Cooking Ingredients and Meals in Kenya
In 2023, packaged food in Kenya faces the challenge of high inflation, leading to a significant increase in unit prices. As a result, consumers are prioritising essential grocery items while cutting back on impulse or non-essential purchases. For example, the cost of edible oils remains high due to a substantial increase in 2022. Prices are unlikely to decrease, as the Kenyan government has imposed a 25% import tariff on edible oils. These elevated prices have led to a decrease in sales volume f...
Euromonitor International's Cooking Ingredients and Meals in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Cooking Ingredients and Meals in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cooking Ingredients and Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Cooking Ingredients and Meals in Kenya
Euromonitor International
November 2023
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Persistent high edible oil prices in 2023
The protective shield of strong local production
Smaller pack sizes alleviate price increase effects
PROSPECTS AND OPPORTUNITIES
Consumer financial pressure and shift to affordable alternatives
Consumer preference for affordable brands and smaller pack sizes
Health-conscious consumers and the demand for healthier edible oils
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2018-2023
Table 14 Sales of Edible Oils by Category: Value 2018-2023
Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028
MEALS AND SOUPS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for soup is still limited to urban consumers within Kenya
Changing consumer lifestyles and urbanisation spurs the demand for ready meals
The ease and convenience of e-commerce leads to increased share
PROSPECTS AND OPPORTUNITIES
Convenience of shelf stable soup boosts volume sales
A growing middle-class to drive sales across the forecast period
Increasing health consciousness to support the volume growth of soup
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
Table 25 Sales of Meals and Soups by Category: Value 2018-2023
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2018-2023
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
Table 30 Sales of Soup by Leading Flavours: Rankings 2018-2023
Table 31 NBO Company Shares of Meals and Soups: % Value 2019-2023
Table 32 LBN Brand Shares of Meals and Soups: % Value 2020-2023
Table 33 Distribution of Meals and Soups by Format: % Value 2018-2023
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
Table 35 Forecast Sales of Meals and Soups by Category: Value 2023-2028
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
SAUCES, DIPS AND CONDIMENTS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing demand for affordable stock cubes
The rise of smaller pack sizes in herbs and spices
Health and wellness fuel demand for lower sugar and salt products
PROSPECTS AND OPPORTUNITIES
Rising popularity of table sauces through consumer food outlets
The enduring significance of small local grocers
Shrinkflation strategies in sauces, dips and condiments
CATEGORY DATA
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2018-2023
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2018-2023
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028
SWEET SPREADS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local dominance in sweet spreads
Urbanisation's impact on sweet spreads distribution
Health and wellness drive demand for healthier sweet spreads
PROSPECTS AND OPPORTUNITIES
Sustaining strong local production
Health-conscious consumers drive nut and seed-based spreads demand
Chocolate spreads' niche status due to affordability challenges
CATEGORY DATA
Table 51 Sales of Sweet Spreads by Category: Volume 2018-2023
Table 52 Sales of Sweet Spreads by Category: Value 2018-2023
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2018-2023
Table 56 NBO Company Shares of Sweet Spreads: % Value 2019-2023
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
Table 58 Distribution of Sweet Spreads by Format: % Value 2018-2023
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
Euromonitor International
November 2023
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Persistent high edible oil prices in 2023
The protective shield of strong local production
Smaller pack sizes alleviate price increase effects
PROSPECTS AND OPPORTUNITIES
Consumer financial pressure and shift to affordable alternatives
Consumer preference for affordable brands and smaller pack sizes
Health-conscious consumers and the demand for healthier edible oils
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2018-2023
Table 14 Sales of Edible Oils by Category: Value 2018-2023
Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028
MEALS AND SOUPS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for soup is still limited to urban consumers within Kenya
Changing consumer lifestyles and urbanisation spurs the demand for ready meals
The ease and convenience of e-commerce leads to increased share
PROSPECTS AND OPPORTUNITIES
Convenience of shelf stable soup boosts volume sales
A growing middle-class to drive sales across the forecast period
Increasing health consciousness to support the volume growth of soup
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
Table 25 Sales of Meals and Soups by Category: Value 2018-2023
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2018-2023
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
Table 30 Sales of Soup by Leading Flavours: Rankings 2018-2023
Table 31 NBO Company Shares of Meals and Soups: % Value 2019-2023
Table 32 LBN Brand Shares of Meals and Soups: % Value 2020-2023
Table 33 Distribution of Meals and Soups by Format: % Value 2018-2023
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
Table 35 Forecast Sales of Meals and Soups by Category: Value 2023-2028
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
SAUCES, DIPS AND CONDIMENTS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing demand for affordable stock cubes
The rise of smaller pack sizes in herbs and spices
Health and wellness fuel demand for lower sugar and salt products
PROSPECTS AND OPPORTUNITIES
Rising popularity of table sauces through consumer food outlets
The enduring significance of small local grocers
Shrinkflation strategies in sauces, dips and condiments
CATEGORY DATA
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2018-2023
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2018-2023
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028
SWEET SPREADS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local dominance in sweet spreads
Urbanisation's impact on sweet spreads distribution
Health and wellness drive demand for healthier sweet spreads
PROSPECTS AND OPPORTUNITIES
Sustaining strong local production
Health-conscious consumers drive nut and seed-based spreads demand
Chocolate spreads' niche status due to affordability challenges
CATEGORY DATA
Table 51 Sales of Sweet Spreads by Category: Volume 2018-2023
Table 52 Sales of Sweet Spreads by Category: Value 2018-2023
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2018-2023
Table 56 NBO Company Shares of Sweet Spreads: % Value 2019-2023
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
Table 58 Distribution of Sweet Spreads by Format: % Value 2018-2023
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
