BUSINESS PLAN 'Shopping and Entertainment Center' (including financial model)
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Object Description
The total area of Shopping and Entertainment Center is 20 000 sq. m. The main supposed renters: large grocery retail, cinema, food court, shopping area.
Location of Office Center
The object will be located in the town *** of *** region at 4 Lenina Street. The town is situated in 115 km to the southeast of ***, the river *** flows through it, the town is an administrative center of *** district. According to the data of 2013, the population of the town is 40,824 people. During period between May and the end of September the number of inhabitants increases because of summer resident from Moscow and other districts of *** region. The total number of people, whom the SEC will be receiving, is 290,000 persons including neighbor districts inhabitants, in which there are no such kinds of projects.
SEC will be situated at 4 Lenina Street, 4. Lenina Street is connected with *** Prospect, Pobedy Street, Metallurgov Street. It is possible to get to the center by car through *** Prospect going down Lenina Street. The object is situated in the city center and will be a pastime center for inhabitants of *** and neighbor districts.
Excerpts from the Research
Entrepreneurship in *** district
Administration of *** municipal district has developed and approved the long-term target Program «Development of small and medium entrepreneurship in *** Municipal District for 2013-2016». The main purpose of Program is a formation of
favorable conditions for development of small and medium entrepreneurship, which will contribute to the creation of new workplaces, the development of real sector of economy, replenishment of consolidated budget of *** municipal district, the provision of employment of *** municipal district.
Fixed assets in the amount of 5,450 thsd. RUB will support the innovative, social, youth, creative, franchise entrepreneurship, entrepreneurship in the sphere of educational services provision in the way of providing subsidies for partial costs and grants compensation for budding entrepreneurs.
In 2012 in the territory of district more than 340 small enterprises were functioning with the staff amount of more than 2.45 thsd. people.
Competitive environment
There are no modern shopping and entertainment centers in ***. There are old shopping centers: SEC «***a», trade house (TH) «***а», shopping center (SC) at *** Sadovaya Street, SC «On ***», SC «8 ***», TH «Chet***», TH «***». The prices for renters vary between 600 and 1,500 RUB per sq. m.
Consumer Market in *** District
According to the data of *** municipal district Administration of *** region, the sphere of consumer market consists of 431 trade objects, 24 public catering objects, 132 consumer services objects. More than 1.9 thsd. people are involved in this branch.
District network trade is represented by the following enterprises: «Euriset», «Center Obuv», «Magnolya», «All 37», «Bibliosphere», «Aura», restaurant « McDonald's», «Sviaznoy».
For 10 months in 2012 the retail trade and public catering turnover has amounted *** mln. RUB, what is 26.2% more than turnover of the same period in 2011, including retail trade turnover at *** mln. RUB, public catering turnover at *** mln. RUB. In total retail trade the turnover of large and middle enterprises has amounted *** mln. RUB, which is 23.4% above the level of 2011. The average salary during 10 months in
2012 has amounted 11.5 thsd. RUB. The consumer services Volume during 9 months in 2012 amounted *** thsd. RUB. The cost of market basket, which consists of 33 food items, has amounted 2,807.04 RUB in November 2012, which is 11% more than average cost in *** region.
Object Description
The total area of Shopping and Entertainment Center is 20 000 sq. m. The main supposed renters: large grocery retail, cinema, food court, shopping area.
Location of Office Center
The object will be located in the town *** of *** region at 4 Lenina Street. The town is situated in 115 km to the southeast of ***, the river *** flows through it, the town is an administrative center of *** district. According to the data of 2013, the population of the town is 40,824 people. During period between May and the end of September the number of inhabitants increases because of summer resident from Moscow and other districts of *** region. The total number of people, whom the SEC will be receiving, is 290,000 persons including neighbor districts inhabitants, in which there are no such kinds of projects.
SEC will be situated at 4 Lenina Street, 4. Lenina Street is connected with *** Prospect, Pobedy Street, Metallurgov Street. It is possible to get to the center by car through *** Prospect going down Lenina Street. The object is situated in the city center and will be a pastime center for inhabitants of *** and neighbor districts.
Excerpts from the Research
Entrepreneurship in *** district
Administration of *** municipal district has developed and approved the long-term target Program «Development of small and medium entrepreneurship in *** Municipal District for 2013-2016». The main purpose of Program is a formation of
favorable conditions for development of small and medium entrepreneurship, which will contribute to the creation of new workplaces, the development of real sector of economy, replenishment of consolidated budget of *** municipal district, the provision of employment of *** municipal district.
