTICS MARKET: RESTRAINT ANALYSIS
Table 3 CRM ANALYTICS MARKET: OPPORTUNITY ANALYSIS
Table 4 CRM ANALYTICS MARKET: CHALLENGE ANALYSIS
Table 5 GLOBAL CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 6 MARKETING ANALYTICS: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 7 MARKETING ANALYTICS: CRM MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 8 SALES ANALYTICS: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 9 SALES ANALYTICS: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 10 CUSTOMER ANALYTICS: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 11 CUSTOMER ANALYTICS: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 12 CONTACT CENTER ANALYTICS: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 13 CONTACT CENTER ANALYTICS: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 14 WEB AND SOCIAL MEDIA ANALYTICS: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 15 WEB AND SOCIAL MEDIA ANALYTICS: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 16 CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 17 SMBS: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 18 LARGE ENTERPRISES: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 19 CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 20 ON-PREMISES: CRM ANALYTICS MARKET SIZE, BY SIZE, 2012–2019 ($MILLION)
Table 21 CLOUD: CRM ANALYTICS MARKET SIZE, BY SIZE, 2012–2019 ($MILLION)
Table 22 CRM ANALYTICS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 23 BFSI: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 24 BFSI: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 25 BFSI: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 26 BFSI: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 27 RETAIL AND WHOLESALE: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 28 RETAIL AND WHOLESALE: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 29 RETAIL AND WHOLESALE: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 30 RETAIL AND WHOLESALE: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 31 HEALTHCARE AND LIFE SCIENCES: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 32 HEALTHCARE AND LIFE SCIENCES: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 33 HEALTHCARE AND LIFE SCIENCES: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 34 HEALTHCARE AND LIFE SCIENCES: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 35 TELECOMMUNICATION AND IT: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 36 TELECOMMUNICATION AND IT: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 37 TELECOMMUNICATION AND IT: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 38 TELECOMMUNICATION AND IT: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 39 ENERGY AND UTILITIES: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 40 ENERGY AND UTILITIES: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 41 ENERGY AND UTILITIES: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 42 ENERGY AND UTILITIES: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019
Table 43 MEDIA AND ENTERTAINMENT: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 44 MEDIA AND ENTERTAINMENT: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 45 MEDIA AND ENTERTAINMENT: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 46 MEDIA AND ENTERTAINMENT: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019
Table 47 TRANSPORTATION AND LOGISTICS: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 48 TRANSPORTATION AND LOGISTICS: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 49 TRANSPORTATION AND LOGISTICS: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 50 TRANSPORTATION AND LOGISTICS: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 51 HOSPITALITY: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 52 HOSPITALITY: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 53 HOSPITALITY: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 54 HOSPITALITY: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 55 MANUFACTURING: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 56 MANUFACTURING: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 57 MANUFACTURING: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 58 MANUFACTURING: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 59 OTHERS: CRM ANALYTICS MARKET SIZE, BY TYPE, 2012–2019 ($MILLION)
Table 60 OTHERS: CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 61 OTHERS: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 62 OTHERS: CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2012–2019 ($MILLION)
Table 63 CRM ANALYTICS MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 64 NA: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 65 EUROPE: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 66 APAC: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 67 MEA: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 68 LA: CRM ANALYTICS MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 69 NEW PRODUCT LAUNCHES, 2011–2014
Table 70 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2011–2014
Table 71 MERGERS AND ACQUISITIONS, 2011–2014
Table 72 EXPANSIONS, 2012–2014

LIST OF FIGURES

Figure 1 CRM ANALYTICS MARKET: RESEARCH DESIGN
Figure 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 4 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION
Figure 5 MARKET SNAPSHOT OF REGIONS COVERED (2014)
Figure 6 CRM ANALYTICS MARKET SNAPSHOT ON THE BASIS OF TYPES (2014 VS. 2019)
Figure 7 CLOUD DEPLOYMENT MODEL IS CREATING HUGE INVESTMENT OPPORTUNITIES IN CRM ANALYTICS MARKET
Figure 8 LUCRATIVE MARKET PROSPECTS IN THE CRM ANALYTICS MARKET
Figure 9 LIFE CYCLE ANALYSIS, BY REGION (2014): LA SOON TO ENTER EXPONENTIAL GROWTH PHASE DURING THE FORECAST PERIOD
Figure 10 LA LEADING THE CRM ANALYTICS MARKET WITH THE HIGHEST GROWTH RATE
Figure 11 GLOBAL CRM ANALYTICS MARKET: TOP THREE VERTICALS AND REGIONS, BY MARKET GROWTH RATE (2014–2019)
Figure 12 CRM ANALYTICS MARKET SEGMENTATION: BY TYPE
Figure 13 CRM ANALYTICS MARKET SEGMENTATION: BY END USER
Figure 14 CRM ANALYTICS MARKET SEGMENTATION: BY DEPLOYMENT
Figure 15 CRM ANALYTICS MARKET SEGMENTATION: BY VERTICAL
Figure 16 CRM ANALYTICS MARKET SEGMENTATION: BY REGION
Figure 17 MARKET DYNAMICS
Figure 18 CRM ANALYTICS MARKET: VALUE CHAIN ANALYSIS
Figure 19 CUSTOMER ANALYTICS ECOSYSTEM
Figure 20 CRM ANALYTICS: PORTER’S FIVE FORCES ANALYSIS
Figure 21 MARKETING ANALYTICS SEGMENT IS EXPECTED TO HAVE THE HIGHEST MARKET SIZE THROUGHOUT THE FORECAST PERIOD
Figure 22 CRM ANALYTICS MARKET SIZE IN SMB IS EXPECTED TO GROW BY 16.4% DURING THE FORECAST PERIOD
Figure 23 CRM ANALYTICS MARKET SIZE FOR CLOUD DEPLOYMENT MODEL IS EXPECTED TO GROW BY 16.6% DURING THE FORECAST PERIOD
Figure 24 CRM ANALYTICS MARKET GROWTH RATE COMPARISON: BY VERTICAL
Figure 25 CRM ANALYTICS MARKET COMPARISON: BY REGION
Figure 26 NA MARKET HAVE THE HIGHEST ADOPTION FOR CRM ANALYTICS
Figure 27 COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE LAST 3 YEARS
Figure 28 MICROSOFT GREW AT THE FASTEST RATE BETWEEN 2009 AND 2013
Figure 29 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY
Figure 30 GEOGRAPHIC REVENUE MIX OF KEY MARKET PLAYERS
Figure 31 ORACLE: COMPANY SNAPSHOT
Figure 32 ORACLE: SWOT ANALYSIS
Figure 33 SAP SE: COMPANY SNAPSHOT
Figure 34 SAP SE.: SWOT ANALYSIS
Figure 35 IBM: COMPANY SNAPSHOT
Figure 36 IBM: SWOT ANALYSIS
Figure 37 MICROSOFT: COMPANY SNAPSHOT
Figure 38 MICROSOFT: SWOT ANALYSIS
Figure 39 SAS.: COMPANY SNAPSHOT
Figure 40 SAS: SWOT ANALYSIS
Figure 41 ACCENTURE: COMPANY SNAPSHOT
Figure 42 INFOR: COMPANY SNAPSHOT
Figure 43 TERADATA: COMPANY SNAPSHOT
Figure 44 SALESFORCE: COMPANY SNAPSHOT


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