Consumer Values and Behaviour in Denmark
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Values and Behaviour in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer values and behaviour in Denmark
Danish consumers feel comfortable expressing their identity with friends and family
Older generations feel most comfortable expressing identity with friends and family
Danes prefer creating memories rather than acquiring things
Danish millennials extensively research the products and services they consume
Overall, consumers in Denmark anticipate that they will be happier in the future
Most Danes expect to be better off financially in the future
Danes enjoy exercising during their time at home
A safe location tops the priority list of home features for Danish consumers
Danes prefer to prepare their own meals
Danish consumers would rather use their time spent cooking on other things
Danish millennials don’t trust their culinary abilities as much as other generations
Danish consumers look for healthy ingredients in food and beverages, particularly millennials
Work life balance is the top career priority for Danes
Danes primarily seek job security
Danes actively maintain a clear separation between their professional and personal lives
Danes connect with friends through digital means more regularly than in person
Younger generations love socialising, both in person and online
Danish consumers list relaxation as their top travel consideration
Gen X seeks relaxation most when planning a vacation
Consumers in Denmark prefer less strenuous exercise like walking or hiking
Baby boomers have a higher proclivity for cycling than other generations
Consumers prefer massages to reduce levels of stress
Consumers in Denmark are worried about climate change
Baby boomers taking on the fight to ensure a more sustainable lifestyle
Consumers in Denmark prefer repair over replacement, more than the global average
Strong tendency shown by baby boomers to boycott brands not aligned with their values
Danish consumers enjoy a good deal
Baby boomers prefer quality over quantity
Danish consumers are more willing to buy second-hand compared to global average
Baby boomers most willing generation to purchase second hand or previously owned goods
Danish consumers are drawn to digital platforms for streaming content
Consumers in Denmark more likely to increase spending on travel/holidays
Millennial Danes expect to see themselves spending more on travel
Danish consumers are more satisfied with their financial standing than the rest of the world
Baby boomers are the most financially secure generation in Denmark
In Denmark, Gen Z is the generation with the highest proportion intending to save more
Danish consumers feel that targeted advertising is intrusive
Gen Z is less concerned about targeted advertising than older generations
Social media is the main utility of internet access for Danes
Millennials have the highest proclivity for connected appliances in Denmark
Millennials are the most adept at engaging with activities online in Denmark
Consumers in Denmark are less inclined to interact with businesses on social media
Danish millennials at forefront with engagements with companies and brands
Consumer values and behaviour in Denmark
Danish consumers feel comfortable expressing their identity with friends and family
Older generations feel most comfortable expressing identity with friends and family
Danes prefer creating memories rather than acquiring things
Danish millennials extensively research the products and services they consume
Overall, consumers in Denmark anticipate that they will be happier in the future
Most Danes expect to be better off financially in the future
Danes enjoy exercising during their time at home
A safe location tops the priority list of home features for Danish consumers
Danes prefer to prepare their own meals
Danish consumers would rather use their time spent cooking on other things
Danish millennials don’t trust their culinary abilities as much as other generations
Danish consumers look for healthy ingredients in food and beverages, particularly millennials
Work life balance is the top career priority for Danes
Danes primarily seek job security
Danes actively maintain a clear separation between their professional and personal lives
Danes connect with friends through digital means more regularly than in person
Younger generations love socialising, both in person and online
Danish consumers list relaxation as their top travel consideration
Gen X seeks relaxation most when planning a vacation
Consumers in Denmark prefer less strenuous exercise like walking or hiking
Baby boomers have a higher proclivity for cycling than other generations
Consumers prefer massages to reduce levels of stress
Consumers in Denmark are worried about climate change
Baby boomers taking on the fight to ensure a more sustainable lifestyle
Consumers in Denmark prefer repair over replacement, more than the global average
Strong tendency shown by baby boomers to boycott brands not aligned with their values
Danish consumers enjoy a good deal
Baby boomers prefer quality over quantity
Danish consumers are more willing to buy second-hand compared to global average
Baby boomers most willing generation to purchase second hand or previously owned goods
Danish consumers are drawn to digital platforms for streaming content
Consumers in Denmark more likely to increase spending on travel/holidays
Millennial Danes expect to see themselves spending more on travel
Danish consumers are more satisfied with their financial standing than the rest of the world
Baby boomers are the most financially secure generation in Denmark
In Denmark, Gen Z is the generation with the highest proportion intending to save more
Danish consumers feel that targeted advertising is intrusive
Gen Z is less concerned about targeted advertising than older generations
Social media is the main utility of internet access for Danes
Millennials have the highest proclivity for connected appliances in Denmark
Millennials are the most adept at engaging with activities online in Denmark
Consumers in Denmark are less inclined to interact with businesses on social media
Danish millennials at forefront with engagements with companies and brands
