Child-Friendly and Parent-Approved: Impact of Changing Consumer Values and Behaviour

December 2019 | 28 pages | ID: C01E4D93DC54EN
Euromonitor International Ltd

Abstracts

This report is the second of a four part report series “Child-Friendly and Parent-Approved”. It explores global changes in consumer lifestyles, values and priorities, the implications for lifestyle trends and the market for children’s products, informing brands and retailers how best to target adults and influencer children.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Evolving Audience for Children’s Products
Changing Values and Behaviour Impact Children’s Products
Conclusions