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Clickstream Analytics - Global Market Outlook (2017-2023)

July 2017 | 138 pages | ID: C4EE921EE40EN
Stratistics Market Research Consulting

US$ 4,150.00

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According to Stratistics MRC, the Global Clickstream Analytics market is expected to grow from $ 556.92 million in 2016 to reach $ 1646.51 million by 2023 with a CAGR of 16.7%. Growing demand for eCommerce which leads to rise in consumer data, huge acceptance of traditional techniques to digital techniques is favouring the market. In addition, raise in data privacy issues and regulations are hampering the market.

Customers accessing the internet in huge number have acquired the largest market share which is dominating the basket analysis and personalization segment. By end user, retail and ecommerce segment is growing rapidly due to the increase of clickstream data in daily life and rising demand for online shopping. North America followed by Asia Pacific is dominating the clickstream market with the use of new technologies.

Some of the key players in global clickstream market include Webtrends, Vlocity, Inc, Verto Analytics, Inc, Talend S.A, Splunk, Inc, SAP SE, Oracle Corporation, Microsoft Corporation, Jumpshot, Inc, International Business Machines Corporation, Hewlett Packard Enterprise, Google, Inc, Connexity, Inc, At Internet and Adobe Systems Incorporated.Applications Covered:
  • Website/Application Optimization
  • Click Path Optimization
  • Basket Analysis and Personalization
  • Traffic Analysis
  • Customer Analysis
  • Other Business Applications

    Organization Sizes Covered:
    • Small Enterprises
    • Large Enterprises
    • Medium Enterprises
    Types Covered:
    • Services
    • Managed Services
    • Professional Services
    • Software
    Deployment Models Covered:
    • On-Demand
    • On-Premises
    End Users Covered:
    • Travel and Hospitality
    • Transportation and Logistics
    • Telecom and IT
    • Retail and Ecommerce
    • Media and Entertainment
    • Government
    • Energy and Utilities
    • Banking, Financial Services, and Insurance
    • Other End Users
    Regions Covered:
    • North America
    • US
    • Canada
    • Mexico
    • Europe
    • Germany
    • France
    • Italy
    • UK
    • Spain
    • Rest of Europe
    • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • Rest of Asia Pacific
    • Rest of the World
    • Middle East
    • Brazil
    • Argentina
    • South Africa
    • Egypt
    What our report offers:
    • Market share assessments for the regional and country level segments
    • Market share analysis of the top industry players
    • Strategic recommendations for the new entrants
    • Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
    • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
    • Strategic recommendations in key business segments based on the market estimations
    • Competitive landscaping mapping the key common trends
    • Company profiling with detailed strategies, financials, and recent developments
    • Supply chain trends mapping the latest technological advancements
1 EXECUTIVE SUMMARY

2 PREFACE

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
  2.4.1 Data Mining
  2.4.2 Data Analysis
  2.4.3 Data Validation
  2.4.4 Research Approach
2.5 Research Sources
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions

3 MARKET TREND ANALYSIS

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Appication Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Futuristic Market Scenario

4 PORTERS FIVE FORCE ANALYSIS

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 GLOBAL CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

5.1 Introduction
5.2 Website/Application Optimization
5.3 Click Path Optimization
5.4 Basket Analysis and Personalization
5.5 Traffic Analysis
5.6 Customer Analysis
5.7 Other Business Applications

6 GLOBAL CLICKSTREAM ANALYTICS MARKET, BY ORGANIZATION SIZE

6.1 Introduction
6.2 Small Enterprises
6.3 Large Enterprises
6.4 Medium Enterprises

7 GLOBAL CLICKSTREAM ANALYTICS MARKET, BY TYPE

7.1 Introduction
7.2 Services
  7.2.1 Managed Services
  7.2.2 Professional Services
    7.2.2.1 Support and Maintenance
    7.2.2.2 Consulting Services
    7.2.2.3 Deployment and Integration
7.3 Software

8 GLOBAL CLICKSTREAM ANALYTICS MARKET, BY DEPLOYMENT MODEL

8.1 Introduction
8.2 On-Demand
8.3 On-Premises

9 GLOBAL CLICKSTREAM ANALYTICS MARKET, BY END USER

9.1 Introduction
9.2 Travel and Hospitality
9.3 Transportation and Logistics
9.4 Telecom and IT
9.5 Retail and Ecommerce
9.6 Media and Entertainment
9.7 Government
9.8 Energy and Utilities
9.9 Banking, Financial Services, and Insurance
9.10 Other End Users

