Cat Food in South Africa

Date: May 24, 2016
Pages: 27
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C3C2BDBCFE1EN
Leaflet:

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Cat food will record good growth of 7% in current value terms to reach sales of R1, 126 million in South Africa in 2016. Manufacturers will focus on educating consumers on how to give their cats a balanced diet, in line with the growing humanisation trend whereby pet owners look after their pets as they would their children. Some are of the opinion that cats should eat two thirds dry food, with wet food seen as a treat or “mixer”. However, since cats do not naturally drink much water, it is nece...

Euromonitor International's Cat Food in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Cat Owning Households: % Analysis 2011-2016
  Table 2 Cat Population 2011-2016
  Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
  Table 4 Sales of Cat Food by Category: Volume 2011-2016
  Table 5 Sales of Cat Food by Category: Value 2011-2016
  Table 6 Sales of Cat Food by Category: % Volume Growth 2011-2016
  Table 7 Sales of Cat Food by Category: % Value Growth 2011-2016
  Table 8 Sales of Premium Cat Food by Category: Value 2011-2016
  Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  Table 11 NBO Company Shares of Cat Food: % Value 2011-2015
  Table 12 LBN Brand Shares of Cat Food: % Value 2012-2015
  Table 13 LBN Brand Shares of Cat Treats: % Value 2012-2015
  Table 14 Forecast Sales of Cat Food by Category: Volume 2016-2021
  Table 15 Forecast Sales of Cat Food by Category: Value 2016-2021
  Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
  Summary 1 Cat Food by Price Band 2016
Foodcorp (pty) Ltd in Pet Care (south Africa)
Strategic Direction
Key Facts
  Summary 2 Foodcorp (Pty) Ltd: Key Facts
  Summary 3 Foodcorp (Pty) Ltd: Operational Indicators
Competitive Positioning
  Summary 4 Foodcorp (Pty) Ltd: Competitive Position 2015
Mars Africa (pty) Ltd in Pet Care (south Africa)
Strategic Direction
Key Facts
  Summary 5 Mars Africa (Pty) Ltd: Key Facts
Competitive Positioning
  Summary 6 Mars Africa (Pty) Ltd: Competitive Position 2015
Martin & Martin (pty) Ltd in Pet Care (south Africa)
Strategic Direction
Key Facts
  Summary 7 Martin & Martin (Pty) Ltd: Key Facts
  Summary 8 Martin & Martin (Pty) Ltd: Operational Indicators
Competitive Positioning
  Summary 9 Martin & Martin (Pty) Ltd: Competitive Position 2015
Executive Summary
South African Pet Care Sees Slowdown in Volume Sales
Depressed Economy Sees Consumers Shift To More Affordable Brands
Product Diversity Allows Room for Both International and Local Players in Pet Care
Supermarkets Remains the Leading Distribution Channel of Pet Care Products
Manufacturers Will Focus on Affordability When Reviewing Pack Sizes and Formats Over the Forecast Period
Key Trends and Developments
Slowing Economy Drives Pet Owners To Cheaper Brands
Private Label Gaining in Popularity
Growing Pet Humanisation Trend Continues To Influence Pet Care Purchases
Market Indicators
  Table 18 Pet Populations 2011-2016
Market Data
  Table 19 Sales of Pet Food by Category: Volume 2011-2016
  Table 20 Sales of Pet Care by Category: Value 2011-2016
  Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Appendix
Definitions
Sources
  Summary 10 Research Sources
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