BUSINESS PLAN 'Universal system of contactless payments «PassKit»'
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Business Plan Description
Project name: «PassKit»
Project purpose: bringing to the market of Russia the «PassKit» project, which will be integrated with basic mobile platforms (iOS, Android, Windows, Blackberry).
Project audience (potential users): business; consumers of goods and services.
Relevance to the business: an opportunity to attract the new buyers, reducing of costs for printing of advertising products and production of plastic cards. Besides, the online-platform will allow the companies to work with the most popular mobile wallets: Apple Passbook, Samsung Wallet, Google Wallet, Pass Wallet
Relevance to separate consumer: this decision will allow the consumers to forget about the wallet which is constantly full up by different cards and will provide a simple access to carrying out of transactions.
Excerpts from Research
During the last year the sum of sold tangible goods was 363 bln RUB (+ *** bln over the results of previous year), the sum of intangible goods was 181 bln RUB (+ *** bln over the previous year).
Experts forecast the further growth by ***% per year in average for 5 years. Considering the possible economic crisis, the projects look quite favorably.
It is possible to explain such growth by increasing of number of buyers. According to the data, which are provided in the research of Association of Companies of Internet Trade (ACIT), *** mln people buy online. This is about ***% of total amount of Internet users. Herewith the growth in 2013 was ***% – about *** mln people. The basic growth is taken due to the regions and as the consequence due to the buyers with low income.
According to the research of Russian market of mobile Internet, the portrait of mobile Internet user was made, the most popular mobile platforms and models of smartphones were revealed and also the geography of mobile Internet penetration was studied. Most often the mobile versions of sites are visited via Samsung devices (***%), Apple gadgets (***%) are second, Nokia (***%) closes the top three. As for the operating system, the most of visitors of mobile versions of sites are the owners of Android based devices (***%). In the second place, iOS is (***%), in third place – J2ME (***%). 5% of visitors use the devices with Symbian operating system, 3% – with Windows Phone.
Business Plan Description
Project name: «PassKit»
Project purpose: bringing to the market of Russia the «PassKit» project, which will be integrated with basic mobile platforms (iOS, Android, Windows, Blackberry).
Project audience (potential users): business; consumers of goods and services.
Relevance to the business: an opportunity to attract the new buyers, reducing of costs for printing of advertising products and production of plastic cards. Besides, the online-platform will allow the companies to work with the most popular mobile wallets: Apple Passbook, Samsung Wallet, Google Wallet, Pass Wallet
Relevance to separate consumer: this decision will allow the consumers to forget about the wallet which is constantly full up by different cards and will provide a simple access to carrying out of transactions.
Excerpts from Research
During the last year the sum of sold tangible goods was 363 bln RUB (+ *** bln over the results of previous year), the sum of intangible goods was 181 bln RUB (+ *** bln over the previous year).
Experts forecast the further growth by ***% per year in average for 5 years. Considering the possible economic crisis, the projects look quite favorably.
It is possible to explain such growth by increasing of number of buyers. According to the data, which are provided in the research of Association of Companies of Internet Trade (ACIT), *** mln people buy online. This is about ***% of total amount of Internet users. Herewith the growth in 2013 was ***% – about *** mln people. The basic growth is taken due to the regions and as the consequence due to the buyers with low income.
According to the research of Russian market of mobile Internet, the portrait of mobile Internet user was made, the most popular mobile platforms and models of smartphones were revealed and also the geography of mobile Internet penetration was studied. Most often the mobile versions of sites are visited via Samsung devices (***%), Apple gadgets (***%) are second, Nokia (***%) closes the top three. As for the operating system, the most of visitors of mobile versions of sites are the owners of Android based devices (***%). In the second place, iOS is (***%), in third place – J2ME (***%). 5% of visitors use the devices with Symbian operating system, 3% – with Windows Phone.
