Cat Food - Austria

November 2011 | 31 pages | ID: CF5DFF0BBEAEN
Euromonitor International Ltd

Abstracts

Cat food value sales are expected to increase by 2% in 2011. Dry cat food registers a much better performance than wet cat food with a value increase of 3% in 2011. However, dry cat food has a much lower sales base than wet cat food. Wet cat food takes the lion’s share of cat food sales accounting for 80% of overall sales. Dry cat food accounts for 11% and cat treats for 9% of total cat food sales. Within dry cat food, economy cat food is the best performing category, however, mid-priced and...

Euromonitor International's Cat Food in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Cat Food by Price Platform, Cat Treats and Mixers, Dog Food by Price Platform, Dog Treats and Mixers, Dry Cat Food, Dry Dog and Cat Food, Dry Dog Food, Economy Dog and Cat Food, Mid-Priced Dog and Cat Food, Non-Therapeutic Dog and Cat Food, Premium Dog and Cat Food, Therapeutic Dog and Cat Food, Wet Cat Food, Wet Dog and Cat Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cat Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

CAT FOOD IN AUSTRIA

Euromonitor International
November 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Cat Owning Households: % Analysis 2006-2011
  Table 2 Cat Population 2006-2011
  Table 3 Cat Food Prepared vs Non-prepared Gap: % Analysis 2006-2011
Category Data
  Table 4 Sales of Cat Food by Category: Volume 2006-2011
  Table 5 Sales of Cat Food by Category: Value 2006-2011
  Table 6 Sales of Cat Food by Category: % Volume Growth 2006-2011
  Table 7 Sales of Cat Food by Category: % Value Growth 2006-2011
  Table 8 Sales of Premium Cat Food by Category: Value 2006-2011
  Table 9 Cat Food Company Shares 2006-2010
  Table 10 Cat Food Brand Shares 2007-2010
  Table 11 Cat Treats Brand Shares 2007-2010
  Table 12 Forecast Sales of Cat Food by Category: Volume 2011-2016
  Table 13 Forecast Sales of Cat Food by Category: Value 2011-2016
  Table 14 Forecast Sales of Cat Food by Category: % Volume Growth 2011-2016
  Table 15 Forecast Sales of Cat Food by Category: % Value Growth 2011-2016
  Summary 1 Cat Food by Price Band 2010
Fressnapf Handels GmbH in Pet Care (austria)
Strategic Direction
Key Facts
  Summary 2 Fressnapf Handels GmbH: Key Facts
  Summary 3 Fressnapf Handels GmbH: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 4 Fressnapf Handels GmbH: Private Label Portfolio
Competitive Positioning
  Summary 5 Fressnapf Handels GmbH: Competitive Position 2010
Mars Austria Og in Pet Care (austria)
Strategic Direction
Key Facts
  Summary 6 Mars Austria OG: Key Facts
  Summary 7 Mars Austria OG: Operational Indicators
Company Background
Production
  Summary 8 Mars Austria OG: Production Statistics 2010
Competitive Positioning
  Summary 9 Mars Austria OG: Competitive Position 2010
Nestlé Österreich GmbH in Pet Care (austria)
Strategic Direction
Key Facts
  Summary 10 Nestlé Österreich GmbH: Key Facts
  Summary 11 Nestlé Österreich GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Nestlé Österreich GmbH: Competitive Position 2010
Executive Summary
Economic Upturn Drives Pet Care Sales
Strong Performance of Cat Treats Continues
Dog and Cat Food Becoming More Specialised
Mars Austria Og Undisputed Number One
Pet Care Market Volume Sales Expected To Increase Over the Forecast Period
Key Trends and Developments
Health and Wellness Pet Food in High Demand
Good Economic Climate in Austria Pushes Pet Care Sales in 2011
Supermarkets/hypermarkets, Leading Distribution Channel, Faces Pressure
Humanisation of Pets Continues
Private Label Pet Care in Strong Demand
Market Indicators
  Table 16 Pet Populations 2006-2011
Market Data
  Table 17 Sales of Pet Care by Category: Volume 2006-2011
  Table 18 Sales of Pet Care by Category: Value 2006-2011
  Table 19 Sales of Pet Care by Category: % Volume Growth 2006-2011
  Table 20 Sales of Pet Care by Category: % Value Growth 2006-2011
  Table 21 Pet Food Company Shares 2006-2010
  Table 22 Pet Food Brand Shares 2007-2010
  Table 23 Dog and Cat Food Company Shares 2006-2010
  Table 24 Dog and Cat Food Brand Shares 2007-2010
  Table 25 Penetration of Private Label by Category 2006-2010
  Table 26 Sales of Dog and Cat Food by Distribution Format: % Analysis 2006-2011
  Table 27 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2011
  Table 28 Sales of Pet Care by Distribution Format: % Analysis 2006-2011
  Table 29 Sales of Pet Care by Category and Distribution Format: % Analysis 2011
  Table 30 Forecast Sales of Pet Care by Category: Volume 2011-2016
  Table 31 Forecast Sales of Pet Care by Category: Value 2011-2016
  Table 32 Forecast Sales of Pet Care by Category: % Volume Growth 2011-2016
  Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2011-2016
Definitions
  Summary 13 Research Sources