BUSINESS PLAN 'Sales of Land Lots' (including financial model)
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Project Purpose: attraction of investment for the redemption of the land lot, the area of which is 35 hectares, providing the communications to it with further sale of land lots for individual residential construction by areas 6 and 8 acres.
The cost of land lots in local market varies between ***RUB and *** RUB per 1 acre, accordingly the minimum and maximum values are fixed in the village *** and on the lot in ***.
In the secondary real estate market in *** district both comparably inexpensive and highly-budged variants are represented. The price depends on distance from the sea, lot area or house (flat) and also the condition of construction as well. About *** houses with land lots are offered at a price from *** RUB to *** RUB. The average price of house – *** RUB, the average area – up to 100 sq. m. About 3*** land lots are put up for sale as low as *** RUB per acre. The average price for lot is between *** RUB and *** RUB. The lots by area 6-20 acres are represented most of all. Also about *** flats by area of 21-100 sq. m. and by price of **–** RUB are put for sale. The average price for flat in *** district reached *** RUB.
The main clients, who buy the real estate objects in the secondary market in *** district, are inhabitants of *** regions.
Land Lots without a contract for construction are the most demanded – *** %. The demand for ready-made house with lots is slightly lower and equals *** %. At the present time the tendency of increasing interest for ready-made or constructing cottages is observed. The demand for townhouses is significantly lower and equals *** %. About *** % interviewees Russians prefer to rent new shelter each summer. About *** % of Russians would like to buy a flat.
Project Purpose: attraction of investment for the redemption of the land lot, the area of which is 35 hectares, providing the communications to it with further sale of land lots for individual residential construction by areas 6 and 8 acres.
- The total area of the land lot – 35 hectares
- The presence of nearby communications
- Exceptional specific characteristics
- The object has favorably transport location
- The proximity to the area of village infrastructure and the Crimea
The cost of land lots in local market varies between ***RUB and *** RUB per 1 acre, accordingly the minimum and maximum values are fixed in the village *** and on the lot in ***.
In the secondary real estate market in *** district both comparably inexpensive and highly-budged variants are represented. The price depends on distance from the sea, lot area or house (flat) and also the condition of construction as well. About *** houses with land lots are offered at a price from *** RUB to *** RUB. The average price of house – *** RUB, the average area – up to 100 sq. m. About 3*** land lots are put up for sale as low as *** RUB per acre. The average price for lot is between *** RUB and *** RUB. The lots by area 6-20 acres are represented most of all. Also about *** flats by area of 21-100 sq. m. and by price of **–** RUB are put for sale. The average price for flat in *** district reached *** RUB.
The main clients, who buy the real estate objects in the secondary market in *** district, are inhabitants of *** regions.
Land Lots without a contract for construction are the most demanded – *** %. The demand for ready-made house with lots is slightly lower and equals *** %. At the present time the tendency of increasing interest for ready-made or constructing cottages is observed. The demand for townhouses is significantly lower and equals *** %. About *** % interviewees Russians prefer to rent new shelter each summer. About *** % of Russians would like to buy a flat.
