Cooking Ingredients and Meals in Morocco
Commodity prices recorded a rise in 2022, compared to the previous year, aggravated by war in Ukraine. However, the second half of the year saw a downward correction in prices, explained by the weakness of global demand. The national economy has witnessed a marked slowdown in its economic growth under the combined effects of drought and inflation. This led to a slowdown in domestic demand under the effects of inflationary pressures. Overall, and taking into account the change in taxes and duties...
Euromonitor International's Cooking Ingredients and Meals in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Cooking Ingredients and Meals in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cooking Ingredients and Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Cooking Ingredients and Meals in Morocco
Euromonitor International
November 2023
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Poor harvest and unpackaged alternative affects olive oil
Players try to rein in sunflower oil prices to stimulate demand
Companies look to packaging and oil mixes to overcome challenges
PROSPECTS AND OPPORTUNITIES
Stagnation in the demand for the most-used edible oils but growth opportunities for smaller, more health-positioned categories
Unpackaged olive oil, high prices and unhealthy positioning to present significant challenges for edible oils
Affluent consumers to continue to boost argan oil sales
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2018-2023
Table 14 Sales of Edible Oils by Category: Value 2018-2023
Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028
MEALS AND SOUPS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ready meals and soup see retail volume growth but struggle to take off
Expanding product offers boost quick recipe kits and shelf stable ready meals
New entrants disrupt the competitive landscape
PROSPECTS AND OPPORTUNITIES
Fresh food to hinder interest in packaged varieties
Foodservice presents strong competition to retail sales of frozen pizza
New recipes and launches to offer growth opportunities
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
Table 25 Sales of Meals and Soups by Category: Value 2018-2023
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
Table 28 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
Table 29 NBO Company Shares of Meals and Soups: % Value 2019-2023
Table 30 LBN Brand Shares of Meals and Soups: % Value 2020-2023
Table 31 Distribution of Meals and Soups by Format: % Value 2018-2023
Table 32 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
Table 33 Forecast Sales of Meals and Soups by Category: Value 2023-2028
Table 34 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
SAUCES, DIPS AND CONDIMENTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Tomato shortages and economic pressures boost tomato pastes and purйes while small packaging becomes increasingly common
Prices push consumers towards cheaper alternatives
Foodservice use spills over into at-home consumption of condiments
PROSPECTS AND OPPORTUNITIES
Economic clouds threaten growth forecast
Italian and Asian sauces to remain niche while loose offerings are set to hamper herbs and spices
Western-style condiments to continue to penetrate the home
CATEGORY DATA
Table 36 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
Table 37 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
Table 38 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
Table 39 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028
SWEET SPREADS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Changing consumption habits hit jams and preserves
Production issues and lower-priced alternatives hurt packaged honey
Amlou sparks nut and seed based spreads
PROSPECTS AND OPPORTUNITIES
Health-conscious and affluent consumers to spur revival in retail volume sales of honey
Growing economy brand and private label offer to restrain average unit price growth
Nut and seed based spreads to continue to gain traction through healthy positioning
CATEGORY DATA
Table 47 Sales of Sweet Spreads by Category: Volume 2018-2023
Table 48 Sales of Sweet Spreads by Category: Value 2018-2023
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Sweet Spreads: % Value 2019-2023
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
Table 53 Distribution of Sweet Spreads by Format: % Value 2018-2023
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
Euromonitor International
November 2023
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Poor harvest and unpackaged alternative affects olive oil
Players try to rein in sunflower oil prices to stimulate demand
Companies look to packaging and oil mixes to overcome challenges
PROSPECTS AND OPPORTUNITIES
Stagnation in the demand for the most-used edible oils but growth opportunities for smaller, more health-positioned categories
Unpackaged olive oil, high prices and unhealthy positioning to present significant challenges for edible oils
Affluent consumers to continue to boost argan oil sales
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2018-2023
Table 14 Sales of Edible Oils by Category: Value 2018-2023
Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028
MEALS AND SOUPS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ready meals and soup see retail volume growth but struggle to take off
Expanding product offers boost quick recipe kits and shelf stable ready meals
New entrants disrupt the competitive landscape
PROSPECTS AND OPPORTUNITIES
Fresh food to hinder interest in packaged varieties
Foodservice presents strong competition to retail sales of frozen pizza
New recipes and launches to offer growth opportunities
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
Table 25 Sales of Meals and Soups by Category: Value 2018-2023
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
Table 28 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
Table 29 NBO Company Shares of Meals and Soups: % Value 2019-2023
Table 30 LBN Brand Shares of Meals and Soups: % Value 2020-2023
Table 31 Distribution of Meals and Soups by Format: % Value 2018-2023
Table 32 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
Table 33 Forecast Sales of Meals and Soups by Category: Value 2023-2028
Table 34 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
SAUCES, DIPS AND CONDIMENTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Tomato shortages and economic pressures boost tomato pastes and purйes while small packaging becomes increasingly common
Prices push consumers towards cheaper alternatives
Foodservice use spills over into at-home consumption of condiments
PROSPECTS AND OPPORTUNITIES
Economic clouds threaten growth forecast
Italian and Asian sauces to remain niche while loose offerings are set to hamper herbs and spices
Western-style condiments to continue to penetrate the home
CATEGORY DATA
Table 36 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
Table 37 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
Table 38 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
Table 39 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028
SWEET SPREADS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Changing consumption habits hit jams and preserves
Production issues and lower-priced alternatives hurt packaged honey
Amlou sparks nut and seed based spreads
PROSPECTS AND OPPORTUNITIES
Health-conscious and affluent consumers to spur revival in retail volume sales of honey
Growing economy brand and private label offer to restrain average unit price growth
Nut and seed based spreads to continue to gain traction through healthy positioning
CATEGORY DATA
Table 47 Sales of Sweet Spreads by Category: Volume 2018-2023
Table 48 Sales of Sweet Spreads by Category: Value 2018-2023
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Sweet Spreads: % Value 2019-2023
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
Table 53 Distribution of Sweet Spreads by Format: % Value 2018-2023
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
