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Cognitive Data Management Market by Component (Solutions (Data Integration & Migration, Data Governance & Quality) Services), Deployment Type, Enterprise Size, Business Function, Vertical, and Region - Global Forecast to 2023

August 2018 | 153 pages | ID: C832C99F4E2EN
MarketsandMarkets

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The rising use of Internet of Things (IoT)-based devices, resulting in upshifting the amount of digital data, is expected to drive the growth of the cognitive data management market

The global cognitive data management market size is expected to grow from USD 569.9 million in 2018 to USD 1,473.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 20.9% during the forecast period. The rising use of IoT-based devices, resulting in upshifting the amount of digital data, growing adoption of the cognitive computing technology and advanced analytics, increasing volume of complex data, and growing demand for streamlining business operations are some of the factors expected to drive the cognitive data management market. However, prevailing data security apprehensions and complex analytical processes may restrain the growth of the market.

Among deployment types, the cloud deployment type is expected to have the larger market share during the forecast period

The cloud deployment type is expected to have the larger market share by 2023. Cloud-based solutions have witnessed a huge demand, due to their wide range of functionalities, such as pay-per-use model, flexibility, ease in accessibility, faster setup time, multi-user support, and low installation and maintenance costs.

Under verticals, the Banking, Financial Services, and Insurance (BFSI) vertical is expected to hold the largest market share during the forecast period

The BFSI vertical is expected to hold the largest market share during the forecast period. BFSI companies possess a huge employee base that generates voluminous data, which needs to be managed for the effective functioning of business operations. Therefore, the use of social and sentiment analytical tools to gain more insightful information regarding users can be helpful for sales and marketing purposes, which in turn, is expected to increase the adoption of cognitive data management solutions.

In regions, Europe is expected to grow at the highest CAGR during the forecast period

In terms of growth rate, Europe is expected to grow at the highest CAGR during the forecast period. The increasing inconsistent data generated across organizations in different countries is expected to have led to the rising adoption of cognitive data management solutions in this region. Countries such as the UK, Germany, and France are considered in this regional market analysis. New technologies and business models are being rapidly introduced in the European market, due to dynamic business needs. Constant innovation and heavy investments in R&D from the European companies are expected to increase the demand for cognitive data management solutions.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the cognitive data management market.

The breakup of the profiles of the primary participants is given below:
  • By Company: Tier 1 – 25%, Tier 2 – 35%, and Tier 3 – 40%
  • By Designation: C-Level – 45%, Director Level – 51%, and Others – 4%
  • By Region: North America – 39%, Europe – 25%, APAC – 30%, and RoW – 6%
The key cognitive data management vendors profiled in the report are as follows:
  • Attivio (US)
  • CognitiveScale (US)
  • Cognizant (US)
  • DATUM (US)
  • Expert System (Italy)
  • HPE (US)
  • IBM (US)
  • Immuta (US)
  • Informatica (US)
  • Infosys (India)
  • Kingland Systems (US)
  • Microsoft (US)
  • Oracle (US)
  • Pingar (New Zealand)
  • Reltio (US)
  • Saksoft (India)
  • Salesforce (US)
  • SAP (Germany)
  • SAS (US)
  • SnapLogic (US)
  • SparkCognition (US)
  • StrongBox Data Solutions (Canada)
  • Talend (US)
  • Veritas (US)
  • Wipro (India)
RESEARCH COVERAGE

The cognitive data management market has been segmented based on components, business functions, deployment types, organization size, verticals, and regions. A detailed analysis of the key industry players has been done to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; expansions; and competitive landscape associated with the global cognitive data management market.

REASONS TO BUY THE REPORT

The report would help the market leaders/new entrants in the following ways:
  • It comprehensively segments the cognitive data management market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
  • It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities.
  • It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes competitor ecosystem, new service developments, partnerships, and acquisitions.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.4 YEARS CONSIDERED FOR THE STUDY
1.5 CURRENCY
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
  2.1.2 PRIMARY DATA
    2.1.2.1 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
  2.2.1 BOTTOM-UP APPROACH
  2.2.2 TOP-DOWN APPROACH
2.3 RESEARCH ASSUMPTIONS
2.4 LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE COGNITIVE DATA MANAGEMENT MARKET
4.2 COGNITIVE DATA MANAGEMENT MARKET: MARKET SHARE OF TOP 4 VERTICALS AND REGIONS, 2018
4.3 MARKET INVESTMENT SCENARIO

