Consumer Values and Behaviour in Japan
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Values and Behaviour in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer values and behaviour in Japan
Japanese like to ensure health and safety measures are in place before they leave home
Baby boomers say spiritual beliefs remain an integral part of their life
Japanese consumers seek out distinctively tailored products and services
Younger generations much more open to exploring and testing new products and offerings
Japanese consumers feeling less optimistic about the future compared to other citizens
Over half of generation Z consumers expect they will be happier in the future
When at home, Japanese consumers frequently exercise
Safe location is the most appreciated home feature among Japanese households
Consumers in Japan prefer to cook or bake themselves
Consumers in Japan say that someone else in their household typically cooks for them
Gen Z say that someone else in their household typically cooks for them
25% OF CONSUMERS IN JAPAN LOOK FOR HEALTHY INGREDIENTS IN FOOD AND BEVERAGES
Strong work-life balance top of Japanese preference for working conditions
Job security paramount for Japanese workers
Japanese say they have a strict boundary between work and personal life
In Japan, shopping for enjoyment is a popular leisure activity
Gen Z consumers much more likely to socialise in person with their peers
Japanese prioritise maximizing the benefits while minimising cost when travelling
Value for money top of mind for Gen Z and millennials
Weekly walk or hike for exercise remains the most popular exercise routine in Japan
Gen X sees greatest number of weekly walks or hikes for exercise
Millennials taking active steps to reduce stress and maintain a positive mental state
Consumers in Japan remain neutral about ethical label claims
Just over half of consumers are focused on reducing food waste
Gen X the most active in green behaviours and activism
Japanese consumers not driven by activism in political and social issues
Compared to global results, Japanese maintain a relaxed attitude to shopping activities
Older generations driven the most by finding potential bargains
Consumers in Japan are open to purchasing used or pre-owned goods
Private label and lower priced offerings hold very little appeal among baby boomers
Consumers in Japan mostly subscribe to online streaming services
Japanese intending to drastically reduce their expenditure on non-tangible experiences
Gen Z foresee increasing spending on travel/holidays the most
Consumers express concern over the present economic state
Generation X indicates the strongest concern around their financial standing
Generation Z united in their intention to increase attempts at saving money in the future
Japanese consumers choose to remain unidentified while using the internet
Younger generations more inclined to communicate online
Japanese consumers the most frequent in checking or refreshing profiles on a social media
Younger consumers most active subscribers for on-demand video streaming
Gen Z and millennials most likely to purchase goods or services online
Japanese far less active in online interaction with brands compared to rest of the world
Gen Z most active in following or liking companies' social media feed or posts
Consumer values and behaviour in Japan
Japanese like to ensure health and safety measures are in place before they leave home
Baby boomers say spiritual beliefs remain an integral part of their life
Japanese consumers seek out distinctively tailored products and services
Younger generations much more open to exploring and testing new products and offerings
Japanese consumers feeling less optimistic about the future compared to other citizens
Over half of generation Z consumers expect they will be happier in the future
When at home, Japanese consumers frequently exercise
Safe location is the most appreciated home feature among Japanese households
Consumers in Japan prefer to cook or bake themselves
Consumers in Japan say that someone else in their household typically cooks for them
Gen Z say that someone else in their household typically cooks for them
25% OF CONSUMERS IN JAPAN LOOK FOR HEALTHY INGREDIENTS IN FOOD AND BEVERAGES
Strong work-life balance top of Japanese preference for working conditions
Job security paramount for Japanese workers
Japanese say they have a strict boundary between work and personal life
In Japan, shopping for enjoyment is a popular leisure activity
Gen Z consumers much more likely to socialise in person with their peers
Japanese prioritise maximizing the benefits while minimising cost when travelling
Value for money top of mind for Gen Z and millennials
Weekly walk or hike for exercise remains the most popular exercise routine in Japan
Gen X sees greatest number of weekly walks or hikes for exercise
Millennials taking active steps to reduce stress and maintain a positive mental state
Consumers in Japan remain neutral about ethical label claims
Just over half of consumers are focused on reducing food waste
Gen X the most active in green behaviours and activism
Japanese consumers not driven by activism in political and social issues
Compared to global results, Japanese maintain a relaxed attitude to shopping activities
Older generations driven the most by finding potential bargains
Consumers in Japan are open to purchasing used or pre-owned goods
Private label and lower priced offerings hold very little appeal among baby boomers
Consumers in Japan mostly subscribe to online streaming services
Japanese intending to drastically reduce their expenditure on non-tangible experiences
Gen Z foresee increasing spending on travel/holidays the most
Consumers express concern over the present economic state
Generation X indicates the strongest concern around their financial standing
Generation Z united in their intention to increase attempts at saving money in the future
Japanese consumers choose to remain unidentified while using the internet
Younger generations more inclined to communicate online
Japanese consumers the most frequent in checking or refreshing profiles on a social media
Younger consumers most active subscribers for on-demand video streaming
Gen Z and millennials most likely to purchase goods or services online
Japanese far less active in online interaction with brands compared to rest of the world
Gen Z most active in following or liking companies' social media feed or posts