10 GLOBAL CLICKSTREAM ANALYTICS MARKET, BY GEOGRAPHY

10.1 Introduction
10.2 North America
  10.2.1 US
  10.2.2 Canada
  10.2.3 Mexico
10.3 Europe
  10.3.1 Germany
  10.3.2 France
  10.3.3 Italy
  10.3.4 UK
  10.3.5 Spain
  10.3.6 Rest of Europe
10.4 Asia Pacific
  10.4.1 Japan
  10.4.2 China
  10.4.3 India
  10.4.4 Australia
  10.4.5 New Zealand
  10.4.6 South Korea
  10.4.7 Rest of Asia Pacific
10.5 South America
  10.5.1 Argentina
  10.5.2 Brazil
  10.5.3 Chile
  10.5.4 Rest of South America
10.6 Middle East & Africa
  10.6.1 Saudi Arabia
  10.6.2 UAE
  10.6.3 Qatar
  10.6.4 South Africa
  10.6.5 Rest of Middle East & Africa

11 KEY DEVELOPMENTS

11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 COMPANY PROFILING

12.1 Webtrends
12.2 Vlocity, Inc.
12.3 Verto Analytics, Inc.
12.4 Talend S.A.
12.5 Splunk, Inc.
12.6 SAP SE
12.7 Oracle Corporation
12.8 Microsoft Corporation
12.9 Jumpshot, Inc.
12.10 International Business Machines Corporation
12.11 Hewlett Packard Enterprise
12.12 Google, Inc.
12.13 Connexity, Inc.
12.14 At Internet
12.15 Adobe Systems Incorporated

