Bleach in the Philippines

Date: March 14, 2016
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B280E2C5B72EN
Leaflet:

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Current value growth slowed down in bleach during 2015, although the category remains dynamic and sizeable. Many households in the Philippines are accustomed to using bleach for a wide variety of home care purposes, given its effectiveness and affordable price. However, consumers’ rising sophistication also saw more consumers willing to explore specific home care products for targeted usage instead of relying purely on bleach. This, in turn, limited the performance of bleach in 2015.

Euromonitor International's Bleach in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Bleach: Value 2010-2015
  Table 2 Sales of Bleach: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Bleach: % Value 2011-2015
  Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
  Table 5 Forecast Sales of Bleach: Value 2015-2020
  Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Green Cross Inc in Home Care (philippines)
Strategic Direction
Key Facts
  Summary 1 Green Cross Inc: Key Facts
Competitive Positioning
  Summary 2 Green Cross Inc: Competitive Position 2015
Unilever Philippines Inc in Home Care (philippines)
Strategic Direction
Key Facts
  Summary 3 Unilever Philippines Inc: Key Facts
Competitive Positioning
  Summary 4 Unilever Philippines Inc: Competitive Position 2015
Wellmade Mfg Corp in Home Care (philippines)
Strategic Direction
Key Facts
  Summary 5 Wellmade Manufacturing Corp: Key Facts
Competitive Positioning
  Summary 6 Wellmade Manufacturing Corp: Competitive Position 2015
Executive Summary
Home Care Clocks Positive Current Value Growth in 2015
Demand for Convenience Surrounds Home Care
International Players Remain in Control of Home Care
Grocery Retailers Remains the Preferred Retail Distribution Channel for Home Care
Home Care Set To Continue Recording Positive Growth
Key Trends and Developments
Minimal Impact of Slow GDP Growth on Home Care
International Players Dominate Home Care
Grocery Retailers Dominate the Retail Distribution of Home Care
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 7 Research Sources
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