1.0. DETAILED ANALYSIS OF LOT
1.1. Lot Description. Main Factors of Location. Justification of Lot Choice
1.2. District and Region Image
1.3. Plans of Development of Municipal Formation, *** District
1.4. Description of Physical, Juridical, Administrative and Technical and Technological Limitations of Lot
2.0. ANALYSIS OF DISTRICT, WHICH IS ADJACENT TO LOT
2.1. Short Characteristic of Village ***. General Information
2.2. Analysis of Zaporozhye Rural Settlement
2.3. *** District ant Town ***. General Information
2.4. Short Characteristic of ***
3.0. ANALYSIS OF MARKET SITUATION IN DISTRICT
3.1. Definition of Main Competitors
3.2. Analysis of Supply in *** District
3.3. Analysis of Supply in ***
3.3. Projects Descriptions, Strong and Week Sides
3.4. Analysis of Supply Structure of Local Market
4.0. SALES
4.1. Plan of Sales
4.2. Positioning
4.3. Methods of Sales Promotion
4.4. Advertising Police and Program of PR-events
4.5. Budget of Advertising Campaign
5.0. PRICING
5.1. Analysis of Market Information
5.2. Definition of Initial Value of Land Lot in Family Village near ***
6.0. ARCHITECTURAL AND BUILDING CONCEPT
6.1. Number of Lots without a Contract
6.2. Infrastructure, Beautification, Security
6.4. Preliminary Master Plan of Land Lots Breakdown
7.0. CONCLUSION ON THE BEST USE OF LOT
7.1. SWOT-Analysis of Project, Strong and Week Sides
7.2. ASSESSMENT OF LOTS FOR COMPLIANCE TO HYPOTHESES AND MARKET CONDITIONS
7.3. Assessment of Project Preliminary Costs
7.4. Project financial Result
7.5. Analysis of Project Risks
7.6. General Conclusions
1.1. Lot Description. Main Factors of Location. Justification of Lot Choice
1.2. District and Region Image
1.3. Plans of Development of Municipal Formation, *** District
1.4. Description of Physical, Juridical, Administrative and Technical and Technological Limitations of Lot
2.0. ANALYSIS OF DISTRICT, WHICH IS ADJACENT TO LOT
2.1. Short Characteristic of Village ***. General Information
2.2. Analysis of Zaporozhye Rural Settlement
2.3. *** District ant Town ***. General Information
2.4. Short Characteristic of ***
3.0. ANALYSIS OF MARKET SITUATION IN DISTRICT
3.1. Definition of Main Competitors
3.2. Analysis of Supply in *** District
3.3. Analysis of Supply in ***
3.3. Projects Descriptions, Strong and Week Sides
3.4. Analysis of Supply Structure of Local Market
4.0. SALES
4.1. Plan of Sales
4.2. Positioning
4.3. Methods of Sales Promotion
4.4. Advertising Police and Program of PR-events
4.5. Budget of Advertising Campaign
5.0. PRICING
5.1. Analysis of Market Information
5.2. Definition of Initial Value of Land Lot in Family Village near ***
6.0. ARCHITECTURAL AND BUILDING CONCEPT
6.1. Number of Lots without a Contract
6.2. Infrastructure, Beautification, Security
6.4. Preliminary Master Plan of Land Lots Breakdown
7.0. CONCLUSION ON THE BEST USE OF LOT
7.1. SWOT-Analysis of Project, Strong and Week Sides
7.2. ASSESSMENT OF LOTS FOR COMPLIANCE TO HYPOTHESES AND MARKET CONDITIONS
7.3. Assessment of Project Preliminary Costs
7.4. Project financial Result
7.5. Analysis of Project Risks
7.6. General Conclusions
LIST OF FIGURES, TABLES AND DIAGRAMS
Figure 1. Land of Customer
Figure 2. Map of Potential Lots for Development
Figure 3. Village *** on Map
Figure 4. Lot 2, which is chosen for Development
Figure 5. Connection Point
Figure 6. Electric Substation
Figure 7. Left View of Dinskoy Bay Figure 8. View of the Azov Sea from Lot 2
Figure 9. View of the Kerch Strait
Figure 10. Roads on Map
Figure 11. Lot near Village *** for Social Infrastructure
Figure 12. Geodesic Map of Lot
Figure 13. Zaporozhye Rural Settlement (View from Satellite)
Figure 14. *** District
Figure 15. Resort City on Map
Figure 16. Real Estate Objects in *** District
Figure 17. Real Estate Objects in town ***
Figure 18. Master Plan of Lot Development
Diagram 1. Dynamics of Population Number in *** District
Diagram 2. Ratio of Urban and Rural Population in *** District
Diagram 3. Dynamics of Population Number in Urban District –***
Diagram 4. Structure of Real Estate Buyers in ***
Diagram 5. Distribution of Nonresidential Buyers of Real Estate Objects
Diagram 6. Growth Rates of Large and Middle Enterprises by Basic Branches of Economy for 9 Months of 2013 to Corresponding Period of Previous Year, %