LIST OF TABLES

Table 1 Global Clickstream Analytics Market Outlook, By Region (2014-2023) (US $MN)
Table 2 Global Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)
Table 3 Global Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN)
Table 4 Global Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)
Table 5 Global Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN)
Table 6 Global Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)
Table 7 Global Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)
Table 8 Global Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)
Table 9 Global Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)
Table 10 Global Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)
Table 11 Global Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)
Table 12 Global Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)
Table 13 Global Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)
Table 14 Global Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)
Table 15 Global Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)
Table 16 Global Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)
Table 17 Global Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)
Table 18 Global Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)
Table 19 Global Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)
Table 20 Global Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)
Table 21 Global Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)
Table 22 Global Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)
Table 23 Global Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)
Table 24 Global Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)
Table 25 Global Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN)
Table 26 Global Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)
Table 27 North America Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)
Table 28 North America Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)
Table 29 North America Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN)
Table 30 North America Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)
Table 31 North America Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN)
Table 32 North America Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)
Table 33 North America Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)
Table 34 North America Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)
Table 35 North America Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)
Table 36 North America Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)
Table 37 North America Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)
Table 38 North America Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)
Table 39 North America Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)
Table 40 North America Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)
Table 41 North America Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)
Table 42 North America Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)
Table 43 North America Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)
Table 44 North America Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)
Table 45 North America Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)
Table 46 North America Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)
Table 47 North America Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)
Table 48 North America Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)
Table 49 North America Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)
Table 50 North America Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)
Table 51 North America Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN)
Table 52 North America Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)
Table 53 Europe Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)
Table 54 Europe Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)
Table 55 Europe Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN)
Table 56 Europe Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)
Table 57 Europe Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN)
Table 58 Europe Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)
Table 59 Europe Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)
Table 60 Europe Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)
Table 61 Europe Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)
Table 62 Europe Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)
Table 63 Europe Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)
Table 64 Europe Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)
Table 65 Europe Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)
Table 66 Europe Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)
Table 67 Europe Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)
Table 68 Europe Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)
Table 69 Europe Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)
Table 70 Europe Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)
Table 71 Europe Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)
Table 72 Europe Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)
Table 73 Europe Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)
Table 74 Europe Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)
Table 75 Europe Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)
Table 76 Europe Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)
Table 77 Europe Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN)
Table 78 Europe Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)
Table 79 Asia Pacific Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)
Table 80 Asia Pacific Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)
Table 81 Asia Pacific Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN)
Table 82 Asia Pacific Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)
Table 83 Asia Pacific Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN)
Table 84 Asia Pacific Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)
Table 85 Asia Pacific Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)
Table 86 Asia Pacific Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)
Table 87 Asia Pacific Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)
Table 88 Asia Pacific Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)
Table 89 Asia Pacific Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)
Table 90 Asia Pacific Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)
Table 91 Asia Pacific Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)
Table 92 Asia Pacific Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)
Table 93 Asia Pacific Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)
Table 94 Asia Pacific Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)
Table 95 Asia Pacific Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)
Table 96 Asia Pacific Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)
Table 97 Asia Pacific Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)
Table 98 Asia Pacific Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)
Table 99 Asia Pacific Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)
Table 100 Asia Pacific Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)
Table 101 Asia Pacific Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)
Table 102 Asia Pacific Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)
Table 103 Asia Pacific Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN)
Table 104 Asia Pacific Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)
Table 105 South America Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)
Table 106 South America Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)
Table 107 South America Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN)
Table 108 South America Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)
Table 109 South America Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN)
Table 110 South America Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)
Table 111 South America Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)
Table 112 South America Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)
Table 113 South America Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)
Table 114 South America Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)
Table 115 South America Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)
Table 116 South America Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)
Table 117 South America Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)
Table 118 South America Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)
Table 119 South America Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)
Table 120 South America Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)
Table 121 South America Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)
Table 122 South America Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)
Table 123 South America Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)
Table 124 South America Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)
Table 125 South America Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)
Table 126 South America Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)
Table 127 South America Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)
Table 128 South America Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)
Table 129 South America Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN)
Table 130 South America Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)
Table 131 Middle East & Africa Clickstream Analytics Market Outlook, By Country (2014-2023) (US $MN)
Table 132 Middle East & Africa Clickstream Analytics Market Outlook, By Application (2014-2023) (US $MN)
Table 133 Middle East & Africa Clickstream Analytics Market Outlook, By Website/Application Optimization (2014-2023) (US $MN)
Table 134 Middle East & Africa Clickstream Analytics Market Outlook, By Click Path Optimization (2014-2023) (US $MN)
Table 135 Middle East & Africa Clickstream Analytics Market Outlook, By Basket Analysis and Personalization (2014-2023) (US $MN)
Table 136 Middle East & Africa Clickstream Analytics Market Outlook, By Traffic Analysis (2014-2023) (US $MN)
Table 137 Middle East & Africa Clickstream Analytics Market Outlook, By Customer Analysis (2014-2023) (US $MN)
Table 138 Middle East & Africa Clickstream Analytics Market Outlook, By Other Business Applications (2014-2023) (US $MN)
Table 139 Middle East & Africa Clickstream Analytics Market Outlook, By Type (2014-2023) (US $MN)
Table 140 Middle East & Africa Clickstream Analytics Market Outlook, By Services (2014-2023) (US $MN)
Table 141 Middle East & Africa Clickstream Analytics Market Outlook, By Managed Services (2014-2023) (US $MN)
Table 142 Middle East & Africa Clickstream Analytics Market Outlook, By Professional Services (2014-2023) (US $MN)
Table 143 Middle East & Africa Clickstream Analytics Market Outlook, By Software (2014-2023) (US $MN)
Table 144 Middle East & Africa Clickstream Analytics Market Outlook, By Deployment Model (2014-2023) (US $MN)
Table 145 Middle East & Africa Clickstream Analytics Market Outlook, By On-Demand (2014-2023) (US $MN)
Table 146 Middle East & Africa Clickstream Analytics Market Outlook, By On-Premises (2014-2023) (US $MN)
Table 147 Middle East & Africa Clickstream Analytics Market Outlook, By End User (2014-2023) (US $MN)
Table 148 Middle East & Africa Clickstream Analytics Market Outlook, By Travel and Hospitality (2014-2023) (US $MN)
Table 149 Middle East & Africa Clickstream Analytics Market Outlook, By Transportation and Logistics (2014-2023) (US $MN)
Table 150 Middle East & Africa Clickstream Analytics Market Outlook, By Telecom and IT (2014-2023) (US $MN)
Table 151 Middle East & Africa Clickstream Analytics Market Outlook, By Retail and Ecommerce (2014-2023) (US $MN)
Table 152 Middle East & Africa Clickstream Analytics Market Outlook, By Media and Entertainment (2014-2023) (US $MN)
Table 153 Middle East & Africa Clickstream Analytics Market Outlook, By Government (2014-2023) (US $MN)
Table 154 Middle East & Africa Clickstream Analytics Market Outlook, By Energy and Utilities (2014-2023) (US $MN)
Table 155 Middle East & Africa Clickstream Analytics Market Outlook, By Banking, Financial Services, and Insurance (2014-2023) (US $MN)
Table 156 Middle East & Africa Clickstream Analytics Market Outlook, By Other End Users (2014-2023) (US $MN)


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