Bleach in Turkey

February 2024 | 16 pages | ID: B70EAC543A0EN
Euromonitor International Ltd

Abstracts

Bleach is a traditional, essential product within the Turkish home care market, consistently maintaining strong sales. The sales growth of bleach products generally exhibits steady patterns without significant fluctuations. Therefore, while bad economic conditions and reduced disposable incomes made 2023 a hard year for some products, bleach continued to grow in terms of retail volume. Many consumers consider bleach to be a basic and necessary product. This being the case, bleach creates solid c...

Euromonitor International's Bleach in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Bleach market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Bleach in Turkey
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

BLEACH IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Bleach maintains small but steady growth, with positive retail volume sales
The unit price of bleach experiences a double-digit rise, driving value growth
Innovative product launches from Domestos support category growth
PROSPECTS AND OPPORTUNITIES
Retail volume growth of bleach slows due to product maturity
International brands become increasingly challenged by local and private label goods
The germ-killing efficacy of bleach will mitigate the threat from surface care
CATEGORY DATA
Table 1 Sales of Bleach: Value 2018-2023
Table 2 Sales of Bleach: % Value Growth 2018-2023
Table 3 NBO Company Shares of Bleach: % Value 2019-2023
Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
Table 5 Forecast Sales of Bleach: Value 2023-2028
Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
HOME CARE IN TURKEY
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What's next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources