Consumer Values and Behaviour in Vietnam
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Values and Behaviour in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer values and behaviour in Vietnam
Health and safety precautions remain precedent when leaving the home
Millennials leading the pack in taking precautions for health and safety when leaving home
Brand loyalty versus willingness to try new offerings competing for consumers' attention
Millennials prioritise knowing everything about the brands they love
Consumers foresee that their current level of happiness will improve in the future
Younger generations are looking forward to a brighter future
While at home, younger generations remain committed to studying
Safe location - the most desired home feature
Consumers in Vietnam prefer to make food and treats by themselves
Vietnamese home cooking held back by lack of trust in own cooking ability
Millennials much more inclined to have meals prepared for them
Preference for healthy ingredients remains important when considering dietary restrictions
Gen Z most focused on separation between their professional and personal life
Vietnamese prioritise working hard to have a lucrative wage
Consumers say they maintain a clear separation between their professional and personal life
Socialising with friends online is preferred over face-to-face interactions
Millennials prioritise leisure activities at home and away-from-home
Vietnamese consumers consider 'safe place to visit' as their top travel consideration
Younger generations expect all-inclusive hotels and resorts options when on vacation
Weekly running, jogging and cycling keeping Vietnamese consumers active
Older generations enjoy less strenuous exercise such as walking or hiking
Millennials most active in taking steps for stress reduction and mental wellbeing
Vietnamese are feeling uneasy about the effects of climate change
Consumers actively striving for eco-friendly and sustainable habits
Consumers in Vietnam motivated to employ eco-friendly materials for packaging
Younger generations more prone to political activism and tackling social issues
Consumers way less concerned about bargains, instead buying higher priced quality products
Younger consumers drawn by benefits of loyalty programs
Vietnamese are looking for personalised and tailored shopping experiences
Millennials drawn by strong and well-known brands
Vietnamese subscribe to delivery of household essentials far above the global average
Vietnamese want to prioritise increased spending on health and wellness
Younger generations foresee increasing spending on education the most
Consumers in Vietnam are comfortable with their current financial situation
Millennials are comfortable with their financial situation and able to have savings
Baby boomers planning on saving less and spending more in the future
Consumers in Vietnam actively manage data sharing and privacy settings
Baby boomers embracing technology and the online world
Vietnamese consumers active in visiting and updating their social networks sites daily
Younger generations more frequently stream videos online
Younger generations taking the lead in using tech to enhance their shopping experience
Far above the global average, Vietnamese consumers are buying goods via social media
Millennials embracing greater interactions with brands' social media
Consumer values and behaviour in Vietnam
Health and safety precautions remain precedent when leaving the home
Millennials leading the pack in taking precautions for health and safety when leaving home
Brand loyalty versus willingness to try new offerings competing for consumers' attention
Millennials prioritise knowing everything about the brands they love
Consumers foresee that their current level of happiness will improve in the future
Younger generations are looking forward to a brighter future
While at home, younger generations remain committed to studying
Safe location - the most desired home feature
Consumers in Vietnam prefer to make food and treats by themselves
Vietnamese home cooking held back by lack of trust in own cooking ability
Millennials much more inclined to have meals prepared for them
Preference for healthy ingredients remains important when considering dietary restrictions
Gen Z most focused on separation between their professional and personal life
Vietnamese prioritise working hard to have a lucrative wage
Consumers say they maintain a clear separation between their professional and personal life
Socialising with friends online is preferred over face-to-face interactions
Millennials prioritise leisure activities at home and away-from-home
Vietnamese consumers consider 'safe place to visit' as their top travel consideration
Younger generations expect all-inclusive hotels and resorts options when on vacation
Weekly running, jogging and cycling keeping Vietnamese consumers active
Older generations enjoy less strenuous exercise such as walking or hiking
Millennials most active in taking steps for stress reduction and mental wellbeing
Vietnamese are feeling uneasy about the effects of climate change
Consumers actively striving for eco-friendly and sustainable habits
Consumers in Vietnam motivated to employ eco-friendly materials for packaging
Younger generations more prone to political activism and tackling social issues
Consumers way less concerned about bargains, instead buying higher priced quality products
Younger consumers drawn by benefits of loyalty programs
Vietnamese are looking for personalised and tailored shopping experiences
Millennials drawn by strong and well-known brands
Vietnamese subscribe to delivery of household essentials far above the global average
Vietnamese want to prioritise increased spending on health and wellness
Younger generations foresee increasing spending on education the most
Consumers in Vietnam are comfortable with their current financial situation
Millennials are comfortable with their financial situation and able to have savings
Baby boomers planning on saving less and spending more in the future
Consumers in Vietnam actively manage data sharing and privacy settings
Baby boomers embracing technology and the online world
Vietnamese consumers active in visiting and updating their social networks sites daily
Younger generations more frequently stream videos online
Younger generations taking the lead in using tech to enhance their shopping experience
Far above the global average, Vietnamese consumers are buying goods via social media
Millennials embracing greater interactions with brands' social media