Fixed assets in the amount of 5,450 thsd. RUB will support the innovative, social, youth, creative, franchise entrepreneurship, entrepreneurship in the sphere of educational services provision in the way of providing subsidies for partial costs and grants compensation for budding entrepreneurs.
In 2012 in the territory of district more than 340 small enterprises were functioning with the staff amount of more than 2.45 thsd. people.
Competitive environment
There are no modern shopping and entertainment centers in ***. There are old shopping centers: SEC «***a», trade house (TH) «***а», shopping center (SC) at *** Sadovaya Street, SC «On ***», SC «8 ***», TH «Chet***», TH «***». The prices for renters vary between 600 and 1,500 RUB per sq. m.
Consumer Market in *** District
According to the data of *** municipal district Administration of *** region, the sphere of consumer market consists of 431 trade objects, 24 public catering objects, 132 consumer services objects. More than 1.9 thsd. people are involved in this branch.
District network trade is represented by the following enterprises: «Euriset», «Center Obuv», «Magnolya», «All 37», «Bibliosphere», «Aura», restaurant « McDonald's», «Sviaznoy».
For 10 months in 2012 the retail trade and public catering turnover has amounted *** mln. RUB, what is 26.2% more than turnover of the same period in 2011, including retail trade turnover at *** mln. RUB, public catering turnover at *** mln. RUB. In total retail trade the turnover of large and middle enterprises has amounted *** mln. RUB, which is 23.4% above the level of 2011. The average salary during 10 months in
2012 has amounted 11.5 thsd. RUB. The consumer services Volume during 9 months in 2012 amounted *** thsd. RUB. The cost of market basket, which consists of 33 food items, has amounted 2,807.04 RUB in November 2012, which is 11% more than average cost in *** region.
EXECUTIVE SUMMARY
1.0. OBJECT LOCATION
1.1. Object Macro Location
1.2. Object Micro Location
2.0. DESCRIPTION.
3.0. MARKET ANALYSIS
3.1. Macroeconomics
3.2. Investment in Real Estate
3.3. Overview of Real Estate Market
3.4. *** Region Analysis
3.4.1. General Overview
3.4.2. Administrative-Territorial Division of *** Region
3.5. Analysis of *** District
3.5.1. General Analysis
3.5.2. Industry of *** District
3.5.3. Agricultural Complex of *** District
3.5.4. Entrepreneurship in *** District
3.5.5. Consumer Market in *** District
3.5.6. Demographical Situation in the town *** and *** District
3.5.7. Conclusions
4.0. COMPETITIVE ENVIRONMENTAL
5.0. FINANCIAL PLAN
5.1. Assessment of Necessity Investment
5.2. Assessment of Revenue for Year
5.3. Project Financial Indicators
5.4. Analysis of Economic Efficiency Indicators
6.0. SENSIBILITY ANALYSIS
6.1. Changing of Necessity Investments Volume
6.2. Changing of Rent Cost
6.3. Changing of Cost Level
1.0. OBJECT LOCATION
1.1. Object Macro Location
1.2. Object Micro Location
2.0. DESCRIPTION.
3.0. MARKET ANALYSIS
3.1. Macroeconomics
3.2. Investment in Real Estate
3.3. Overview of Real Estate Market
3.4. *** Region Analysis
3.4.1. General Overview
3.4.2. Administrative-Territorial Division of *** Region
3.5. Analysis of *** District
3.5.1. General Analysis
3.5.2. Industry of *** District
3.5.3. Agricultural Complex of *** District
3.5.4. Entrepreneurship in *** District
3.5.5. Consumer Market in *** District
3.5.6. Demographical Situation in the town *** and *** District
3.5.7. Conclusions
4.0. COMPETITIVE ENVIRONMENTAL
5.0. FINANCIAL PLAN
5.1. Assessment of Necessity Investment
5.2. Assessment of Revenue for Year
5.3. Project Financial Indicators
5.4. Analysis of Economic Efficiency Indicators
6.0. SENSIBILITY ANALYSIS
6.1. Changing of Necessity Investments Volume
6.2. Changing of Rent Cost
6.3. Changing of Cost Level
LIST OF FIGURES AND TABLES
Figures
Figure 1.1. Location of Shopping and Entertainment Center in Town ***
Figure 1.2. Object Micro Location
Figure 1.3. Wasteland, where SEC will be Situated
Figure 3.1. Real GDP Growth: International Comparison
Figure 3.2. Retail Turnover and Salary Growth in Real Terms (Source: Russian Federal State Statistics Service)
Figure 3.3. Volume of Consumer Loans, issued in Russia (Source: Bank of Russia, Jones Lang LaSalle)
Figure 3.4. Real Estate Investment Dynamics in Russia
Figure 3.5. Investment Shares by Country of Origin, moving average for the 12 months
Figure 3.6. Real Estate Investment by Types
Figure 3.7. Investment Shares by Years
Figure 3.8. Investment Shares by Sectors
Figure 3.9. Investment Shares by Value of Transactions (Volume)
Figure 3.10. *** Region on Map of Russian Federation.