5 MARKET DYNAMICS

5.1 MARKET DYNAMICS
  5.1.1 DRIVERS
    5.1.1.1 Rise in IoT based devices upshifting the amount of digital data
    5.1.1.2 Rise in adoption of cognitive computing technology and advanced analytics
    5.1.1.3 Increasing volume of complex data
    5.1.1.4 Streamlining business operations
  5.1.2 RESTRAINTS
    5.1.2.1 Prevailing data security apprehensions
    5.1.2.1 Complex analytical process
  5.1.3 OPPORTUNITIES
    5.1.3.1 Deploying specific tools and technologies to increase data access and data convergence
    5.1.3.2 Increasing adoption of cloud technology
    5.1.3.3 Higher adoption by SMEs
  5.1.4 CHALLENGES
    5.1.4.1 Lack of skilled workforce
    5.1.4.2 Managing data quality and safety

6 COGNITIVE DATA MANAGEMENT MARKET, BY COMPONENT

6.1 INTRODUCTION
6.2 SOLUTIONS
  6.2.1 DATA INTEGRATION & MIGRATION
  6.2.2 DATA GOVERNANCE & QUALITY
  6.2.3 OTHERS
6.3 SERVICES
  6.3.1 CONSULTING SERVICES
  6.3.2 INTEGRATION SERVICES
  6.3.3 SUPPORT & MAINTENANCE SERVICES

7 COGNITIVE DATA MANAGEMENT MARKET, BY BUSINESS FUNCTION

7.1 INTRODUCTION
7.2 OPERATIONS
7.3 SALES & MARKETING
7.4 FINANCE
7.5 LEGAL
7.6 HUMAN RESOURCE

8 COGNITIVE DATA MANAGEMENT MARKET, BY DEPLOYMENT TYPE

8.1 INTRODUCTION
8.2 ON-PREMISES
8.3 CLOUD

9 COGNITIVE DATA MANAGEMENT MARKET, BY ORGANIZATION SIZE

9.1 INTRODUCTION
9.2 LARGE ENTERPRISES
9.3 SMALL & MEDIUM-SIZED ENTERPRISES

10 COGNITIVE DATA MANAGEMENT MARKET, BY VERTICAL

10.1 INTRODUCTION
  10.1.1 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
    10.1.1.1 Use case
    10.1.1.2 Data source
  10.1.2 HEALTHCARE & PHARMACEUTICALS
    10.1.2.1 Use case
    10.1.2.2 Data source
  10.1.3 MANUFACTURING
    10.1.3.1 Use case
    10.1.3.2 Data source
  10.1.4 TELECOM, IT, AND MEDIA
    10.1.4.1 Use case
    10.1.4.2 Data source
  10.1.5 GOVERNMENT & LEGAL SERVICES
    10.1.5.1 Use case
    10.1.5.2 Data source
  10.1.6 OTHERS
    10.1.6.1 Use case
    10.1.6.2 Data source

11 REGIONAL ANALYSIS

11.1 INTRODUCTION
11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA PACIFIC
11.5 LATIN AMERICA
11.6 MIDDLE EAST & AFRICA

12 COMPTETIVE LANDSCAPE

12.1 OVERVIEW
12.2 KEY PLAYERS OPERATING IN THE COGNITIVE DATA MANAGEMENT MARKET
12.3 COMPETITIVE SCENARIO
  12.3.1 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
  12.3.2 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT ENHANCEMENTS
  12.3.3 MERGERS AND ACQUISITIONS
  12.3.4 BUSINESS EXPANSIONS

13 COMPANY PROFILES

(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
13.1 INTRODUCTION
13.2 IBM
13.3 SALESFORCE
13.4 SAP
13.5 INFORMATICA
13.6 SAS
13.7 COGNIZANT
13.8 MICROSOFT
13.9 INFOSYS
13.10 HPE
13.11 ORACLE
13.12 VERITAS
13.13 WIPRO
13.14 DATUM
13.15 RELTIO
13.16 TALEND
13.17 SAKSOFT
13.18 SNAPLOGIC
13.19 IMMUTA
13.20 ATTIVIO
13.21 SPARKCOGNITION
13.22 EXPERT SYSTEM
13.23 STRONGBOX DATA SOLUTIONS
13.24 COGNTIVESCALE
13.25 PINGAR
13.26 KINGLAND SYSTEMS
*Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX

14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS

LIST OF TABLES

TABLE 1 COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 2 SOLUTIONS: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
TABLE 3 DATA INTEGRATION & MIGRATION: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 4 DATA GOVERNANCE & QUALITY: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 5 OTHERS: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 6 SERVICES: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
TABLE 7 CONSULTING SERVICES: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 8 INTEGRATION SERVICES: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 9 SUPPORT & MAINTENANCE SERVICES: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 10 COGNITIVE DATA MANAGEMENT MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION)
TABLE 11 COGNITIVE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
TABLE 12 COGNITIVE DATA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
TABLE 13 COGNITIVE DATA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 14 BFSI: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 15 HEALTHCARE & PHARMACEUTICALS: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 16 MANUFACTURING: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 17 TELECOM, IT, AND MEDIA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 18 GOVERNMENT & LAW SERVICES: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 19 OTHERS: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 20 COGNITIVE DATA MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
TABLE 21 NORTH AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 22 NORTH AMERICA: COGNITIVE DATA MANAGEMENT MARKET FOR SOLUTIONS, BY TYPE, 2016–2023 (USD MILLION)
TABLE 23 NORTH AMERICA: COGNITIVE DATA MANAGEMENT MARKET FOR SERVICES, BY TYPE, 2016–2023 (USD MILLION)
TABLE 24 NORTH AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION)
TABLE 25 NORTH AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
TABLE 26 NORTH AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
TABLE 27 NORTH AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 28 NORTH AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
TABLE 29 EUROPE: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 30 EUROPE: COGNITIVE DATA MANAGEMENT MARKET SIZE FOR SOLUTIONS, BY TYPE, 2016–2023 (USD MILLION)
TABLE 31 EUROPE: COGNITIVE DATA MANAGEMENT MARKET SIZE FOR SERVICES, BY TYPE, 2016–2023 (USD MILLION)
TABLE 32 EUROPE: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION)
TABLE 33 EUROPE: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
TABLE 34 EUROPE: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
TABLE 35 EUROPE: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 36 EUROPE: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
TABLE 37 ASIA PACIFIC: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 38 ASIA PACIFIC: COGNITIVE DATA MANAGEMENT MARKET SIZE FOR SOLUTIONS, BY TYPE, 2016–2023 (USD MILLION)
TABLE 39 ASIA PACIFIC: COGNITIVE DATA MANAGEMENT MARKET SIZE FOR SERVICES, BY TYPE, 2016–2023 (USD MILLION)
TABLE 40 ASIA PACIFIC: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION)
TABLE 41 ASIA PACIFIC: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
TABLE 42 ASIA PACIFIC: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
TABLE 43 ASIA PACIFIC: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 44 ASIA PACIFIC: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
TABLE 45 LATIN AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 46 LATIN AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE FOR SOLUTIONS, BY TYPE, 2016–2023 (USD MILLION)
TABLE 47 LATIN AMERICA: COGNITIVE DATA MANAGEMENT MARKET FOR SERVICES, BY TYPE, 2016–2023 (USD MILLION)
TABLE 48 LATIN AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION)
TABLE 49 LATIN AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
TABLE 50 LATIN AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
TABLE 51 LATIN AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 52 LATIN AMERICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
TABLE 53 MIDDLE EAST & AFRICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
TABLE 54 MIDDLE EAST & AFRICA: COGNITIVE DATA MANAGEMENT MARKET FOR SOLUTIONS, BY TYPE, 2016–2023 (USD MILLION)
TABLE 55 MIDDLE EAST & AFRICA: COGNITIVE DATA MANAGEMENT MARKET FOR SERVICES, BY TYPE, 2016–2023 (USD MILLION)
TABLE 56 MIDDLE EAST & AFRICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY BUSINESS FUNCTION, 2016–2023 (USD MILLION)
TABLE 57 MIDDLE EAST & AFRICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION)
TABLE 58 MIDDLE EAST & AFRICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION)
TABLE 59 MIDDLE EAST & AFRICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
TABLE 60 MIDDLE EAST & AFRICA: COGNITIVE DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
TABLE 61 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2018
TABLE 62 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT ENHANCEMENTS, 2018
TABLE 63 MERGERS AND ACQUISITIONS, 2016–2018
TABLE 64 BUSINESS EXPANSIONS, 2017–2018

