Consumer Values and Behaviour in China
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Values and Behaviour in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer values and behaviour in China
Health and safety remains a top priority when leaving home
Millennials feel at ease expressing their identity among friends and family
Brands are very important for Chinese consumers
Millennials are most likely to try a new product or service
Chinese consumers expect more in-person activities
Millennials are most optimistic about their future financial situation
While at home, consumers in China connect with friends or family virtually
Smart home functionality is what Chinese consumers are looking for in their homes
Chinese really enjoy eating out compared to global consumers
Consumers say that restaurants serve more delicious food than home-cooked meals
Younger generations prefer to order food for delivery
Consumers in China look for healthy ingredients in food and beverages
A third of Chinese consumers are looking for a good work-life balance
Consumers in China primarily desire job security
Chinese consumers expect a clear separation between their professional and personal life
Consumers like interacting with their friends virtually
Cinemas are most loved by millennial consumers
Chinese consumers love experiencing local culture while travelling
Chinese baby boomers like ecotourism and nature
Consumers in China are active runners
Chinese Gen X consumers cycle or bike
Sleeping aids are popular in China
Consumers strive to positively influence the environment
Consumers actively engaged in adopting more sustainable behaviours
Consumers in China motivated to employ eco-friendly materials for packaging
Chinese consumers buy from brands that align with their values and views
Opposite from global realities, Chinese consumers are least interested in bargains
Feeling good buying eco, most appealing to millennials
A third of Chinese consumers say they regularly seek strong or well-known brands
Millennials are more interested in personalisation
Subscription services and regular shopping is important for everyday essentials and food
Chinese expect to increase spending on groceries
Millennials most eager to spend on education
Chinese consumers are comfortable with their current financial situation
While millennials most comfortable financially, baby boomers sometimes rely on credit cards
Millennials expect to increase overall spending the most
Consumers in China take an active role in controlling the sharing of data
Gen X Chinese consumers state they prefer to communicate online
Consumers in China employ messaging or communication applications
Half of baby boomers are less active on communication apps and social sites
Gen Z are involved with metaverse platforms
Chinese consumers are more likely to share a purchase they made on their social media
Millennials most active in shopping through social media
Consumer values and behaviour in China
Health and safety remains a top priority when leaving home
Millennials feel at ease expressing their identity among friends and family
Brands are very important for Chinese consumers
Millennials are most likely to try a new product or service
Chinese consumers expect more in-person activities
Millennials are most optimistic about their future financial situation
While at home, consumers in China connect with friends or family virtually
Smart home functionality is what Chinese consumers are looking for in their homes
Chinese really enjoy eating out compared to global consumers
Consumers say that restaurants serve more delicious food than home-cooked meals
Younger generations prefer to order food for delivery
Consumers in China look for healthy ingredients in food and beverages
A third of Chinese consumers are looking for a good work-life balance
Consumers in China primarily desire job security
Chinese consumers expect a clear separation between their professional and personal life
Consumers like interacting with their friends virtually
Cinemas are most loved by millennial consumers
Chinese consumers love experiencing local culture while travelling
Chinese baby boomers like ecotourism and nature
Consumers in China are active runners
Chinese Gen X consumers cycle or bike
Sleeping aids are popular in China
Consumers strive to positively influence the environment
Consumers actively engaged in adopting more sustainable behaviours
Consumers in China motivated to employ eco-friendly materials for packaging
Chinese consumers buy from brands that align with their values and views
Opposite from global realities, Chinese consumers are least interested in bargains
Feeling good buying eco, most appealing to millennials
A third of Chinese consumers say they regularly seek strong or well-known brands
Millennials are more interested in personalisation
Subscription services and regular shopping is important for everyday essentials and food
Chinese expect to increase spending on groceries
Millennials most eager to spend on education
Chinese consumers are comfortable with their current financial situation
While millennials most comfortable financially, baby boomers sometimes rely on credit cards
Millennials expect to increase overall spending the most
Consumers in China take an active role in controlling the sharing of data
Gen X Chinese consumers state they prefer to communicate online
Consumers in China employ messaging or communication applications
Half of baby boomers are less active on communication apps and social sites
Gen Z are involved with metaverse platforms
Chinese consumers are more likely to share a purchase they made on their social media
Millennials most active in shopping through social media