Figure 3.11. Branches Structure in *** Region
Figure 3.12. Administrative-Territorial Division of *** Region
Figure 3.13. Population Distribution by Age
Figure 3.14. Small and Middle Enterprise Structure by Economic Activity
Figure 3.15. Population Dynamics in town ***
Figure 3.16. Population Dynamics in *** District
Figure 5.1. Dynamic of Accumulated Cash Flow and Accumulated Discounted Cash Flow
Figure 6.1. Internal Rate of Return – IRR
Figure 6.2. Net Present Value – NPV
Figure 6.3.Payback Period – РВР
Figure 6.4. Internal Rate of Return – IRR
Figure 6.5. Net Present Value – NPV
Figure 6.6. Payback Period – РВР
Figure 6.7. Internal Rate of Return – IRR
Figure 6.8. Net Present Value – NPV
Figure 6.9. Payback Period – РВР
Tables
Table 2.1. Supposed Renters
Table 4.1. Shopping Centers ***
Table 5.1. Assessment of Necessity Investment
Table 5.2. Assessment of Revenue for Year
Table 5.3. Project Basic Financial Indicators
Table 5.4. Project Payback Period
Table 5.5. Project Discounted Payback Period
Table 6.1. Sensibility Analysis to Changing of Necessity Investments Volume
Table 6.2. Sensibility Analysis to Changing of Rent Cost
Table 6.3. Sensibility Analysis to Changing of Cost Level
Figures
Figure 1.1. Location of Shopping and Entertainment Center in Town ***
Figure 1.2. Object Micro Location
Figure 1.3. Wasteland, where SEC will be Situated
Figure 3.1. Real GDP Growth: International Comparison
Figure 3.2. Retail Turnover and Salary Growth in Real Terms (Source: Russian Federal State Statistics Service)
Figure 3.3. Volume of Consumer Loans, issued in Russia (Source: Bank of Russia, Jones Lang LaSalle)
Figure 3.4. Real Estate Investment Dynamics in Russia
Figure 3.5. Investment Shares by Country of Origin, moving average for the 12 months
Figure 3.6. Real Estate Investment by Types
Figure 3.7. Investment Shares by Years
Figure 3.8. Investment Shares by Sectors
Figure 3.9. Investment Shares by Value of Transactions (Volume)
Figure 3.10. *** Region on Map of Russian Federation.
Figure 3.11. Branches Structure in *** Region
Figure 3.12. Administrative-Territorial Division of *** Region
Figure 3.13. Population Distribution by Age
Figure 3.14. Small and Middle Enterprise Structure by Economic Activity
Figure 3.15. Population Dynamics in town ***
Figure 3.16. Population Dynamics in *** District
Figure 5.1. Dynamic of Accumulated Cash Flow and Accumulated Discounted Cash Flow
Figure 6.1. Internal Rate of Return – IRR
Figure 6.2. Net Present Value – NPV
Figure 6.3.Payback Period – РВР
Figure 6.4. Internal Rate of Return – IRR
Figure 6.5. Net Present Value – NPV
Figure 6.6. Payback Period – РВР
Figure 6.7. Internal Rate of Return – IRR
Figure 6.8. Net Present Value – NPV
Figure 6.9. Payback Period – РВР
Tables
Table 2.1. Supposed Renters
Table 4.1. Shopping Centers ***
Table 5.1. Assessment of Necessity Investment
Table 5.2. Assessment of Revenue for Year
Table 5.3. Project Basic Financial Indicators
Table 5.4. Project Payback Period
Table 5.5. Project Discounted Payback Period
Table 6.1. Sensibility Analysis to Changing of Necessity Investments Volume
Table 6.2. Sensibility Analysis to Changing of Rent Cost
Table 6.3. Sensibility Analysis to Changing of Cost Level