EXECUTIVE SUMMERY
1.0. DESCRIPTION OF PROBLEMS ON THE MARKET
1.1. Problems of Goods and Services Consumers
1.2. Business Problems
1.3. «PassKit» – Solving of Consumers and Business Problems
2.0. FUNCTIONS AND POSSIBILITIES OF «PASSKIT» PROJECT
2.1. Functions of Mobile Wallet «PassKit»
2.2. Possibilities of «PassKit»
3.0. MARKET ANALYSIS
3.1. Tendencies of E-Commerce Market In Russia
3.2. Market of Smartphones in Russia
3.2.1. Market of Operating Systems for Smartphones (Russia)
3.2.2. Market of Mobile Internet
3.2.3. Market and Tendencies of Market of Contactless Payments in Russia
3.3. State of Entrepreneurship and Trade Sphere of the Russian Federation (RF)
3.4.State of Shopping and Entertainment Centers as Main Project Partners
4.0. COMPETITIVE ENVIRONMENT
5.0. MARKETING PLAN
6.0. FINANCIAL PLAN
6.1. Project Assumption
6.2. Plan of Sales
6.3. Volume of Sales (the Number of Sales is Specified)
6.4. Services Sales Revenue
6.5. Costs by the Project
6.6. Capital Expenditures
6.7. Taxes
6.8. Profit and Loss Statement
6.9. Calculation of discount rate by WACC-method
Calculation of long-term profits over CAPM for portfolios of decimal groups NYSE/AMEX/NASDAQ
Algorithm of Identification of Risk Level of Estimated Company
Algorithm of Calculation of Specific Risk Premium
Calculation of discount rate by WACC-method
6.10. Cash Flow Statement
6.11. Analysis of Project Economic Efficiency
6.12. Basic Financial Indicators of the Project
7.0. SENSIBILITY ANALYSIS OF FINANCIAL RESULT TO BASIC CALCULATED PARAMETERS
APPLICATION 1. TOP 100 OF THE BEST SHOPPING AND ENTERTAINMENT CENTERS IN RUSSIA
1.0. DESCRIPTION OF PROBLEMS ON THE MARKET
1.1. Problems of Goods and Services Consumers
1.2. Business Problems
1.3. «PassKit» – Solving of Consumers and Business Problems
2.0. FUNCTIONS AND POSSIBILITIES OF «PASSKIT» PROJECT
2.1. Functions of Mobile Wallet «PassKit»
2.2. Possibilities of «PassKit»
3.0. MARKET ANALYSIS
3.1. Tendencies of E-Commerce Market In Russia
3.2. Market of Smartphones in Russia
3.2.1. Market of Operating Systems for Smartphones (Russia)
3.2.2. Market of Mobile Internet
3.2.3. Market and Tendencies of Market of Contactless Payments in Russia
3.3. State of Entrepreneurship and Trade Sphere of the Russian Federation (RF)
3.4.State of Shopping and Entertainment Centers as Main Project Partners
4.0. COMPETITIVE ENVIRONMENT
5.0. MARKETING PLAN
6.0. FINANCIAL PLAN
6.1. Project Assumption
6.2. Plan of Sales
6.3. Volume of Sales (the Number of Sales is Specified)
6.4. Services Sales Revenue
6.5. Costs by the Project
6.6. Capital Expenditures
6.7. Taxes
6.8. Profit and Loss Statement
6.9. Calculation of discount rate by WACC-method
Calculation of long-term profits over CAPM for portfolios of decimal groups NYSE/AMEX/NASDAQ
Algorithm of Identification of Risk Level of Estimated Company
Algorithm of Calculation of Specific Risk Premium
Calculation of discount rate by WACC-method
6.10. Cash Flow Statement
6.11. Analysis of Project Economic Efficiency
6.12. Basic Financial Indicators of the Project
7.0. SENSIBILITY ANALYSIS OF FINANCIAL RESULT TO BASIC CALCULATED PARAMETERS
APPLICATION 1. TOP 100 OF THE BEST SHOPPING AND ENTERTAINMENT CENTERS IN RUSSIA
TABLES
Table 1. Different Kinds of Electronic Wallets
Table 2. Leaders of Electronic Wallet Market
Table 3. Top of Popularity of Mobile Operating Systems for Smartphones in Russia, 2014
Table 4. Average Daily Indicator of Visitors Number of Web-Sites of Coupon Services in RF
Table 5. The Largest Players of Market of Collective Services Sales of RF
CHARTS
Chart 1. Place of Russian E-Commerce Market among World Leaders
Chart 2. Dynamics of Number Growth of Online-Buyers on the Territory of RF
DIAGRAMS
Diagram 1. Nominal Volume of Smartphone Sales by Producers in the Territory of Russia (Q1 2014)
Diagram 2. Places of Usage of Mobile Internet
Diagram 3.Distribution of Enterprises of Small and Middle Business in Depending on Field of Activity
Diagram 4. Share of Small and Middle Enterprises in Total Share of Revenue of State Economy
Table 1. Different Kinds of Electronic Wallets
Table 2. Leaders of Electronic Wallet Market
Table 3. Top of Popularity of Mobile Operating Systems for Smartphones in Russia, 2014
Table 4. Average Daily Indicator of Visitors Number of Web-Sites of Coupon Services in RF
Table 5. The Largest Players of Market of Collective Services Sales of RF
CHARTS
Chart 1. Place of Russian E-Commerce Market among World Leaders
Chart 2. Dynamics of Number Growth of Online-Buyers on the Territory of RF
DIAGRAMS
Diagram 1. Nominal Volume of Smartphone Sales by Producers in the Territory of Russia (Q1 2014)
Diagram 2. Places of Usage of Mobile Internet
Diagram 3.Distribution of Enterprises of Small and Middle Business in Depending on Field of Activity
Diagram 4. Share of Small and Middle Enterprises in Total Share of Revenue of State Economy
