Bleach in Turkey

Date: January 12, 2017
Pages: 19
US$ 990.00 US$ 841.50
Offer valid until March 31, 2018!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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The use of bleach in home care has traditionally been high in Turkey, with annual per capita retail sales of 2.8 litres being recorded in 2016 and the majority of consumers perceiving chlorine as being the most effective chemical for household cleaning. Since bleach is already widely used and has reached a mature stage of development, volume growth is mainly being fuelled by population growth, with volume sales rising by 2%, current value sales by 7%, and average current unit prices by 5% in 201...

Euromonitor International's Bleach in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Bleach Usage: % of Volume Sales 2011-2016
  Table 2 Sales of Bleach: Value 2011-2016
  Table 3 Sales of Bleach: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Bleach: % Value 2012-2016
  Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 6 Forecast Sales of Bleach: Value 2016-2021
  Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Unilever Türk San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
  Summary 1 Unilever Türk San ve Tic AS: Key Facts
  Summary 2 Unilever Türk San ve Tic AS: Operational Indicators
Competitive Positioning
  Summary 3 Unilever Türk San ve Tic AS: Competitive Position 2016
Executive Summary
Home Care Retail Sales Continue To Increase
Rapid Liquid Detergents and Automatic Dishwashing Tablets Growth Drives Home Care Sales
Domestic Players Gain Value Share, Along With New Entries in 2016
Consumer Behaviour Changing As Retailing Channels Diversify
Home Care Value Sales To Continue Growing Over Forecast Period
Key Trends and Developments
Strong Interest in Economy Products Continues To Slow Economic Growth
Manufacturers Focus on Child-specific Home Care in View of Growing Demand
Home Care Sales Rising Rapidly Via Internet Retailing Channel
Market Indicators
  Table 8 Households 2011-2016
Market Data
  Table 9 Sales of Home Care by Category: Value 2011-2016
  Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Home Care: % Value 2012-2016
  Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 14 Distribution of Home Care by Format: % Value 2011-2016
  Table 15 Distribution of Home Care by Format and Category: % Value 2016
  Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 4 Research Sources

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