Canada Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026

February 2022 | 52 pages | ID: C7E49E22B06DEN
MarketLine

Abstracts

Canada Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026

SUMMARY

Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. . All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
• The Canadian advertising industry had total revenues of $10,500.0m in 2021, representing a compound annual growth rate (CAGR) of 2% between 2016 and 2021.
• The food, beverage & personal/healthcare segment was the industry's most lucrative in 2021, with total revenues of $2,042.8m, equivalent to 19.5% of the industry's overall value.
• The advertising industry is highly correlated with consumer spending and financial power.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Canada
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Canada
• Leading company profiles reveal details of key advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts

REASONS TO BUY

• What was the size of the Canada advertising market by value in 2021?
• What will be the size of the Canada advertising market in 2026?
• What factors are affecting the strength of competition in the Canada advertising market?
• How has the market performed over the last five years?
• Who are the top competitors in Canada's advertising market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the rationale behind recent strategic partnerships and M&A activity?
7.5. How has the COVID-19 pandemic impacted leading players?

8 COMPANY PROFILES

8.1. Dentsu, Inc.
8.2. The Interpublic Group of Companies, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc

9 MACROECONOMIC INDICATORS

9.1. Country data
Appendix
Methodology
9.2. Industry associations
9.3. Related MarketLine research
About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Canada advertising industry value: $ million, 2017-21
Table 2: Canada advertising industry category segmentation: % share, by value, 2017-2021
Table 3: Canada advertising industry category segmentation: $ million, 2017-2021
Table 4: Canada advertising industry geography segmentation: $ million, 2021
Table 5: Canada advertising industry value forecast: $ million, 2021-26
Table 6: Dentsu, Inc.: key facts
Table 7: Dentsu, Inc.: Annual Financial Ratios
Table 8: Dentsu, Inc.: Key Employees
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: The Interpublic Group of Companies, Inc.: key facts
Table 11: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 12: The Interpublic Group of Companies, Inc.: Key Employees
Table 13: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 14: Publicis Groupe SA: key facts
Table 15: Publicis Groupe SA: Annual Financial Ratios
Table 16: Publicis Groupe SA: Key Employees
Table 17: Publicis Groupe SA: Key Employees Continued
Table 18: Publicis Groupe SA: Key Employees Continued
Table 19: WPP plc: key facts
Table 20: WPP plc: Annual Financial Ratios
Table 21: WPP plc: Key Employees
Table 22: WPP plc: Key Employees Continued
Table 23: Canada size of population (million), 2017-21
Table 24: Canada gdp (constant 2005 prices, $ billion), 2017-21
Table 25: Canada gdp (current prices, $ billion), 2017-21
Table 26: Canada inflation, 2017-21
Table 27: Canada consumer price index (absolute), 2017-21
Table 28: Canada exchange rate, 2017-21

List Of Figures

LIST OF FIGURES

Figure 1: Canada advertising industry value: $ million, 2017-21
Figure 2: Canada advertising industry category segmentation: $ million, 2017-2021
Figure 3: Canada advertising industry geography segmentation: % share, by value, 2021
Figure 4: Canada advertising industry value forecast: $ million, 2021-26
Figure 5: Forces driving competition in the advertising industry in Canada, 2021
Figure 6: Drivers of buyer power in the advertising industry in Canada, 2021
Figure 7: Drivers of supplier power in the advertising industry in Canada, 2021
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2021
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Canada, 2021
Figure 10: Drivers of degree of rivalry in the advertising industry in Canada, 2021