Diagram 7. Turnover Structure of Large and Middle Enterprises by Basic Branches of Economy for 9 Months of 2013, %
Diagram 8. Changing of Number of Small and Middle Entrepreneurship Subjects in the First Half of 2013 Compared to the First Half of 2012, units
Diagram 9. Supply Structure by Value of 1 Acre of Lot 46
Diagram 10. Distribution of Real Estate Classes in *** by Flat Number
Diagram 11. Readiness of Russians to Buy Houses by the Azov and Black Seas
Diagram 12. Acceptable price of «house by the sea» in Krasnodar region
Diagram 13. Demand Structure in Depending on Type of Buildings
Table 1. Parameters of Forecast of Prospective Population of Zaporozhye Rural Settlement
Table 2. Target Indicators of Development of Health Resort and Tourism Complex of Municipal Formation, *** District
Table 3. Number of Tourists Visited the Municipal Formation in *** District
Table 4. Real Estate Objects in *** District
Table 5. Real Estate Objects in ***
Table 6. Areas of Land Lots of Cottage Village
Table 7. Strong and Week Sides of Competitors
Table 8. Peculiarities of Marketing Policy and Rates of Sales
Table 9. Preferences of Russians Buying House with Lot, by Regions
Table 10. Plan of Objects Sales during 2014-2016
Table 11. Plan of Objects Sales in 2017
Table 12. Value of Potential Consumers Criteria
Table 13. Media Plan (1st year)
Table 14. Pricing of Land Lots near village ***
Table 15. Costs of Necessary Communications
Table 16. Project Costs
Table 17. Forecast of Financial Result
Figure 1. Land of Customer
Figure 2. Map of Potential Lots for Development
Figure 3. Village *** on Map
Figure 4. Lot 2, which is chosen for Development
Figure 5. Connection Point
Figure 6. Electric Substation
Figure 7. Left View of Dinskoy Bay Figure 8. View of the Azov Sea from Lot 2
Figure 9. View of the Kerch Strait
Figure 10. Roads on Map
Figure 11. Lot near Village *** for Social Infrastructure
Figure 12. Geodesic Map of Lot
Figure 13. Zaporozhye Rural Settlement (View from Satellite)
Figure 14. *** District
Figure 15. Resort City on Map
Figure 16. Real Estate Objects in *** District
Figure 17. Real Estate Objects in town ***
Figure 18. Master Plan of Lot Development
Diagram 1. Dynamics of Population Number in *** District
Diagram 2. Ratio of Urban and Rural Population in *** District
Diagram 3. Dynamics of Population Number in Urban District –***
Diagram 4. Structure of Real Estate Buyers in ***
Diagram 5. Distribution of Nonresidential Buyers of Real Estate Objects
Diagram 6. Growth Rates of Large and Middle Enterprises by Basic Branches of Economy for 9 Months of 2013 to Corresponding Period of Previous Year, %
Diagram 7. Turnover Structure of Large and Middle Enterprises by Basic Branches of Economy for 9 Months of 2013, %
Diagram 8. Changing of Number of Small and Middle Entrepreneurship Subjects in the First Half of 2013 Compared to the First Half of 2012, units
Diagram 9. Supply Structure by Value of 1 Acre of Lot 46
Diagram 10. Distribution of Real Estate Classes in *** by Flat Number
Diagram 11. Readiness of Russians to Buy Houses by the Azov and Black Seas
Diagram 12. Acceptable price of «house by the sea» in Krasnodar region
Diagram 13. Demand Structure in Depending on Type of Buildings
Table 1. Parameters of Forecast of Prospective Population of Zaporozhye Rural Settlement
Table 2. Target Indicators of Development of Health Resort and Tourism Complex of Municipal Formation, *** District
Table 3. Number of Tourists Visited the Municipal Formation in *** District
Table 4. Real Estate Objects in *** District
Table 5. Real Estate Objects in ***
Table 6. Areas of Land Lots of Cottage Village
Table 7. Strong and Week Sides of Competitors
Table 8. Peculiarities of Marketing Policy and Rates of Sales
Table 9. Preferences of Russians Buying House with Lot, by Regions
Table 10. Plan of Objects Sales during 2014-2016
Table 11. Plan of Objects Sales in 2017
Table 12. Value of Potential Consumers Criteria
Table 13. Media Plan (1st year)
Table 14. Pricing of Land Lots near village ***
Table 15. Costs of Necessary Communications
Table 16. Project Costs
Table 17. Forecast of Financial Result