LIST OF FIGURES

FIGURE 1 COGNITIVE DATA MANAGEMENT MARKET SEGMENTATION
FIGURE 2 COGNITIVE DATA MANAGEMENT MARKET: RESEARCH DESIGN
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
FIGURE 4 DATA TRIANGULATION
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 7 ASSUMPTIONS
FIGURE 8 TOP 3 SEGMENTS OF THE COGNITIVE DATA MANAGEMENT MARKET IN 2018
FIGURE 9 COGNITIVE DATA MANAGEMENT MARKET SHARE, BY COMPONENT, 2018
FIGURE 10 COGNITIVE DATA MANAGEMENT MARKET SHARE, BY BUSINESS FUNCTION, 2018
FIGURE 11 COGNITIVE DATA MANAGEMENT MARKET SHARE, BY SERVICE, 2018
FIGURE 12 COGNITIVE DATA MANAGEMENT MARKET: REGIONAL SNAPSHOT
FIGURE 13 RISE IN ADOPTION OF COGNITIVE COMPUTING TECHNOLOGY AND ADVANCED TECHNOLOGIES EXPECTED TO DRIVE THE COGNITIVE DATA MANAGEMENT MARKET GROWTH DURING THE FORECAST PERIOD
FIGURE 14 BFSI VERTICAL AND NORTH AMERICA ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN 2018
FIGURE 15 EUROPE EXPECTED TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT 5 YEARS
FIGURE 16 COGNITIVE DATA MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 17 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD AS COMPARED TO THE SOLUTIONS SEGMENT
FIGURE 18 INTEGRATION SERVICES SUBSEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 19 SALES & MARKETING SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 20 CLOUD DEPLOYMENT TYPE SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD AS COMPARED TO THE ON-PREMISES SEGMENT
FIGURE 21 SMES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD AS COMPARED TO THE LARGE ENTERPRISES SEGMENT
FIGURE 22 MANUFACTURING VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 23 NORTH AMERICA IS EXPECTED TO BE THE LARGEST MARKET FOR COGNITIVE DATA MANAGEMENT DURING THE FORECAST PERIOD
FIGURE 24 EUROPE IS EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
FIGURE 25 NORTH AMERICA COGNITIVE DATA MANAGEMENT MARKET SNAPSHOT
FIGURE 26 EUROPE COGNITIVE DATA MANAGEMENT MARKET SNAPSHOT
FIGURE 27 KEY STRATEGIES ADOPTED BY THE LEADING PLAYERS IN THE COGNITIVE DATA MANAGEMENT MARKET DURING 2016–2018
FIGURE 28 MARKET EVALUATION FRAMEWORK
FIGURE 29 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS
FIGURE 30 IBM: COMPANY SNAPSHOT
FIGURE 31 IBM: SWOT ANALYSIS
FIGURE 32 SALESFORCE: COMPANY SNAPSHOT
FIGURE 33 SALESFORCE: SWOT ANALYSIS
FIGURE 34 SAP: COMPANY SNAPSHOT
FIGURE 35 SAP: SWOT ANALYSIS
FIGURE 36 INFORMATICA: SWOT ANALYSIS
FIGURE 37 SAS: COMPANY SNAPSHOT
FIGURE 38 SAS: SWOT ANALYSIS
FIGURE 39 COGNIZANT: COMPANY SNAPSHOT
FIGURE 40 MICROSOFT: COMPANY SNAPSHOT
FIGURE 41 INFOSYS: COMPANY SNAPSHOT
FIGURE 42 HPE: COMPANY SNAPSHOT
FIGURE 43 ORACLE: COMPANY SNAPSHOT
FIGURE 44 WIPRO: COMPANY SNAPSHOT
FIGURE 45 TALEND: COMPANY SNAPSHOT
FIGURE 46 SPARKCOGNITION: COMPANY SNAPSHOT
FIGURE 47 EXPERT SYSTEMS: COMPANY SNAPSHOT


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